ux/ui portfolio - panisara

Personal information

panisara.chant@gmail.com

(+66) 0851525757

681 soi Nawamin 111 Nawamin Rd.

Nawamin Sub-area Bueng Kum Area

Bkk,Thailand

10230

Education

2018 - 2022

Bachelor of industrial design, Faculty of Architecture, Chulalongkorn University

GPA 3.77 out of 4.0

(First-class honors, Gold medal)

2014 - 2015

Exchange year in Italy

AFS Intercultural Programs

2008 - 2017

Kasetsart University Laboratory School

Software Skills

Adobe illustrator

Adobe Photoshop

Adobe XD

Figma

Rhinoceros

Keyshot

Affinity Designer Procreate

Languages

Thai Native

English Advance

Italian Pre-intermediate

Honors and Awards

2019, 2020, 2021

Academic scholarship for outstanding performance

Department of Industrial Design, Chulalongkorn University

2019

SCG product design UHPC contest

4th runner up

Experiences

2023

• Bangkok design week 2023

Exhibitor and product designer for Perfectly Defected brand

2022

• Entrepreneur at TREPETALs.

Branding, Product development and management, Plan communication strategies, Photoshooting

2021

• Internship at Extraordinaire.co,Ltd

Reasearch Assistance

• Volunteer at Inskru for Skip School Exhibition

Activity designer

2020

• Bangkok Design Week 2020

Exhibitor

2019

• Collaboration design with Temasek Polytechic, Singapore

• YEAHW 2019

Event designer

2018

• Common Fest 2018

MC, Workshop staff

• ID Chula Showcase

Exhibitor, Organizer

• a day Zine’s Exhibition

Exhibitor

Pocky playground

Project overview

Pocky playground is a project based on pocky’s brand analysis. During the research period, we found that pocky Thailand has an extremely impactful brand trap which can make them lose their market share as a top-of-mind brand for chocolate flavor biscuit sticks.

Pocky’s main problem is lacking communication in brand identity as a person, variety of flavors, and quality of the products.

Space design

We decided to develop a contemporary event at Sathorn square where a lot of our targets go to work. The event starts on 11 November (Pocky’s day) and lasts for 11 days as the number 11 symbolizes the pocky’s shape.

They will also get a chance to taste many different flavors of biscuit sticks with various fresh dip sauces.

At Pocky playground, people could make their avatar in the pocky style which allows them to get energized by playing Japanese-style game stations. Many limited Pocky’s products can be collected here.

The design can be split into various sizes of the unit to put in many different places which help gain more attention of people and reach our secondary target.

This function also allows us to be more playful with the design as players can collect special pieces from various places to gain big rewards.

Project overview

Marimake is an omni-channel personalized project developed using Marimekko brand as a casestudy to tackle the old perceptions of their cliché patterns and expand sales channels for existing customers.

The project involves designing custom prints using Marimekko patterns in their online store, which marks the brand's first-ever online ordering in Thailand.

"To generate interest in the event, we plan to collaborate with art influencers to create custom designs which will be featured on the Marimake market, where everyone can share and purchase products.

Participants will receive a custom handkerchief with their design, available for pickup at the Marimake Station or store, creating an omnichannel experience for the project. The project also serves as a charity initiative, with proceeds being donated to a children's cancer charity.

S sons of illness

Seasons of illness is a well-being exhibition that aims to acknowledge people about how to take care of that body health at every age according to UN goals number 3.

The ambience design theme for this exhibition is developed to make visitors feel like they're wandering through the seasons of Thailand and disguise the knowledge of diseases which commonly cause sickness in each season to make it more interesting to see as our main target are teenagers.

The main technologies used in this exhibition are a smart audio guide and projection mapping. Using together with online exhibition guide visitors can follow the map to see and learn the subject they are interested in.

During the pandemic of COVID-19 people had to stay in quarantine which caused many new trends to occur as a lifestyle change. Our group focused on a self-haircuts trend that was growing so fast because people couldn't get to the barbershop.

The problem is haircutting is difficult to get started people always fail because they don't have enough knowledge and supplies. After researching and developing process, we came up with Hairiety, a lookbook hairstyle website, which helped users to find inspiration and get their hair cut the proper way.

Hairiety is a One-Stop service for everything about hair. Users can get equipment, buying or renting, gai n knowledge from Schwarzkopf’s hair profession team and even get encouragement as it is also a community.

Project overview

While in my final year of college, I launched TREPETALs, a craft flower business which I continue to run. Holding various positions has provided me with invaluable experience in building and developing the brand in multiple ways.

Brand concept

Flowers are a timeless gift for significant occasions, but I wanted to offer customers a lasting memory by providing preserved crochet flowers that can be cherished indefinitely. Our brand tagline, 'When a flower never dies, and your favorite memories remain,' reflects our commitment to creating unforgettable experiences for our customers.

Logo design

The logo was designed to give crafty look using sketchy strokes. I also formed the flower shape using a line twisted into loops as it is the method of crochet technique which is how we make our products.

Bumbooza

Project overview

A Turkish ice cream (Booza) parlour called Bumbooza lets customers create their unique varieties of stretchy ice cream, giving them the chance to experience the pleasure of holding something tasty in their hands.

Design concept

By examining the business story and brand identity, I came to the conclusion that the store should have a modern Turkish aesthetic by simplifying traditional Turkish architectural forms into geometric shapes and using pastel color schemes to evoke the taste of milk and sweetness.

vip zone demostration

x eating

co-creation

Graphic design

For the print materials used in the parlour, such as the paper ice cream cone cover and name card, I created a graphic pattern that was inspired by the line of the store's exterior in order to remind guests of the location.

Project overview

Wandle is a soy wax candle brand that aims to give an extraordinary experience to users by creating scents that help people wander in the past through their imagination.

Logo design

The logo was designed to express brand archetypes, lover and magician, by using rose gold color and serif font. There’s also a little gimmick of the brush to represent watercolor-style graphics.

- Timeless font logo

- Water color graphic style

- Retro

- Pleasure from home

- Emotional

- Imaginative

- Status

- Giving yourself a pleasure

- Organic

- Eco-friendly packaging

- Noble

- Peaceful

- Lovely

- Daydreamer

- European

- Ancient lifestyle

- Art

- High quality

- Delicate scents

- Classy