San Diego
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SAN DIEGO’S
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ADVERTISING RATES PacificSD is the hyper-effective, effiicent way to reach active San Diegans countywide.
HOT
SOUNDS OF SUMMER
91X, Z-90 & FM 94/9 MUSIC FESTIVALS, S.D. COUNTY FAIR, LMFAO
SWIMWEAR TRENDS SCRUNCHY, SURFY, SEXY & STREET
WATER WORLD
JUNÍPERO SERRA
SERVING UP SHELLFISH, CEVICHE AND ALLIGATOR
SAN DIEGO’S ORIGINAL VALLEY GUY
WIN! PADRES, INTERVENTION SUNDAYS AND OYSTERFEST TICKETS
joanna krupa THE SUPERMODEL, ANIMAL RIGHTS ACTIVIST AND REAL HOUSEWIFE OF MIAMI MAKES WAVES AT WINDANSEA BEACH
(Monthly Rates Shown)
Ad Size
1x
3x
6x
12x
Back Cover
$7,400
$6,700
$6,100
$5,300
1/2-Page
$2,000
$1,800
$1,600
$1,400
1/3-Page
$1,400
$1,300
$1,200
$1,000
1/4-Page
$1,100
$1,000
$900
$800
1/8-Page
$800
$700
$600
$500
“Just like PacificSD, the Catamaran Spa appeals to an upscale clientele. I love this magazine!”
Two-Page Spread $5,900 $5,400 $4,900 $4,300 Please call 619.296.6300 Inside Cover $5,200 $4,700 $4,100 for advertising$5,700 pricing and Full Page $3,200 $2,900 $2,600 $2,300 multimedia campaign 2/3-Page $2,400 $2,200 planning. $2,000 $1,700
—Mike Staples, general manager, Catamaran Resort Hotel
SAN DIEGO’S
San Diego
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WHEN AND
WOW!
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readership demographics
SAN DIEGO’S WHERE, WHEN AND WOW
LATINO FILM FESTIVAL
ARCHITECT
GRAHAM DOWNES
PADRES PREVIEW SDSU HOOPS VIDEO GOES VIRAL
CHANGES HISTORY
HOMETOWN HOMEBREWERS CHEER, I-P-YAY!
THE PRINCIPALS OF HOME LIFE— INSIDE & OUT
By reaching San Diego’s active consumers where they live, work, shop and play, PacificSD accomplishes our primary business objective: making our advertising partners successful.
CHAINSAW’S SWEET 16 (OF NOTORIOUS LUNATICS)
NATALIE PACK MISS CALIFORNIA USA B6G8= '%&' E6 8 > ; > 8 H 6 C 9 > : < D # 8 D B
Male 44%
“PacificSD delivers that core 25-34 year-old target audience. Through our partnership, MillerCoors has been able to leverage the relationships PacificSD has with other local business leaders. PacificSD has helped us grow our business and industry network throughout San Diego County.
Female 56%
(AGE)
21-34 64%
35-44 22% 45+13%
(ANNUAL INCOME)
Less than $50,000 23%
Independent, third-party audience research conducted by
$50,000-$74,999 27%
$75,000-$99,999 16%
$100,000 34%
Own Home 36%
Rent Home 64%
—Becky Leon, FIELD MARKETING MANAGER MILLER COORS
SAN DIEGO’S
San Diego
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editorial calendar Pacific San Diego Magazine (PacificSD) serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile professionals, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers. JANUARY 2013 REBIRTH Nip, tuck, renew Special Advertising Section: Aesthetics (surgeons, med-spas, dentists) FEBRUARY 2013 SEX + LOVE Kiss, tell, repeat Special Advertising Section: Spa La La (spas, massages, mud baths) MARCH 2013 HOME Dwell, design, decorate Special Advertising Section: Homefront (condos, houses, furniture) APRIL 2013 ART, MULTIMEDIA Paint, sculpt, watch Special Advertising Section: Vegas, Baby! (runs through September) MAY 2013 THE LATINO ISSUE Personas, cultura, pasión Special Advertising Section: Summer Dining Guide JUNE 2013 BEACHES + WATER Swim, soak, sand Special Advertising Section: Beer from Here (craft beers, breweries, wineries)
JULY 2013 BODY Nourish, exercise, flex Special Advertising Section: Fitness (gyms/workouts, nutrition, spas)
“We continue to get a fantastic response to our ads in PacificSD and have just booked our sixth annual campaign. PacificSD truly reflects San Diego.”
AUGUST 2013 ACTION + ADVENTURE Surf, explore, survive Special Advertising Section: Hotels (where to stay and play) SEPTEMBER 2013 AUTOMOTION + STYLE Rev, strut, VROOM! Special Advertising Section: Style (dresses, shoes, bags, boutiques) OCTOBER 2013 MUSIC Listen, groove, jam Special Advertising Section: Casinos (safest bets from San Diego to Palm Springs) NOVEMBER 2013 DINING Dine, sizzle, savor Special Advertising Section: Fall Dining Guide DECEMBER 2013 HOLIDAY 3…2…1… Special Advertising Section: Sea & Ski (winter escapes to hot and cold)
—MATTHEW SPENCER, OWNER, Firehouse American Eatery, Vin de Syrah, Analog BAR
SAN DIEGO’S
San Diego
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PRINT distribution
San Diego
PacificSD’s strategic distribution methodology was created to accomplish one goal: making our advertisers successful by putting the magazine in the hands of San Diegans, everywhere they live, work, shop, eat, play and exercise.
Retail Hotspots: 14,000 copies PICKED UP PacificSD readers pick up their hometown magazine from more than 420 retail hotspots: restaurants, bars, hotels, boutiques, salons, spas, coffee shops, you name it. The point: PacificSD advertisers reach San Diegans at home and when they’re out spending money. Business Hand-offs: 3,500 copies HANDED OFF Copies of PacificSD are hand-delivered to nearly every retail business from downtown to Carlsbad, empowering PacificSD’s advertising partners to reach not only the owners of these businesses, but also their managers, employees and customers. Ralph’s Grocery: 2,500 copies PICKED UP PacificSD has prominent display racks at every Ralph’s grocery store in the county, enabling our advertising partners to reach San Diegans while they’re shopping for food, beverages, etc.
www.pacificsandiego.com | FEBRUARY 2010
PAID
WAITING ROOMS: 1,000 copies MAILED PacificSD is direct-mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, day spas and many other businesses. Imagine how many readers are exposed to the magazine at just one hair salon, then multiply that by 1,000!
35,000
RESIDENTIAL: 14,000 copies MAILED Every month, 14,000 copies of PacificSD are mailed to residences in upscale San Diego neighborhoods. PacificSD campaigns are more effective and cost about 90% less than traditional direct-mail campaigns.
Dr. Drew Superhero of Love
“PacificSD generates new business for my Mission Valley med-spa and salon every month.” —Vishal Verma, M.D., owner, Re:vive Salon & Spa
TOTAL COPIES DISTRIBUTED MONTHLY
15,000 COPIES MAILED
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San Diego
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e-MAIL blast SPECS & rates Email Skin W: 200px H: 1000px Includes both sides $500 Leaderboard W: 576px H: 100px $250
Featured Content W: 210px H:153px Includes headline, 35 words and link $250 Email BannerS W: 576px H:100px $150
SAN DIEGO’S
San Diego
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magazine ad SPECS TWO-PAGE SPREAD TRIM: 18 x 10.875 BLEED: 18.25 X 11.125
18.25w x 11.125h
FULL PAGE TRIM: 9 x 10.875 BLEED: 9.25 X 11.125
9.25w x 11.125h
2/3 page 5 x 9.875 TWO-PAGE SPREAD
1/2 page VERTICAL: 3.875 x 9.875 HORIZONTAL: 8 x 4.75
FULL PAGE
8w x 4.75h 5w x 9.875h
1/4 page 3.875 x 4.75
3.875w x 9.875h
1/3 page VERTICAL: 2.5 x 9.875 SQUARE: 5 x 4.75 1/8 page 3.875 x 2.5
1/2 PAGE (VERT.)
2/3 PAGE
1/3 PAGE (SQUARE)
2.5w x 9.875h
5w x 4.75h
1/3 PAGE (VERT.)
3.875w x 4.75h 1/4 PAGE
1/2 PAGE (HORIZ.) Accepted Files: Illustrator, InDesign, PhotoShop EPS, PDF, TIFF or JPG. CMYK files at 300 dpi resolution. Rich Black: C: 40%, M: 25%, Y: 25%, K: 100% Include fonts and support files with InDesign and Illustrator files. Keep live matter .35 inches from trim on all sides.
3.875w x 2.5h 1/8 PAGE
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web SPECS & rates PacificSD conducts hyper-effective multimedia campaigns for our advertising partners, helping them target San Diego via print, web and social media.
“PacificSD is the nation’s second-best magazine.” —ANN SHOKET, EDITOR-IN-CHIEF SEVENTEEN MAGAZINE
1x 3x 6x 12x
ROTATING image + click-thru page W: 590px H:320px
web contest + click-thru page W: 620px H:170px
MARQUIS banner ad W: 120px H:370px
Rotating banner ad W: 120px H:370px
$600 $500 $450 $400
$300 $250 $200 $150
$600 $500 $450 $400
$300 $250 $225 $200 (Rates are monthly)
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San Diego
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