Steps Involved in conducting A/B testing?

A/B testing or split testing, is a method that involves creating two versions of the same content or design element and randomly showing them to different subsets of your audience to see which one product the most favourable results. It benefits businesses looking to optimize their websites, marketing campaigns, and other digital assets.

Steps involved in conducting audit

Identify test goal

Create different options and define sample size

Run the test and analyse result

Incorporate winning sample