The average member lifetime is three months, so it’s like selling a product which has three payment installments. This business generates over a million dollars a year, which goes to show that not every membership site has to rely on current customers to survive. Sometimes using a membership site as part of a sales funnel that continues to bring in new people, can work too. I covered marketing in chapter two of this report and the techniques you use to open communication channels never change. Post launch is a great time to test new marketing methods that you didn’t try prior to launch, or continue to use what already works or any combination of new and old methods. If you can’t think of marketing ideas then you are not trying hard enough, there are always new things to do. Here are a few marketing ideas for you 1. In my experience joint ventures are the best performing marketing method. If you can find new partners or do new promotions with existing partners, this is the quickest way to grow a membership base rapidly. 2. Pay per click advertising is something that is always available and is by far the easiest way to generate traffic quickly. Whether that traffic converts into members is a matter of optimizing your PPC ads, but this is definitely one method that every membership site owner should consider. 3. Consider targeting a completely different market. Remember what you provide can be presented to a different group of people by adjusting how you present your offer, without changing the product at all. Take for example my membership site Blog Mastermind. I initially promoted specifically to the blogging market and my offer was a mentoring program and course to teach people how to make a living from blogging. I could take the same offer but instead focus on writers and present blogging (and my program) as a means to make money from what they already do for a living - writing. The target market is different, but the product and offer are the same. 4. You can take your message offline. Try magazines, trade publications, newspapers, radio, television or any form of publicity you can generate in the real world. 5. How about an article marketing strategy or banner advertising campaign, purchasing paid reviews from blogs, or search engine optimization, traffic exchanges, building content sites/blogs, promoting to ezine newsletters or you could purchase co-registration leads.
© 2009 Yaro Starak
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