Paolo Notaristefano

I've always been an agronomist. I believe in Agronomy, in the crop science, which produces the essential: food and well-being. Every day, everyone is affected by agronomy. The food you eat, the coffee you drink, the ethanol-based gas in your car, the grass on the golf course, the natural fibers of the clothing you wear, all are products of the agronomists work. My interests were always focused on soilless cultivation, which I mean as the natural evolution of traditional agriculture, able to overcome the food challenge of the future. I worked for 2 decades dealing with composition and production of growing media, in a technichal role. Nowadays, I mainly deal with their sales, in the home gardening market and in professional horticulture. I am competent in product development and in marketing. Recently, I mainly deal with the development of technical solutions for green roofing and vertical gardening.