Pam Ramirez-Maxwell : Portfolio

Pam Ramirez - Maxwell

APPLYING FOR: Associate Creative Director at Edelman Toronto

APPLICANT :

PAM RAMIREZ-MAXWELL

66 PACIFIC AVENUE

APT. 308

TORONTO, ONTARIO

M6P 2P4, CANADA

PORTFOLIO FOR :

EDELMAN TORONTO

150 BLOOR STREET WEST

SUITE 300

TORONTO, ONTARIO

M5S 2X9, CANADA

SHE / HER / HERS

Portfolio

CURRENT ROLE: Graphic Designer / Creative Director

I AM A PASSIONATE AND EXPERIENCED DESIGNER WHO LOVES TO CREATE DESIGN WORK THAT IS OUTSTANDING , CONCEPTUAL , AND INNOVATIVE . I AIM TO PROVIDE THE BEST CREATIVE DIRECTION FOR RESULTS THAT ARE ALWAYS ON-STRATEGY AND ON-BRAND .

CLIENT:

‘FleetOptics’ + Cimoroni & Co: A Marketing Agency

PROJECT: Social Media Campaign to ‘Recruit Drivers’ for FleetOptics Courier Company.

OBJECTIVE: To use their existing logo and establish a brand for a fresh, fun, yet professional campaign series.

MEDIUM: Digital social media platforms: LinkedIn and Facebook.

RESULT : We drove nationwide business growth and brand awareness in a saturated field, recruiting new employees for FleetOptics providing design and copywriting.

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CLIENT:

‘FleetOptics’ + Cimoroni & Co: A Marketing Agency

PROJECT: Social Media Campaign for ‘Holidays’ for FleetOptics Courier Company.

OBJECTIVE: To use the new branding to create a fun and enticing holiday campaign for a varied target market.

MEDIUM: Digital social media platforms: LinkedIn and Facebook.

RESULT : We continued to drive nationwide business growth and brand awareness resulting in more businesses adopting FleetOptics as their delivery solution. Used wording and graphics that helped drive excitement to showcase their core competencies.

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CLIENT:

‘FleetOptics’ + Cimoroni & Co: A Marketing Agency

PROJECT: Social Media Campaign for FleetOptics’ presence in ‘Vancouver’

OBJECTIVE: To show FleetOptics’ new services and presence in Vancouver to business executives.

MEDIUM: Digital social media platforms: LinkedIn and Facebook.

RESULT : We drove business growth and brand awareness in Vancouver using imagery of diverse business executives along with terms and graphics that showed FleetOptics’ specialty and proprietary technologies.

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CLIENT: ‘Senior Adult Services’ a Non-profit Organization in the Annex

PROJECT: Annual Report documenting budgets, fundraising, donors, programs, and financial statements.

OBJECTIVE: To design a clean and concise report for their members, funders, and Board of Directors.

MEDIUM: Print and digital.

RESULT : A clear and elegant document was produced that helped illustrate important information to members, funders, and board for this small but important non-profit serving the downtown senior community.

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CLIENT:

‘Logo Design’ CheeseCake Design Conceptual Logos

PROJECT: Varied logos designed for CheeseCake Design as a creative exercise.

OBJECTIVE: To show a diverse range of logo design ideas and approaches for style variation.

MEDIUM: Print and digital.

RESULT : Typographic exploration and conceptual designs were created for invented businesses.

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CLIENT: ‘COMDA’ + Cimoroni & Co: A Marketing Agency

PROJECT: Catalogue Template Design for COMDA: A promotional products business.

OBJECTIVE: To design a template COMDA’s internal design department could use on a regular basis.

MEDIUM: Print and digital.

RESULT : A redesign and elevated brand look was created taking into account the best way clients can interact with their new catalogue and website as a unit.

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‘COMDA’ + Cimoroni & Co: A Marketing Agency

PROJECT: Catalogue template design for COMDA: A promotional products business.

OBJECTIVE: To design a template that COMDA’s internal design department could use on a regular basis.

MEDIUM: Print and digital.

RESULT: A new aesthetic was established while taking into account past customers, yet modernizing their look to target new potential customers.

CLIENT:

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CLIENT:

‘Album Design’ Palest Hue Musical Band

PROJECT: To take an illustration and elaborate it digitally into a unique front and back cover for an album.

ART: Cover illustration by Brian Maxwell.

MEDIUM: Print and digital.

RESULT : An innovative design was created from an abstract illustration, which embodied the sound and aura of the album’s music and its genre.

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CLIENT:

‘Rupert’s Fine Teas’ Packaging Design for Orange Pekoe Tea

PROJECT: Design sensorial packaging for organic tea.

OBJECTIVE: Provide standout packaging using the textures and printing techniques for tactile interaction.

MEDIUM: Print, embossing, and gloss.

RESULT : I used gloss for the tea spills on the cover emulating how light touches tea, and ‘spills’ of different steeping intensities to reflect a ‘moment’ in tea making. The embossed plant-outlines subtly gives the user the illusion of touching the plant prior to opening the box.

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