Presss ahead - What We Do

North East of England BIC Wearfield, Sunderland Tyne and Wear, SR5 2TA T: 0191 516 6235 F: 0191 516 6236

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Media > Marketing & Communications

1st Floor, Atlantic House 351 Oxford Street, London, W1C 2JF T: 0845 872 6665 E: enquiries@pressahead.info

@PressAheadMedia

www.pressah ad.info

www.pressah ad.info a

http://wordsfrompressahead.blogspot.com

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L t us introduce ours lv s...

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There’s no denying that, like other agencies, we know our stuff. But there are other things that make us unlike other agencies and these are what set us apart. One of those things is ‘us’ - our team - a friendly bunch, who will go the extra mile to get the best results we possibly can. Together we bring experience, creativity and imagination, in an honest, ethical and approachable package.

We know what makes the media tick - we’ve worked on the inside! We can use this knowledge and understanding to get the best value and results for our clients.

We listen to our clients. We find out what they want, develop ideas to help them achieve it, and put the ideas into practice - working seamlessly with them to deliver exceptional results.

www.pressah ad.info a

L t us introduce ours lv s...

a

a

a a

There’s no denying that, like other agencies, we know our stuff. But there are other things that make us unlike other agencies and these are what set us apart. One of those things is ‘us’ - our team - a friendly bunch, who will go the extra mile to get the best results we possibly can. Together we bring experience, creativity and imagination, in an honest, ethical and approachable package.

We know what makes the media tick - we’ve worked on the inside! We can use this knowledge and understanding to get the best value and results for our clients.

We listen to our clients. We find out what they want, develop ideas to help them achieve it, and put the ideas into practice - working seamlessly with them to deliver exceptional results.

www.pressah ad.info a

M t the t am a

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From PR assistant to managing director, the whole team at Press Ahead is committed to the same goal - delivering excellent campaigns & projects that help our clients stand out from the crowd.

We’re 11 individuals, each with distinct personalities, quirks and skills. But together, we make up one team, with a shared vision and a passion for what we do. We all go the extra mile to make sure that we delight each and every one of our clients.

We have the perfect blend of strategic, creative, technical, writing and project management skills combined with experience and a commitment to what we do. All of our clients benefit from the different skill sets each member of the Press Ahead team brings, which helps us exceed expectations.

This is what makes us different - and what makes the difference for our clients.

Find out more about our team at www.pressahead.info

www.pressah ad.info a

M t the t am a

a

aa

From PR assistant to managing director, the whole team at Press Ahead is committed to the same goal - delivering excellent campaigns & projects that help our clients stand out from the crowd.

We’re 11 individuals, each with distinct personalities, quirks and skills. But together, we make up one team, with a shared vision and a passion for what we do. We all go the extra mile to make sure that we delight each and every one of our clients.

We have the perfect blend of strategic, creative, technical, writing and project management skills combined with experience and a commitment to what we do. All of our clients benefit from the different skill sets each member of the Press Ahead team brings, which helps us exceed expectations.

This is what makes us different - and what makes the difference for our clients.

Find out more about our team at www.pressahead.info

www.pressah ad.info a

Mark ting strat gy & r s arch a

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Customer insight & strategic direction, getting under the skin of your business.

As the saying goes, the customer know best.

And at Press Ahead, we work hard to understand our clients’ current activities, customers and markets, developing strategic marketing plans that help them to achieve exceptional results.

We’re experts in all aspects of marketing and strategy. It’s about anticipating and satisfying customer requirements, profitably. And we devise strategies that help our clients do just that; understanding what differentiates them from their competitors and putting in place marketing plans that are clear and easy to implement.

So whether it is research and consumer insight, restructuring for strategic change, or managing complex business projects, we have the skills and experience to deliver.

www.pressah ad.info a

Mark ting strat gy & r s arch a

aa a

Customer insight & strategic direction, getting under the skin of your business.

As the saying goes, the customer know best.

And at Press Ahead, we work hard to understand our clients’ current activities, customers and markets, developing strategic marketing plans that help them to achieve exceptional results.

We’re experts in all aspects of marketing and strategy. It’s about anticipating and satisfying customer requirements, profitably. And we devise strategies that help our clients do just that; understanding what differentiates them from their competitors and putting in place marketing plans that are clear and easy to implement.

So whether it is research and consumer insight, restructuring for strategic change, or managing complex business projects, we have the skills and experience to deliver.

www.pressah ad.info a

PR Media relations, full press office & crisis management At Press Ahead, we understand the importance of reputation. And we work with our clients to ensure that theirs is the best it can be.

Through proactive PR and issues management, we make certain that our clients get noticed for the right reasons - working with them to develop PR strategies that dovetail with their marketing plans, and then doing the hard work to make sure that we deliver the goods. We know what makes a strong story and the importance of amplifying this with the use of great photography.

Relationships are everything. We have great relationships with many of the right people, and where we don’t, we build them. This allows us to secure positive, on-message editorial that delivers measurable results for our clients.

And we constantly work to further improve results evaluating along the way and refining our approach in order to achieve even more.

www.pressah ad.info a

PR Media relations, full press office & crisis management At Press Ahead, we understand the importance of reputation. And we work with our clients to ensure that theirs is the best it can be.

Through proactive PR and issues management, we make certain that our clients get noticed for the right reasons - working with them to develop PR strategies that dovetail with their marketing plans, and then doing the hard work to make sure that we deliver the goods. We know what makes a strong story and the importance of amplifying this with the use of great photography.

Relationships are everything. We have great relationships with many of the right people, and where we don’t, we build them. This allows us to secure positive, on-message editorial that delivers measurable results for our clients.

And we constantly work to further improve results evaluating along the way and refining our approach in order to achieve even more.

www.pressah ad.info a

-mark ting & w b 2.0 a

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Websites, e-zines & all types of social media From Facebook and Twitter, to Linkedin and Foursquare, social media platforms are everywhere and it is no longer enough to just be aware of them.

Social media is becoming an increasingly important part of the marketing mix and, if used effectively, can be a powerful business tool. At Press Ahead, we use social media, and we understand it. We work with our clients to ensure that they develop fully integrated e-communications strategies that help them to engage and interact with customers directly, through these platforms.

Through proactive use of e-marketing and social media, and by monitoring general opinion and trending across platforms, we ensure that our clients unlock the potential that exists in social media, adding real value to traditional marketing communications.

We do not view e-marketing and social media as ‘add ons’, but as valuable and fundamental tools that can really enhance our clients’ reputations.

Why not visit our blog to see what we really think about social media? http://wordsfrompressahead.blogspot.com

www.pressah ad.info a

-mark ting & w b 2.0 a

a

a

Websites, e-zines & all types of social media From Facebook and Twitter, to Linkedin and Foursquare, social media platforms are everywhere and it is no longer enough to just be aware of them.

Social media is becoming an increasingly important part of the marketing mix and, if used effectively, can be a powerful business tool. At Press Ahead, we use social media, and we understand it. We work with our clients to ensure that they develop fully integrated e-communications strategies that help them to engage and interact with customers directly, through these platforms.

Through proactive use of e-marketing and social media, and by monitoring general opinion and trending across platforms, we ensure that our clients unlock the potential that exists in social media, adding real value to traditional marketing communications.

We do not view e-marketing and social media as ‘add ons’, but as valuable and fundamental tools that can really enhance our clients’ reputations.

Why not visit our blog to see what we really think about social media? http://wordsfrompressahead.blogspot.com

www.pressah ad.info a

Copywriting Everything from brochures, newsletters & magazines to advertisements, websites & direct mail Words are everywhere, so choosing the right ones is really important. We carefully craft our copy, thinking about its purpose and audience, and ensuring that every word we write is just right.

Whatever the subject, whatever the end use, our copy is well written, and well thought out. We work with our clients to understand the tone and style of writing that they need, and the key messages they wish to communicate, creating compelling copy that meets their needs.

At Press Ahead, writing is our ‘bread and butter’.

Our team is made up of people with a passion for it.

And every piece of writing we produce is read, and read again, before it reaches our clients, to make sure that we’re absolutely happy that it is of the highest possible standard.

www.pressah ad.info a

Copywriting Everything from brochures, newsletters & magazines to advertisements, websites & direct mail Words are everywhere, so choosing the right ones is really important. We carefully craft our copy, thinking about its purpose and audience, and ensuring that every word we write is just right.

Whatever the subject, whatever the end use, our copy is well written, and well thought out. We work with our clients to understand the tone and style of writing that they need, and the key messages they wish to communicate, creating compelling copy that meets their needs.

At Press Ahead, writing is our ‘bread and butter’.

Our team is made up of people with a passion for it.

And every piece of writing we produce is read, and read again, before it reaches our clients, to make sure that we’re absolutely happy that it is of the highest possible standard.

www.pressah ad.info a

M dia buying & campaigns a

Multi-platform, value adding, targeted & creative With a team that includes former media executives, we have the relationships, planning skills and tools to build high profile, impactful campaigns that get our clients in front of their customers, and noticed for all the right reasons.

Our approach is unique. We don’t just book off the shelf. Instead, we create bespoke campaigns that are cohesive and precisely targeted. These packages of print, broadcast, outdoor, online and other media are tailored to produce the best possible results for our clients and deliver exceptional return on investment.

We know that media buying is about more than just buying media! It’s about using the space in the most effective way, ensuring that in the split second available to capture a customer’s attention, we do.

It’s not just about the amount of space we secure, it’s about the content; it’s about the placement; it’s about the context; and for our clients, it’s about the added value we bring.

And, of course, the creative delivery is key.

Through our network of highly skilled associates, we can provide concepts, design, artwork and print solutions as an integral part of our service.

www.pressah ad.info a

M dia buying & campaigns a

Multi-platform, value adding, targeted & creative With a team that includes former media executives, we have the relationships, planning skills and tools to build high profile, impactful campaigns that get our clients in front of their customers, and noticed for all the right reasons.

Our approach is unique. We don’t just book off the shelf. Instead, we create bespoke campaigns that are cohesive and precisely targeted. These packages of print, broadcast, outdoor, online and other media are tailored to produce the best possible results for our clients and deliver exceptional return on investment.

We know that media buying is about more than just buying media! It’s about using the space in the most effective way, ensuring that in the split second available to capture a customer’s attention, we do.

It’s not just about the amount of space we secure, it’s about the content; it’s about the placement; it’s about the context; and for our clients, it’s about the added value we bring.

And, of course, the creative delivery is key.

Through our network of highly skilled associates, we can provide concepts, design, artwork and print solutions as an integral part of our service.

www.pressah ad.info a

Ev nts a

Logistics, staging, design, PR ...the whole show!

From bringing major consumer events like ‘Summer Sundays’ to Durham’s streets, to arranging stakeholder events and briefings, we have planned and managed a whole host of events, for a range of clients, each with distinct needs and expectations.

Working with our clients to create events that meet their business objectives and appeal to their target audiences, we ensure every detail is taken care of.

From the number of name badges, to the size of the stage, each and every aspect is carefully managed to make sure every event is a resounding success.

So, from developing creative ideas and providing project management support, to delivering PR and marketing to support events, we have the skills and expertise to ensure that everything runs smoothly, from planning right through to completion.

www.pressah ad.info a

Ev nts a

Logistics, staging, design, PR ...the whole show!

From bringing major consumer events like ‘Summer Sundays’ to Durham’s streets, to arranging stakeholder events and briefings, we have planned and managed a whole host of events, for a range of clients, each with distinct needs and expectations.

Working with our clients to create events that meet their business objectives and appeal to their target audiences, we ensure every detail is taken care of.

From the number of name badges, to the size of the stage, each and every aspect is carefully managed to make sure every event is a resounding success.

So, from developing creative ideas and providing project management support, to delivering PR and marketing to support events, we have the skills and expertise to ensure that everything runs smoothly, from planning right through to completion.

www.pressah ad.info a

a

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“I have nothing but praise for them.”

Steve Cram, director, Extra Mile Media and Events

“Press Ahead secure fantastic packages with the media.”

Helen McLoughlin, head of marketing and communications, Newcastle Science City

“Press Ahead and the PR service they offer play a pivotal role in the development and roll out of Berghaus' marketing strategy.

The team always delivers the goods.”

Sarah Sculpher, marketing director, Berghaus

“It’s been a pleasure working with Press Ahead. We were particularly impressed with their understanding of our changing needs and the team’s passion and enthusiasm for our company and services.

“They have a proven PR background and the team were always professional, responsive and best of all they generated impressive PR coverage results.”

Rachel Dalby, communications manager, Business & Enterprise North East

“Press Ahead is great to work with.

They think around the brief and make proactive suggestions of different approaches to be considered and additional ways of bringing a project to life.”

“Press Ahead’s understanding and proven track record of project delivery, meant that we were highly confident in awarding them the contract, ahead of major international consultancies.”

Deborah Lewin, director of communications, Sunderland City Council

Andy Gough, managing director, Iliffe Digital

“Not only do they know their stuff, they go above and beyond to ensure expectations are exceeded. They're also great fun!”

Rob Lawson, editorial director, North East Press

“Press Ahead provided invaluable support to Sunderland AFC and its commitment to England’s 2018 FIFA World Cup bid.

“They helped to drive the campaign forward, reaching far and wide across not only the North East but on a national platform.

“A combination of innovation, creativity and exemplary eventmanagement skills certainly gave our campaign a cutting edge and we wouldn’t hesitate to work alongside Press Ahead again.”

Niall Quinn, chairman, SAFC

“Press Ahead see the bigger picture and that allows them to communicate client's messages to the media in a targeted way.”

Brian Aitken, editor, The Journal www.pressah ad.info a

Don’t just tak our word for it...

a

“

“I have nothing but praise for them.”

Steve Cram, director, Extra Mile Media and Events

“Press Ahead secure fantastic packages with the media.”

Helen McLoughlin, head of marketing and communications, Newcastle Science City

“Press Ahead and the PR service they offer play a pivotal role in the development and roll out of Berghaus' marketing strategy.

The team always delivers the goods.”

Sarah Sculpher, marketing director, Berghaus

“It’s been a pleasure working with Press Ahead. We were particularly impressed with their understanding of our changing needs and the team’s passion and enthusiasm for our company and services.

“They have a proven PR background and the team were always professional, responsive and best of all they generated impressive PR coverage results.”

Rachel Dalby, communications manager, Business & Enterprise North East

“Press Ahead is great to work with.

They think around the brief and make proactive suggestions of different approaches to be considered and additional ways of bringing a project to life.”

“Press Ahead’s understanding and proven track record of project delivery, meant that we were highly confident in awarding them the contract, ahead of major international consultancies.”

Deborah Lewin, director of communications, Sunderland City Council

Andy Gough, managing director, Iliffe Digital

“Not only do they know their stuff, they go above and beyond to ensure expectations are exceeded. They're also great fun!”

Rob Lawson, editorial director, North East Press

“Press Ahead provided invaluable support to Sunderland AFC and its commitment to England’s 2018 FIFA World Cup bid.

“They helped to drive the campaign forward, reaching far and wide across not only the North East but on a national platform.

“A combination of innovation, creativity and exemplary eventmanagement skills certainly gave our campaign a cutting edge and we wouldn’t hesitate to work alongside Press Ahead again.”

Niall Quinn, chairman, SAFC

“Press Ahead see the bigger picture and that allows them to communicate client's messages to the media in a targeted way.”

Brian Aitken, editor, The Journal www.pressah ad.info a

Don’t just tak our word for it...

North East of England BIC Wearfield, Sunderland Tyne and Wear, SR5 2TA T: 0191 516 6235 F: 0191 516 6236

h llo... a

Media > Marketing & Communications

1st Floor, Atlantic House 351 Oxford Street, London, W1C 2JF T: 0845 872 6665 E: enquiries@pressahead.info

@PressAheadMedia

www.pressah ad.info

www.pressah ad.info a

http://wordsfrompressahead.blogspot.com

a