How to present your home for sale THE BEST IN OVER-50s LIVING. THIS IS YOUR TIME.
We are here to work with you throughout the entire process and aim to make your experience as smooth as possible.
Selling your home is a simple formula with the help of Palm Lake Resort First impressions count and presentation is especially important. Get your home looking spectacular before your inspections with these eight simple steps. 1
Set the standard from the start. Ensure the front of your property, including pavements, garage door and front door area is clean and clear of any hazards.
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Deal with any minor maintenance. It’s important for future buyers to know they are purchasing a home that has been well cared for.
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De-clutter and de-personalise. When selling, this helps take the personal attachment to the home away. It simply becomes an asset you wish to sell and obtain a great price for to achieve your next property. Remove ornaments, trinkets and photos to make your home more open and spacious, so potential purchasers can imagine and visualise themselves living there.
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Consider painting bright walls in more neutral colours to appeal to a larger range of buyers.
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Give your home a good spring clean. Hire a cleaning company for a few hours that can help you out; it will be worth the investment. Ensure that the kitchen and bathrooms in particular are immaculate and clean and make sure that outdoor areas are manicured and maintained.
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Fresh flowers on the table, candles or air fresheners will smell welcoming and help you immediately appeal to new buyers in the market. Lighting assists with ambience, so ensure all lights are turned on.
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Leave prospective buyers alone with the agent during home inspections. This will put the buyer at ease and they won’t feel like they are imposing on you.
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Have your furry friend minded for the duration of the inspection and tidy up after them to ensure the yards are clear.
MARKETING YOUR HOME An effective marketing campaign should include the following elements. Make sure you talk to your agent to decide on the most suitable plan of attack for marketing your home. • A listing on realestate.com.au and / or domain.com.au and your agent’s website • External signage at your property
• Video or 3D walkthrough - these are excellent for buyers to get a detailed understanding of the flow of your home
• Advertising in the right medium for your market (eg. Magazine, newspaper, etc)
• Open days
• Brochure or flyer
• Agent’s window display
• Mail outs to a database
With the right marketing you can always ensure maximum exposure which leads to maximum buyers and maximum potential sale price.
Find your agent Finding the right buyer starts with finding the right agent. We can help you find agents with a good track record within your area and assist you in choosing the right one for your needs. Let’s start at the beginning. To find an agent you are comfortable with, it’s best to talk to several. Have at least three appraisals done on your home from different agents. When using an exclusive agency, there is one person who is completely committed to marketing and selling your home, and your personal contact throughout the process. Because they are responsible for all of the market feedback and communication, they will be able to keep you up to date with vital information. In an open listing there are often differing opinions and information available from the various agents. This can often make decision making confusing and difficult. Going to auction is also an option under an exclusive agency if you and your agent believe this could be the most effective way to sell. Auctions don’t come without stress but can often be an effective way to secure a sale in a short period of time. Choosing an agent who is a skilled negotiator can make a big difference to both closing a sale and achieving the best price for your home.
As a good negotiator, your agent will help you to keep the following in mind: • All offers within your suggested marketing price are worth considering. An early offer is very often the best. • Don’t be offended by low offers - it’s not personal and everyone will try to get the best deal they can. Let your agent negotiate. • Stay open - negotiations can be tricky, but keeping a potential buyer onside is important. You can be strong and firm, but polite. Mutual respect and a little give will help your agent to achieve a win/win.
A GOOD AGENT • Provides a truthful evaluation and plan. Your house will have problems, like everyone’s. If it sounds too good to be true, it is. • Has thorough local knowledge. • Has proof of a successful track record. A decent agent should always be able to tell you their recent sales. • Provides market appraisal of recent sales and comparable properties. • Has a buyers database (current ones; be suspicious of databases boasting large numbers). • Is an effective negotiator. • Has a positive approach.
QUESTIONS TO ASK YOUR AGENT • Is my property priced to meet the current market? • Is there anything viewers are mentioning that I can address to achieve a sale? • Are open homes the best way to receive feedback from viewers, in order to achieve a sale? • What is the feedback from viewers on my listed price for my home? • Are there any features they do not like? • What is the average time on the market for my style of home in my area?
Setting the right price Working out the right price for selling your home is vital. Your Palm Lake Resort Sales Consultant will help you accurately determine your property’s value in the current market by organising a comparative market appraisal.
Setting the right price means that your home is likely to spend less time on the market and achieve a higher sale price. Properties that are overpriced tend to spend a longer time on the market, creating stress and often results in a lower sale price as buyers understand they have leverage and vendors get impatient. Pricing a property isn’t easy. Prospective buyers value a property based on many factors. There are usually four different types of people (apart from the banks) that will each give a property a different value based on their motives. • Sellers are always looking to obtain their ideal selling price • Investors take into account rental returns and projected capital gains • Cash buyers usually look for a discount • Buyers who are trying to sell their own home are often willing to pay that little bit more to secure their new property while selling their current one
This is where having an excellent agent with sound knowledge of the current and local market can assist you in understanding the motivations of prospective buyers and negotiate a deal that suits both parties. Before you sign a contract for the home you are selling, talk to your Palm Lake Resort Sales Consultant in regards to such things as settlement times and conditions of the contract. Your Palm Lake Resort Sales Consultant will also speak with your agent to gain an understanding of the marketability of your home. All of this helps to ensure that you have a smoother transition from one home to the next.
HAVING A PLAN B A plan B is a great way to reduce stress if time frames for the completion of your new home no longer work in with the settlement of your current home. This can happen due to unforeseen circumstances such as weather conditions, so a plan B is always a wise back up to have just in case.
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Sales Information Centre Open 7 Days
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TOWARDS PORT MACQUARIE
FREECALL 1800 577 542 HAWKE
salesforster@palmlake.com.au
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While every endeavour has been made to ensure accuracy of the information contained in this document, Palm Lake Resort Pty Ltd and any subsidiaries provide no warranty, guarantee or representation regarding the accuracy, reliability and completeness of information. Artist impressions are indicative only and subject to change as a result of detailed design and planning. Palm Lake Resort will not be liable (in tort, contract or otherwise) for any loss suffered as a result of you relying on information provided in this document. Information is preliminary and subject to change. No warranties or assurances can be given about the suitability of this document for any specific transaction. You should seek legal advice or other professional advice on the form and contents of this document.
THE BEST IN OVER-50s LIVING. THIS IS YOUR TIME.
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