TREND FORECASTING
hello!
Welcome to this Introduction & Overview to Stories
Filled with oodles of visual loveliness, Paper & Cloth’s digital trend guide contains mood boards, key colour palettes and graphic techniques.
There are main stories for the season as well as additonal sub-moodboards and up-coming brands we believe you’ll truly love. We have highlighted cultural trends from the world of print and illustration, helping your team to be inspired and spark ideas.
Our Stories
In each issue we’ll share the four main stories we believe will be important in the seasons ahead.
Each story is supported by extensive research, our studio’s unique insight, and is always in the context of our changing social and cultural landscape.
Current Mood
Within each story, there are a series of threads which make up the fabric of the trend. We carefully research and curate each of these threads into a series of boards which encapsulate the mood.
These boards are an invaluable tool to spark ideas, and ways of interpreting trends in unique and exciting ways.
COLOUR FOCUS
Riso Brights
Inspiring Colour
Within each story, we explore emerging and inspiring colour stories.
These are supported by the most innovative and inspiring examples from brands, artists and taste makers at the forefront of their practice.
Fresh Techniques
Informed by each trend focus, we explore the most exciting and innovate graphic techniques, within gorgeous mood moods which showcase each technique executed expertly.
GRAPHIC TECH
Finger Painted
Take it back to your childhood with thickly daubed paint and roughly brushed fills. This technique looks especially cool in monochrome cobalt.
Culture & Trailblazing Brands
Within each issue we explore how cultural events influence design and products we choose the bring into our homes.
We also focus in on our favourite brands, chosen for the unique ways they break boundaries creatively and through their core values.
PURCHASE OPTIONS
There are two options when purchasing our trend guides:
Issue Only
This is a great option for those not ready to comit to our full seasonal package and offers the option to recieve a stand alone single digital issue for a reduced price.
A single issue of our digital trend guide featuring our three key trends
or Issue Only
Subscription
A six month package with additional content every month
Phase One digital issue
Kicking the season off with key stories, supported by additional moodboards, mini trends and colour palettes.
Full Subcription
Offering the best value for money, our full six month subscription includes a phase two update book and four monthly newsletters in addition to our main phase one issue.
Inspirational content every month, direct to your inbox!
Phase Two digital update issue
New key trends moving further into the season, including additional supporting moodboards, mini trends and colour palettes.
4 x Monthly digital newsletters Featuring bitesized inspiration across trend, colour, brands, print and illustration.
Publication Schedule
Each subscription period runs for 6 months, with our digital trend guides dropping every 3 months and newsletters released in-bewteen to keep the inspiration flowing.
SPRING SUMMER AUTUMN WINTER
Nov - Phase 1 Book
May - Phase 1 Book
Dec - Monthly Newsletter
Jun - Monthly Newsletter
Jan - Monthly Newsletter
Jul - Monthly Newsletter
Feb - Phase 2 Book
Aug - Phase 2 Book
Mar - Monthly Newsletter
Sep - Monthly Newsletter
Apr - Monthly Newsletter
Oct - Monthly Newsletter
Paper & Cloth Design Studio
FIND YOUR NEXT BEST SELLER
Our bustling studio of passionate artists, illustrators and designers are here to enable our clients to develop beautiful products that customers will love.
Well-established within the kids market, our team bring creative energy and commercial expertise to every project, providing creative solutions for some of the world’s most coveted brands...
Get in touch at: hello@paperandcloth.net
