PACIFIC Magazine Media Kit - 2020

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2020 MEDIA KIT


ABOUT US

EVENTS

PR I N T Native Content

DIGITAL

SOCIAL MEDIA

e-mail

STREET online TEAMS

At PACIFIC, we believe that San Diego is the coolest city in the country. Our print and online publication connects locals and tourists with the best our city has to offer.

A CULINARY FAIRYTALE BLIND DATE CHOOSE YOUR OWN ADVENTURE FOR SDBW BORN & RAISED TO PAIR WINE

ENTER INTO A NEW REALM DATERS GET REVVED UP

+

ART OPENINGS, STAGE PERFORMANCES, CONCERTS + EDM SHOWS, AND MORE EXCITING EVENTS AROUND TOWN

+ FUNNY PEOPLE, ENGAGING ARTWORK, STAGE PERFORMANCES, CONCERTS, EVENTS, CONTEST GIVEAWAYS AND NEW MOVIE RELEASES

Sparkle + Shine

On

Fire

10 S.D. CHEFS CALL OUT THEIR FAVORITE DISHES

January 2019

NOVEMBER 2017

PACIFICSANDIEGO.COM

PACIFICSANDIEGO.COM

10th Annual Dining Issue

WIN $2,500

POOL PARTIES JUNE GLAM NEW COASTAL RESTAURANTS CUTWATER’S RIBBON-CUTTING A HORSE-RIDING BLIND DATE — YAY OR NEIGH?

10 Top S.D.

in Restaurant Gift Certificates (DETAILS PAGE 66)

Chefs

CALL OUT THE

City’s Best P.B.’s Culinary Clock Goes Tiki-Tock Getting Knotty at East Village’s Latest Brewery Fundraising the Bar: Elevating Industry Four Play: a (somewhat) Satisfying Blind Date

“THE BACHELOR’S”

BECCA TILLY GETS LUCKY (IN LOVE) FEBRUARY 2017

A NAKED PORN STAR AND HIS HEART-SHAPED BOX • FOURTEEN TABLES FOR TWO ON 2/14 • BLIND DATE, BOUDOIR-STYLE • OFF-AIR WITH KUSI’S LAUREN PHINNEY • FEELING VINE – URBAN WINERIES OFFER A GRAPE ESCAPE

STASSI SCHROEDER

WAYPOINT PUBLIC’S THE WAYPOINT BURGER

NOVEMBER 2016 PACIFICSANDIEGO.COM

+ Also

Inside:

THE STAR OF BRAVO’S VANDERPUMP RULES MAKES A SPLASH IN S.D.

ART OPENINGS, CONCERTS + EDM SHOWS, STAND-UP COMEDY, MOVIE RELEASES, STAGE PERFORMANCES, BEER FROM HERE & OTHER YUMMY STUFF

JUNE 2017

PACIFICSANDIEGO.COM

PACIFICSANDIEGO.COM

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The Bachelor’s KRYSTAL NIELSON looks forward to love + growth of her Glitter Gang in 2019 Cuvier Park, La Jolla, Photo by K.C. Alfred


EDITORIAL FOCUS PACIFIC keeps you up-to-date with San Diego’s best concerts, parties, restaurants and events, while also shining a spotlight on the locals who make it all happen.

Blind Date Feature

CURRENTS Top events, holiday roundups and the comedy lineup for each month.

PULSE San Diego’s best art exhibitions and performance art, plus local influencers and artists.

GROOVE

TASTE

LOVE

New restaurants, dining roundups, our favorite dishes and local craft beer news

Blind Date – our most popular guilty pleasure.

Top concerts and DJ’s in San Diego, plus a monthly local band spotlight.

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OUR AUDIENCE PACIFIC makes our advertising partners successful by exposing them to a vast audience of active, upscale 21 to 44 year-old San Diego consumers.

91,000+ FACEBOOK FANS

40,000+ INSTAGRAM FOLLOWERS

31,000+ TWITTER FOLLOWERS

88,000+ MAGAZINE READERS

20,000+ EMAIL SUBSCRIBERS

150,000+ MONTHLY WEBSITE VISITORS

162,000+ TOTAL SOCIAL AUDIENCE

52672

4


DEMOGRAPHICS PACIFIC reaches the 21 to 44 year-old demographic in San Diego that has money to spend. The majority of our audience is employed and makes over $75K per year.

MAGAZINE READERS GENDER

AGE

INCOME

54% 32% 22%

FEMALE

AUDIENCE MAKES PER YEAR 54% OFABOVEOUR$75K INCOME $81,932 MEDIAN

MALE

48% 52%

18-34

35-44

18-44

Source: 2019 Release 1 Nielsen Scarborough Report. Copyright 2018 Scarborough Research. All rights reserved.

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NET WORTH $484,524 MEDIAN


if Pac ic O n cea Sycuan Casino

LOCAL HOTSPOTS Find PACIFIC all around San Diego at over 450 hot spots!

MEXICO

6


DISTRIBUTION PACIFIC’s distribution gives the magazine’s advertising partners access to 21 to 44 year-olds everywhere they live, work, play, eat, shop and exercise.

ON THE STREET: 50+ KEY INTERSECTIONS Active local consumers and tourists pick-up free copies of PACIFIC from prominent on-the-street distribution boxes located at 50+ high-visibility, hightraffic intersections across San Diego County.

ON THE SCENE: 400 POPULAR HOTSPOTS Every month, PACIFIC readers pick up their goto entertainment guide at 400 of the city’s most popular restaurants, bars, boutiques, salons, coffee shops, gyms and other high-visibility indoor locations. PACIFIC can also be found in hotels such as Moxy San Diego, Sycuan Resort and Casino and Hotel Indigo. From South Bay to Oceanside to East County (and everywhere in-between).

TOTAL DISTRIBUTION:

30,000 7

EACH MONTH


PRINT ADVERTISING Get your brand seen by PACIFIC’s audience with full, half or quarter page ads in our monthly glossy magazine. Premium positions also available (Inside Front Cover, Page 3, Back Cover).

FULL PAGE

FOLDOUT INSIDE BACK COVER PACIFIC magazine’s premium foldouts & centerfold command attention with four to six full-page ads that fold out to extend your message. They can be used as display, native or a hybrid of the two.

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ONLINE + EMAIL ADVERTISING Whether searching online for things to do, clicking a post on social media or going directly to the site to see what’s happening around San Diego, more than 150,000 people visit pacificsandiego.com every month.

Home Page Takeover

ONLINE SITE TAKEOVERS Make an impact with an online site takeover! Your brand can own all above-the-scroll ad units on PACIFIC’s home page or the entire website for one week.

EMAIL BLASTS Gain access to PACIFIC’s responsive audience of 20,000 email newsletter subscribers. Own all ad units on the Tuesday or Thursday newsletter with an e-newsletter takeover, or feature just your business with a dedicated email blast.

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SOCIAL PACIFIC’s Facebook, Instagram and Twitter feeds have become some of the city’s most popular social media gathering places. PACIFIC’s advertising partners use this medium to boost interactivity at scale with sponsored Facebook & Instagram posts, social contests and native content.

PACIFICSANDIEGO.COM @PACIFICSD

SAMPLE SPONSORED FACEBOOK POSTS

SKYDIVE SAN DIEGO

SAN DIEGO SYMPHONY

8,162 people reached 745 likes | 105 comments | 29 shares

83,825 people reached 433 likes | 89 comments | 61 shares

FACEBOOK FANS

Want to increase brand awareness through local social influencers? Ask how we can help! 25%

GENDER

21%

14% 8%

FEMALE

MALE

60%

39%

1% AGE

18-24

14% 6%

1% 25-34

10

35-44

45-54

18-24

25-34

35-44

45-54


ADVERTORIALS San Diegans will learn more about your business with an advertorial in PACIFIC. Advertorials can run in both print and online and are made to look like an editorial feature. They can focus on a brand initiative or recap an event that your business was involved in.

Full Page Advertorial w/ Lead Page

Online Advertorial

You can also be part of one of PACIFIC’s advertorial features below. Each section kicks off with an intro article and then features full and half page advertorial inclusions. Facebook Post

PRIVATE PARTY SPOTS publishes in November and features venues in San Diego for your holiday party or gathering. LUXURY LIVING publishes in March and September and highlights luxury amenities in apartments and condominiums in San Diego.

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EVENTS PACIFIC also hosts numerous events throughout the year. Get your brand in front of thousands of 21 to 44 year-olds by partnering with us on our next event!

MARGARITA MONTH GRAND TASTING EVENT

BALANCE 500+ Attendees

1,500+ Attendees

STREET TEAM Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, day or month), call PACIFIC. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.

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SPECIFICATIONS (MAGAZINE ADS) THREE-PAGE CENTERFOLD First page TRIM: 8.75” x 10.875” BLEED: 9” x 11.25” Second page TRIM: 8.25” x 10.875” BLEED: 8.25” x 11.25” Third page TRIM: 8” x 10.875” BLEED: 8.25” x 11.25”

TWO-PAGE SPREAD TRIM: 18”w x 10.875”h BLEED: 18.25”w X 11.125”h

FULL PAGE THREE-PAGE CENTERFOLD (25.5”W X 11.125”H)

TRIM: 9”w x 10.875”h BLEED: 9.25”w X 11.125”h

1/2 PAGE VERTICAL: 3.875”w x 9.875”h HORIZONTAL: 8”w x 4.75”h

1/4 PAGE 3.875”w x 4.75”h

GATEFOLD COVER TWO-PAGE SPREAD

TWO-PAGE SPREAD (18.25”W X 11.125”H)

TRIM: 17.125”w x 10.875”h BLEED: 17.375”w x 11.125”h LIVE AREA 8”w x 9.875”h

FULL PAGE TRIM: 8.3125”w x 10.875”h BLEED: 8.4375”w x 11.125”h

TRIM 9”w x 10.875”h

ACCEPTED FILES: BLEED 9.25”w x 11.125”h

Illustrator, InDesign, Photoshop PDF, TIFF or JPG. CMYK files at 300 dpi.

FULL-PAGE (9.25”W X 11.125”H) (This size includes the bleed, see “LIVE AREA” noted above)

Include fonts and support files with InDesign and Illustrator files. Keep all live matter (including text) .65 inches from trim on all sides.

8”W X 4.75”H

ONLINE BANNER AD SPECS LEADERBOARD 728 pixels wide x 90 pixels tall BIG BOX 300 pixels wide x 250 pixels tall MONSTER 300 pixels wide x 600 pixels tall

3.875”W X 9.875”H

3.875”W X 4.75”H

EMAIL AD SPECS DEDICATED EMAIL 600 pixels wide x 800 pixels tall MARQUEE 970 pixels wide x 250 pixels tall BIG BOX 300 pixels wide x 250 pixels tall

1/2-PAGE (HORIZ.)

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1/4-PAGE

1/2-PAGE VERT)


DEADLINES (MAGAZINE ADS) ISSUE MONTH

SPACE DEADLINE

ADS FINALIZED

February

Wednesday, January 15, 2020

Friday, January 17, 2020

March

Friday, February 14, 2020

Wednesday, February 19, 2020

April

Monday, March 16, 2020

Wednesday, March 18, 2020

May

Monday, April 20, 2020

Wednesday, April 22, 2020

June

Friday, May 15, 2020

Monday, May 18, 2020

July

Tuesday, June 16, 2020

Thursday, June 18, 2020

August

Thursday, July 16, 2020

Monday, July 20, 2020

September

Monday, August 17, 2020

Wednesday, August 19, 2020

October

Wednesday, September 16, 2020

Friday, September 18, 2020

November

Friday, October 16, 2020

Tuesday, October 20, 2020

December

Friday, November 13, 2020

Tuesday, November 17, 2020

January

Monday, December 14, 2020

Wednesday, December 16, 2020 0000052672

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