London’s newest global destination is so much more than just a venue - it’s a fully integrated ecosystem, blending heritage with innovation, scale with flexibility, and business with culture. A platform for every possibility.
PA PROFILE
Angélique Wong, EA to CEO & Executive Committee at Bridge Carbon
CAREER ADVICE
Writing skills vs. AI
Add humour for impact Is B2B dead?
SPECIAL FEATURES
Christmas - Final Preparation
Business Travel
Spotlight on London
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WELCOME TO OUR WINTER ISSUE...
Dear reader,
Welcome to the winter edition of PA Life. As we embrace the last quarter of the year—a season of reflection, anticipation, planning, and plenty of festive celebrations. This issue brings inspiration for your final preparations for Christmas from outstanding party venues, shows to treat your clients and teams to, catering to lift the mood at any gathering and stress free transport for your guests.
Our Club pages revisit standout events, showcases and networking evenings, captured in vibrant photographs and reports, reminding us of the energy and connection the PA community creates.
Looking forward, we turn our attention to one of the calendar’s most anticipated highlights: the PA Life Christmas Party and Star Awards, which honour extraordinary contributions across the executive support profession. But this magazine is more than festive cheer. You’ll also find expert articles to fuel your growth: career development insights, practical mentoring ideas, and a spotlight feature that highlight London’s enduring strength as a world-class meetings and events destination. We’ll explore how the capital’s infrastructure, cultural vibrancy and international reach continue to make it a top choice for planners and delegates alike. It’s no surprise to learn that London has recently retained its position as Europe’s leading meeting destination.
As you flip through these pages, I hope you’ll find both inspiration and tools. Whether you’re polishing your party plans, navigating a complex event brief, or thinking about your next career step, this issue aims to support you in the unique space you occupy—where precision, personality and planning intersect.
Here’s to capturing the magic of this season, and to entering the year ahead with momentum, clarity and purpose.
Warm wishes, Marja-Leena
Enjoy the read—and we’ll see you again in 2026! Advertise with
Marja-Leena Toseland
01992 374066 m.toseland@forumevents.co.uk
01992 374054 l.gallivan@forumevents.co.uk
01992 666725 c.eve@forumevents.co.uk
The PA Life Team
Through the lens: Club highlights & what’s next...
Here’s a peek behind the scenes at some of PA Life Club Fam Trips—glimpses of connection and experiences at visits to our venue partners. In the pages ahead, we’ll take you through the upcoming PA Life Star Awards and our Christmas party, career development articles, and a recap of our mentoring programme—stay inspired and get ready to take your role even further…
FRIDAY 14TH NOVEMBER, 6-9PM
Tottenham Hotspur Stadium You are invited to the most coveted Christmas Party of the year for the Assistant community – the PA Life annual Christmas Party & Star Awards! The double celebration of the festive season and the Star Awards will be hosted jointly with Tottenham Hotspur Stadium! Nominations for this year's Star Awards have now closed.
SPONSORSHIP OPTIONS
The results for this year’s PA Life Star Awards are in!
The much-awaited annual PA Life Star Awards are just around the corner and we can’t wait to announce the finalists and winners at the PA Life Christmas Party & Star Awards on Friday 14 November, at the stunning venue of Tottenham Hotspur Stadium...
We are delighted with the record number of entries this year, and the hugely impressive quality of every single nomination we received. Thank you all who’ve entered, or nominated their colleagues or extended team members, including VAs you work with.
You will need to bear the excitement a little longer as the announcement of the finalists and winners will be made at the party, with the help of our event partners:
• Tottenham Hotspur Stadium – co-host of the event
• Blacklane and SWR – Gold Partners
• CMAC Group and San Carlo Restaurants – Silver Partners
• L’oscar London – Bronze Partner
• Fortnum & Mason and Taylor Lynn Corporation – Event Partners
Why these awards matter
Professional recognition such as awards serve as powerful milestones in the careers of Executive Assistants, Personal
Assistants and other executive support professionals. Being acknowledged— whether through association-awarded accreditation, awards ceremonies or peer-nominated recognition—o ers more than just a trophy. It validates your skills, raises your profile within your organisation, and signals to others that you take your role seriously.
Having a recognised award can strengthen your CV and justify opportunities for promotion, better pay or greater responsibility. It can also help form stronger working relationships with executives and stakeholders: when they see you exposed to broader industry competition, evaluation and standards, trust grows in what you bring to the table.
Also, recognition isn’t just about the individual. It enhances morale across teams, demonstrates to employers that support roles are essential, and raises the visibility of the profession itself. Insurance of your own professional brand comes from being seen: at awards nights, in
media, or in peer circles, like PA Life Club. It builds confidence—and confidence often opens doors.
So, in your personal development plan, don’t view recognition as optional. Whether applying for awards, pursuing formal accreditation or even just collecting strong testimonials—they all contribute. Consider setting time aside this year to explore what recognitionopportunities are available. The payo will be real.
Looking forward to seeing all nominees at the party!
The PA Life Christmas Party & Star Awards is the best festive party for the executive assistant community, and this year will be the biggest party we’ve thrown, with over 300 guests coming together to toast for the year gone in a relaxed setting, enjoying the hospitality of our incredible hosts.
WHAT’S ON…
A Gin & Tour evening reception at St Stephen Walbrook in the City of London is a chance for EAs and PAs to indulge in a private after hours experience within Sir Christopher Wren’s architectural masterpiece, St Stephen Walbrook.
Learn about this magnificent hidden gem and discover how the royal architect created one of the City of London’s first and
October 16th
finest churches whils you sip on a gin & tonic and canapes from our catering partner Rocket Food.
There wil be ample time to network and meet the events team, take in the breathtaking surroundings of the venue and also take part in a 45 minutes private tour with an experienced City of London Guide.The church makes a wonderful setting for dinners, celebrations and events.
We are inviting event organisers and managers to join an exclusive Fam Trip to Corinthia London and connect with fellow event organisers.
This is a unique opportunity to explore the exceptional event spaces at Corinthia, and discover the possibilities for your future events in the heart of
London. Nestled in the heart of Westminster, Corinthia London’s hallowed walls discreetly hold the tales—and secrets—of many illustrious residents and guests, from politicians to spies, real and imagined. Today, the hotel pulses with the rhythm of the world’s most diverse city, o ering exceptional service in a classical environment.
The Lansdowne Club in inviting PA Life Club members to join them for dinner and for an opportunity to see the beautiful spaces available for event hire at the club.
The evening will start with drinks and canapés and a chance to have a go on the Trackman golf simulator, before joining a tour of the event spaces at this beautiful Club. We’ll fininsh the evening with a three-course dinner.
The Club is a special venue,
perfect for special events, blending classic elegance with modern comforts and amenities. The event spaces are available for hire by both members and non-members. An 18th-century treasure in the heart of Mayfair, The Lansdowne Club has been the backdrop for many of London’s most memorable moments and prestigious events, from private dining, black-tie a airs to boardroom meetings.
The Event Agency Forum November 13th opportunities.
This focused event is specifi cally organised for senior professionals who are directly responsible for their organisation’s event requirements, and for suppliers who provide the latest and greatest products and services within the sector. It’s the ultimate meeting platform bringing the two sides together with a series of one-toone meetings to connect and explore business
The excellent seminar programme starts with Chris Jones, Executive Creative Director at Pico EMEA with Elevating Events Through Omnichannel Thinking. Then you’ll hear from Jay Tyson, Director at The Sustainable Events Company on the topic: Sustainability: Play Your Carbon Right. Jonny Edser, Founder and MD of Wildgoose fininshes with his talk titled Task Master Activity.
PA Life Club Fam Trip to St Stephen Walbrook
PA Life Fam Trip to Lansdowne Club October 23rd
PA Life Fam Trip to Corinthia London October 28th
PA Life Christmas Party & Star Awards 2025 November 14th
The most-awaited Christmas party of the year for the executive support professionals has long been the joint celebration of PA Life Christmas Party & Star Awards. This year’s party is set to impress even more as we will be co-hosting the celebrations with Tottenham Hotspur Stadium at their stunning venue.
We will be partying with up to 300 EA, PA, VA and
O ce Manage guests, plus our partners. PA Life Club members are given priority on the guest list, and all PA Life Star Awards 2025 nominees will get a guaranteed place. Remember to register for your place regardless of being nominated.
Expect great food & drink, live entertainment and a change to connect with a community in a relaxed evening of festive cheer.
The annual PA Show Spring is the fl agship event in The PA Show series, and takes place at Excel London. As the pinnacle of content and development for executive support professionals, this event promises to empower and inspire through a comprehensive program of sessions focused on cuttingedge skills, personal growth, and career advancement.
Join the Show for an unrivaled opportunity to learn, network, and evolve in your profession. The PA Show Spring hosts the largest gatherings for Executive Support Professionals in
the UK, bringing together thousands from the community to learn, share, connect and source new suppliers.
With over 80+ live content sessions, 120+ exhibitors and year-round access to the Knowledge Hub on o er to the community of excecutive support professionals, there is truly something for everyone looking to enhance their career and focus on personal development.
PA Life will be at the Show, exhibiting with over 20 of our partners. We look forward to seeing you there in February. See more at thepashow.com
The two-day event is a popular annual destination for event agents and corporate event buyers looking for ideas and inspiration for their summer events and beyond! Join the vibrand show, held at the stunning 60 Great Queen Street, where you’ll discover and reconnect with over 150 of London’s top event venues and suppliers, enjoy delicious complimentary food and drink by Moving Venues, and
& 11th
get ideas from the excellent entertainment, attend popular (and free) seminar, workshop and wellness programmes, The show really is a mustattend for event agents and corporate event buyers looking to gain inspiration for their entire calendar of events.
PA Life is delighted to be a media partner again at the 2026 Show and look forward to seeing you there. londonsummereventshow. com
Coming up in Q4 this year, and in early 2026 are more Fam Trips. You will be able to see the details and register only on palife.co.uk/eventsdiary
The page is updated regularly so do keep an eye on what’s coming up. If you are a PA Life Club member, you will aslo be invited to our events via emails and the monthly Club newsletter. The Club is free for executive support professionals to join online.
You can also subsribe to receive a copy of this
quarterly magazine, the digital versions are online too, and to join our newsletter mailing list—all easily done online palife.co.uk
We are looking forward to working with Blacklane the premium door-to-door chau eur service—to host PA Life Club members.
Longleat in Wiltshire o er wonderful spaces from conferences to incentive away days and team-building activities, and we are excited to be hosting our Club members at their unique safari park venue.
London Summer Party Show February 10th
The PA Show Spring 2026 February 25th & 26th
Future Fam Trips to look forward to...
WHAT YOU MISSED…
The Power of Place Showcase in Surrey Hills
30 Club members joined a dynamic and immersive showcase on 9th October that celebrated all that the Surrey Hills has to o er for the corporate hospitality and events market.
Surrey Hills Enterprises were behind this fantastic day laid out for MICE buyers, event organisers, and 30 local providers of sustainable food, drink, gifts and venues, to unforgettable team-building
activities and boutique accommodation.The Main Showcase also included inspiring talks and panel sessions from leading voices in hospitality, sustainability and events.
A group of 17 stayed overnight at De Vere Horsley Estate and enjoyed a visit to a vineyard, Silent Pool distillery, wellbeing activities in nature, tastings and dinner at Mandira’s Kitchen.
This unique networking event, was hosted in collaboration with PA Life and Leading Venues of London for the second time this year, with the partnership having deputed in April. The event —hosted in the magnificient Fismongers’ Hall by London Bridge on October 7th —was again a hugely popular and well-regarded afternoon of networking where over 300 vetted EAs, PAs, HR professionals and event
organisers met with 60 handpicked venues and other fantastic suppliers from London and beyond, enjoying wine and canapés and live entertainment to add to the relaxed, yet professional gathering.
And there was even more fun and excitment as the generous suppliers and venues had donated great prizes, including overnight stays, dinners and more, all ra ed o during the event.
The PA Show Autumn took place at Old Billingsgate on 9th October, and providing a fantastic day tailored specifically for executive support professionals. The boutique event o ered a focused environment for creating connetions with suppliers over informal networking.
The Key Skills Theatre set
the stage for learning through a curated programme of expert-led sessions on cutting-edge skills, personal growth insights, and career advancement.
The delegates had a chance to take away real career enhancing knowledge and CPD accreditations.
PA Life is a media partner of The PA Show.
On the morning of 18th September, we joined the Harrods Restaurants team, together with 15 of our Club members for a wonderful spread over breakfast on the roof terrace of The Grill on the Fifth at Harrods.
Harrods is one of the world’s most iconic department stores, renowned for its unrivalled luxury, exceptional service, and curated selection of the finest fashion, beauty, homeware, and lifestyle brands. Located in the heart of Knightsbridge, Harrods has been a global destination for discerning
shoppers since 1849. At the heart of its luxury experience is Harrods Restaurants—a world-class collection of over 21 eateries.
We also enjoyed a tour of some of the dining concepts ranging from fine dining and global cuisine to casual eateries and exclusive private dining rooms.
We popped into Chai Wu, which serves great sushi and The Georgian, famous for its afternoon tea. Harrods Restaurants o er an elevated culinary journey that reflects the store’s commitment to excellence and innovation.
The PA Show Autumn
PA Life Leading Venues of London SHOWCASE
The Grill on the Fifth at Harrods
On September 22nd, Park Plaza Waterloo welcomed PA Life Club members to their stylish hotel. The team, with Max Brisbane’s lead, greeted us with a sparkling glass of chilled prosecco in the warm embrace of the lounge, where crackling fires and lively conversation set the tone for an unforgettable evening.
Once everyone was gathered, we embarked on
a curated tour of Park Plaza Waterloo’s exceptional and versatile event spaces.
The evening reached new heights (literally!) as we ascended to the 12th-floor Executive Lounge. There, our Head Bartender led an engaging mixology session, where guests learned to craft Florentine Bar’s signature cocktails before a sumptuous bu et from Florentine Restaurant.
The thirteenth consequtive PA Life Summit was a successful day that brought top solution providers together with pre-vetted senior Executive Assistants over hundreds of 1-2-1 meetings, supplier stands, networking, lunch and excellent seminars on September 8th at De Vere Grand Connaught Rooms.
The Summit was opened with three excellent seminars - the first titled ‘Champage Events on a Beer Budget’ had headline sponsor Your Event Solutions’ Zoe Thatcher discuss the topic with Alice Owen, EA to CEO of Stobbs and our Editor Marja-Leena
Toseland.
In the second talk, Sarah Howson and Marianne Whitlock, Directors of Strategic PA Recruitment addressed a very relevant topic—’E ective One-toOnes: A Strategic Guide for EAs to Build Stronger Executive Relationships’.
The morning concluded with a wellbeing session with practical advice by Minhn Chi Nguyen, Clinical Lead, Priory Group.
The last of the talks by international trainer and author, Sue France sparked a lively discussion after which we queued up to meet Sue.
October 13th concluded another successful Event Organisers Summit which hosted 60 selected senior professionals in attendance, all directly responsible for their organisation’s event requirements.
The delegates met over pre-arrange 1-2-1 meetings and networking with suppliers who are experts in providing the latest and greatest products and services within the events sector.
The expert-led seminars added an excellent education opportunity starting with
Alison Edgar MBA, whose talk covered The Intrapreneur Mindset: The Secret to Happier, Higher-Performing Teams.
Phil Yeo, Strategic Events & Convenings Lead at Google. org covered the topic of Unconferencing: Moving from content to connection.
The third seminar by Daniel Sinclair, Hypnotist & Mentalist delivered a snippet of what his mind reading and mentalism shows are about. Even the cut-down version left the audience on the edge of their seats and wanting more.
Oh what a night! PA Life Club fam trip took us to the hottest show in town – MAGIC MIKE LIVE at Hippodrome in London.
On August 28th 15 of our Club members started their evening at the cosy and blush Permission Bar, conveniently located near the show stage within the vast entertainment venue. We were met by our lovely host Steph and her team at the bar for a chance to take it all in, learn about the venue and MAGIC MIKE LIVE– the West End hit show now on its 7th year, plus network over delicious preshow drinks. The delicious
and freshly made cocktails deserve a special mention as does the friendly sta . The 90-minute Magic Mike Live show was an unforgettable experience. I must admit that the cast managed to unsettle the audience a little at the start, intentionally, with their throwback antics to 90s Chippendale strip performances. However, the fantastic Jo Calderwood soon took control of the situation and brought us all to the 21st century placing women in charge.
The show works brilliantly as a team night out.
Park Plaza Waterloo
Event Organisers Summit
PA Life Summit
MAGIC MIKE LIVE
WORK & LIFE
Kerry Ferguson
Executive Assistant, Child & Child
We talk to Kerry Ferguson about her role as an EA, her journey from South Africa to a prominent London law firm, and what she enjoys doing when she’s not working…
What brought you to the UK and made you enter the executive support profession?
When South Africa rejoined the Commonwealth in 1994, I took the opportunity to come to the UK on a working holiday visa and never returned.
I was a PA to the CFO from 2015 - 2018 and was then promoted to Executive Assistant supporting the CEO, CFO and Board of Directors. I’m putting that down to my commitment and hard work.
Have you worked in the legal sector for long, and what do you enjoy most about your work?
It’s been 19 years—and my role has evolved significantly, from working at C-suite level in a large global law firm to now being part of a medium sized firm where I wear many hats. What I enjoy most about my job is the independence I have and strong support I receive from my bosses.
What are the biggest challenges in your role?
Being pushed out of my comfort zone, especially when it comes to HR-related issues. Navigating these areas can be
complex, but it’s an opportunity for growth.
“Never feel embarassed to ask, we all learn something new every day.”
What are your main responsibilities?
Do you also get involved in organising events?
My main responsibilities include managing multiple diaries and meetings, arranging events, site visits and travel, overseeing all admin sta , handling HR related matters and managing facilities… the list goes on!
What’s the best advice you’ve ever been given, and do you have a favourite quote?
In my first position at a Law Firm, I encountered a legal term I didn’t understand. I expressed my embarrassment to the Partner, he said, “Never feel embarrassed to ask, we all learn something new every day, including myself”.
While I usually favour “treat others how you expect to be treated”, I would choose “expect the unexpected.” It’s a great reminder to stay adaptable in my role.
Do you have any recommendations for professional development: tips, books or courses?
I highly recommend “The Crodie Files” podcast, hosted by Jodie Meers and Craig Brynson. They share invaluable insights and strategies that can greatly enhance one’s professional development.
Who inspires you?
While I don’t have a specific individual who inspires me, my Christian faith profoundly influences my life. It provides me with strength, guidance, and a sense of purpose, encouraging me to be my best self and support others in my role.
What do you enjoy doing in your spare time?
I absolutely love entertaining friends and family—hosting dinner parties or game nights.
Connect with Kerry at linkedin.com/in/ kerryfergusoncc
Don’t take it personally...it’s been written by ChatGPT
Why are so few EAs good at, or confident in writing? Some would argue it’s because they never do any writing in their jobs. Aside from short emails, how much do EAs write? Adam Fidler, founder of Adam Fidler Academy discusses the surge in using generative AI to do most of the writing for EAs…
Executive Assistants have been quick to seize the opportunities to hand over writing tasks to ChatGPT and other AI tools, particularly when asked to write something more substantial. Perhaps that’s a sign of untrusting their writing abilities. I’ve met a number of EAs recently who seem quite proud to say, “I use ChatGPT to write my performance appraisal,” or “I’ve used ChatGPT to draft a report for me.” I think, goodness, what a waste of an opportunity to learn and develop sound writing skills. But, also, where’s the authenticity if it’s been written by AI?
Writing is a core skill in an EA’s toolbox EAs should be able to write well—and that comes through practice, the ability to think through what you want to say before you say it, and confidence to put pen to paper. Little wonder many bosses do too much of their own writing if they can’t ask their EA to write for them.
Many high-level EAs will often confirm they draft their leader’s correspondence, composing reports and even write presentations for a town-hall meeting— and that’s as it should be.
Whose tone of voice to use?
“ The EA’s tone, and ability to communicate clearly, is often adopted by the manager, and not the other way round.”
There is also the unhelpful view that if you do any writing as an EA then you should be able to write in your manager’s tone and viewpoint, and write as if you are them. I am afraid I don’t agree. In my experience, an EA who writes well will often become the ghost-writer for their manager. The EA’s tone, and ability to communicate clearly, is often adopted by the manager, and not the other way round. In my career, I wrote scores of ‘comms’ for my bosses; seldom did they ask me to change it to make it sound more like them.
Writing is a great skill that an EA is
rewarded for. If you can write well, with the correct tone of voice, a dash of empathy, and in a professional manner (that means sound spelling, punctation and grammar) you have another higherlevel skill that a boss will utilise.
It’s a shame so many EAs never write anything beyond an email for their boss—or use only ChatGPT (because it’s ‘quicker’). A boss who knows that their EA can write well will use that competence—and that’s another sure way to save a busy leader an awful lot of time.
adamfidler.academy
Beyond balance: finding your work–life blend
For years,we’ve been told to strive for work–life balance. But for EAs and PAs, the neat picture of scales balancing the two sides rarely matches reality. You’re not only managing your own responsibilities, you’re the gatekeeper of someone else’s world. Julia Green, Sales & Commercial Manager at Center Parcs Conferences & Events introduced a more useful concept of work-life blend…
Why blend, not balance?
Balance suggests two forces in opposition. A blend reflects the truth of a PA or EA’s world: your working day often stretches beyond the traditional 9–5, responding to shifting priorities, lastminute requests, and the unexpected. A blend recognises that some weeks will demand long hours of focus on events, travel, or diary management, while others can leave more space for your own rest, family, or personal goals.
The role of technology
With smartphones and apps, you can now update a diary, track travel changes, or field emails from anywhere. This is empowering, but also relentless. The trick is to make tech work for you:
• Use scheduling tools to protect buffer time between meetings—for both you and those you support.
• Set clear expectations around communication channels (e.g. WhatsApp for urgent issues only).
• Using productivity tools to manage when and how notifications reach you
The wellbeing and performance link
When assistants protect their blend, everyone benefits. You’re sharper, calmer, and able to anticipate needs more effectively. Research consistently shows that professionals who feel in control of their working patterns are more engaged, less stressed, and more likely to stay with their organisation.
“When assistants protect their blend, everybody benefits.”
dinner, treat these as immovable appointments.
• Use micro-breaks wisely: Even stepping away for a five-minute reset between tasks can keep your energy steady through a demanding day.
In other words, protecting your own wellbeing isn’t indulgent - it directly improves the support you can offer.
Practical hacks
• Diary design: Build in 10–15 minutes of transition time around key meetings. It avoids back-to-back chaos and gives space for prep and recovery.
• Align your rhythm: Where possible, match your work with your exec’s schedule so you reduce duplication and free up pockets of time.
• Protect rituals: Whether it’s a walk at lunch or logging off for family
The takeaway
Work–life blend isn’t about perfection it’s about adaptability. Some days will lean heavily toward work, others toward life. The goal is not to feel guilty when the mix shifts and to intentionally design a rhythm that sustains your wellbeing while allowing you to deliver yor best. So, this week, experiment: add a buffer, protect a ritual, or switch off a notification. Small steps in your blend today will pay dividends in resilience and performance tomorrow.
events.centerparcs.co.uk
DISCOVER SHERWOOD FOREST
The multi-million pound transformation of The Venue, our conferences and events space at Sherwood Forest, is now complete and we can’t wait to welcome you and your delegates to the forest.
How to land a remote job by showcasing your skills
Remote work continues to be highly sought after, especially for professionals who value flexibility and work–life balance. Career expert, Jasmine Escalera from LiveCareer, providers of CV and cover letter tools and help for job seekers, discusses tactics for your remote job search…
The recent LiveCareer RTO Realities Predictions Report found that 40% of workers cite flexibility and improved productivity as key benefits of remote work, while 32% highlight better work–life balance. Administrative and executive support roles are already well-suited to remote work, which makes pursuing a new job that offers this flexibility a smart choice. However, with many organisations encouraging, and even demanding, a return to the office, competition for fully remote positions is growing. To stand out and land your next remote role, you’ll need to demonstrate not only that you can work remotely but that you have already excelled in doing so.
Here are three steps to highlight your remote experience and skillset so you can secure the opportunities you want:
Document your remote achievements
Start your job search by listing your most relevant accomplishments from remote or hybrid roles, focusing on how you managed responsibilities effectively outside a traditional office. Some examples of remote accomplishments for administrative professionals could include keeping complex schedules running smoothly or improving virtual workflows. Consider creating a dedicated
“remote achievements” section on your CV. This will help hiring managers or recruiters immediately see evidence of your ability to work in a remote environment.
“ Consider creating a dedicated remote achievements section on your CV.”
Emphasize remote-specific skills
Remote work requires a particular blend of professional and technical skills. All of which should be highlighted in your job search. For administrative professionals, some of the most valued remote skills include:
• Communication: the ability to keep teams aligned using remote communication tools such as Slack, Teams, or email.
• Organisation: expertise in managing executive calendars, scheduling virtual meetings, and prioritising tasks remotely.
• Technical proficiency: comfortable with project management and virtual team collaboration tools such as Asana, Trello, or Monday.com.
Tailor your CV to remote job descriptions
At this point, you have identified remote experience, wins, and skills that can all be highlighted in your CV.
Make sure to align your application materials closely with the language and requirements listed in each job description. If the description highlights “remote collaboration” or “digital communication,” mirror these terms in your professional summary and work experience.
Consider also including a statement such as “Experienced EA with a proven record of supporting executives across multiple time zones in a remote environment,” in your professional summary, making your experience and qualifications clear to anyone reading your CV.
Conclusion
By showcasing your remote achievements, emphasising relevant skills, and tailoring your CV to each role, you can present yourself as a professional who is not only capable but also highly competitive in the remote job market.
LiveCareer.co.uk
How to turn flat talks into engaging, audiencecentered presentations
With attention spans shrinking with every TikTok video, the need for speakers to connect and engage quickly has never been more critical. We spoke with Beth Sherman, comedian, seven-time Emmy-winning TV writer, and executive presentation coach about how small moments of humour and humanity can give a big lift to presentations and events…
To use humour e ectively, Beth guides speakers and their teams through five essential mindset shifts:
1. The best humour isn’t about jokes. It’s about TRUTH
All we do as comedians is observe and report truth. We combine that truth with some good timing, and a bit of wordsmithing, but that’s all it is: truth. In talks, a quick truth, a moment of self-awareness, or acknowledging the elephant in the room stirs emotion and builds trust.
2. You don’t have to be a “funny person” to use humour
Laughs are the byproduct. Connection happens when you show humanity and relatability. Even simply acknowledging whatever is in that thought bubble above your audience’s head, creates connection, which is essential, because you can’t convince until you connect.
3. Humour in speaking is seasoning, not the main ingredient
Think of it like salt. You don’t always need a lot, but you always need some. Think of it as adding few flakes of sea salt on chocolate. A tiny amount makes a huge di erence. By sharing your own learning curve, using an unexpected analogy, or admitting a point might seem obvious, you’re making yourself and your content more engaging.
4. Humour is a love language
“ Even a small amount of humour can transform a talk from flat to unforgettable.”
one speaking. When the unexpected happens, it’s ok to be human and acknowledge it. Sometimes that acknowledgement can be as small as a pause or a look. We’ve all been onstage in one form or another, and we can relate.
It’s a way of saying things we couldn’t or wouldn’t say directly. When you make your audience laugh or smile, what you’re really communicating is, “I want this to be a positive and worthwhile experience for all of us.”
5. Prioritise CONNECTION over PERFECTION
Prepare thoroughly. But when it’s time to deliver, stay in the moment. Presentations are dialogues, not a monologues – even if you’re the only
Embracing these mindshifts will help you create and deliver talks that hold attention, even in a world where distraction is the default.
Beth Sherman is a comedian, Emmy Award-winning TV comedy writer, and keynote speaker. Her keynotes, workshops, and one-to-one coaching show professionals how to use humour not simply for laughs, but as a strategic communication tool for connection, persuasion, and impact.
Find out more at BethSherman.com
Embracing the delegate as a private guest: is this the death of B2B?
PA
Life talks to Katie Niland, Commercial Director, The Belfry Hotel & Resort, about the blurring lines of business and leisure travel…
Are you seeing a shift from B2B thinking to treating your delegates more as individual guests?
Delegates rightly expect to feel valued as individuals - as a resort, we pride ourselves on delivering experiences defined by the personal touch, and our M&E offering is no different.
Tailoring every event, we don’t start with the space and expect the client to fit into it, we start with each client and mould the space into a true reflection of their unique needs and preferencesreimagining our spaces to create events as individual as the clients themselves.
How important is embracing ‘bleisure’ as a strategic advantage?
With the line between business and leisure blurring, delegates increasingly want experiences. A great spa, golf or other outdoor games as well as excellent dining options are great experiences for that ‘bleisure’ mix and elevate the guests’ stay.
How do you ensure team-building activities work for everyone and create positive experiences?
Inclusivity is key. As mentioned, delegates are individuals, and that means
not all like the same thing. It’s paramount to tailor the event to the team – taking on board each team’s unique needs, preferences and objectives. This gives teams the freedom to choose experiences that resonate and, with a wide range of indoor and outdoor activities available, delegates can take part in a way that feels comfortable to them.
“Bleisure is no longer an add-on; it’s an expectation.”
What’s your approach to balancing luxury with sustainability?
For us, they go hand-in-hand. Guests deserve exceptional quality, but they also want to know their experience treads lightly on the planet. Take The Masters Suite - built to BREEAM Excellence standards, it reduces environmental impact whilst delivering first-class comfort. We take this same approach across the resort - proving sustainability can elevate, not compromise, luxury.
How important is designing corporate events with bleisure convenience in mind?
Bleisure is no longer an add-on; it’s an expectation. So-much-so, we’ve just
opened a state-of-the-art new leisure club to meet the wellness demands of our ‘bleisure’ guests. Whether extending a stay for a round of golf, spa treatment or simply to relax, our offering makes it easy and convenient to build these opportunities in seamlessly, and our team are experts at doing just that.
Any advice for EAs and PAs planning experiences for delegates who straddle business, leisure and wellbeing?
Be clear about your delegates’ needs, but don’t be afraid to ask venues how they can elevate the experience. A great venue will not only meet your brief, balancing professional excellence with relaxation and connection, it will ensure you have an exceptional experience that stays with you long after you leave.
thebelfry.com
Sharpen your focus: what matters most when planning an event now
Great events don’t happen by chance, they’re the result of clear vision, thoughtful design and meticulous execution. Matty Carter, Operations Manager, The Grand Hotel Birmingham discusses the key elements for event organisers to focus on now…
The very first step is defining why the event exists: what success looks like, who you want to reach, and how you’ll measure impact. Whether it’s boosting brand awareness, generating leads, or building connections, anchoring your plan around clear objectives sets the tone for every decision that follows. Pair that purpose with a realistic budget, mapped milestones, and a project plan and you create a foundation that keeps the entire team aligned. In a city like Birmingham, this also means understanding the local business ecosystem, its growth sectors, networks, and venues, to ensure your event resonates with the right audience.
Be clear on your venue strategy
Choosing the right venue is equally strategic. A space should enable your objectives, not just host them. Consider layout, capacity, accessibility, and technology as much as ambience and catering. Look closely at hidden costs,
policies, and how well the venue reflects your brand. In Birmingham, venues with strong transport links and proven AV capabilities are a smart choice, while settings like The Grand Hotel Birmingham offer premium spaces, central accessibility, and integrated catering, ideal for corporate events seeking both scale and style.
Make it personal
But what truly sets events apart is personalisation. Guests remember when an experience feels designed for them. That could mean invitations tailored to their industry, or small branded touches that make them feel recognised. Afterwards, personalised follow-ups extend the relationship beyond the event itself.
Guest flow and comfort are just as important as the content. Every touchpoint, from arrival to exit, should feel seamless and intuitive. Smooth registration, clear signage, friendly
staff, and spaces designed for both accessibility and connection transform logistics into part of the experience. Testing the journey in advance ensures nothing is left to chance.
Tracking key decisions, testing critical elements early, and running pilots where possible helps surface problems before they escalate. It’s the difference between managing chaos and leading with confidence.
Looking to the future, events are evolving fast. Hybrid-first formats, powered by streaming and virtual networking, will become standard. Personalisation at scale, sustainable practices, immersive technologies, and mentorship-driven programming are set to define the landscape, whilst security and data privacy will underpin all of it.
The most memorable events are those that combine purpose, the right setting, and a seamless guest experience.
thegrandhotelbirmingham.co.uk
As it approaches its 140th year, Olympia is entering a bold new chapter. Through a £1.3bn regeneration, the iconic events venue is being reimagined as a modern, fully-integrated estate, designed to meet the needs of todayʼs organisers and tomorrowʼs audiences.
Olympia has always been a place where history is made. With its regeneration, it will also be a place where the future of events is defined. This integration of event infrastructure with hospitality, leisure, and culture gives organisers something unique: the ability to design experiences that are flexible, bespoke, immersive and all encompassing.
3,800
1,575
Angélique Wong
Executive Assistant to the CEO and Executive Committee at Bridge Carbon Ltd
PA Life discusses the fast-paced career of Angélique Wong, an inspirational EA from Loughton, Essex, where she balances work demands with family life, enjoying travel, songwriting, and being a mom. These creative outlets fuel her energy, perspective, and drive to keep evolving…
Can you tell us about your career path and what led you to become an Executive Assistant?
My career has been varied. I trained at the BRIT School in performing arts, which gave me creativity and confidence. I then spent nearly seven years as long-haul cabin crew for British Airways, developing resilience and adaptability before moving into administration and senior C-suite support working in different industries, including consulting, public services, and finance. Each role reinforced my love of supporting leaders, naturally leading me to become an Executive Assistant.
2. What aspects of your role do you enjoy the most?
I love the variety and the chance to make a meaningful impact every day. I thrive on anticipating needs, solving problems before they arise, and creating order in a fast-moving environment. Building strong, trusting relationships across teams and with external partners is energising, and knowing my work helps others achieve their goals makes every challenge worthwhile.
3. And what are the more challenging or less enjoyable parts of being a senior EA?
One of the tougher aspects is navigating last-minute changes and unpredictable situations—these require quick thinking, adaptability, and careful coordination. Over the years I’ve learned to make complex tasks look effortless, even though
there’s a lot happening behind the scenes. It can also be frustrating when the strategic value of the role is underestimated, however I let results speak for themselves.
4. What advice would you give to aspiring assistants who want to succeed and grow in their careers?
Immerse yourself in as much information as possible. Learn about your organisation, your industry, and the tools and technologies shaping the future, especially with AI becoming increasingly essential. Ask questions, stay curious, and network widely. The more you know, the more valuable you become. Knowledge is power in this role, and there’s no such thing as “too much” insight.
5. Which tools, software, or tech solutions do you rely on most in your role, and how do they help you stay efficient and organised?
I rely heavily on Outlook for communication and calendar management, Asana and Trello for tracking projects, and SharePoint for managing documents and resources. I’m always curious to discover new tools that can make workflows smoother and more efficient.
6. Describe a typical day for you.
No two days are ever the same, which is partly of what I love in my job. Some days I’m in the office on my own, focused on
“Build genuine relationships, listen, and take every chance to expand your horizons.”
planning, coordinating, and tackling projects, and there are days when I’m in constant contact with my incredible team and the executive committee. I run and manage the London office and, and until recently, handled all company travel. Whether preparing Board and Executive Committee meetings, company events, or managing schedules and problem-solving on the fly, I thrive on keeping everything running smoothly behind the scenes.
7. What are your favourite restaurants and hotels you book for your execs and clients?
It depends on the executive and occasion, as everyone has their own preferences. Over the years, I’ve learned these tastes and negotiated corporate rates with favourite hotels. My “little black book” of trusted restaurants and venues spans the globe — from London to New York, where I’m currently arranging a dinner for Climate Week for my CEO. I also draw on the expansive network I’ve built through networking and PA Life events. Combining personal knowledge with professional relationships ensures every booking is seamless, memorable, and perfectly suited to the occasion.
8. If you weren’t an EA, what would you be?
I’d probably be running my own business — something that combines my creativity with my organisational skills. Songwriting has been a passion since I was 16, writing for various artists and groups, as well as performing in a girl band myself. I’d love to continue that creatively while also leveraging my business acumen to manage projects, clients, or even my son’s career. It would be a fun mix of strategy, creativity, and personal passion all rolled into one.
9. What are the positives of being a PA Life Club member for you?
I love being part of a community of administrative professionals from all walks of life. Despite our different backgrounds, there’s a common thread, and we can all relate on some level. It’s also fantastic for networking, experiencing new venues, and seeing first-hand what they offer. It’s amazing how much is right under our noses sometimes, and PA Life helps me discover opportunities and connections I might otherwise miss.
10. How important is networking for you? Any tips?
Networking is vital. When I started at BCG, I knew I needed to level up, so I decided to have a “yes year” saying yes to as many opportunities to meet people, learn, and grow as I could. That was the year I truly embraced the PA Life experience. My advice: be curious, open, and proactive. Build genuine relationships, listen, and take every chance to expand your horizons.
11. What’s the best advice you’ve been given?
The best advice comes from my cousin, my mentor and number one cheerleader. He often tells me, “Opinion is the lowest form of human knowledge; it requires no accountability, no understanding. The highest form of knowledge is empathy, as it requires us to suspend our egos and live in another’s world.” This has shaped how I approach my work, leading with understanding, purpose, and perspective.
Attending a transformative trip with Lucy Brazier at Trafo Baden in Switzerland reinforced this mindset. Her insights on strategic thinking and the evolving role of assistants were inspiring. In her book The Modern-Day Assistant, she writes, “The assistant as an influential leader is no longer a luxury; it’s a necessity.” Both experiences profoundly influence how I approach my role, blending empathy, strategic thinking, and purpose to make a meaningful impact.
12. How do you relax after a busy day in the office?
I love to unwind in ways that nurture body and mind. Meditation and Reiki help me stay centred, while spending time outdoors with my children in Epping Forest or travelling with my family recharges me completely. I’m fascinated by different cultures and languages and have maintained a three-year streak on Duolingo studying Mandarin and Spanish! Whether it’s a walk on the beach, exploring a new place, or enjoying quiet family time, these moments help me reconnect and recharge.
13. What’s next for you?
Looking ahead, I’m focused on growth both professionally and personally. I aim to continue developing my skills, potentially moving towards a senior strategic support or Chief of Staff role, while also nurturing entrepreneurial ambitions aligned with my passions. Supporting my children to excel remains a priority, and I plan to keep exploring, learning, and seeking opportunities that challenge me and allow me to make a meaningful impact.
Connect with Angélique at linkedin.com/in/Angélique Wong
Tinsel & timings: final checklist for a successful festive season
The feative party season is almost here—get ahead now with smart gifting, stylish cards, standout venues and healthy yet indulgent catering. This guide is your final prep tool to pull off festive celebrations that dazzle without drama...
With December fast approaching, now’s the moment to tie up the loose ends that turn a good festive party or event into an exceptional one. Let’s walk through what to lock in before the clock strikes Christmas.
1. Gifting & concierge services
Think bespoke, memorable gifts—luxury hampers or artisan pieces that reflect your company’s style. Fortnum & Mason Concierge Service offers beautifully wrapped corporate gifts that stay with people. Also look at sustainable items within the bespoke hampers, and make the gift personal and extra special. And don’t forget wine—you can rarely go wrong with a fine bottle of something special, and Laithwaites have a perfect bottle for every occasion.
2. Personalised Christmas cards
Sending a Christmas card still counts— and the details matter. Choose cards with your branding or message, consider personalised elements, curated designs and ensure mailing deadlines are met. Custom cards create connection in a
digitally overwhelmed season.
3. A variety of party venues
Think out of the box if you are looking for more than a hotel function room to bring your teams together this season. A more creative space is a great stage for colleagues to connect—Twist Museum in London would certainly tick that box. You can’t go wrong with a great restaurant either, and Hawksmoor and famed for their delicious sea food and steaks, all sustainably sourced. Most of us like venues with character, and it’s important to remember to consider factors like lighting, acoustics, ease of access, parking or transport, and whether decorations or staging are included.
4. Exceptional, healthy catering
Festive food needn’t mean overindulgence. Caterers like Pure and Bite Me Burger impress with seasonal, sustainable, locally-sourced menus, mixing indulgent festive flavours with lighter, health-minded options. They also offer nutritious lunch options for your meetings boxes, quality incredients with
sustainability at heart. These decisions support wellbeing and ensure guests feel good, even after dessert.
Final prep tips
• Orders in early: Gifts, cards, decorators—all are busy now. Lead times stretch.
• Double-check dietary needs: Vegetarian, vegan, gluten-free options should be embedded in your catering menus.
• Confirm logistics: Transport, AV, room layouts—makes a difference when guests arrive.
• Set the tone with extras: Check with the venue what’s included. Little touches like themed welcome drinks, festive décor, curated playlists, or wellness breaks can lift an event from corporate to memorable.
By nailing these details now—gifting, cards, venues and catering—you’ll free up time later for polishing, enjoying, and perhaps even relaxing. Here’s to celebrations that sparkle, logistics that behave, and moments people won’t forget.
PREPARATIONS
Christmas, all wrapped up with Fortnum & Mason
Experts in the art of making Christmas dreams come true, our dedicated Concierge team are at your service this festive season – and no ask is too big, no query too trivial, nor request too complex for our elves at Piccadilly.
So whether you’re sending a sleigh’s worth of presents around the world or searching for the perfect bottles for a Yuletide celebration, our complimentary Concierge is here to deliver A Fantastical Christmas to one and all.
Make it personal
From bespoke hampers filled with their Fortnum’s favourites, to extra-special bottles labelled with a message of your choosing,
our Concierge team can help you add a personal touch to your Christmas gifting.
The more, the merrier!
Looking at a gift list that’s longer than St. Nick’s Christmas Eve flight plan? Fret not, because we’re experts at handling very large orders – so you can rest assured that every perfect present will arrive in time for the big day.
To the cellars
No question is too simple or too complex for Henry and Hector, our ever-helpful wine experts, who are on hand to help you choose the perfect bottles this Christmas.
Planning office celebrations at Christmas comes with plenty of moving parts—and catering shouldn’t be one you need to worry about. That’s where Pure can help.
Our menu has been designed with workplace events in mind: food that’s
as pleasing on the eye as it is on the tastebuds, and works for a range of dietary needs without extra admin on your side. Think seasonal platters, luxurious buffet boxes and sweet treats that bring just the right amount of sparkle to the table.
Reliability matters too. Every order is freshly prepared in our London kitchens and
delivered directly to your office or event. With easy online ordering, live tracking and dedicated customer support, you’ll know exactly what to expect—leaving you free to focus on the finishing touches that make your event shine.
And if you need a lastminute solution, Pure has you covered place your order by
5pm for next day delivery. Whether it’s an end-of-year team lunch, client event or a full, festive office party, Pure is here to take care of the food so you can enjoy the occasion with confidence.
Make your winter events extraordinary at pure.co.uk/ business or email delivery team@pure.co.uk.
Discover the art of authentic Italian cuisine at San Carlo.
LONDON’S LUXURY EVENT AGENCY
Word on the Street is a London based, full service event management agency Working with global brands and businesses to craft unforgettable experiences in world class venues
Collaborating with an expert network of curated suppliers, Word on the Street brings the energy, creativity and attention to detail that transforms events into standout moments
Venue Finding | Corporate Dining and Receptions | Conferences and Award Ceremonies | Product Launches and Brand Activations | Team Away Days and Incentives
CONTACT US:
Give the gift of wine this Christmas
Christmas is the ideal time to show how much you appreciate the people who are most important to your business. Whether you’re buying for customers, clients or colleagues, Laithwaites has a gift to make them feel valued and rewarded.
From Champagne to spirits and hampers to wine sets, the Laithwaites Christmas Gifts range is bigger and better than ever. They even have gifts cards if you can’t decide what to buy – or if you need to send a very-last-minute gift!
A family-owned wine merchant for over 50 years and rated ‘Excellent’ on Trustpilot, Laithwaites excels at customer service, so you can be sure they’ll deliver the perfect gift wherever and whenever you want.
Just call or email their brilliant customer service
Personalised engagement at scale with Moonpig for business
Recognition is often overlooked in today’s workplace. Yet small moments of appreciation make the biggest difference. Companies that embed recognition see 14% higher engagement.
Moonpig for business makes it easy to surprise and delight with personalised cards and gifts. Messages can be personalised so they never feel one-size-fits-all, even at scale. And because the platform is efficient, recognition stays simple and sincere.
The impact is clear.
Research shows appreciation can deliver an ROI of £1,608 per employee each year, and 83% of businesses say Moonpig for Business has
team and you’ll have a dedicated contact to help with your order, from start to finish. As well as providing recommendations to suit all budgets and tastes, they can also arrange bulk orders
increased engagement. From happier teams to stronger client loyalty, small gestures create big results.
The Head of Talent at Gousto shared: “Gousto is using Moonpig for business to surprise and delight the team. The response has been incredibly positive.”
With cards starting from £3 including postage, it is a cost-effective way to make appreciation part of working life.
As a launch offer, if you sign up and order 10 or more cards or gifts using the code MPBPALIFE at checkout before 15 December, we will send you a luxury hamper to enjoy. Terms and conditions apply and can be found on our website.
Scan here to get started.
and deliveries to multiple addresses. Laithwaites can also organise quotes, invoicing and VAT receipts – and remind you about those little extras, like adding personalised messages to any
gift in their range, that make gifting with Laithwaites an exceptional experience. Don’t delay—let Laithwaites sort your Christmas gifting today! Scan the code for more!
Host your Christmas party at ABBA Voyage with a concert like no other
Since ABBA Voyage launched in 2022, over three million fans from across the world have seen Agnetha Fältskog, Frida Lyngstad, Bjorn Ulveus and Benny Andersson’s digital performance on stage at London’s ABBA Arena. Blending cutting edge technology, spectacular lighting, and music from the pop group’s phenomenal 50-year career, ABBA take to the stage in a whole new way. This really is a concert that “needs to be seen to be believed” (BBC). As of May 2025, ABBA Voyage has also added new tracks to the setlist, in celebration of its third anniversary.
Dance booth hospitality packages
Treat your guests to an unforgettable Christmas party at ABBA Voyage, where they’ll experience the revolutionary concert from the comfort of their own exclusive dance booth, including a pre-show drinks reception. Each booth
has a private dance floor, seating, a dedicated bar, and member of staff on hand to ensure your group has everything they need. Dance booths are available for 10 or 12 people and multiple booths can
be booked together to accommodate groups of up to 44.
For more information on corporate packages visit our website or email events@ abbavoyage.com
Plan your Holiday Party with Word on The Street
At Word on The Street Events, we specialise in creating seasonal celebrations that go beyond the ordinary. With a perfect balance of creativity, meticulous planning, and flawless execution, we bring festive visions to life and
ensure every detail shines. Our extensive network of trusted venues and suppliers means we can transform any brief into a memorable end of year celebration. Whether you’re imagining a glittering gala in a grand hall, an intimate festive dinner in a chic restaurant, or a spectacular soirée at one of
London’s iconic landmarks, our expert venue finding service will uncover the perfect setting.
With Word on The Street Events, planning your party becomes effortless. We add value by lifting the stress from your shoulders, delivering a seamless experience and a festive event your guests will
be talking about well into the New Year.
Ready to plan an unforgettable Christmas Party?
Contact us today by scanning the QR code or email enquiries@ wordonthestreetevents. co.uk
You are spoilt for choice this Christmas with Hawksmoor restaurant venues
Hawksmoor, the no.2 Best Steak Restaurant group, has venues in London, Manchester, Liverpool, Edinburgh, Dublin, Chicago and New York. Best known for its ethically sourced 35-day dry-aged British steak, sustainable seafood and award-winning bar programme, it also offers exceptional private dining and event spaces.
For over 18 years, Hawksmoor has worked with thousands of clients to create bespoke events of all kinds. In London, all spaces can be taken for full exclusive hire, with four restaurants offering dedicated private dining rooms.
The largest is Wood Wharf,
a floating pavilion near Canary Wharf with the Queenie Watts Room for 21 guests, a waterside bar for up to 60 and space for 250 standing guests.
Guildhall’s Sublime Society Room is an elegant setting for 22 guests, with semiprivate options for up to 50.
At Borough, the Cooks’ Room seats 22 and features an open kitchen where guests can enjoy a bespoke experience with a private chef, waiters and sommelier.
For something more intimate, the Spitalfields Bar beneath Hawksmoor’s first restaurant, offers space for up
to 70 guests.
Menus feature Hawksmoor classics with grass-fed dry-aged beef, sustainable seafood and seasonal dishes, served with world-class cocktails and hospitality.
Find out more and book through the QR code.
Christmas with a Twist: give your guests a party they’ll never forget
This festive season, celebrate in style at London’s Home of Illusions, right on iconic Oxford Street. Twist Museum is a fun, immersive, interactive playground for your perceptions with over 80 exhibits designed to amaze, surprise, and delight.
Described by the Evening Standard as “Instagram catnip,” it’s the perfect backdrop for a Christmas celebration.
At Twist, every corner sparks wonder - from surreal photo ops to mind-bending illusions that transform your event into an unforgettable celebration. Whether you’re hosting an intimate dinner or a large party, our team will
bring your vision to life with festive flair.
All exhibits are on one floor, so every guest can enjoy the fun. With space for up to 420 people, bespoke packages, and a dedicated events team handling all the details, you can relax knowing your event will run seamlessly. All you need to do is send the invites.
December dates are booking fast, so now’s the
time to secure your spot. Book a tour today and see why Twist is London’s most talked-about Christmas party venue.
Don’t just celebrate this Christmas, make it memorable at London’s Home of Illusions.
Limited availability, contact us now. Scan the QR code to get started.
Journey well & work better
When it comes to business travel today, it’s no longer just about getting from A to B—it’s about making the journey count.
Imagine stepping off a sleek luxury coach after a relaxed inter-city trip, or being greeted by a chauffeur who knows your schedule before you even land. Picture conferences held in forested settings where wellness, fresh air and calm are part of the agenda—not just fringe addons.
For EAs, PAs and event organisers, these are the kind of elevated options your delegates are starting to expect. Over the next pages, we feature four stars in corporate travel and event design: luxury coach travel for groups, high-end chauffeur-driven airport and
Keeping party season moving
Being ahead of the many work and social events of the festive season is simple with Blacklane, the global chauffeur service.
Most popular during the frantic festive period is Blacklane’s hourly service, where a chauffeur is booked to support a guest for multiple drop-offs and pick-ups, and on-hand to keep a busy schedule on track.
James Dow, London general manager for Blacklane, explains:
city-to-city transfers, rail travel with comfort and speed, and unique venues deep in nature that blend meetings with wellness. Together, they represent a shift: efficiency and elegance, productivity and relaxation, business and balance. If you’re planning your next offsite, conference or executive trip—even one that mixes work with wellbeing—these options offer ways to deliver impact without compromise.
Read on to discover what to ask for, where the value lies, and how to make your next business journey something people talk about for the right reasons.
“Celebration season is chaotic and Blacklane’s stress free and reliable chauffeur services ensure that busy executives and VIPs can seamlessly move between
offices, events, parties, celebrations and year-end corporate hospitality. Having a chauffeur booked throughout the day and evening means guests never lose time waiting for cars, and travel in comfort to prepare or recover. We
urge PAs to consider this time of year holistically, and not as a series of A to B journeys. We’re here to make everything flow with ease.”
44 available via the app with a chauffeur ready and waiting in under 15 minutes. Blacklane also offers airport transfers, in-city mobility, longer city-tocity journeys and chauffeurs by-the-hour across 50 countries.
For ever-changing schedules in central London, faster pick-ups are also
DON’T LET MANAGING BUSINESS TRAIN TRAVEL RUFFLE YOUR FEATHERS.
Easily book and manage your company train travel with our free Business Direct Tool.
SWR Business Direct Tool Book rail travel anywhere in the UK
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BUSINESS TRAVEL
Effortless travel management, designed for you.
When every business trip matters, your executives deserve more than just a standard travel service; they deserve a partner who offers unwavering discretion, hightouch service, and genuine peace of mind at every step.
Our approach at Travel Counsellors for Business blends the art of bespoke travel with the assurance of absolute privacy, so every journey feels seamless and secure. Your dedicated Travel Counsellor serves as your personal concierge, designing meticulously crafted itineraries that cater to the most nuanced needs and preferences.
luxury ground transfers, or managing last-minute changes, every detail is discreetly managed with the utmost care and precision. We know trust is earned, especially when confidentiality and duty of care are non-negotiable.
For those quick,
straightforward bookings, our myTC Online tool empowers you with flexibility, while our expert team remains on hand for the most complex or sensitive requests. And with 24/7 support, you can rest assured your travellers are never left without guidance, no matter where business
calls. Experience conciergelevel attention, thoughtful discretion, and a truly personal approach because every executive journey deserves nothing less.
0161 464 5350
Business Direct: the smarter way to manage your business train travel.
Put your organisation in control with Business Direct, the platform that empowers you to book, plan, and manage your train travel your way.
No matter your business goals—from cutting costs and reducing your carbon footprint to enhancing
employee well-being—our business train travel solutions can help you achieve them. Travel across Britain with ease.
• Book tickets for any time, with any train company across Britain.
• Zero booking fees and no hidden charges, and no fixed contracts.
• Select your seating with our seat map option (valid train services only)
• Buy tickets and save money on events and experiences with SWR Rewards
With our fast and reliable refund policy you can say goodbye to long waits. While other providers can take up to 14 weeks, Business Direct refunds the majority of tickets within 24 hours of the initial request.
We offer flexible payments, you can pay by card or set
up a business account—the choice is yours.
We offer full support and training, and we can get your account set up in as little as 20 minutes. The service is tailored to your unique business needs.
Get started today!
For more details, email businessdirect@swrailway. com, if you prefer a 1-2-1 conversation, please call 07929 871 807
BUSINESS TRAVEL
Reliable travel with Bouden Coach Travel – whatever the weather
Winter can be one of the most challenging times of the year for business travel. Dark mornings, unpredictable weather and a packed diary of meetings and events mean that reliable transport becomes more important than ever. For PAs and Office Managers who are tasked with keeping senior leaders and teams moving, the pressure to deliver smooth journeys is very real.
At Bouden Coach Travel we understand the demands that winter brings. Our corporate clients trust us to manage everything from early morning airport runs to largescale conference transport. With an extensive fleet of executive cars, minibuses and
luxury coaches, we make sure your people arrive on time, in comfort, and ready to do business.
Our drivers are professional, experienced and supported by a dedicated operations team that monitors live traffic
conditions and adjusts plans when needed. We know that last-minute changes are inevitable, so we work with you to make sure every journey feels effortless.
This winter, let us take care of the logistics so you can
focus on what matters most. Whether it is a single transfer or a series of events across the country, we have the expertise to keep business travel stress-free.
boudencoachtravel.co.uk
Business Travel with a difference at Center Parcs
For EAs and PAs planning conferences and corporate events, balancing professional facilities with an inspiring setting can be a challenge. Center Parcs offers a refreshing alternative to traditional venues, combining purpose-built conference centres with the tranquility of the forest.
At Woburn Forest in Bedfordshire and Sherwood Forest in Nottinghamshire, both conferences and events venues provide flexible spaces equipped with the latest AV technology, making them suitable for everything from strategy days to product launches and evening dinners. The locations are easily accessible from major urban hubs, yet feel a world away thanks to their natural
woodland surroundings.
For delegates travelling from further afield, on-site accommodation, made up of modern lodges and hotel rooms (Woburn Forest only), reduce the need for additional travel and allow guests to stay overnight. An the newly refined menus suit everything from working lunches to gala dinners.
The opportunity to blend work with wellbeing is
another highlight. Delegates can take advantage of spa experiences, outdoor activities, and team-building challenges.
This balance of productivity and relaxation is a hallmark of the Center Parcs experience, offering business travellers a memorable setting where meetings feel less like a chore and more like an opportunity. events.centerparcs.co.uk
Meet, mingle & marvel:
London’s event edge
London brings business and pleasure together—city-scape luxury, ease of global access and a vibrant leisure scene mixed with rich history is a draw for delegates who want more than boardrooms...
London tops the charts as a meetings & events destination
Why put London on top of your list for your next meeting or corporate gathering? Because it delivers in ways few other cities can match. For Executive Assistants, Personal Assistants and event organisers, understanding what London offers right now will help you plan events that are not just successful—they are memorable…
Global appeal and recent recognition London has held its place as the number one meeting destination in Europe in the annual Cvent rankings for multiple years running. That means in terms of enquiries, hotel capacity, infrastructure and demand, London is consistently the winning choice.
Combining leisure with business travel i.e. ‘bleisure’ is in growing demand and London is in an ideal position in this regard too. Our capital ranks as the world’s most popular destination for 2025 in the 25th anniversary edition of the Tripadvisor Travellers’ Choice Award—no small defeat in this highly regarded contest.
The city scored especially highly for its food scene—over 85 Michelin Star restaurants and eateries serving cuisine from newly every country in the world.
The rich heritage and cultural offerings include 200 museums, 270 theatres, 857 art galleries and countless iconic sights, as well as fantastic experiences.
This doesn’t just appeal to tourists—it also makes the city a business events powerhouse.
Strong economic impact and rising demand
The business meetings and events sector is also powering London’s economy. From January-to-September 2024, business tourism contributed more than £158 million to London, an increadible leap of 32% year-on-year. Key areas like fintech, life sciences and sustainability have all played a considerable part in that growth.
Demand isn’t just growing at scale; it’s becoming more diverse. Events with international delegates (especially from North America) continue to show strong growth. With ‘bleisure’ travel increasingly favoured, planners are seeking more than just meeting rooms: they want cities that offer culture, gastronomy, transport ease, and flexibility in all parts of the event journey.
What that means for event planners
From your side of the planning desk, these trends bring a few core takeaways:
Expect competition for dates and spaces. Increased bookings mean venues in London get reserved well ahead, especially in peak seasons. Tech & hybrid capabilities are increasingly non-negotiable. Zoomfriendly, Wi-Fi robust, streaming & AV support, and digital engagement are now assumed rather than optional.
Delegate experience matters. More people now factor in what happens outside of the formal sessions: food, culture, downtime, travel comfort, and opportunities to explore. London delivers on all those fronts in abundance.
In the following pages you’ll find a selection of versatile venues and entertainment to help you in delivering events that are not only well organised, but also feel distinctive, enjoyable and seamless from start to finish.
South Bank: London’s Centre Stage for showstopping Christmas parties
When it comes to glittering celebrations, South Bank truly sets the scene. This is London’s Centre Stage – the riverside destination that plays host to the New Year’s Eve fireworks, the BAFTAs, the London Film Festival and countless other world-famous cultural moments. Where better, then, to set your own seasonal spectacle?
South Bank is brimming with venues designed to impress, each offering dazzling backdrops and flexible spaces for unforgettable parties on a grand scale. Whether you’re planning a glamorous black-tie gala, a high-energy dance party or a bespoke themed celebration, this riverside stretch delivers settings to match your vision.
For rooftop glamour, 12th Knot at Sea Containers London hotel never fails to wow. Its sweeping views over St Paul’s and the Thames make the perfect backdrop for champagne receptions and cocktail parties in a stylish boutique setting. Just along the river, Sea Containers Events offers a whole floor of private event spaces with floor-to-ceiling windows
and a rooftop terrace – ideal for exclusive takeovers. The brandnew Seventy5th Balcony Bar at Southbank Centre can host up to 300 with an expansive balcony and panoramic skyline views, while the Buffini Chao Deck brings its own unique rooftop magic with wraparound
views of the glittering capital. For larger-scale extravaganzas, South Bank’s landmark hotels are ready to roll out the red carpet. Park Plaza Westminster Bridge boasts one of London’s largest pillar-free ballrooms, hosting up to 1,500 guests in style, while the Bankside Hotel delivers chic, contemporary settings filled with art and creativity – perfect for parties with a modern edge. OXO2, meanwhile, combines versatility with striking riverside views, ideal for bespoke themed events.
If it’s atmosphere you’re after, few venues rival 26 Leake Street. Hidden beneath Waterloo Station, this cavernous industrialstyle space in the iconic graffiti tunnel holds up to 1,200 guests, with brick arches and edgy character that make it a truly dramatic canvas for immersive parties.
Whether you’re raising a glass beneath the stars, dancing the night away in a riverside ballroom, or creating something utterly unique underground, South Bank gives your Christmas party the stage it deserves. After all, this is where London comes to celebrate – and where your guests will never forget a night of festive magic.
Plan your perfect Christmas Party in South Bank and explore our online directory to find your ideal space.
*T&Cs apply
*Subject to availability. Valid for new bookings only. Events must take place by 31st December 2025. SAVE 10% ON EVENTS
Meet & Celebrate in the heart of mayfair
Spectacular events deserve a special venue.
An 18th-century treasure in the heart of Mayfair, The Lansdowne Club has long been the backdrop for many of London’s most memorable moments and prestigious occasions.
From decadent private dining and glittering black-tie affairs to boardroom meetings and conferences, The Lansdowne Club is the perfect place to meet, gather, and celebrate in style.
Perfectly positioned just a short walk from Green Park and Bond Street tube stations, and close to Victoria Station, the Club combines a prime location with timeless grandeur.
Our versatile meeting and event spaces blend classic elegance with modern comfort and amenities, and are available for hire by both Members and non-members.
For more information, please contact our dedicated Events Team: +44 (0) 20 7629 7200 functions@lansdowneclub.com
SPOTLIGHT
Olympia’s £1.3bn Transformation: London’s newest global destination
London’s original home of major events, Olympia, is entering its most exciting chapter yet. For nearly 140 years, this landmark has been the beating heart of unforgettable experiences. From world-class exhibitions, to groundbreaking runway shows and major sporting spectacles, Olympia has set the stage for moments that shaped generations.
Now, Olympia is being reimagined for the future, with a spectacular £1.3 billion transformation fusing heritage with innovation on an unprecedented scale to enhance the organiser, exhibitor and visitor experience.
Soon, Olympia will welcome a brand-new International Convention
Centre, a members club, 1,575-seat theatre (the largest new purpose-built theatre in London since 1976), a 4,000-capacity live music venue, two world-class hotels (citizenM and Hyatt Regency), new restaurant and bar concepts under a striking rooftop canopy, a boutique gym, a co-educational senior school and 550,000 sq ft of inspiring workspaces
Olympia is transforming into much more than just a venue. It will be a fully integrated ecosystem, blending business, creativity, and culture. This transformation is not simply about new buildings; it’s about ensuring Olympia remains one of the most diverse, versatile, and attractive venues for events of every type.
Scan the QR code to unlock endless opportunities for your next event.
Make this year’s Christmas party sparkle in London’s South Bank
If you’re looking to break away from the usual office Christmas party, South Bank offers a festive backdrop like no other. Twinkling lights along the riverside set the scene for unforgettable celebrations, while an incredible choice of venues
and experiences means your team can enjoy something truly different this year.
Kick off your evening in style with a private pod on the iconic London Eye, complete with drinks and nibbles as the city sparkles below. For something livelier, head to Passyunk Avenue, the American dive bar where bar games, baseball batting cages and big American flavours
make for an unbeatable party atmosphere. Comedy lovers will be drawn to Big Belly Comedy’s new space launching this autumnoffering laughter, street food and inclusive drinks packages under one roof.
Then there’s Lucky Voice karaoke - perfect for belting out festive anthems. Or why not transport your guests under the sea with a private
hire at SEA LIFE London Aquarium for a celebration that’s anything but ordinary?
Add to that South Bank’s diverse dining options, from Trinidadian cocktails at Limin to fine Chinese dining at Peacock, and the possibilities are endless.
Plan your perfect Christmas party at South Bank. Scan the QR code for more.
The Royal Albert Hall: an experience like no other
Since opening in 1871, the Royal Albert Hall has held a unique position within entertainment venues, hosting music legends from David Gilmour, Dua Lipa, Eric Clapton, Kylie, Bryan Adams and Ludovico Einaudi to pivotal figures in the arts and sciences, such as Albert Einstein, Stephen Hawking and Tim Peake…
The Royal Albert Hall puts on nearly 400 events every year, with the breathtaking auditorium continuing to be a legendary destination for unforgettable live experiences.
Private Box Partnership
A Private Box Partnership at the Hall offers the perfect entertaining opportunity whether it is for clients, family and friends or staff. As a Partner you will gain access to sold out shows with priority booking and a dedicated team who will book your events throughout the year. You will also have the very best in tailor-made hospitality, provided by Rhubarb Hospitality Collection, creating an exceptional experience for your
guests each night you’re watching a show at the Hall.
The Partner Experience
• Receive regular newsletters with new show announcements
• Account management throughout your partnership
• On the night enter the Hall via dedicated hospitality entrance
Additional partner benefits
• Complimentary room hire, for events such as away days, private dinners, and pre-show receptions
• Private tours of the Royal Albert Hall, giving guests a chance to see what it takes to put on a show at the Hall
• Be welcomed to your private box by your dedicated box waiter for the evening
• Indulge on in-box fine dining hospitality before the auditorium comes alive with the show of the night
• Access to exclusive previews, openings, and dress rehearsals
For more information please contact the team at partnerships@ royalalberthall.com or 020 7959 0507.
SPOTLIGHT
Spectacular events deserve a special venue: The Lansdowne Club
An 18th-century treasure in the heart of Mayfair, The Lansdowne Club has been the backdrop for many of London’s most memorable moments and prestigious events. From private dining and glittering black-tie affairs to boardroom meetings and conferences, The Lansdowne Club is the perfect place to meet and celebrate in London.
Ideally located within walking distance of Green Park and Bond Street stations and close to Victoria Station, the Club offers a stylish and versatile selection of meeting and event spaces to suit your needs. Blending classic elegance with modern comforts and amenities, our
event spaces are available for hire by both Members and non-members.
This Christmas, celebrate in style in the magnificent Grade II* listed Ballroom, which sets the stage for Christmas
parties, gala dinners and festive receptions, while the Shelburne, Findlay and Sun Room offer elegant spaces for family and corporate gatherings. For a more intimate occasion,
The Library by Henry Brosi provides a refined dining experience for up to 12 guests.
With flawless service, Mayfair’s hidden gem is the ultimate festive destination.
St Stephen Walbrook
Tucked away in the heart of the City of London, St Stephen Walbrook is a hidden gem offering an unforgettable setting for private dining and events. Designed by the renowned royal architect Sir Christopher Wren, this historic church blends breathtaking architecture with an intimate, warm atmosphere, perfect
for hosting elegant dinners beneath its stunning dome ceiling.
The venue’s iconic circular altar provides a truly unique dining arrangement, comfortably seating up to 100 guests for private dinners. Whether hosting a corporate event, client dinner or planning a team gathering, the magnificent dome and exquisite classical features
create a remarkable and sophisticated backdrop.
St Stephen Walbrook can also accommodate up to 250 guests for drinks receptions, allowing guests to mingle in style under the stunning dome.
The dedicated events team supports you to create a truly memorable private dining experience tailored to your individual preferences,
ensuring every event is seamlessly executed.
Ideal for corporate events, client dinners, company anniversaries, post conference receptions, executive team dinners, and charity events, St Stephen Walbrook combines historic grandeur and elegant charm to stand as one of the City’s most distinguished venues for unforgettable events.
MAGIC MIKE LIVE– more than you expect…and everything you want
Conceived and directed by Channing Tatum, MAGIC MIKE LIVE is an unforgettable night of 360-degree entertainment based on the hit movies. It’s hot. It’s hilarious. It’s the great time your team has been waiting for, with something for (literally!) everyone.
This first-class experience–now in its 7th smash-hit year in the West End–features the world’s sexiest, most talented guys performing heart-racing dance routines in front of, above and all around you.
Equal parts empowering and exhilarating, the 90-minute show is punctuated by temperatureraising acts from a range of acrobatic and musical talent.
This festive season, MAGIC MIKE LIVE is offering three new packages available for parties of 6+.
The Silver, Gold, and Ultimate Christmas Packages offer guests a range of options for an exciting holiday evening, including a round of festive cocktails
during the show, pre-show canapés in Permission Lounge, and a chic dinner with an appearance by select cast members at one of The Hippodrome’s fabulous restaurants. Each member of your party will also receive an exclusive MML Christmas bauble, too!
MAGIC MIKE LIVE performs in the heart of Leicester Square within The Hippodrome Casino, which offers an impressive selection of restaurant and bar options including Permission Lounge, Archive & Myth, Helios Steakhouse, and Chop Chop.
Church House
Set in the heart of the city, Church House Westminster provides the perfect backdrop for joyous gatherings and spirited celebrations. Nestled in the heart of this historic district, Church House effortlessly marries tradition
with modern facilities, creating an idyllic setting for unforgettable summer parties.
The lush green gardens of Dean’s Yard surrounding Church House provide a serene escape from the bustling city, offering the perfect setting to enjoy summer events with fresh
air and delicious catering options to go with it –provided by -inhouse caterers Searcy’s.
The grandeur of the architecture, steeped in centuries of history, imparts a sense of timelessness to all manner of festivities, creating a unique setting
that blends English heritage with world class facilities and production capabilities.
The spacious interiors and versatile event spaces cater to a spectrum of celebrations, from intimate gatherings to larger formats that require multiple layouts or spaces.
The Boathouse: floating stays, entertaining & events
The Boathouse is a range of modern, luxury boats situated across di erent London locations and available for private hire. In partnership with interior design brand MADE, the boats are designed and built to create stylish and unique spaces for both events and hotel stays...
Paddington East
Paddington East is our dedicated private dining and events boat—an adaptable, light-filled barge framed by water and skyline. Host a single feasting table or configure for canapés, strategy o sites, wedding lunches or press dinners; the space comfortably seats up to 30 guests and transforms from daylight clarity to candlelit glow as dusk falls. Event logistics are beautifully simple: our team can arrange everything from relaxed lunch feasts to five-course menus and all of your tablescaping. Pre-drinks on deck, o ers an editorial backdrop that photographs e ortlessly. With superb transport links and supplier-friendly access, this is a city-smart canvas for brands, hosts and modern celebrations, crafted to feel personal, never generic. It’s the kind of venue that makes a 30-person dinner feel like a headline moment.
Paddington West
Moored on Merchant Square’s Floating Pocket Park, our flagship hotel boat feels like a private oasis in Zone 1—steps from Little Venice, Notting Hill and Marylebone, yet blissfully calm once you’re on board. The design is contemporary and cleverly detailed: timber textures, soft lighting, a spacious lounge and a private rooftop for golden-hour drinks over the water.
Inside, you’ll find a serene bedroom, an elegant bathroom with a beautiful roll top bath and thoughtful touches throughout. Morning co ee on deck, sunset apéritifs, then a lanternlit evening with the city quietly gliding past—that’s the rhythm of a stay here.
With Paddington Station minutes away, the boat works as a romantic escape, a stylish base for shopping and galleries, or a design-led bolthole for creatives. Guests love the setting, an “oasis of calm”, and the feeling of discovering one of London’s most photogenic secrets, anchored amid cafés, restaurants and canal walks.
It’s boutique hotel with a waterside soul: intimate, polished, memorable.
Canary Wharf is a stylish cocktail lounge situated on the waters of Canary Wharf. With a rooftop terrace that provides breathtaking views of the city, intimate snug room, and exclusive private bar on board, The Boathouse London at Canary Wharf is perfect for an unforgettable evening of cocktails on the water.
This stunning wide beam boat is also available for private hire such as meetings, networking events, product launches and parties. Perfect for intimate gatherings, with up to 20 guests seated comfortably and standing room for 25 guests.
For further information please email info@ boathouselondon.co.uk or see online.
Canary Wharf, Cocktail Lounge on the water
Looking ahead to 2026: new horizons home and abroad
There’s much to look forward to next year: Forum Events & Media Group will mark its 30th anniversary with a special celebration in June. PA Life is proud to be part of the Forum family— alongside Hotel Designs and our many event brands—and to be celebrating this milestone with renewed energy and ambition...
Where we’re heading next PA Life magazine continues to be the beating heart of our brand and the trusted go-to source for Executive Assistants, PAs and corporate bookers. You’ll see even more of the content you value most: career development, best practices, and we’ll bring you more articles written by EAs and PAs with real experience. We’re committed to staying relevant, practical and peerdriven.
Looking ahead to 2026, we’ll be spotlighting international meeting and event destinations in our quarterly print issues—and bringing that online too. Our spring issue (out in February) will lead with France and Italy. The edition is timed perfectly
before The PA Show Spring, where we’ll be both a media partner and exhibitor hosting over 20 premier partners. Summer will bring coverage on outdoor venues, corporate hospitality for clients and teams, plus destination ideas in Ireland and Northern Ireland. We’ll preview The Meetings Show and Business Travel Show Europe, where PA Life is also a proud media partner.
Bleisure travel, wellness at events, and evolving business travel trends will run throughout summer and winter editions.
Then by early August, in our autumn issue, we’ll help you get ahead on Christmas party planning and gifting. Autumn is also a key event season for us, with PA Life Summit returning in September and PA Life Leading Venues of London SHOWCASE in October.
Please get in touch with us if you’d like to be featured: palife.co.uk/contact-us
PA Life Club
We’re refreshing our Fam Trips to include more immersive, creative elements that let venues and suppliers shine in memorable ways. The Club is free to all executive support professionals—register now and get insider invitations, partner offers, discounted courses, and enrolment in our peer-to-peer mentoring programme.
Stay connected
Make sure you’re subscribed to our newsletter and PA Life magazine. Visit palife.co.uk for fresh, daily industry news, career advice, supplier announcements and event updates. If you prefer print, we’ll deliver your magazine to your home or office—or you can always enjoy the digital version on our website. Choose what suits you best.
LONDON’S CENTRE STAGE
From the Festival of Britain through to the BAFTAs and New Year’s Eve fireworks, join the list of iconic events that are hosted in South Bank.
Whether you’re looking for a sparkling rooftop drinks reception, flexible meeting space with sweeping views of the river, competitive socialising or an incredible blank canvas for your Christmas party, South Bank’s extensive portfolio of inspiring venues has the answer.
BREWDOG
BANKSIDE
BUFFINI
Grace under pressure: the assistant’s guide to emotional intelligence
Abigail Jones, a senior EA, qualified coach and mentor advises on practical strategies for navigating sensitive situations while protecting your own calm and credibility…
For executive and personal assistants, technical skills and organisational wizardry are only half the job. The other half (often the more demanding) is emotional intelligence (EI), and the best EAs/PAs know how to utilise this skill to the best of their abilities. Every day, you’re managing not just diaries and deadlines, but people and emotions: an anxious client on the phone, a stressedout executive running late, or a team member who feels overlooked. How you handle these moments defines not only your effectiveness but also your professional reputation.
What is emotional intelligence?
At its core, emotional intelligence is the ability to recognise, understand, and manage emotions, not only your own, but those of others. For assistants, EI means reading between the lines, anticipating how someone feels, and responding in a way that smooths situations rather than inflames them. Daniel Goleman, the psychologist who popularised the concept, describes EI in four key areas: self-awareness, selfmanagement, social awareness, and relationship management. These skills are vital in your role because you are
often the first point of contact and the calm in the storm.
Below are some scenarios on how to handle tense moments by showing empathy, tact, and calm authority.
The frustrated colleague
Imagine a colleague who complains that your executive has cancelled yet another meeting. Instead of matching their irritation or brushing them off, EI calls for empathy. Acknowledge their frustration, then shift to problem-solving: “Let’s look at the calendar together to find an alternative that works.” By validating their feelings you de-escalate tension and preserve the relationship.
The stressed executive Assistants often serve as a buffer for their executives, and stress is contagious. If your boss is overwhelmed before a big presentation, EI helps you respond calmly without absorbing their stress. A simple phrase like, “I’ve double-checked your slides and the room is set up and you’re all ready,” provides practical reassurance while signalling stability.
The sensitive confidentiality You may also be entrusted with
information that has personal or professional sensitivities. EI here means exercising discretion without gossip or over-explaining. If asked about something you cannot disclose, you can reply with professionalism: “That’s not something I can share, but I’ll make sure the right update reaches you when possible.” This balances honesty with tact, and can get you out of awkward situations.
Building your EI toolkit
Emotional intelligence isn’t fixed; it can be strengthened like a muscle.
• Pause before reacting: A few seconds of composure can prevent regret later.
• Listen actively: Sometimes people need to feel heard more than they need an immediate solution.
• Read the room: Pay attention to tone, body language, and what’s not being said.
• Practice self-care: It’s hard to manage others’ emotions if you’re running on empty.
Follow Abi on Instagram @thepacoach
Email your burning questions in total confidence to editorial@palife.co.uk
