User Generated content and its use in marketing

User Generated content refers too the range of content types which include photos, videos, reviews and blog posts. It is not created by the marketing teams of brand but by the user. It helps in promoting content authentically, inspiring brand loyalty and is affordable and effective way of marketing

Reasons why brands implement User generated content User Generated content helps in promoting authenticity Potential clients can evaluate brand Helps in inspiring brand loyalty It is affordable and effective

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