PORTFOLIO 2022

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PORTFOLIO

Paola Romero

FASHION PHOTOGRAPHY

& CREATIVE DIRECTION

LUHO WOMAN’S

MOTHERS DAY CAMPAIGN 2022

LUHO WOMEN

Creative Art Direction: Paola Romero

Model: Antonia Cifuentes

Girl Model: Irene Sol

Styling: Paola Romero; Fernanda Quintanilla

Photography: Karen Guerrero

NINE WEST

BLACK FRIDAY CAMPAIGN 2019

NINE WEST

Creative Art Direction: Paola Romero

Fashion Assistant: Diego Renderos

Model: Karina Lemus

Styling: Paola Romero

Photography: Karla Espinoza

LUHO MENSWEAR CHRISTMAS CAMPAIGN 2019

LUHOMENSWEAR

Creative Art Direction: Paola Romero

Fashion Assitant: Hiato Escamilla

Model: Je rey

Styling: Paola Romero

Photography: Karen Guerrero

LUHO MENSWEAR

FATHER’S DAY CAMPAIGN 2019

LUHO MENSWEAR

Creative Art Direction: Paola Romero

Fashion Assitant: Hiato Escamilla

Model: Tjeer Hutting

Boy Model: Lucas Sol

Styling: Paola Romero

Photography: Karen Guerrero

LUHO MENSWEAR

SPRING CAMPAIGN 21 X

POLO RALPH LAUREN

LUHO MENSWEAR

Creative Art Direction: Paola Romero

Fashion Assitants: Stephanie Herrera, Nico Henriquez

Model: Javier Zaldivar

Styling: Paola Romero, Fernanda Quintanilla

Photography: Karen Guerrero

ESMOD CREATIVE FASHION ART DIRECTION

PROJECT

Lecturer: Erina Cavalli

Project: Givenchy Creative Art Photography

Creative Directors: Maria Sophia Cimarosa & Clara

Photography: Paola Romero

Model: Nina Holtz, Clara Bartimono

Fashion Stylist: Maria Sophia Cimarosa

Fashion Assistant: Giovanni Binotto, Leonardo Bignotti

ESMOD CREATIVE FASHION ART DIRECTION PROJECT

Lecturer: Erina Cavalli

Project: Ralph Lauren Creative Art Photography

Creative Directors: Fiorella Camones & Paola Romero

Photography: Paola Romero

Model: Chloe Jamarche

Fashion Stylist: Fiorella Camones & Paola Romero

Fashion Assistant: Prerna Khatol

FASHION E-COMMERCE

As a CMO of “Lujo y Prestigio” I worked in the developement of the rst luxury e-commerce of El Salvador, and the development of two franchise websites such as www.ninewestsv.com and www.colehaan.com.sv

www.luhowomansv.com

Project Manager for development of website: Paola Romero

Webmaster: Diego Villalobos

Designer: Fernanda Quintanilla

Design Asistant: Melissa Ramirez

Inventory: Javier Pastore

Design

MARKETING COLLABORATION PROJECTS

https://www.instagram.com/reel/CQoL-LRD9jQ/

As the Chief Marketing O cer spearheading the collaboration between El Salvador artist Roberto Rivera and Cole Haan for the Canva Rally sneakers launch, my role focused on strategic integration. Leveraging Rivera's artistic prowess and Cole Haan's fashion expertise, we crafted a compelling narrative that celebrated individuality and creativity.

Our marketing campaign seamlessly blended Rivera's unique vision with the brand's identity, creating a synergy that resonated with our target audience. Through innovative storytelling, visually captivating content, and strategic partnerships, we successfully positioned Canva Rally as a must-have, limited-edition sneaker, generating buzz and excitement leading up to the launch. The project showcased the power of collaboration in driving brand innovation and consumer engagement.

PORTFOLIO

Paola Romero

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