The second edition of Luxuri Magazine this year invites you to discover a world where elegance meets innovation, and timeless values evolve through contemporary expression. Within these pages, we explore the ever-expanding meaning of luxury, guided by the voices and visions reshaping the landscape with craft, conscience, and creativity.
We begin with Engel & Völkers Snell Real Estate, where Vanessa Fukunaga has redefined property prestige in Los Cabos through global insight and local mastery. Their story is one of sophistication anchored in service, intuition, and deep community ties. We then step into the minimalist serenity of VIVAMAYR, Austria’s leading medical wellness retreat, where gut health and scientific precision offer a quiet, lasting approach to vitality. The experience continues with ZENO Prestige, whose alcohol-free wines reflect a new sophistication, crafted with intention, balance, and a deep respect for modern values around wellness and moderation.
Completing our journey is Sylvera London, a brand rewriting the rules of fine jewellery through transparency, cultural connection, and conscious craftsmanship. Their commitment to ethical sourcing and personalised artistry reflects a deeper shift in how luxury is defined — not just by beauty, but by integrity and meaning.
As the definition of luxury becomes more layered, stories of Gen Z maximalism, Rolex’s enduring allure, and the brand paradox of first-time buyers and billionaires reveal how identity, access, and aspiration now coexist in compelling new ways.
We hope this issue inspires curiosity, reflection, and a renewed appreciation for detail, purpose, and expression.
Thank you for joining us on this journey.
Luxuri Magazine Editor-in-Chief
Correspondence Address
Luxuri Magazine 20-22 Wenlock Grove, London, N1 7GU
Email: info@luxurimag.com
Web: www.luxurimag.com
The information within this magazine have been obtained from sources that the writers and proprietors believe to be correct. However, Luxuri Magazine holds no legal liability for any errors.
No part of this magazine may be redistributed or reproduced without the prior consent of Luxuri. Images on pages 2-3, page 7 and page 35 supplied by Freepik
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How Engel & Völkers Snell Real Estate Reinvented Luxury Brokerage
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Colour, Quirk, and Confidence: The Return of Fashion’s Loudest Details
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Nike and Lulemon’s Ongoing Search for Tariff-Free Manufacturing
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VIVAMAYR: Changing the Narrative of Luxury Wellness
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The Growing Influence of Fashion Prosthetics on Everyday Aesthetics
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Virtue in a Glass: How ZENO is Redefining Alcohol-Free Luxury Wines
Global Reach, Local Mastery: How Engel & Völkers Snell Real Estate Reinvented Luxury Brokerage
In a market where exceptional service defines luxury far more vividly than price tags ever could, one brokerage has decisively transformed the narrative of high-end real estate in Los Cabos, México. With meticulous craftsmanship and strategic precision, Engel & Völkers Snell Real Estate has cultivated an enviable position at the nexus of global sophistication and regional authenticity. For nearly three decades, their distinctive approach has elevated property transactions to experiences of rare refinement, offering discerning investors and affluent homeowners access not only to premium estates but to a lifestyle meticulously aligned with their aspirations.
A Synthesis of Vision and Tradition
Luxury, according to Vanessa Fukunaga, Owner, President, and CEO, transcends monetary value, it represents an ethos deeply rooted in attentive service and intuitive market mastery. Since acquiring Snell Real Estate in 2012 and introducing Engel & Völkers to México, Fukunaga has seamlessly integrated international standards with local market nuances. The firm’s success under her stewardship, marked by an extraordinary $3.6 billion in sales, demonstrates more than a powerful presence; it is testament to a thoughtful synthesis of global influence and local heritage.
Engel & Völkers Snell Real Estate has mastered the subtle art of balancing the world-renowned Engel & Völkers leg-
acy with profound regional expertise. The results manifest in curated property portfolios that encompass exclusive beachfront villas, secluded mountaintop retreats, prestigious golf residences, and exceptional development opportunities. By aligning global perspectives with intimate local insights, the brokerage has established itself as an essential gateway for investors keen on authenticity without compromising sophistication.
Strategically Defining the Luxury Marketplace
The brokerage’s sustained leadership in Los Cabos owes much to its acute market intelligence and prescient investment strategies. Engel & Völkers Snell Real Estate moves
beyond reactive real estate practices, proactively shaping market trends through intelligent forecasting and strategic guidance. The advisors, handpicked for their acute professional insight, translate nuanced market dynamics into clear, actionable strategies for their clients. This forward-thinking ethos is not just aspirational; it’s an operational imperative that continuously enhances their clients’ wealth portfolios and lifestyle experiences.
Behind this precision-driven approach stands a robust framework of collaboration and innovation. The brokerage’s advisors, supported by an expansive global network, employ sophisticated analytical tools and strategic marketing campaigns, ensuring every property listing receives unparalleled visibility. These combined forces enable the brokerage not only to foresee market fluctuations but also to shape them, solidifying their role as an indispensable leader within an increasingly competitive global luxury market.
Elevating Experiences Beyond Transactions
The true distinction of this brokerage lies in their transformation of property transactions into holistic luxury experiences. Engel & Völkers Snell Real Estate meticulously curates each client interaction to ensure personalised, white-glove service. Their advisors provide comprehensive market analyses, private viewings tailored to client preferences, and bespoke property introductions, all delivered with the refined attentiveness their clientele demands.
For Engel & Völkers Snell Real Estate, understanding luxury is intrinsically linked to understanding their clients. They meticulously tailor each engagement, considering not only financial objectives but personal tastes, lifestyle needs, and long-term visions. This individualised attention extends well beyond the completion of a transaction, evolving into enduring relationships built on mutual respect, integrity, and trust.
Commitment to Excellence and Community Impact
Excellence, integrity, and innovation are not merely company values; they are foundational tenets of their business practice. Engel & Völkers Snell Real Estate sets a standard through its unwavering commitment to service quality, consistently reflected in the awards, record-breaking sales, and enduring client loyalty achieved year after year. This culture of excellence permeates every interaction, driving the brokerage’s continuous evolution as it sets new benchmarks within luxury real estate.
Yet, the impact of Engel & Völkers Snell Real Estate transcends transactions and touches the very fabric of Los Cabos. Deeply invested in community and regional growth, the brokerage actively participates in shaping the cultural and economic landscape. Their visionary projects and developments not only enrich the local property market but also strengthen the region’s global prestige, highlighting Los Cabos as a world-class luxury destination.
Looking forward, Engel & Völkers Snell Real Estate remains ambitious yet steadfastly grounded in its core principles. By continuously expanding its strategic global presence, refining service excellence, and driving market innovations, the brokerage is perfectly positioned to retain its unmatched standing. This ongoing journey underscores their dedication not only to preserving but also to redefining luxury standards for generations to come.
In Los Cabos, luxury real estate now means far more than buying or selling a property; it signifies entering a sophisticated world, carefully curated and brilliantly delivered. Engel & Völkers Snell Real Estate has reimagined the brokerage experience, seamlessly blending global vision with local mastery, an elegant synthesis that continues to define and elevate the region’s luxury landscape.
Vanessa Fukunaga Owner, President, and CEO Engel & Völkers Snell Real Estate
Colour, Quirk, and Confidence: The Return of Fashion’s Loudest Details
On a Thursday morning in Milan, a woman walks down Via della Spiga wearing a lilac tulle coat, neon-green kitten heels, and sunglasses shaped like clouds. No one stares. No one laughs. A couple nod in admiration. Because in 2025, fashion isn’t whispering anymore, it’s shouting, joyfully.
After seasons of beige, black, and minimal restraint, colour is back with a vengeance. And not just colour - texture, absurdity, irony, play. Feathers on sneakers. Cartoon bags with four-figure price tags. Sequins at breakfast. What once seemed over-the-top now feels like emotional release.
Across fashion capitals and social feeds alike, “loud” dressing is staging a confident return, not as spectacle, but as language. These bold details don’t just ask to be seen. They say something. And people are listening.
From Neutral to Neon: Why Loud Fashion Feels Right Now
For years, fashion leaned into quiet. Minimalism ruled the mood boards. Capsule wardrobes, sandtoned aesthetics, and the subtle power of restraint dominated runways and closets alike. But something shifted. Perhaps it was the world getting noisier, or the need to reclaim joy after a long stretch of global fatigue. Either way, we’re seeing colour return not as trend, but as therapy.
Designers are embracing dopamine dressingthink acid yellow at Bottega Veneta, clash prints at Marni, or head-to-toe magenta at Valentino. Loud fashion isn’t about attention-seeking - it’s about emotional clarity. In an age where digital overload blurs communication, bold clothes say what a caption can’t. Joy. Rebellion. Freedom. Or simply: I’m here.
There’s also nostalgia at play. Bright colours and throwback silhouettes channel the optimism of the early 2000s or even the kaleidoscope era of the 1980s. These visual cues offer comfort, but also energy. They remind us that dressing up doesn’t have
to be solemn. It can be fun, even healing.
The Rise of Character Dressing
Quirk has grown up. What was once seen as novelty, egg-shaped purses, exaggerated collars, clothing with punchlines, is now part of a broader movement toward character-driven fashion. Not characters from film or fantasy, but personas that reflect heightened, stylised versions of the wearer.
Designers like JW Anderson, Simone Rocha, and Collina Strada are leaning into whimsy with sincerity. The clothes are funny, yes, but they’re also thoughtful, beautifully made, and culturally resonant. They tell stories. Palomo Spain sends out ruffled suits that blend flamenco with futurism. Moschino continues to play with absurdity but with sharper tailoring. The message? Quirk is no longer a punchline. It’s a declaration of originality.
More importantly, this kind of fashion creates space. Space to be weird. Space to be expressive. Space to reject uniformity. At a time when personal identity is fluid and complex, clothing becomes a canvas to exaggerate, affirm, and occasionally laugh at oneself, with style.
The Confidence Effect: Loud Fashion as Self-Claiming
In 2025, dressing loudly is less about being seen and more about being known. There’s a shift in how confidence shows up, especially among Gen Z. Where older generations may have reserved loud fashion for the red carpet or editorial, younger audiences wear it to coffee shops, classrooms, and clubs. It’s personal. It’s playful. And it’s powerful.
Social media has accelerated this shift. On TikTok and Instagram, bold fashion isn’t just shown, it’s performed, reinterpreted, styled and restyled across hundreds of microtrends. What remains constant is the message: fashion is identity in motion. Bright colours, clashing prints, surreal accessories, these are emotional cues. They say, “I know who I am,” or at least, “I’m not afraid to explore it.”
And that exploration doesn’t demand perfection. Loud fashion lets you take up space without apologising. It allows for contradiction, being elegant and eccentric, polished and playful. It’s not about dressing for approval; it’s about dressing for ownership.
When Maximalism Meets Craftsmanship
Maximalism may feel chaotic, but luxury has refined it. The loudest fashion today is also some of the most intricately made. At Schiaparelli, surrealism becomes couture. At Loewe, puffed-up silhouettes are engineered with precise volume. Even legacy houses like Chanel and Prada are experimenting with embellishment, texture, and visual wit in ways that feel fresh and grounded.
What sets this wave apart from past maximalist moments is its intentionality. These aren’t just statement pieces, they’re stories, stitched and sculpted with care. Loud fashion, when done well, carries the quiet undertone of skill. It reminds us that whimsy can be serious. That a sequined coat
can be as considered as a tailored blazer. That play can be precise.
And increasingly, this kind of maximalism is sustainable. Brands are investing in durable fabrics, slow-made techniques, and heirloom-quality finishes. It’s not throwaway fashion, it’s collectible. Designed not just to be seen, but to be kept.
When fashion gets loud, it’s often saying what words can’t. In a world full of noise, these bold, joyful details are offering a different kind of volume, one that signals confidence, creativity, and a willingness to be seen fully.
The return of colour, quirk, and confidence isn’t just a visual reset. It’s an emotional one. After years of holding back, people are reaching for clothes that match how they want to feel: expressive, unfiltered, alive. And in the hands of today’s best designers, loud doesn’t mean careless. It means crafted. Clear. And unapologetically real.
Fashion, at its most joyful, creates space for permission, to play, to express, to exaggerate. The loudest look in the room doesn’t have to be the most outrageous. It just has to be the most honest. And that’s what makes this moment in style so resonant.
Because in the end, fashion doesn’t have to whisper to be profound. Sometimes, it’s loudest when it’s having the most fun.
From China to Vietnam and Beyond: Nike and Lulemon’s Ongoing Search for Tariff-Free Manufacturing
In the global luxury-performance market, the path between product and consumer often starts far from the spotlight. In a manufacturing park outside Ho Chi Minh City, workers stitch together Lululemon’s $138 leggings and Nike’s tech-engineered sneakers - products worn by executives on their commutes, influencers in sponsored content, and athletes in pregame rituals.
What these consumers rarely see is the geopolitical calculus behind their favorite gear. As U.S. tariffs on Chinese-made goods persist, brands like Nike and Lululemon are accelerating a multi-year shift out of China - not simply to cut costs, but to hedge against political risk, supply chain bottlenecks, and ESG scrutiny. Vietnam has become the new darling of performance fashion manufacturing, but the motivations go deeper than duty-free advantage. The real game isn’t just about finding cheaper labour, it’s about maintaining global agility without compromising brand trust.
And increasingly, that trust is built on where, and how, you make things.
Why the Exit from China Isn’t About Cheapness Anymore
The steady retreat of brands from Chinese manufacturing hubs is often oversimplified as a cost-cutting maneuver. But for global names like Nike and Lululemon, the calculus is far more complex. The U.S.–China trade war introduced unpredictability into what was once the most stable production corridor in the world. Tariffs, export re-
strictions, and rising labour costs have led companies to ask: how much dependency is too much?
In 2024, Nike reported that over 50% of its footwear production and nearly 30% of apparel output had moved to Vietnam, outpacing China for the first time. Lululemon, similarly, has ramped up operations in Vietnam, Cambodia, and Bangladesh, shifting its reliance away from Chinese suppliers. These are not short-term detours. They are foundational shifts.
The move reflects a broader transition from efficiency toward resilience. Brands are no longer just optimising supply chains for profit, they’re building in flexibility to weather political instability, climate disruptions, and consumer expectations around ethics and transparency. Vietnam and Southeast Asia, while not without risk, offer strategic diversification.
How Supply Chains Shape Brand Identity
In the past, consumers rarely asked where their garments were made. Now, “Made in” is part of the brand narrative, and in some
cases, the marketing strategy itself. A product’s place of origin influences how it’s perceived, from authenticity and quality to ethical standards. And in the luxury-adjacent space of performance fashion, the line between logistics and storytelling has never been thinner.
Nike has turned its supply chain into a branding tool, spotlighting innovation hubs and sustainable sourcing. Lululemon has embraced a similar playbook, emphasising material science, mindfulness, and the story of how each piece contributes to wellness, not just fitness.
But beneath the polished messaging, the manufacturing trail tells a grittier truth. Countries like Vietnam and Cambodia may offer competitive costs and growing technical skill, but they also raise questions about labour rights, regulatory oversight, and transparency. Brands walk a tightrope: they must project global awareness and local care without inviting scrutiny for choosing profit over principle.
For brands positioned at the intersection of luxury and performance, the stakes are especially high. Consumers who invest in premium activewear want more than comfort, they want values. That means the factory floor can’t be invisible anymore.
The Ethics Mirage: Cost, Control, and the Limits of Oversight
Southeast Asia’s rise as a manufacturing alternative to China has surfaced the industry’s recurring dilemma: how to deliver affordability at scale without compromising ethics. For performance-focused luxury brands, the challenge is compounded by heightened scrutiny from investors and consumers alike.
Vietnam, while increasingly sophisticated in garment tech, still grapples with systemic issues, wage stagnation, long hours, and weak labour unions. Cambodia and Bangladesh face even steeper challenges, with periodic reports of unsafe conditions and supply chain opacity.
Brands like Nike and Lululemon attempt to mitigate these risks through audit frameworks, third-party certifications, and factory codes of conduct. But these measures often fall short of structural change. Real oversight is expensive. Continuous monitoring is laborious. And scandals, when they do surface, can erode years of trust in a matter of days.
What’s more, the optics of ‘conscious manufacturing’ can be selectively applied. A campaign focused on sustainability might feature recycled fabrics while skimming past the realities of where and how those fabrics are sewn. The performance market thrives on
authenticity. But when ethics are abstracted into marketing language, authenticity risks becoming performative.
Nearshoring, Automation, and the Future of Supply Chain Prestige
As the industry faces mounting pressure to shorten lead times, cut emissions, and localise impact, the next evolution may lie not in Asia, but closer to the customer. Nearshoring to countries like Mexico, Romania, and Turkey is gaining momentum, particularly for brands with North American and European customer bases.
Nike’s quiet investment in advanced automation, including proprietary assembly-line robotics, signals another frontier: localised, tech-driven manufacturing. The benefits are clear, shorter timelines, reduced emissions, and fewer geopolitical headaches. But the tradeoff may be human: fewer factory jobs, less artisanal labour, and a decline in hand-made brand romance.
This raises a provocative question for brands aspiring to luxury credibility: can a product engineered entirely by machines still feel personal? Luxury has long prized craftsmanship. As machines enter the atelier, brands must find new ways to build meaning into products that are no longer touched by human hands.
The evolution won’t be binary. Automation and nearshoring will coexist with Asia’s vast industrial infrastructure. But brands must navigate this convergence with clarity. Because in luxury, perception is architecture, and every sourcing choice builds or erodes the story.
Nike and Lululemon are not just redrawing their sourcing maps, they’re redefining what it means to be global brands in a fractured world. The shift from China to Vietnam, and beyond, reflects more than tariff navigation. It signals a rethinking of how performance fashion can be both scalable and selective, visible and visionary.
The next chapter in manufacturing won’t be written in shipping containers alone. It will be told in transparency reports, in ESG investor calls, in the care with which a product’s origin is disclosed, or defended. Consumers are watching. So are governments, partners, and public opinion.
For brands at the intersection of function, fashion, and identity, the supply chain is no longer backstage. It is part of the brand stage. And only those who treat it with precision, depth, and clarity will earn the right to claim modern luxury’s evolving future.
VIVAMAYR: Changing the Narrative of Luxury Wellness
In an industry increasingly saturated with superficial rituals, VIVAMAYR emerges as a bastion of substance. This Austrian Medical Health Resort is not simply offering wellness—it is reengineering it, rooted in medical precision and minimalist philosophy. By integrating the rigour of diagnostics with tailored treatments and elemental purity, VIVAMAYR has elevated health into a form of high-end craftsmanship. Central to this approach is gut health, viewed not as a trend but as a biological cornerstone for lasting vitality. By restoring digestive balance, VIVAMAYR enables the body to heal, energise, and thrive from within.
Here, luxury is not measured by spectacle but by results, and each guest embarks on a journey toward deeper vitality and health. This article explores how VIVAMAYR is reshaping the global wellness narrative, setting a new gold standard for what it means to live—well.
At a time when wellness is too often reduced to aesthetic rituals or fleeting retreats, a select few institutions continue to hold the line between indulgence and intention. VIVAMAYR stands foremost among them. Nestled in the serene landscape of Austria, this medical wellness destination is not merely reimagining the spa experience; it is rewriting the very definition of luxury in the wellness domain. What it offers is not just temporary respite, but a science-backed, precision-guided pathway to long-term vitality.
Luxury, Relearned Through Purity and Precision
For VIVAMAYR, luxury is neither opulent nor performative. It is intelligent, quiet, and transformative. The foundation of its philosophy rests on the Modern Mayr Medicine, a fusion of traditional detoxification principles with modern diagnostics and personalised therapy. Each guest is treated as a unique physiological and psychological ecosystem, with care plans devised from rigorous diagnostics, advanced testing, and profound expertise. Central to this approach is the understanding that gut health forms the cornerstone of systemic wellness—from immune function to cognitive clarity, through the intricate workings of the gut-brain axis. There are no template treatments, no assumptions based on trends—only a studied, clinical commitment to the patient’s genuine wellbeing.
Meals become medicine here. Food is approached not as indulgence, but as a tool for restoration and longevity. Simplicity governs the plate: light broths, alkaline grains, bespoke herbal teas. Yet the simplicity is deceptive. Every ingredient, every portion, is tailored to
each guest’s digestive capacity, nutrient requirements, and personal health goals. By nurturing a balanced gut microbiome, these carefully prepared meals support everything from nutrient absorption to neurotransmitter regulation. This is the true reinvention of the luxury dining experience—where every mouthful contributes to cellular rejuvenation and metabolic balance.
Time as Healer, Space as Catalyst
VIVAMAYR’s brilliance is not limited to diagnostics and dietetics. Equally crucial is the space it commands. The calm waters of Lake Wörthersee, the Alpine air, the architectural minimalism—these are not mere settings, but active participants in the healing process. This is wellness design in its most refined form: where light, silence, and elemental purity facilitate introspection and renewal.
Time here slows deliberately. Days are punctuated not by the frantic schedules of urban life but by rhythmic breathing sessions, abdominal treatments, salt scrubs and movement therapies that integrate presence with purpose. Each guest is encouraged to reset not just their gut health, but their relationship with time, consumption, and self. This mindful deceleration allows the enteric nervous system—the ‘second brain’ within our gut—to recalibrate, easing stress and restoring balance across multiple systems. The result is an atmosphere of cerebral clarity, where wellness is no longer a goal, but a state of being.
The Architecture of Bespoke Healing
Personalisation at VIVAMAYR is both philosophy and practice. A first-time visitor undergoes a suite of assessments—before any treatment is prescribed. Among these is the use of Functional Myodiagnostics, a muscle-testing method that helps identify individual intolerances, imbalances, and therapeutic needs.
Physicians, physiotherapists, osteopaths, and nutritionists then build a holistic programme that evolves daily, responding to the body’s feedback. Ongoing consultations with the physician and daily abdominal treatments ensure that therapy remains responsive, supporting digestion, detoxification, and the restoration of gut and microbiome balance.
But it is not just the scientific tailoring that defines this model. What truly elevates the experience is the manner in which science is delivered—with warmth, poise, and precision. The staff, many of whom are pioneers in their respective fields, uphold a standard of interpersonal care rarely seen in the wellness industry. They listen without rush, speak without jargon, and act with a professionalism rooted in empathy. The goal is not simply detoxification, but reprogramming the body’s internal dialogue—restoring the harmony between microbial ecosystems, immune intelligence, and emotional resilience.
Redefining the Global Standard of Wellness
While many luxury wellness brands centre their offerings around aesthetics or trend-based treatments, VIVAMAYR’s refusal to compromise scientific integrity for market appeal has made it a reference point for the future of preventive health. Celebrities, corporate leaders, and health-conscious connoisseurs from across the world make their pilgrimage here not to escape their lives, but to return to them renewed.
The institution’s impact stretches beyond its physical grounds. Through educational seminars, published research, and collaborations with global medical experts, VIVAMAYR is shifting the wellness discourse towards evidence-based practice. It is not content to remain an exclusive sanctuary; it aspires to serve as a blueprint for a more intelligent, results-driven wellness model that prioritises longevity over short-term glow.
Luxury wellness, in its current form, is often performative—curated more for the camera than for the client. VIVAMAYR stands apart. It offers silence where others offer spectacle. It delivers results where others deliver ambience. It teaches that true indulgence lies not in gold-leaf facials, but in a digestive system that functions with ease, an immune system that fortifies, and a mind no longer clouded by chronic imbalance. It reminds us that the gut is not simply where digestion begins, but where true transformation takes root.
In reorienting the conversation around wellness, VIVAMAYR has achieved something rare: it has made health aspirational without trivialising it. In its world, to be well is not to follow a trend, but to return to one’s most balanced, powerful self. And that, in every sense of the word, is the new luxury.
From Runway to Real Life: The Growing Influence of Fashion Prosthetics on Everyday Aesthetics
On a 2023 Paris runway, model and athlete Viktoria Modesta walked in a Swarovski-studded prosthetic that shimmered under the lights like wearable sculpture. The moment wasn’t designed to shock, it was designed to shine. Fashion had seen prosthetics before, but this was something else: a merging of body and design that felt less like adaptation, and more like aspiration.
The lines between medical device and accessory are blurring. Today’s prosthetics don’t just restore mobility, they reflect identity, aesthetics, even mood. From chrome-plated limbs to 3D-printed socket art, what was once considered clinical is now being reconsidered as couture.
More than a trend, this shift is reshaping our visual expectations. The influence of prosthetic-inspired design is starting to show up in everyday fashion: molded silhouettes, exoskeleton textures, wearable tech accents. And as brands begin to follow rather than lead, the real question becomes: what happens when the body itself becomes the muse?
The Couture Catalyst: From Function to Form
For decades, prosthetics were hidden, designed to blend in, not stand out. But in recent years, high fashion has begun to dismantle that invisibility. The catalyst wasn’t pity, but power.
Viktoria Modesta, with her diamond-crusted leg, didn’t walk for sympathy, she walked as spectacle. Designers like Alexander McQueen and Iris van Herpen have experimented with body-augmenting silhouettes that mimic prosthetic logic. And Open Style Lab, a collective founded at MIT, has been collaborating with designers and disabled wearers to create garments that marry accessibility with aesthetic integrity.
These aren’t token gestures. They’re the beginning of a new design language, one that recognises prosthetics as a source of visual and conceptual innovation. When the runway embraces difference as form, not deviation, fashion becomes more than fabric. It becomes commentary.
The Aesthetic Turn: How Design Is Learning From Disability
If prosthetics are tools of mobility, they’re also blueprints of transformation. Fashion, long obsessed with the new, has started to borrow more intentionally from prosthetic design: modular components, hard-angled symmetry, visible mechanics.
Techwear brands like ACRONYM or Nike Labs now feature garments that resemble limb sockets or brace architecture. Sculptural tailoring mimics the asymmetry of prosthetic form, angular shoulder pads, hybrid seams, metal-plated fastenings. Designers like Casey Cadwallader at Mugler or Herpen with her 3D printing experimentations are making fashion feel biomechanical, even post-human.
This isn’t cosplay, it’s convergence. The aesthetic of adaptability is becoming aspirational. Clothing that looks engineered rather than stitched. Garments that frame the body not as it “should be,” but as it could be. This shift is quiet, but profound.
The Consumer Mirror: How Inclusion Is Reshaping Desirability
Representation in fashion has always been fraught: who gets seen, and how? For years, disability was either invisible or romanticised, rarely styled with intent. That’s changing.
Tommy Hilfiger Adaptive introduced adjustable closures, seated silhouettes, and runway representation not as PR but as product design. TikTok creators like Marsha Elle or Mama Cax (before her passing) have amassed followings
by showcasing style not despite disability, but through it.
This visibility is doing something bigger: recalibrating what luxury looks like. Young consumers aren’t just accepting difference, they’re finding inspiration in it. Fashion prosthetics are now being echoed in metallic nail caps, limb-mimicking jewelry, and high-concept editorials where the “augmented body” is a point of aspiration.
In this ecosystem, prosthetics aren’t accessories to overcome, they’re icons of self-styled power.
Beyond Fashion: The Rise of Body-Inspired Techwear
Outside of traditional fashion, a parallel world is forming, where design doesn’t just decorate the body, but rethinks its potential. Athletic brands and tech startups are drawing directly from the visual vocabulary of prosthetics to create performance gear and body enhancers that blur the line between tool and attire.
Exoskeleton suits developed for labour or rehabilitation are now being refined for consumer wear. Nike has quietly explored compression mapping and movement assistance in gear that once resembled orthopedic design. Luxury fashion’s flirtation with cybernetic accessories is bleeding into utility, wellness, and even gaming aesthetics.
This signals a deeper shift: the prosthetic is no longer “after the fact.” It’s becoming a design origin. The body is no longer passive, it’s program-
mable. And that idea, once confined to medical corridors, is now shaping mood boards in Milan and Seoul.
What began as adaptation has become aspiration. Fashion prosthetics are no longer at the margins of style, they are actively redrawing its centre. The shift is not only visual, but philosophical: challenging beauty ideals, expanding material culture, and reasserting the body as both medium and message.
This isn’t about inclusion as performance. It’s about recognising that the future of fashion may be prosthetic not because of necessity, but because of vision. When designers stop imagining the perfect body and start designing for every body, something more profound than trend happens, fashion becomes a mirror of possibility. And possibility, as we’re beginning to see, is rarely symmetrical.
Virtue in a Glass: How ZENO is Redefining Alcohol-Free Luxury Wines
In the world of fine wines, the emergence of alcohol-free alternatives has often been met with a polite scepticism reserved for novelties and fleeting trends. However, ZENO Prestige alcohol-liberated wines have gracefully dispelled this misconception, stepping into the limelight as a genuinely sophisticated choice that is crafted not merely to substitute, but to elevate the experience of drinking wine without alcohol. Behind this revolutionary venture stand David Hodgson and Will Willis, two venerable figures in the wine industry whose extensive experience and uncompromising standards have become the cornerstone of a transformative brand.
Wines of Virtue: A Testament to Excellence
Founded in December 2022 after three years of meticulous research and development, ZENO has artfully cultivated a reputation for excellence that defies conventional expectations. Working closely with their winery partner in Spain and backed by a team that includes a Master of Wine, Hodgson and Willis embarked on a mission not simply to remove alcohol but to preserve and accentuate the intrinsic qualities of fine wine: texture, aromatics, and nuanced flavour.
Their dedication quickly bore fruit, as evidenced by an impressive array of accolades. From their inaugural release, the brand has consistently claimed awards at prestigious events such as the International Wine & Spirits Competition, the Global Wine
Masters, the World Alcohol-Free Awards, and the Great Taste Awards. By 2024, the brand’s Sparkling Rosé NV had achieved gold medals and unanimous acclaim at the esteemed Sommelier Edit Awards, placing this brand firmly among the elite of alcohol-free wines. Most recently, in 2025, the London International Wine Competition honoured ZENO as “Non-Alcoholic Producer of the Year,” a tribute recognising the exceptional quality and sophistication that defines each bottle.
Elegance without Compromise
What sets ZENO apart is its uncompromising approach. Hodgson and Willis have been resolute from the outset: what matters most is the liquid inside the bottle. Driven by consumer insights and preferences, each wine is crafted meticulously
from organic vineyards, low in residual sugar, vegan-friendly, and rich in varietal character. This commitment is not merely an ethical choice; it reflects a sophisticated understanding of modern consumer values. Today’s discerning wine drinkers seek authenticity and responsibility, values seamlessly embedded within the brand.
Further enhancing their prestigious offering, in January 2025, ZENO unveiled a stunning new packaging design, carefully developed to match the refined nature of the wines themselves. The aesthetic elegance of the bottles now mirrors the brand’s internal standards, creating a complete sensory experience from visual allure to taste.
The upcoming “next level” range, Virtues, promises even greater gastronomic sophistication. Focusing on complex layering of flavours and textures, this line is designed explicitly for pairing with fine cuisine. Equally noteworthy is the anticipated launch of ZENO’s premium sparkling wines in cans, a sophisticated response to consumer demand for both convenience and sustainability.
Cultivating Culture and Confidence
ZENO’s impressive trajectory is not only about groundbreaking wine; it is also about cultivating a dynamic and passionate team. Hodgson and Willis understand that innovation thrives in a culture that encourages creative thinking at every level, from vineyard management to marketing strategy. Their holistic approach ensures the entire team, from expert viticulturalists to enthusiastic front-of-house staff, share the founders’ passion and precision.
In their mission to educate and elevate perceptions about alcohol-free wines, this gamechanging winemaker invests significantly in fostering confident advocates among their partners. Every new client receives direct, founder-led engagement, including meticulous staff training and targeted sampling events. This “sips-to-lips” philosophy has proven highly effective, dismantling outdated perceptions that alcohol-free wines are simplistic or sweet. Instead, ZENO’s wines offer rich complexity, ensuring customers enjoy a truly luxurious experience.
Beyond consumer engagement, Hodgson and Willis actively highlight the commercial viability of their products. Fine dining establishments, corporate venues, and wellness-focused events now have a sophisticated alternative, broadening their appeal and demonstrating genuine inclusivity without compromising luxury.
The ZENO Promise
At the core of ZENO’s values lies a profound commitment to sustainability and authenticity. Unlike brands superficially adopting eco-friendly measures, this brand integrates sustainability at every step, from harnessing renewable energy sources like wind and solar power to carefully managing water resources. Recyclable packaging and lightweight glass further underline their genuine commitment to environmental responsibility, elevating their appeal to today’s ethically conscious consumers.
The winemaker views integrity as a defining factor in cultivating a thriving relationship with their trade partners. Hodgson and Willis emphasise authentic, enduring partnerships built on mutual benefit and transparency. As their distribution continues to expand globally, now reaching discerning audiences in the USA, Canada, Scandinavia, Singapore, and beyond, ZENO ensures that growth remains aligned with the integrity and sophistication that distinguishes the brand.
Drawing inspiration from its ancient Greek namesake, ZENO encapsulates the philosophical virtues of Moderation, Wisdom, Justice, and Courage. These virtues profoundly influence the brand’s identity, elegantly summarised in their slogan: “Happiness is a Good Flow of Life.” Indeed, this does not simply represent an alternative; it champions a lifestyle where moderation and indulgence coexist effortlessly.
For wine lovers, ZENO offers a profound reassurance: no longer must choosing alcohol-free wines mean settling for less. Instead, the winemaker liberates enthusiasts, empowering them to indulge their sophisticated tastes at any occasion. The brand eloquently challenges the industry with a simple, powerful proposition: “Would you like your wine with or without alcohol?”
In a rapidly evolving marketplace where wellness and luxury increasingly intertwine, ZENO Prestige wines stand distinctively at the intersection, affirming that true luxury resides not in alcohol, but in the exceptional quality, authenticity, and elegance of the wine itself.
David Hodgson Founder & Ceo ZENO - Alcohol liberated
Live Shopping and Experiential Retail: Elevating Luxury Beyond
the Transaction
Luxury used to be defined by the object. Now, it’s just as much about the moment around it.
A woman steps into a flagship store - not just to shop, but to feel something. The lights are soft, the playlist is familiar, and the scent in the air is warm with notes of amber and bergamot. A stylist approaches, not with a sales pitch, but with a story. She’s offered tea, tries on a coat that’s not pushed on her, and is shown a scarf tied just so, because it “looked like something she’d wear in Florence.” She leaves with nothing in a bag but a small fragrance sample and a quiet feeling that the brand understood her. The transaction, if it happens, will come later. What mattered was the impression that lingered.
Somewhere else, maybe Paris, maybe Seoul, a digital room fills in seconds. A host, poised and precise, unboxes a limited-edition piece on livestream. It’s available only for the next 20 minutes. The chat explodes. Viewers ask questions, tag friends, and race to add to cart. The energy is contagious. Even through a screen, it feels present, part retail, part performance.
This is what luxury looks like now. It’s not just about having the product. It’s about how that product is introduced, discovered, and remembered. Whether in-store or online, the brands leading today aren’t just selling things. They’re crafting moments that make people feel seen. Because in modern luxury, the product is just the souvenir. The experience is the destination.
Live Shopping as Emotional Theater
In a world where most transactions happen in silence, one-click, no interaction, live shopping reintroduces a sense of ceremony. It’s fast, yes. But it’s also intimate. Hosts speak directly to viewers, respond to comments in real time, and offer a tone that feels more like a stylist than a seller. For luxury brands, it’s a chance to invite people into their world, wherever they are.
Gucci has embraced livestreaming in Asia, where platforms like Tmall and WeChat Live are already luxury mainstays. In one session, models walked through a virtual garden, showcasing new pieces with slow, deliberate movement. Viewers could buy instantly, but they could also just watch, chat, and dream. That’s the difference: the moment isn’t just about commerce. It’s about attention. When you invite someone into your brand’s story, you don’t have to push the product. You let it speak for itself.
Immersion Over Inventory: Redefining the Store
Flagship stores are evolving from showrooms into stages. The product is still there, but it’s no longer the centerpiece, it’s part of a bigger mood. Walk into a Hermès boutique in Tokyo, and you might find a hidden gallery. At Dior in Seoul, mirrors ripple and light bends as you move, creating a space that shifts with you.
These are no longer places to simply browse. They’re designed for pause. For wonder. For self-reflection. And it’s intentional. When people talk about “experiential retail,” this is what they mean, not gimmicks, but grounded beauty. Brands like Gentle Monster have mastered this with concept stores that feel more like art exhibits than retail. You walk in not to shop, but to explore. If you leave with something, it’s not because you were convinced. It’s because you connected.
From Selling to Storytelling
For the next generation of luxury buyers, what matters is how the brand feels, how it speaks, what it stands for, what it remembers. Gen Z doesn’t just want access; they want presence. They want their name remembered, their style noted, their purchase acknowledged. That’s why so many brands are moving beyond the transactional. Loyalty now means more than points, it means personalisation.
A shopping experience is no longer judged by what’s on the shelves. It’s about the music playing. The person greeting you by name. The handwritten card that arrives a week later with a note that says, “We loved having you.” These aren’t extras. They’re emotional anchors. In luxury, the smallest gestures often feel the most meaningful, and the most shareable.
The Relationship Layer: Data, Memory, and Loyalty
Every interaction now leaves a digital trace. The fragrance you lingered on, the scarf you tried twice, the livestream you watched until the very end, these signals help brands build a richer picture of who you are and what you value. And when used thoughtfully, they turn outreach into intimacy.
Brands like Burberry and Valentino are investing heavily in CRM tools that allow stylists and client advisors to remember details, sizes, colors, preferences, and act on them. A stylist who recalls your favorite silhouette isn’t being clever. They’re building trust. Over time, that trust becomes loyalty. Not the kind measured in punch cards or coupons, but in warmth, in consistency, in the feeling of being known.
Luxury isn’t leaving the product behind, but it is asking more of the moments that lead to it. The future of high-end retail isn’t louder or faster, it’s slower, deeper, and more human.
Because in a world where everything can be bought, what stands out is how something made you feel when you found it. The touch of a curated playlist. The quiet ritual of wrapping a purchase in tissue paper. A livestream that feels less like a broadcast and more like an invitation. These are the moments that turn a transaction into memory, and memory into meaning.
What’s emerging is a new kind of relationship economy, one where the most valuable thing a brand can offer isn’t scarcity, but sincerity. The brands that endure will be those that master the balance of high touch and high tech, intimacy and innovation. Not just creating beautiful objects, but designing experiences that leave people feeling seen, soothed, or stirred.
Because in modern luxury, feeling something real is rarer than owning something new. And in that rarity lies true value.
How Sylvera London is Reshaping Ethical Luxury Through Craft, Culture, and Conscience
In an age where the definition of luxury is in quiet revolt, Sylvera London has emerged as one of its most compelling reformers. Not by louder branding or grander façades, but by honouring a rarer kind of prestige, one forged in transparency, cultural connection, and the quiet dignity of traceable craftsmanship. At the intersection of London’s historic jewellery tradition and Colombia’s rich gemstone heritage, Sylvera is creating more than fine jewellery. It is crafting legacies that gleam with meaning as much as they do with material brilliance.
To wear a Sylvera piece is to don not only Colombian emeralds of rare quality, but also the story of a movement, one where beauty is not diminished, but deepened, by ethics.
The Emerald Supply Chain, Reimagined
The emerald is one of nature’s most enigmatic stones, prized for its verdant fire and long associated with royalty, mystery, and myth. But its allure often masks a more troubling lineage, one marred by opaque supply chains, exploitative labour, and environmental degradation. This company has confronted that legacy with singular clarity. Rather than operate through distant intermediaries, it maintains direct partnerships with small-scale mining communities in Colombia, ensuring ethical provenance and mutual respect.
Phil, one of the co-founders, travels frequently to Colombia, not for optics, but for oversight. His presence affirms a principle that defines the brand: luxury must be earned not just through beauty, but through responsibility. By building lasting relationships with miners and ensuring fair labour conditions, the company restores dignity to the first chapter of every piece it creates.
This radical transparency is not a marketing strategy. It is a structural commitment that threads through every level of the business, from raw extraction in the Andean highlands to bespoke commissions in London’s workshops. In doing so, it challenges an industry often cloaked in ambiguity, proving that ethical clarity and artisanal excellence are not opposing ideals but complementary virtues.
Bespoke as a Philosophy, Not a Format
Bespoke is a word much abused in the lexicon of luxury. Within this atelier, it is neither a status symbol nor a sales tactic. It is a philosophy rooted in intimacy, sto-
ry, and the quiet choreography of collaboration. Each commission begins with a personalised consultation, during which clients are invited to articulate their aesthetic vision, personal story, and material preferences. It is a moment of listening as much as of design.
From there, the process unfolds with deliberate care. Designers and gemologists work hand-in-hand, not only to source ethically aligned materials, but to ensure that each piece reflects the client’s individuality without compromising ethical standards. Whether it is a wedding ring echoing the foliage of a Colombian mountainside or a necklace honouring a family heirloom, the result is jewellery imbued with resonance — both personal and planetary.
This commitment to craft extends beyond form. Every piece is made in London by local artisans trained in traditional techniques. Here, the past is not discarded but respected. Modern innovation is used to enhance, not erase, time-honoured methods. And perhaps most significantly, each finished creation is accompanied by a documented provenance, offering clients not just beauty, but peace of mind.
Ethics, Elegance, and Environmental Stewardship
This brand’s work is anchored in a bold proposition: that luxury is no longer measured solely in carats or karats, but in conscience. This ethos informs every strategic decision made, from eliminating unnecessary intermediaries to reducing carbon emissions and investing in reforestation projects tied to mining regions.
Its environmental commitments are equally robust. With a goal of achieving carbon neutrality by 2030, the firm is embedding sustainability into its long-term operations. This includes rethinking design practices through circularity, promoting repair and reworking
over disposal, and supporting ecosystem restoration in Colombia’s most affected areas. It is a model that treats environmental impact not as a sideline report, but as a central metric of success.
Education is another frontier being reshaped. Clients are not passive consumers, but partners in ethical awareness. The brand offers insights into sourcing practices, materials selection, and sustainable options, transforming each transaction into an opportunity for informed appreciation. This client-supplier dialogue is rare, and it is precisely what positions this maker at the vanguard of the responsible luxury movement.
A Culture of Conscience
Behind the polished exterior lies a team culture defined not by hierarchy, but by shared purpose. From gemologists and designers to operations and communications professionals, every individual is encouraged to contribute ideas, question norms, and engage with the mission on a personal level.
Hiring decisions are based less on CVs than on alignment with core values: a belief in the power of ethical creativity, an openness to learn, and a desire to participate in something enduring. It is an inclusive culture, one where diverse backgrounds are seen not as liabilities but as sources of strength. Continuous learning
is fostered not as corporate jargon but as lived reality, with team members regularly engaging in sustainability workshops, design mentorships, and community initiatives. This human-centric model is perhaps the firm’s most understated luxury, a company where ethical intelligence, emotional fluency, and design integrity coexist in quiet harmony.
In a market saturated with claims of sustainability and artisanry, Sylvera London stands apart for its rare capacity to embody both, with precision, sincerity, and aesthetic depth. It has not merely adapted to the new codes of luxury; it has helped to write them.
As the world’s most discerning consumers seek not only beauty but alignment with their values, this brand offers more than jewellery. It offers a new kind of prestige, one born not of exclusivity but of ethical intentionality and cultural respect. Its work is proof that refinement need not come at the expense of responsibility, and that in the quiet gleam of a well-made, well-sourced emerald, one may glimpse a better future.
In its world, luxury is not louder. It is deeper.
Luxury’s New Allies: African Beauty Retailers Shaping the Future of Global Brands?
Luxury is learning to speak more languages, and African beauty retailers are teaching some of the most compelling ones. Across the continent, particularly in cities like Lagos, Accra, Nairobi, and Johannesburg, a new wave of beauty retailers is rethinking what it means to sell luxury.
Names like Essenza, Youtopia Beauty, and RandR Luxury are creating experiences that blend highend aesthetics with deep regional understanding. From in-store beauty concierge services to curated digital storefronts, these retailers are designing environments where luxury feels both aspirational and rooted in something real. Their success isn’t built on mimicking Paris or Seoul, it’s built on knowing what matters in their own cities, and translating that through product, service, and storytelling.
As global beauty brands push into Africa’s fast-growing markets, many are discovering that the old playbook no longer applies. Instead of imposing identity from the outside, they’re partnering with those who already speak the local language, visually, culturally, emotionally.
African beauty retailers, once viewed as distribution channels, are emerging as strategic collaborators, shaping product selections, influencing launches, and in some cases, setting the pace for what resonates worldwide.
How Much Does Luxury Pet Hospitality Cost?
Walk into a beauty boutique in Lagos today and you’ll likely step into more than just a retail space. You’re entering a curated world, where the lighting, scent, product mix, and music all speak a local luxury dialect. This isn’t accidental. It’s intentional design by a new generation of African beauty entrepreneurs who understand that luxury is no longer about excess, it’s about experience.
In cities like Lagos, Nairobi, Accra, and Johannesburg, high-concept beauty spaces are emerging with distinct points of view. Essenza, one of Nigeria’s leading beauty retail chains, has built its reputation on combining premium global brands with a deeply localised service experience, from personalised consultations to regionally relevant marketing. Meanwhile, platforms like Youtopia Beauty are reshaping digital luxury through thoughtful e-commerce design, championing both established names and indie African labels with equal finesse.
These spaces reflect a shift in luxury’s centre of gravity. They are not simply catering to what’s trending, they are defining what it means to be trend-aware and culturally grounded. In Ghana, for instance, retailers are spotlighting skincare that works for melanated skin in humid climates, while in Kenya, there’s a rise in demand for fragrance layering, a cultural practice being elevated through luxury storytelling.
What unites these players is a quiet confidence in their market. They’re not asking permission to innovate, they’re doing it, on their own terms, with elegance and precision. And increasingly, global brands are looking to them not only as partners, but as pathfinders.
Curators of Culture: Why Global Brands Are Paying Attention
Luxury thrives on exclusivity, but relevance is what keeps it alive. And in African beauty retail, relevance is curated with care.
Retailers across the continent are doing more than responding to demand, they’re setting the tone for what beauty means in a local context. They understand the emotional nuances of their markets: the importance of hyperpigmentation solutions that work for melanated skin, the cultural roots of shea butter, the pride in Afro-textured hair, and the rituals that make beauty a communal, almost sacred act. These are not trends, they are truths. And African retailers are turning them into storytelling platforms.
This clarity of cultural perspective is what global beauty brands are beginning to respect, and in many cases, rely on. When Fenty Beauty launched in Africa, it wasn’t just about distribution, it was about alignment. The success of the launch was made possible through local retail partners who already knew how to speak to their audiences, how to merchandise for darker skin tones without tokenism, and how to create environments that celebrated identity rather than marketed it.
Across Kenya, Ghana, and South Africa, retailers are also spotlighting emerging African brands alongside established European and American
names. This isn’t just inclusivity, it’s elevation. In the same display case, you might find Chanel next to Ami Colé, or Dior beside a local brand handcrafting botanical oils from baobab and marula. That blend of the global and the indigenous is not only reshaping what luxury looks like, it’s expanding what it can be.
For global beauty players, the message is becoming clearer: success in Africa isn’t about presence, it’s about partnership. And increasingly, the best partnerships are forged with retailers who know how to sell luxury through a local lens that the world is finally learning to see.
Digital Sophistication Meets Indigenous Wisdom
What makes African beauty retail so compelling right now isn’t just cultural, it’s also deeply technological. While the global luxury market experiments with virtual consultations and immersive digital stores, many African retailers are already blending these tools with something even more powerful: generational wisdom.
In Nigeria and Kenya, for example, beauty retailers are using WhatsApp and Instagram not just for promotion, but as active storefronts, offering real-time consultations, product recommendations, and delivery tracking, often faster and more personally than larger platforms. Meanwhile, mobile-first e-commerce models are adapting to on-the-ground realities, like low-bandwidth browsing or digital payment preferences that reflect local habits.
But what sets these platforms apart isn’t just accessibility, it’s storytelling. On Youtopia Beauty’s site, for instance, you’ll find product pages that don’t just list ingredients, they tell you where those ingredients come from, who harvests them, and why they matter. A jar of shea butter isn’t just labelled “natural moisturiser”; it’s positioned as a link to heritage, ritual, and sustainability.
This dual fluency, tech-forward yet culturally rooted, is what many global brands still struggle to achieve. In trying to scale, they often lose texture. African retailers are showing that you don’t have to choose. A brand can be digitally sophisticated and sensorially rich, convenient and deeply meaningful.
In this hybrid space, where QR codes meet ancestral knowledge, Africa’s beauty retailers aren’t just modern, they’re ahead. They’re building ecosystems where luxury is not only about what you buy, but how you connect to it.
The Power Shift: From Market Entry to Brand Direction
There was a time when global beauty brands viewed African retailers as little more than access points, gateways to new customers, new shelves, new cities. But that era is fading. Fast.
Today, these same retailers are influencing far more than where luxury is sold, they’re shaping how it looks, feels, and evolves. Their knowledge of the market is not anecdotal, it’s data-backed, experience-led, and intuitively deep. And glob-
al brands are starting to ask: What should we launch here? What should it look like? What are we missing?
In some cases, the answers are changing product pipelines. Retailers are advocating for wider foundation shade ranges, gentler skincare for heat and humidity, or packaging that considers both climate and cultural values. In others, they’re influencing campaign aesthetics, replacing generic beauty imagery with storytelling rooted in local pride and modern African identity.
This is no longer about tailoring Western products to non-Western markets. It’s about rethinking luxury from a broader centre, and recognising that creative direction doesn’t only flow from New York or Paris. It also flows from Lagos, Nairobi, and Cape Town.
What’s emerging is a new kind of power: quiet, intentional, and distinctly collaborative. African beauty retailers are no longer waiting to be included in the global luxury conversation. They’re helping write its next chapter, and, increasingly, the world is listening.
Luxury has always been a mirror of the moment, shaped by where the world is looking, and who it’s finally choosing to see. In African beauty retail, the reflection is sharper, richer, and far more dynamic than many expected.
What’s happening across Lagos, Nairobi, Accra, and beyond isn’t a regional movement. It’s a quiet reshaping of global influence. By blending cultural depth with retail innovation, these retailers are not only expanding access to luxury, they’re expanding its meaning.
For global brands willing to listen, this is more than a market opportunity. It’s a creative partnership. One rooted in mutual respect, shared vision, and the understanding that the future of luxury will be written by more voices, and spoken in more languages, than ever before.
The Omnibus Simplification Package: Does Erasing EU Rules Undress the Ethics of Luxury?
Luxury is a business of detail - from stitch counts to provenance stories, every thread is meant to matter. But what happens when regulation starts pulling at those threads? As part of its sweeping Omnibus Simplification Package, the EU is moving to eliminate or relax a series of consumer protection and sustainability-related rules - many of which previously held luxury brands to higher standards. The stated aim is to boost competitiveness, cut red tape, and make life easier for European companies. But in the process, the move risks blurring the lines between thoughtful production and unchecked marketing, especially in sectors that rely on storytelling and symbolism to justify premium pricing.
For an industry that trades on trust, transparency, and legacy, the loss of regulatory clarity could have consequences far beyond the showroom floor. It could shift the very meaning of what luxury stands for in the modern age.
What’s Being Simplified - and Why It Matters
The Omnibus Simplification Package is reshaping the legal scaffolding behind European luxury, specifically around consumer information and sustainability transparency. The EU has proposed relaxing requirements on product origin labelling, ethical sourcing disclosures, and third-party verification for environmental claims. Previously, these frameworks offered guardrails against greenwashing and vague marketing, a critical factor in luxury, where ethics are often embedded into the narrative of craftsmanship.
By softening the rules, the EU hopes to streamline trade and reduce the bureaucratic load on businesses, particularly small and medium-sized enterprises. Yet in doing so, it creates ambiguity: when brands are no longer required to prove what they promise, the meaning of those promises starts to dilute. Without a common standard, terms like “eco-conscious” or “responsibly
made” become open to interpretation, and manipulation.
For luxury, where craftsmanship, ethics, and provenance are sold as part of the product itself, this deregulation could erode one of its most defining differentiators. It also sets up a fragmented playing field, where honest brands may be penalised for maintaining higher standards that competitors are no longer obliged to meet.
Luxury’s Ethics as a Value Signal
Ethics in luxury is no longer just a matter of compliance, it’s a form of cultural capital. Brands like Stella McCartney, Chopard, and Bottega Veneta have built reputations not only on aesthetics, but on sustainability pledges, traceable materials, and humane production. These details are not hidden, they’re highlighted in campaigns, storefronts, and even stitched into product tags, forming a key part of the value proposition.
This approach turns values into marketing, and the absence of mandatory regulation makes that choice more visible. It’s no longer about who meets the minimum standard; it’s about who chooses to go beyond it. Luxury consumers aren’t just buying objects, they’re buying into ideas, identities, and values.
When a luxury item signals not just taste but care, it commands more than attention, it earns emotional trust. That trust is currency, especially among Gen Z and millennial consumers who view values as part of the brand experience. According to McKinsey, over 70% of Gen Z expect brands to take a stand on social and environmental issues. In this context, removing the external pressure to uphold ethics might not liberate brands, it may challenge them to prove their integrity without being asked.
Risk vs. Reputation: The Business Case for Ethicsl
With regulation stepping back, the spotlight on self-regulation becomes sharper, and the stakes are higher. Research from Bain & Company shows that nearly 60% of luxury consumers under 35 consider a brand’s environmental and social footprint as part of their purchase decision. This is no longer niche, it’s mainstream, and increasingly global in scope.
Without legal accountability, consumers will turn to brand behaviour and third-party certifications to determine trustworthiness. Labels like B Corp, Fair Trade, and the Responsible Jewellery Council will matter more when governments matter less. Buyers in emerging luxury markets, from the UAE to Singapore, are also increasingly influenced by ESG ratings and ethical sourcing claims.
The brands that proactively preserve transparency in the absence of oversight won’t just retain trust, they may redefine luxury altogether as the industry pivots from excess to intentionality. Those that fail to adapt risk reputational damage in a market that is becoming more value-driven than ever before.
Between Red Tape and Responsibility: Where the Industry Goes Next
The future of luxury ethics won’t be determined by policymakers, it will be shaped by what brands choose to disclose, and how. LVMH and Kering have
invested in blockchain-based provenance tools, enabling customers to trace the life of a product from raw material to shelf. Others are opening up supply chains for real-time auditing and publishing sustainability impact reports voluntarily, often using digital QR codes on products to link buyers directly to their backstory.
These efforts replace regulation with radical transparency, technology and storytelling working together to verify claims and deepen emotional connections. In a post-regulation era, they also serve as insurance: against backlash, against scrutiny, and against consumer doubt.
Done well, this doesn’t just build trust, it enhances product value. When a handbag tells a story of sustainability, skilled labor, and ethical trade, it transcends function and becomes narrative luxury. The next wave of high-end desirability may not come from more sparkle or status, but from more clarity and care. If deregulation continues, the brands that win will be the ones that treat ethics as identity, not obligation.
Less regulation may speed up production, but it may also erode the very thing that makes luxury meaningful: accountability. For a sector that trades in ideals as much as aesthetics, the choice now isn’t between red tape and freedom, it’s between short-term ease and long-term trust.
As the Omnibus Simplification Package reshapes the legal boundaries, luxury finds itself at an ethical crossroads. Brands will be watched not for how well they comply, but for how well they care, publicly, consistently, and credibly. The brands that see transparency not as a burden but as a brand asset will lead the next chapter.
Because in luxury, what you reveal often matters just as much as what you create, and now more than ever, silence has a cost.
Reviving Traditional Craft: How Hermes and Patagonia Empower Indigenous Artisans
In the fast-paced world of modern luxury, where speed, efficiency, and precision often dominate, the focus tends to be on optimised marketing strategies, cutting-edge production techniques, and assembling world-class talent. Designers and managers, highly skilled in their craft, work tirelessly to uphold the concept of luxury and drive the profitability of leading brands. Yet, in an intriguing twist, a return to age-old traditions is making waves.
Two significant luxury brands, Hermès and Patagonia, are at the forefront of an unexpected shift: a powerful push to revive traditional Indigenous craftsmanship in an era defined by technological advancement and mass production.
Rather than merely following a passing trend, this shift signifies a genuine return to the values that defined luxury in its purest form - authenticity, heritage, and skill. Traditional craft is once again at the heart of luxury, not just as a creative outlet but as a powerful means of empowerment for Indigenous communities. Through strategic partnerships with Indigenous artisans, Hermès and Patagonia are showcasing the true richness of cultural artistry, elevating craftsmanship that has often been overlooked. So, what exactly do we know about Hermès and Patagonia’s bold commitment to Indigenous-led luxury, and how are they redefining the future of high-end fashion in the process?
Hermès and the Integration of Indigenous Art in Fashion
Hermès is synonymous with exquisite craftsmanship and luxury. However, beyond the fine leather goods and silk scarves, the brand has worked with Kermit Oliver since 1984 to incorporate Native American-inspired artwork into their collections. Oliver, a Texas-born artist of Native
American descent, creates works that reflect his heritage, focusing on Native American culture, wildlife, and Southwestern landscapes.
Oliver’s story begins in rural Texas, where he grew up in a community steeped in Native American traditions and cowboy culture. Trained in formal art education, Oliver’s passion for capturing the beauty and complexity of his heritage led him to create art rich in cultural symbolism. In 1980, his work caught the attention of Lawrence Marcus of Neiman Marcus, which eventually led Hermès to seek him out for collaboration. This partnership made Oliver the first American artist to design scarves for Hermès. His designs, such as “Pani la Shar Pawnee” and “Faune et Flore du Texas,” meld luxury with the profound storytelling of Native American culture.
Oliver’s work found a place in luxury fashion not because it followed a trend, but because Hermès sought out his authentic artistry. By featuring Indigenous art, Hermès is enabling a broader audience to engage with Native American culture and history. This collaboration raises the question: Can luxury fashion remain true to cultural expression, or does commercialisation risk diluting these traditions? The answer lies in how brands like Hermès navigate these partnerships to ensure the integrity of Indigenous cultures is preserved.
Patagonia’s Ethical Approach to Supporting Indigenous Craftsmanship
Patagonia, while rooted in environmental activism, shares a similar respect for traditional craftsmanship. The brand focuses on sustainability and ethical production, recognising that true luxury comes from both high-quality materials and the stories behind them.
Through its partnership with Roots Studio, Patagonia has collaborated with Indigenous artists to create collections that highlight traditional craftsmanship. By using sustainable fabrics and ensuring fair trade practices, Patagonia demonstrates that luxury fashion can be a force for good, empowering artisans and their communities.
Patagonia’s commitment to fairness and respect for artisans’ cultural contexts distinguishes it. The Khadi Handwoven collection, for example, showcases centuries-old weaving techniques in Gujarat, India, where artisans are paid fair wages and offered social benefits. This ethical approach to luxury challenges traditional notions of exclusivity, showing that social responsibility can coexist with high-end fashion.
Broader Industry Trends in Sustainable and Ethical Fashion
As Hermès and Patagonia lead the charge, they are part of a broader industry shift. The fashion world, once dominated by mass production and fast fashion, is moving towards sustainability, ethical practices, and a renewed appreciation for traditional artistry. This shift is driven by a growing demand from consumers who are more conscious about where their products come from and the stories behind them.
Consumers are increasingly seeking products that are ethically sourced, sustainably produced, and culturally meaningful. As a result, brands that were once solely profit-driven are now reassessing their approach to luxury. The growing demand for products that balance profit with social and environmental responsibility is reshaping the industry.
Organisations like Roots Studio and Nest have been instrumental in connecting Indigenous artisans with global markets. These collaborations help ensure that artisans are not exploited but empowered, benefiting from fair compensation and the opportunity to showcase their work on the global stage. However, the success of these partnerships depends on brands maintaining a delicate balance, ensuring they truly benefit the artisans.
Luxury fashion is evolving beyond exclusivity to embrace storytelling, support marginalised communities,
and contribute to a broader cultural conversation. Indigenous-led luxury is more than a trend; it is a powerful reminder that fashion can drive positive change while honouring both the past and the future.
Broader Industry Trends in Sustainable and Ethical Fashion
The revival of Indigenous craftsmanship within luxury fashion is not just about creating beautiful products; it is about preserving and honouring cultural heritage. For generations, Indigenous communities have faced the risk of their traditional crafts being overshadowed by modernisation. Through partnerships with luxury brands, there is now a renewed sense of pride within these communities.
The key question is not only about ethical sourcing or fair trade but also about cultural preservation. Can luxury brands act as stewards of tradition, ensuring that these skills remain relevant and respected? As Indigenous-led luxury gains traction, can it serve as a model for other industries to incorporate traditional skills into the modern world?
The future of traditional craft in luxury fashion looks promising, but it requires more than just a commitment to sustainability. It requires a deep understanding of the importance of cultural continuity and the role fashion can play in preserving these traditions. As Hermès and Patagonia lead the way, other brands will need to follow suit, finding new ways to create luxury that is both ethical and timeless.
The story of Hermès and Patagonia’s push for Indigenous-led luxury is not just one of fashion; it is one of culture, heritage, and transformation. By embracing traditional craftsmanship, these brands are redefining what luxury means in the modern world. It is no longer just about exclusivity or status; it is about authenticity, cultural respect, and empowering communities that have long been overlooked.
As the fashion industry continues to evolve, the lessons learned from these partnerships offer a blueprint for other brands to follow. The revival of Indigenous craftsmanship is not a trend but a return to a deeper, more meaningful concept of luxury — one that celebrates the artistry and traditions of cultures that have shaped our world for centuries. It is a reminder that true luxury does not just lie in the product itself but in the story it tells, the people it empowers, and the culture it honours.
Two Worlds, One Brand: How Modern Luxury Wins The First-Time Buyer and The Billionaire
In luxury retail, two very different customers often walk through the same branded door. One is a college graduate buying her first fragrance - a small indulgence that signals she’s stepping into adulthood with intention. The other might be a legacy client, arriving in a chauffeured car to preview a capsule collection not yet released to the public. Their purchases are worlds apart in price. But what they’re buying, fundamentally, is the same thing: meaning.
The challenge for luxury brands in 2025 isn’t about exclusivity, it’s about elasticity. How do you create a brand universe that can stretch between a €120 lipstick and a €12,000 handbag without tearing at the seams? In an era where both access and aspiration drive value, the most successful luxury houses aren’t picking a side. They’re learning how to host both realities at once.
Democratisation Without Dilution
There was a time when luxury existed in a gated space, available only to those with the wealth or connections to get through the door. That model, while mythic, is no longer viable. Brands today must engage a broader audience, both out of strategy and survival. The luxury market has expanded massively, fueled by digital access, emerging middle classes, and the rise of younger consumers who shop across borders and platforms.
But access doesn’t equal identity. A shopper in Lagos buying a Loewe puzzle bag through Farfetch isn’t the same as a private client being flown to Madrid for a studio tour. Yet Loewe must speak to both, without losing coherence.
This is where luxury finds itself in complex terrain. To scale globally, brands have opened their worlds. Entry-level products, lipsticks, cardholders, sneakers, serve as cultural onboarding.
They’re not “less than.” They’re invitations. But if the brand doesn’t protect its tone, its materials, its service rituals, it risks becoming just another lifestyle label in an already saturated space.
Tiered Access, Shared Identity
Luxury today functions more like a layered ecosystem than a vertical ladder. At the top are legacy clients and high-net-worth individuals, courted with concierge services, bespoke production, and relationship-driven sales. Further down are aspirational buyers, often younger, mobile-first, and emotionally invested in the brand story, even if their basket size is modest.
Smart brands have stopped trying to homogenise these audiences. Instead, they’re designing differentiated experiences with a shared visual and emotional core. Consider Dior: its global beauty counters are saturated with millennial pink and influencer energy, while its fashion ateliers remain whisper-quiet spaces of craftsmanship. Both are Dior. Both matter.
In Asia, brands like Chanel have mastered this duality. At ground level, their beauty counters are buzzy, accessible, and culturally adapted. Meanwhile, high-tier clients attend private salon fittings in historic villas or architect-designed apartments. The story is consistent. The delivery changes.
The Data-Luxury Nexus
Behind the scenes, CRM has become luxury’s most valuable fabric. Knowing who your client is, whether they’re new or long-established, is what allows brands to perform at scale without losing personalisation.
Burberry’s digital transformation is a prime example. Once seen as too ubiquitous, the brand restructured its retail and CRM strategies to reintroduce scarcity and relevance. Today, Burberry tailors its outreach based on customer type: one buyer receives editorial content and app-based styling suggestions, another gets a call from a client advisor before a private collection drops.
Luxury brands are no longer in the business of just selling things, they’re in the business of collecting, interpreting, and honoring attention. The best ones know that what feels personal isn’t always about money, it’s about memory.
The Risk of Blurring the Signal
With this broadened reach comes a sharpened risk: becoming too available. Luxury has always thrived on tension, between secrecy and spectacle, heritage and trend. When every product lives on every feed, that tension can weaken.
This is why brands are pulling some of their energy back behind the curtain. Bottega Veneta’s social media blackout wasn’t a glitch, it was a statement. Brands like Rolex and Hermès enforce waitlists, scarcity, and in-person fittings not just to drive demand, but to preserve mystique.
Even as luxury expands, it must remain selective, not elitist, but intentional. Otherwise, the billionaire and the first-time buyer end up hearing two completely different things. And the brand becomes an echo.
The most successful luxury brands of this era aren’t dividing their audiences. They’re designing for a paradox: intimacy at scale. A brand should feel just as considered in a flagship fitting room as it does in a department store display case.
When done right, luxury becomes a fluent language, spoken in different dialects, but always recognisably itself. Whether it’s a first purchase or the fiftieth, the product should carry the same emotional weight: this is mine, and it matters.
Because in modern luxury, brand power isn’t about choosing a customer. It’s about showing both of them they belong.
Time Has a Tariff: Why Buying a Rolex Just Got a Lot More Expensive
Rolex has never been cheap. But lately, owning one feels like a statement about more than taste, it’s about timing, access, and economics. From subtle price hikes to secondary market surges, buying a Rolex has evolved from a personal milestone into a complex transaction shaped by global forces.
Whether driven by inflation, raw material costs, production bottlenecks, or shifting demand, the price of time, at least when wrapped in a Swissmade Oyster case, is rising. For collectors and first-time buyers alike, the question isn’t just Can I afford it? but What am I really paying for?
While Rolex has always occupied the upper tier of luxury pricing, recent years have seen notable adjustments. Between 2022 and 2025, retail prices for popular models like the Submariner, Daytona, and Datejust have crept upward, often quietly. A two-tone Datejust now costs significantly more than it did just 18 months ago, with no major changes to materials or design.
The reasons are layered. Inflation and currency fluctuations play a role, as do rising costs of metals like steel and gold. But Rolex’s strategy goes beyond economics, it’s about control. The brand rarely issues formal statements about price increases. Instead, it allows its prestige to speak for itself, ensuring its watches remain aspirational by design and by price tag.
Additionally, geopolitical uncertainty and disrupted global supply chains have further strained production timelines, especially for Swiss manufacturers. This has compounded pricing pressures and introduced volatility that brands like Rolex manage through quiet recalibration rather than public announcements.
Scarcity as Strategy: The Waitlist Economy
Even if you’re ready to pay full retail, that doesn’t guarantee you’ll walk out of a boutique with a new Rolex. Many models, especially stainless steel sport editions, are subject to long waitlists. Some customers report waiting over a year, while others are told their dream watch simply isn’t available.
This scarcity isn’t entirely accidental. Rolex’s tightly managed supply chain ensures demand often outpaces availability. By not flooding the market, the brand maintains its mystique. Boutique-only releases and allocation preferences for loyal buyers add to the exclusivity. For many, finally getting the call from a retailer has become as much a milestone as wearing the watch itself.
Retailers are known to prioritise VIP clients or long-term buyers, turning the purchase journey into a relationship-building process. In some regions, gaining access to an in-demand model might mean first buying lesser-known variants, a subtle but strategic move to foster brand loyalty.
The Pre-Owned Premium
The waitlist bottleneck has pushed many buyers to the secondary market, where prices often exceed retail. On platforms like Chrono24 and WatchBox, it’s common to find unworn Rolexes marked up by 20% to 50% or more. The Daytona, in particular, remains one of the most sought-after watches globally, with pre-owned prices reflecting near-mythical demand.
For some, this premium is simply the cost of skipping the wait. For others, it raises questions about the line between luxury and speculation. Rolexes are no longer just personal purchases, they’re assets with resale value, sometimes even outperforming traditional investments. That perception is reshaping how, and why, people buy them.
This growing collector culture has drawn comparisons to art and wine investing, where buyers are as concerned with provenance and resale trajectory as they are with aesthetic appeal. In some cases, specific Rolex references are now tracked and forecasted by watch market analysts like stock tickers.
Rolex as Status, Asset, and Global Symbol
In 2025, buying a Rolex isn’t only about horology, it’s about status, timing, and even wealth strategy. In markets with economic instability, high-net-worth individuals see Rolex as a portable, liquid asset. The watches move easily across borders, appreciate in value, and carry cultural capital in nearly every luxury circle.
The brand itself fuels this perception. With consistent design language, brand discretion, and a reputation for mechanical excellence, Rolex has transcended fashion. It’s a quiet flex with global fluency, respected in Zurich, admired in Lagos, and recognised in Jakarta. That universality makes it more than a timepiece. It makes it timeless.
What also sets Rolex apart is its unshakable resale strength, unlike many fashion-dependent accessories, a Rolex rarely depreciates. In fact, it often becomes more desirable over time, making it a top choice for affluent individuals looking to hedge against inflation while staying stylish.
Time, as they say, is money. But in Rolex’s world, it’s also culture, currency, and calculated scarcity. As prices rise and access narrows, owning one of these coveted timepieces says something different now, it’s no longer just about having a Rolex, but about getting one at all.
In a world where value increasingly comes with a story, Rolex remains a watch worth chasing, and that chase is now part of its price. For luxury consumers, the experience of acquiring a Rolex has become a ritual: researched, delayed, and ultimately rewarded, not unlike the slow burn of true craftsmanship. And in that sense, every second really does count.
“Boom Boom” Fashion: Bold Silhouettes, Vintage Revival, and the Emergence of Gen Z Aesthetics
We’re living in a fashion moment where subtlety is being side-stepped, and bold expression is having its turn on the runway, on the street, and on social feeds. From oversized shoulder lines and balloon sleeves to exaggerated trousers and bubble hems, volume is back. But it’s not just the shape that’s loud, it’s the statement behind it.
Enter “boom boom” fashion, a phrase gaining momentum online to describe the oversized, architectural, and often playful silhouettes that make an entrance before the wearer does. It’s theatrical, nostalgic, and grounded in the kind of boldness that refuses to be background.
At the centre of this revival? Gen Z - a generation remixing 1980s flamboyance with 1990s nostalgia and early 2000s edge, turning fashion into an expressive, generational language. “Boom boom” silhouettes, once associated with retro glam and red carpet camp, now read as resistance, confidence, and cultural memory. And luxury brands are paying attention, not only adapting, but in many cases, following.
The Return of Exaggerated Silhouettes
Once the domain of couture runways and editorial spreads, exaggerated silhouettes have made their way back into mainstream wardrobes. From sculptural outerwear at Loewe to theatrical balloon shapes at Richard Quinn, designers are embracing scale as storytelling. The return of dramatic volume isn’t just aesthetic, it’s emotional. In an era of constant digital visibility, fashion has become a form of declaration. Big shapes get seen. They hold space. They ask to be remembered.
For Gen Z, the appeal of “boom boom” fashion lies in its unapologetic confidence. These are not shy garments. They are Instagram-first, TikTok-replay-ready pieces that assert identity and
energy. In a world that often demands conformity, bold silhouettes offer room, literally and figuratively, to move, to play, to push back.
The Nostalgia Economy
Part of the boom is born from the past. Vintage fashion, once a niche subculture, is now luxury-adjacent, and in many cases, luxury-informed. Archival silhouettes from Mugler, Gaultier, and early Vivienne Westwood are resurfacing not only in vintage shops but on major runways. Their once-radical volumes and construction now resonate with a generation eager to wear pieces that feel storied, rare, and emotionally charged.
Platforms like Vestiaire Collective, Grailed, and The RealReal have transformed how consumers engage with vintage. It’s not just about sustainability, it’s about exclusivity, authenticity, and storytelling. Today’s luxury shopper, especially Gen Z, wants pieces that aren’t mass-replicated but curated with care. And brands are taking note, reissuing archive pieces or designing collections that nod to past decades, all with the aim of striking that nostalgia chord.
Gen Z’s Visual Dialect
Fashion is no longer seasonal, it’s algorithmic. And Gen Z is fluent in this language. Trends now emerge not from fashion weeks but from split-screen styling challenges, thrift flips, and viral looks posted at midnight. The rise of “core”
aesthetics, think balletcore, blokecore, weird girl aesthetic, has shifted how luxury brands design and communicate.
“Boom boom” fashion fits perfectly into this hyper-visual dialect. It’s distinct in silhouette, unmistakable in motion, and easy to remix. You can’t scroll past a bubble skirt without reacting. You can’t ignore an oversized shoulder that breaks the frame. This is fashion that interrupts, and that’s exactly the point.
While Millennials embraced normcore minimalism, Gen Z wants contrast, irony, and maximalism with a wink. Think coquette meets rave wear. Velvet opera gloves with baggy cargo pants. A corset over a football jersey. It’s irreverent, and at times absurd, but always intentional. And luxury brands are realising that to resonate, they must learn to speak this new aesthetic code.
How Luxury Brands Are Reacting
The directional pull of Gen Z is no longer fringe, it’s defining. Major houses are shifting more than just marketing strategies. They’re redesigning silhouettes, diversifying casting, and launching capsule lines that echo the mood boards of a younger, bolder audience.
Valentino’s recent collections leaned heavily into sculptural volume and surreal colour stories, while Gucci continues to experiment with layered eccentricity that nods to vintage play. Designers like Harris Reed and Marc Jacobs are leading the “more is more” philosophy, with pieces that feel made for both fantasy and feed.
Collaborations with influencers and stylists who emerged on digital platforms, not fashion schools, further signal that luxury is leaning into grassroots direction. Even ambassador choices have changed, with Gen Z icons known more for cultural fluency than for red carpet lineage. In this climate, to influence is to co-create, and Gen Z is now firmly seated at the design table.
Fashion has always echoed youth culture, but Gen Z isn’t waiting to be handed influence, it’s defining it, in bold type and bigger sleeves. “Boom boom” fashion isn’t just a trend; it’s a testament to a generation that sees style as identity, performance, and presence.
Luxury, in turn, is learning that expression trumps perfection, and that nostalgia, volume, and play aren’t opposites of elegance, but new extensions of it. The next era of fashion won’t whisper. It’ll boom, loud, layered, and unapologetically alive.
