YAM magazine July/August 2018

Page 29

Restaurant Profile

SPONSORED

NOODLEBOX Real food, made fresh — with fire

sustainable and ethical producers, with farm-toplate practices that deliver a premium product with trusted transparency that is evident in every box that is served. Friends in Food

I

t’s been almost 20 years since a small food cart serving up made to order, delicious Southeast Asian-inspired noodles first appeared in Victoria’s Chinatown. The Noodlebox quickly became a local favourite with its signature boxes of spicy peanut and chicken teriyaki. Fast forward to 2018, and Noodlebox is still a local favourite, and now has four locations in Victoria and serves up over 1,500 boxes a day with the original signature dishes still among the favourites.

Spicy Peanut Please

The most popular dish is the Spicy Peanut Box featuring rich and creamy Indonesian spicy peanut sauce, WOK

DEAN AZIM

Noodlebox owners Jeff Jefford, Jeremy Wilson and Jim Hayden

It was the Spicy Peanut box and the company vibe that hooked a group of local entrepreneurs and made them jump at the chance to own this iconic and beloved homegrown company. These friends in food, Jim Hayden, Jeff Jefford, Ken Whitaker and Jeremy Wilson, bring a variety of talents to Noodlebox ensuring that serving amazing food in a friendly, social atmosphere will always be at the core of what Noodlebox offers. They pride themselves on their ongoing commitment to the company’s flavourful and local beginnings.

fried with ribbon noodles, coconut milk, hand cut Asian greens, garlic, onions, peppers and sprouts. All cooked to perfection and garnished with fresh herbs, peanuts and a lime wedge. So much goodness in one box. Real Food Made Fresh with Fire

At Noodlebox, food quality and food integrity are synonymous with making really great tasting food. Fresh food, created in house daily with the best ingredients, including non-GMO vegetables, are sourced locally whenever possible. The signature sauces, including the Cambodian Jungle Curry, are all made in house daily, simmering for hours until the desired flavour profile is achieved. Noodlebox supports

Douglas, Uptown, Shelbourne, Langford // noodlebox.ca

Proud to be Local

Jim Hayden, managing partner, and the rest of the ownership team support non-profit organizations through local based contributions and fundraising events, including their annual $5 Noodlebox Charity Day in support of mental health and sponsorship of the annual “Ride Don’t Hide” bike race. For Jim and the rest of the Noodlebox team, “the importance of giving back to the community where Noodlebox was founded has and always will be a very important part of what we do.”


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YAM magazine July/August 2018 by Page One Publishing - Issuu