2019 Media Kit
JAY-Z
Go on a spree through San Diego’s shopping districts
The time for4:44 has arrivedWIN
FTW
Blind daters play the field of love
S TICKET E INSID E 88
+
POOL PARTIES JUNE GLAM NEW COASTAL RESTAURANTS CUTWATER’S RIBBON-CUTTING A HORSE-RIDING BLIND DATE — YAY OR NEIGH?
PACK YOUR BAGS
SUGAR HIGH
SEE PAG ILS FOR DETA
Vodka company distills with leftover baked goods
HOLIDAY EVENTS, PERFORMANCES AND GIFT IDEAS, CUBAN DELIGHTS, INSPIRED APRONS AND STIFF DRINKS WITH ‘THE GUY’
STASSI SCHROEDER THE STAR OF BRAVO’S VANDERPUMP RULES MAKES A SPLASH IN S.D.
JUNE 2017
DECEMBER 2017
PACIFICSANDIEGO.COM
PACIFICSANDIEGO.COM
10th Annual Dining Issue
10 Top S.D.
WIN $2,500 in Restaurant Gift Certificates
Chefs
(DETAILS PAGE 66)
CALL OUT THE
City’s Best
ENTER INTO A NEW REALM DATERS GET REVVED UP
+ FUNNY PEOPLE, ENGAGING ARTWORK, STAGE PERFORMANCES, CONCERTS, EVENTS, CONTEST GIVEAWAYS AND NEW MOVIE RELEASES
P.B.’s Culinary Clock Goes Tiki-Tock Getting Knotty at East Village’s Latest Brewery Fundraising the Bar: Elevating Industry Four Play: a (somewhat) Satisfying Blind Date
WAYPOINT PUBLIC’S THE WAYPOINT BURGER
NOVEMBER 2016 PACIFICSANDIEGO.COM
+ Also
Inside:
ART OPENINGS, CONCERTS + EDM SHOWS, STAND-UP COMEDY, MOVIE RELEASES, STAGE PERFORMANCES, BEER FROM HERE & OTHER YUMMY STUFF
Sparkle + Shine
The Bachelor’s KRYSTAL NIELSON looks forward to love + growth of her Glitter Gang in 2019
January 2019
PACIFICSANDIEGO.COM
Cuvier Park, La Jolla, Photo by K.C. Alfred
“THE BACHELOR’S”
BECCA TILLY GETS LUCKY (IN LOVE)
A NAKED PORN STAR AND HIS HEART-SHAPED BOX • FOURTEEN TABLES FOR TWO ON 2/14 • BLIND DATE, BOUDOIR-STYLE • OFF-AIR WITH KUSI’S LAUREN PHINNEY • FEELING VINE – URBAN WINERIES OFFER A GRAPE ESCAPE
FEBRUARY 2017 PACIFICSANDIEGO.COM
THE
Kitchen San Diego’s top chefs bound by favorite dishes
Ellen
DeGeneres
INSIDE: November 2018
PACIFICSANDIEGO.COM
Navigating San Diego Beer Week, laugh-out-loud comedians and new movie releases + events, concerts, art exhibitions, stage performances and contest giveaways.
Comedian takes the stage for three-night run in San Diego AUGUST 2018
PACIFICSANDIEGO.COM
Shine Bright VEGAN HAIR PRODUCT FOUNDER EXPLODES WITH COLOR
TRENDSETTER
HATS OFF TO BLOGGER FRANK VINYL + HER FALL FASHION PICS
MALL OVERHAUL
WESTFIELD UTC UNVEILS NEW SHOPS + RESTAURANTS
STRIKE A POSE BLIND DATERS SMILE FOR THE CAMERA
So
Sweet BEAUTY BAKERIE CREATOR WHIPS UP DESSERT-THEMED COSMETICS SEPTEMBER 2017 PACIFICSANDIEGO.COM
A FEAST FIT FOR A KING BAR CART HOW-TO BIG APPLE LIBATIONS STAND-UP COMEDY PERFORMING + VISUAL ARTS SEPTEMBER EVENTS CONCERTS + EDM PERFORMANCES
MISSION WHY WE DO WHAT WE DO...
San Diego is the coolest city in the country. PACIFIC exists to connect locals and tourists with the best our city has to offer.
HOW WE DO IT...
SOCIAL Podcasts
EVENTS
PACIFIC makes its advertising partners successful by reaching the coveted 21-44 year-old demographic via:
street teams
online
Native Content
PACIFIC reaches millennials everywhere they live, work, play, eat, shop and exercise.
WHAT DO YOU WANT TO TELL THEM?
“PACIFIC has grown to be the voice of San Diego and a vital part of our marketing plan for all of our events. We’re excited to work with the team and truly value the amazing results PACIFIC generates for our clients” —-Laurel McFarlane, owner, McFarlane Promotions
DISTRIBUTION PACIFIC’s distribution gives the magazine’s advertising partners access to 21-44 year-olds everywhere they live, work, play, eat, shop and exercise.
ON THE STREET: 100 KEY INTERSECTIONS
Active local consumers and tourists pick-up free copies of PACIFIC from prominent on-the-street distribution boxes located at 100 high-visibility, high-traffic intersections across San Diego County.
ON THE SCENE: 400 POPULAR HOTSPOTS
Every month, PACIFIC readers pick up their go-to entertainment guide at 400 of the city’s most popular restaurants, hotels, bars, boutiques, salons, coffee shops, gyms and other high-visibility indoor locations. From South Bay to Oceanside to East County (and everywhere in-between).
TOTAL DISTRIBUTION EACH MONTH: 30,000
DEMOGRAPHICS PACIFIC reaches San Diego’s 21-44 year-old active consumers to accomplish the company’s primary business objective: making its advertising partners successful.
AUDIENCE Total Social Audience 157,000+ Facebook fans 91,000+ Instagram followers 39,000+ Twitter followers 38,000+ Magazine readers 105,000+ Email subscribers 25,000+ Monthly Website Visitors 150,000+ MAGAZINE READERS GENDER AGE
INCOME
73% 34% 39%
FEMALE
Under $50,000
27%
MALE
59% 41%
18-34
35-44
18-44
45+
$50,000-$74,999 $75,000-$99,999 $100,000+
16% 28% 21% 35%
PRINT ADVERTISING Get your brand seen by PACIFIC’s active 21-44 audience with full, half or quarter page ads in our monthly glossy magazine. Premium positions also available (Inside Front Cover, Page 3, Back Cover).
Full Page
PACIFIC magazine’s premium foldouts & centerfold command attention with four to six full-page ads that fold out to extend your message. They can be used as display, native or a hybrid of the two.
Foldout Inside Back Cover
ONLINE + EMAIL ADVERTISING Whether searching online for things to do, clicking a post on social media or going directly to the site to see what’s happening around San Diego, more than 150,000 people visit pacificsandiego.com every month.
Home Page Takeover
ONLINE SITE TAKEOVERS Make an impact with an online site takeover! Your brand can own all above-thescroll ad units on PACIFIC’s home page or the entire website for one week.
EMAIL BLASTS
Email Blast
Gain access to PACIFIC’s responsive audience of 25,000 email newsletter subscribers. Own all ad units on the Tuesday or Thursday newsletter with an e-newsletter takeover, or feature just your business with a dedicated email blast.
SOCIAL + NATIVE CONTENT PACIFIC’s Facebook, Instagram and Twitter feeds have become some of the city’s most popular social media gathering places. PACIFIC’s advertising partners use this medium to boost interactivity at scale with sponsored Facebook & Instagram posts, social contests and native content.
PACIFICSANDIEGO.COM @PACIFICSD
SAMPLE NATIVE CONTENT + SPONSORED FACEBOOK POST San Diego Symphony
83,825 people reached 433 likes 89 comments 61 shares
Want to increase brand awareness through local social influencers? Ask how we can help!
FACEBOOK FANS GENDER
26%
FEMALE
AGE
18-24
15%
8%
2%
MALE
61% 39%
20%
13%
1% 25-34
35-44
45-54
18-24
25-34
35-44
5% 45-54
ADVERTORIALS San Diegans will learn more about your business with a dedicated advertorial in PACIFIC. Advertorials can run in both print and online and are made to look like an editorial feature. They can focus on a brand initiative or recap an event that your business was involved in. Full Page Advertorial w/ Lead Page
Full Page Advertorial
Half Page Advertorial
2019 ADVERTORIAL CALENDAR
Your business can also be part of our Monthly Advertorial Calendar. Every month PACIFIC focuses on a different topic. Each advertorial kicks off with an intro article and then features full and half page advertorial inclusions.
February: Love’s Cool (Romantic Dining & Date Ideas) March: Healthy Dining (Vegan, Organic & Vegetarian Options) April: Patios & Pools (Outdoor Dining & Entertainment) May: Margarita Month June: Stay & Play (SoCal Staycations & Daycations) July: Balance (Health, Wellness & Fitness) August: Luxury Living (Apartment Guide) September: Baja and Beyond! October: PAWcific Pals (pamper your pet) November: Private Party Spots December: Holiday Guide
STREET TEAM + EVENTS Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, day or month), call PACIFIC. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.
PACIFIC also hosts numerous events throughout the year. Get your brand in front of thousands of 21-44 year olds by partnering with us on our next event!
MARGARITA MONTH GRAND TASTING EVENT June 1 2,000+ Attendees
BALANCE
July 13 3,000+ Attendees
ADVERTISING RATES PACIFIC provides hyper-effective, ultra-efficient ways to reach 21-44 year-old San Diego consumers.
PRINT (monthly rates shown)
1 issue 6 issues 12 issues 1/4 page $1,000 $800 $600 1/2 page $1,500 $1,200 $900 Full page $2,500 $2,100 $1,700 Two-page spread $4,000 $3,500 $3,000 Premium positions (inside front cover, page 3 & inside back cover) $3,500 $3,000 $2,500 Back cover $7,000 $6,000 $5,000 Fold-out inside front cover (3 pages) $10,000 $8,500 $7,000 Fold-out back cover (5 pages) $15,000 $12,500 $10,000 Centerfold (6 pages) $12,500 $10,000 $7,500 ONLINE Online Display Ads $8 CPM Homepage Takeover (all above-the-scroll ad units on the homepage for one week) $1,000 Full-site Takeover (all above-the-scroll ad units on every page for one week) $2,500 Sponsored content/contest (includes boosted Facebook post for promotion) $1,000 SOCIAL MEDIA Instagram post ($250 boost) $500 Facebook post/Contest ($500 boost) $1,000 EMAIL Enewsletter takeover (all 970x250 & 300x250 ad units for one day) $1,000 Dedicated email $1,000 ADVERTORIAL Online advertorial $750 Monthly advertorial half-page package (includes half-page print advertorial, online story inclusion & dedicated Facebook post) $2,000 Monthly advertorial full-page package (includes full-page print advertorial, online story inclusion & dedicated Facebook post) $2,500 STREET TEAM & EVENTS Street team hourly $35-$50/hr per person Featured Bar/Restaurant at Margarita Month $1,500 Booth at Margarita Month or Balance starting at $699 Sponsorship of Margarita Month or Balance starting at $9,995
CONTACT KATIE.MUSOLF@SDUNIONTRIBUNE.COM FOR QUESTIONS AND PRICING
SPECIFICATIONS (MAGAZINE ADS)
THREE-PAGE CENTERFOLD First page TRIM: 8.75” x 10.875” BLEED: 9” x 11.25” Second page TRIM: 8.25” x 10.875” BLEED: 8.25” x 11.25” Third page TRIM: 8” x 10.875” BLEED: 8.25” x 11.25”
TWO-PAGE SPREAD TRIM: 18”w x 10.875”h BLEED: 18.25”w X 11.125”h
FULL PAGE TRIM: 9”w x 10.875”h BLEED: 9.25”w X 11.125”h
THREE-PAGE CENTERFOLD (25.5”W X 11.25”H)
1/2 PAGE VERTICAL: 3.875”w x 9.875”h HORIZONTAL: 8”w x 4.75”h
1/4 PAGE 3.875”w x 4.75”h
GATEFOLD COVER TWO-PAGE SPREAD TRIM: 17.125”w x 10.875”h BLEED: 17.375”w x 11.125”h
TWO-PAGE SPREAD (18.25”W X 11.125”H)
LIVE AREA 8”w x 9.875”h
FULL PAGE TRIM: 8.3125”w x 10.875”h BLEED: 8.4375”w x 11.125”h
TRIM 9”w x 10.875”h
ACCEPTED FILES:
Illustrator, InDesign, Photoshop PDF, TIFF or JPG. CMYK files at 300 dpi. Include fonts and support files with InDesign and Illustrator files. Keep all live matter (including text) .5 inches from trim on all sides.
ONLINE BANNER AD SPECS
LEADERBOARD 728 pixels wide x 90 pixels tall BIG BOX 300 pixels wide x 250 pixels tall MONSTER 300 pixels wide x 600 pixels tall
EMAIL AD SPECS
DEDICATED EMAIL 600 pixels wide x 800 pixels tall MARQUEE 970 pixels wide x 250 pixels tall BIG BOX 300 pixels wide x 250 pixels tall
BLEED 9.25”w x 11.125”h
FULL-PAGE (9.25”W X 11.125”H)
8”W X 4.75”H 3.875”W X 9.875”H
3.875”W X 4.75”H
1/2-PAGE (HORIZ.)
1/4-PAGE
1/2-PAGE VERT)
DEADLINES
(MAGAZINE ADS) Issue Month Space Deadline February Friday, January 18, 2019 March Monday, February 18, 2019 April Monday, March 18, 2019 May Friday, April 19, 2019 June Friday, May 17, 2019 July Wednesday, June 19, 2019 August Friday, July 19, 2019 September Monday, August 19, 2019 October Friday, September 20, 2019 November Friday, October 18, 2019 December Friday, November 15, 2019 January Monday, December 16, 2019
Ads Finalized Monday, January 21, 2019 Wednesday, February 20, 2019 Wednesday, March 20, 2019 Monday, April 22, 2019 Tuesday, May 21, 2019 Friday, June 21,2019 Monday, July 22, 2019 Wednesday, August 21, 2019 Monday, September 23, 2019 Monday, October 21, 2019 Tuesday, November 19, 2019 Wednesday, December 18, 2019