BRAINSTORMING

During the brainstorming phase of this project, the concepts to create this public service announcement ( PSA) were examined and quite a few elemets were taken into consideration and they are listed below:

1. The name/theme of the campaign­ " Get Certified B4 You Drive"

2 The length of the PSA­ 60seconds

3 Target audience­ Driving schools and instructors ( as well as the general public)

4 Marketing mediums­ TV , Radio, Social Media

5. Sponsorship acquisition

6. Details of the ad­ information of the requirements based on the Act, writing the script.

7. This stage also included the set up of the production company ie: business logo