3. Content Marketing You are likely sitting on great content to help propel lead generation efforts. Assets could include whitepapers, industry reports or success stories shared by clients. Sharing this helps drive traffic to your website and allows you to collect lead information via an online form in exchange for quality content. Examples: • Create a series of Tweets sharing insights from a whitepaper, including a URL to download the entire paper. • Write a blog post recapping a recent study conducted by your company, providing a link to download the entire report. • Share a link on Facebook of a success story provided by a customer. • Post all publicly available documents showcasing your expertise on SlideShare as PDFs.
4. Offer Exclusive Deals to Social Network For years, marketers have offered exclusive deals, discounts or privileges to people on their email lists. Doing the same for your network of friends, followers and fans provides additional opportunities for building your Sales pipeline, and provides incentive for prospects to follow you. Examples: • Add deals and exclusive discounts to your location on Foursquare that will help drive repeat business. • Share special discounts with Facebook fans such as discounts on your products or services and events. • Give Twitter follower appreciation offers, allowing users to submit contact information for “specials” available by following you. • Provide incentives for users who share deals or product information with friends such as credits towards a product or service.
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