FINAL DESIGN

The final phase of the production generated a 60 seconds PSA accompanied by a flyer, as well as the official logo of VoiceIt. Both are pictured below and the PSAs audio is also available online under the tagline­ "Get Certified B4 You Drive" tag on all social media platforms.

It is important to note that it was recorded in a single session. The vetting and editing of the ad took some time as it was being listened to and adjusted at different times to avoid any form of fatigue from the repetition of the audio

The most challenging part was to do the actual takes as intonation and pacing are very necessary parts of this production We desire for the audience to both be enticed by the sound and influenced by the content to take action This led to approximately ten (10) takes being recorded

After editing, vetting and approval was done by the various parties ie: the team, sponsors and the Ministry; the ad was ready for release. It was distributed to all our social media platforms, radio and TV stations employed and to its final stage, the marketing campaign officially started after its sixth (6th) month of deep planning, organisation and production. It was successful as the numbers skyrocketed!