PROJECT DESCRIPTION

The concept of this project was initiated by Ms Eden Palmer, The Managing Director of VoiceIt and was formulated solely based on the reaction of the Jamaican public to the phased implentation of the new Road Traffic Act

The opinions, protests and overall disarray of drivers and passengers alike show that many were unacquainted with numerous provisions of the Act; even with parts that are not new or updated.

The problem being addressed by this project is the ignorance of the Jamaican population of the laws governing the transport industry focusing specifically on the certification requirement for driving instructors.

It is already known that many are blatantly unaware of existent laws as their reactions expressed same This oblivion results in chaotic behaviours which are avoidable through education

The creation of this educational piece will be done through the production of a Public Service Announcement (PSA) which makes the content more digestible than reading