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GRDS-755-OL Typography Studio II Professor Merrick Henry Summer 2011
Project: THE PRINTED POSTER
Critique:
NEW INSPIRATION: The Old American West / WANTED posters
DIGITAL PROCESS:
Final Printed Poster
PROJECT: The Animated Poster Storyboards.
1. Prison “cells� raise up from the bottom screen until they disappear. 2. Name of creator of typeface comes from the bottom. 3. Name appears completely, with dark line adjacent.
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4. Dark line representing a prison cell will grow, and Clarendon letters start appearing with dark line.
5. As name disappears, lower case letters appear, moving upper case letters to the side. 6. Letters change orientation while “Clarendon” starts to appear. 7. Letters take their place to form the word. 8. “Clarendon” is formed. 5.
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9. Textured paper burns, burning the word too. Same texture will remain on the background. 10. Name of foundry starts to show. 11. Name of foundry continues to show.
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12. Finally, foundry name is shown on the screen.
13. Serifs of letters enlarge, in order to fit more text. 14. Text disappears, leaving black serif lines behind. 15. Year of invention fits between the lines, coming from a very zoomed point of view. 16. More text is shown on the screen. 13.
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17. Date flips to the side and small paragraph describing the typeface is being typed into a square shape. 18. A huge ampersand appears and pushes text to top, just like the poster. 19. Letters forming “Clarendon” fall and take their place. 17.
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20. Finally, “Clarendon” is set on the middle of the screen and trapped behind the bars that will come from the top of the screen.