Pamela Posada - Portfolio

ABOUT ME Sobre mi

My name is Pamela, I’m a creative designer and illustrator, Who’s passionate and fortunate enough to be working in the industry I love. I have over 3 years of experience working in the industry of design, where I´ve been lucky to specialize in many different fields such as fashion design, branding, social media

I am profecient at creating value proposals and solving problems through designs for any different markets.

I can work in a variety of different roles, as required by the projects. This can entail research, sketches, design proposals, mockups, and taking and editing photos.

¡Hola! my nombre es Pamela, pero puedes llamarme Pam. Soy una diseñadora creativa e ilustradora, apasionada por crear propuestas de valor y solución de problemas por medio del diseño. Diseñadora versátil para diferentes mercados.

Puedo trabajar diferentes roles, según lo requieran los proyectos de diseño, desde hacer investigación, un moodboard de ideas preliminares, paleta de colores, bocetos, propuestas de diseño, artes finales, mockups, toma y edición de fotografía. Tengo experiencia en el rubro de la moda, marcas y producción.

CONTENTcontenido

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PAM x Luceo Connections SS21

Surface design / Illustration / Photography

Zuccini Kids SS23 - FW23

Surface design / Fashion design / Graphic design / Photography

Focos TV Vidas Robadas

Branding / Graphic design / Illustration

PAM x Projects Fashion / Surface design / Illustration

CONNECTIONS SS21 CONEXioNES SS21

The following images and designs were originally published in a Spring and Summer collection in 2021 titles ‘Connections.’

Connections are all around us in our everyday life, and the vcollection was inspired by exploring the deeper meaning of the term.

A connection as a pivotal union between two or more things devices, systems, or people who share a relationship. It is a link or a tie that unites one thing with another. The term names the action and effect of connecting (joining, linking, establishing relationships). These connections can be physical or symbolic.

Each woman has enough power to influence and support another woman, creating support and empathy within the gender. Beyond being a mother, sister and daughter, women are the bridge of connection with others without distinction or discrimination of races.

Unión entre dos o más cosas (dispositivos, sistemas, lugares, etc.) o personas en una relación o comunicación entre ellas. Es un vínculo o un lazo que une una cosa con otra. El término nombra la acción y el efecto de conectar (unir, vincular, establecer relaciones). Las conexiones pueden ser físicas o simbólicas.

Cada mujer tiene suficiente poder para influir y apoyar a otra mujer, creando apoyo y empatía dentro del género. Más allá de ser madre, hermana e hija, la mujer es el puente de conexión con los demás sin distinción ni discriminación de razas

MOODBOARD inspiraciòn

without 'skin colors colorful

hand drawn

watercolor textures

COLOR PALETTE

- SENSITIVE TOUCH

A sensitive touch creates an elegant and feminine bond for clients. An elegant, versatile and friendly color palette. Modern colors for the female market.

SURFACE DESIGN Illustration

PRODUCTS & PHOTOGRAPHY Productos & fotografía

Connections SS21

Surface design applied to women's clothing and accessories; blouses, silk scarfs, scrunchies. Commercial products.

Connections SS21

CREDITS

Models: Fabiola Luna / Jocelyn Ortiz

Photographer and retouch: Ricardo Mancía

Photographer products and retouch: Pamela Posada

Art Director: Pamela Posada

ZUCCINI KIDS

SS23 - FW23 kids clothing

Zuccini Kids is a classic yet whimsical American children's clothing brand. The brand has different clothing lines, that respectively designed for boys, girls and babies.

The collections displayed hand embroidery, industrial embroidery, and different types of fibers and fabric. In aadition there were multiple photography sessions in the collection that were essential, for the official launch of its season.

Zuccini Kids es una marca de ropa infantil estadounidense, clásica pero caprichosa. La marca cuenta con diferentes líneas de ropa, donde se diseña para niño, niña y bebé.

Parte de sus colecciones se presenta prints e hilos teñidos de la marca, aplicaciones, bordado a mano y bordado industrial, con diferentes tipos de fibras y telas a utilizar por colección.

Además, se realiza la sesión de fotografía, fotografía de producto, artes gráficos para el lanzamiento oficial en su temporada.

SURFACE DESIGN Illustration

All rights reserved Zuccini Kids.

Floral prints, fruit prints and dyed threads for SS23 - FW23.

Zuccini Kids SS23 - FW23

FASHION DESIGN Diseño de moda

Applique designs in pockets, wrap-around applique. An initial sketch is worked on, followed by experimentation to arrive at the final piece.

PHOTOGRAPHY & RETOUCH Fotografía y retoque

GRAPHIC DESIGN & social media

Zuccini Kids SS23 - FW23

FOCOS TV Vidas robadas

Prevailing flower

Using the heart shape to create each petal to symbolize each victim; each petal has a background silhouette within it and appears as a point of union, a link symbolized with the circle and line. In addition, for organic aesthetics, the stem has thorns to represent that it is not a symmetrical figure.

Isotype incomplete figure, which is complemented by a drop to represent the blood and tears spilled. The stolen lives that the system swore to protect, but in its case, it minimized, set aside, took them from us.

Flor que prevalece

Utilizando la forma de corazón para crear cada pétalo para simbolizar a cada víctima; cada pétalo tiene dentro de el una silueta de fondo y figura como un punto de unión, vínculo simbolizado con el círculo y línea. Además para estética orgánica el tallo cuenta con espinas para representar que no es una figura simétrica.

Isotipo figura incompleta, que se complementa con una gota para representar la sangre y lágrimas derramadas. Las vidas robadas que el sistema juró proteger, pero en su casua, minimizó, apartó, nos las arrebató.

Elements for creating logo:

Petal / Heart Flower stigma / Link

Stem / Organic, Delicate

Blood / Shed tears

Version 1

Version 2

Version 3

Fullcolor Version White Version Black Version

MADE Sunflower

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

OoPpQqRrSsTtUuVvWwXxYyZz

Shorelines Script

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

OoPpQqRrSsTtUuVvWwXxYyZz

Roboto Light

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

OoPpQqRrSsTtUuVvWwXxYyZz

Typography to use for titles, attention calls.

Typography to use for subtitles, support texts.

Typography to paragraphs or for easy reading, long texts.

Focos TV is in charge of visualizing problems of Salvadoran society that many times the government silences.

Vidas Robadas ‘Taken lives’ It is divided into three approaches, adolescent pregnancy, obstetric emergency, and feminicide.

Vidas Robadas - Focos

applied illustrations

PAM x PROJECTS fashion, applied illustration

Spotify Playlist cover Portada de la lista de reproducción de Spotify

My lovely Message to Myself Mi encantador Mensaje para Mí

POSITIVE MESSAGES

For a long time, the postal service was an effective method of communicating with people and countries around the world just by writing a letter to send.

At present, COVID has affected developed or developing countries, therefore, mental health due to quarantines around the world were affected by forced confinements, making us humans more sensitive and wanting to communicate to our loved ones from a distance that we do not we're alone.

Pam x Projects

Lee mi Etiqueta - Movimiento

Read my label - Movement

MOVEMENT

Many of our garments are not receiving the necessary care that they require, since we ignore their care and washing instructions. That in the long run reduces durability in its use, we are able to create a more conscious fashion taking care of the garments that we already own or will acquire in the future.

These labels tell us how we should properly wash a garment in particular, or if we can iron it and at what temperature we should do it. Understanding these symbols will make it easier for us to wash and avoid oversights.

Muchas de nuestras prendas no están recibiendo los cuidados necesarios que estas requieren, ya que ignoramos sus instrucciones de cuidado y lavado. Que a la larga le resta durabilidad en su uso, seamos capaces de crear una moda más consciente cuidando las prendas que ya poseemos o llegaremos a adquirir en un futuro.

Estas etiquetas nos indican como debemos lavar correctamente una prenda en concreto, o si podemos plancharla y a qué temperatura debemos hacerlo. Entender estos símbolos nos facilitará el lavado y evitar descuidos.

Typography made with pen brush. Tipografía final elaborada con pen brush.