Writing a safe, smart, and sustainable future In this interview with Profit, ABB’s Hammad Amjad speaks on the electrification business in Pakistan
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ammad Amjad is Vice President, Commercial Operation for ABB’s electrification business for the Middle East and Africa Region. In recent times, ABB has played an instrumental role in turning around the electrification business in Pakistan. ABB Electrification is a global technology leader in electrical products and solutions, operating in more than 100 countries with over 50,000 employees globally. By combining ABB’s deep domain expertise with connectivity and software innovation, ABB Ability™ solutions future-proof infrastructure and transform key business processes for safer, smarter operations that contribute to a low-carbon future. The market has gone from being a couple million dollars to going into the tens of millions. This significant growth has been achieved through a complete and dedicated focus to maintaining a strategy of profitable growth across
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various sectors. In this interview, Amjad explains the potential, prospects, and promise of the electrification sector in Pakistan and the strategies that ABB has for the future. Profit: How do you see the potential of the electrification sector in Pakistan? Hammad Amjad: Pakistan is a high potential country in terms of electrification outlook. However, there is much room for improvement and growth with a surplus generation and weak distribution network. Moreover, we have many instances of loss of human lives due to broken conductors, oil spillages of transformers. So safe distribution of power is an important area to focus upon. E-Mobility is another growth area, and ABB is the pioneer in EV charging solutions globally. We are helping our customers seamlessly make this transition by offering the latest EV charging technology and round-the-clock
services. Profit: What strategies is ABB opting for to enjoy a maximum market share in Pakistan? Hammad Amjad: Understanding the market’s needs and acknowledging that the local consumers are price conscious has helped us optimize our supply chain to provide the best quality European products at competitive prices with local partners to ensure product availability. Our approach has led to a complete paradigm shift and helped our customers move to high-quality solutions that comply with global IEC standards. Furthermore, this also helped to bring down the market prices and gave rise to healthy competition, which allowed the industries to opt for these solutions. Furthermore, we are leading the EV revolution globally with more than 75000 chargers already sold. In Pakistan as well, ABB installed
