MEASUREMENT 1. Activity to Engagement Ratio Comparing activities published by your organization to engagement (or interactions) from your audience will help determine the value of your content. In social media, value is displayed by engagement.
2. Potential Impressions Mere exposure to your content is important when the goal is to build familiarity with your brand. Content shared by your organization will reach your network and potentially further - to the connections of individuals within your network. The pass along effect of social media is especially powerful because information is being delivered via trusted sources.
3. Confirmed Impressions Similar to the change in network, confirmed impressions represent time vested in your brand via views of your content, social media sites or homepage. It is important to remember confirmed impressions are not necessarily in network because not everyone will publicly display their commitment to your brand.
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