Everything standing between the
PCB and a women’s PSL With the deck already stacked against them, advertisers and marketers cannot seem to look beyond a lack of players - something that would be fixed by such a tournament
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By Profit
mid news that Tania Mallick, a professional with outstanding credentials has been appointed as the Pakistan Cricket Board’s (PCB) new Head of Women’s Cricket, advertisers and agencies across the country are eagerly waiting for a chance to bid for the media and broadcasting rights of the inaugural women’s Pakistan Super League. “PSL for women sounds exciting and relevant,” said Fatima Saleem, a sports journalist on Geo Super at the Geo Television Network. “It’s high time women in cricket are given the respect they deserve. The recently concluded
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women’s T20 tournament by the PCB has set a precedent and that there is an interest by the sponsors and fans. The fact that the tournament was being televised the quality of the game was top-notch.” She said that The Hundred played in England has proven that women’s cricket is commercially viable and PSL for women can be groundbreaking for women all around the world and will be the first step towards the growth of the game. She added that fans will get to know their players and engage while hoping that this might lead to women in Pakistan getting their own cricket ground. “It is clear that the time for a local women’s cricket league of international repute is here and the potential to develop it as an
industry can no longer be ignored,” said Rubab Hasan, the marketing and communications director for The IPG Group. “We have seen that the gender gap between men and women in all sports across the world has diminished, and cricket is not an exception. We are witnessing much bigger audiences and a far greater interest in women’s sports with a corresponding increase in the fan base of sporting stars. Given these global trends, it is logical to assume that heightened Interest in women’s sports will soon be visible in the subcontinent too.” Speaking with Profit, Strawberry Sports Management founder Haider Ali Daud shared that a women’s cricket league would be a step in the right direction amid factors such as the unending fervor towards cricket, half of the
