TAKE A MOM E N T MAY WE
AND POSE A QU EST I ON?
CO NTE NTS :
OUR PASSION When comparing real estate brokerages, it can be easy to assume that all of us are the same. For your consideration, we’ve identified the top ten reasons why we’re different, items we call our passion points. These passion points, paired with our defining of luxury as an experience, not a price point, are exactly why Deser t Sotheby’s International Realty is like no other.
SOTHEBY’S BRAND HERITAGE
EXCLUSIVE NETWORKS & AFFILIATIONS
OUR COMPANY CULTURE
UNRIVALED ONLINE SYNDIC ATION
PROVEN TRACK RECORD
GLOBAL MEDIA PARTNERSHIPS
O U R Q U E ST I O N ...
IF YOU WER E SE L L IN G YOUR PROPERTY, do you believe it would sell for a fixed price or do you believe it would sell in a range of prices based on the marketing, brand and the negotiation skills of your sales associate? Good food for thought. It can be easy to assume that all real estate brokerages and sales associates are the same. The truth is, we’re different – ver y different. In a wor ld full of doing the minimum, we offer an alternative – where marketing and exposure matter, negotiation and sales skills matter and where networks, affiliations and a rich brand heritage matter. Being different isn’t for everyone, but to us, it is everything.
"Sotheby's International Realty is a very clear brand. I think even as a consumer when you see the sign and you're driving by, you're like 'oh, that must be a nice house'." - GWYNETH PALTROW
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BRA N D RE C OG NI TI O N
The blue sign. The iconic, classic branding. The worldwide network. This is Sotheby’s International Realty. When clients see our sign they think luxury. For us, luxury represents high quality service, knowledge and an experience that every client receives, regardless of the property's area, size or price point.
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S OTHEBY’S B RAN D HE RI TAG E Sotheby’s has been uniting people with world-class works of ar t since 1744, and all of these years later this brand’s heritage has grown into the world’s leading full-service real estate brokerage. This iconic brand history is at the heart of Desert Sotheby's International Realty. A powerful collaboration and brand relationship puts our proper ties, at all price points, at the fingertips of global auction house clientele. Being the Coachella Valley's only real estate brokerage with a marketing partnership of this magnitude offers our sellers an unprecedented level of exposure. • Auction Houses in: New York, London, Paris, Milan, Zürich, Geneva, Beijing, Hong Kong, Doha • 80 Locations | 40 Countries | 9 Auction Rooms • Direct Link to Auction House Clients Worldwide Through Digital, Print and Event Marketing Partnerships
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EXCLUS IVE NE T WORK S & A FFI LI ATI ONS When discussing luxury real estate, one brand transcends the competition: Sotheby's International Realty. With over 24,000 top performing sales associates across 75 countries, Sotheby's International Realty is real estate's true global brand. This interconnected network assists clients in all areas, price points and lifestyles, buy and sell real estate quickly, professionally and for the highest possible price. Only by listing with a Sotheby's International Realty sales associate will your property benefit from exclusive placement on the most trafficked luxury real estate website in the world and an entire network working together to find qualified buyers. Networks and relationships matter. Understanding global markets matters.
Sotheby’s International Realty: 24,000 Sales Associates | 1,000 Offices | 75 Countries
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UN RIVALE D ONLI NE SYN DICAT I ON Desert Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on over 10,000 websites, including the most trafficked news, art, lifestyle and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable and transparent. • Presence on Sotheby’s International Realty’s Network of Over 10,000 Agent and Company Websites • Presence on the #1 Most Trafficked Luxury Real Estate Website in the World, sothebysrealty.com with 37,365,333 Visits in 2020 • Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets, Websites and Most-Viewed Photography • Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print
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The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: San Francisco, San Diego, Dallas, Chicago, New York, Miami and beyond.
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GLOBA L M E D IA PA RT N E RS H I P S With an emphasis on brand exclusivity, cutting-edge adver tising technologies, strategic par tnerships, social media traffic drivers and video content publishing, Deser t Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Forbes, The Wall Street Journal and more, due to their international impact and commitment to innovation. The goal: connect your proper ty with a global consumer. Our strategic global media plan aligns your proper ty with relevant and influential media par tners, driving brand awareness and traffic to desertsothebysrealty.com.
PRESS SHARE OF VOICE
35,000 Editorial Placements in 2020 Source: Meltwater Press Reach January 1, 2020 – December 31, 2020
Christie's International Real Estate Leading RE Knight Frank Berkshire Hathaway HomeServices Keller Williams Realty
Engel & Völkers
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M I LL ION -DOLL A R M AR KETING Desert Sotheby’s International Realty provides a dynamic, full-service marketing approach to every property we represent. With a suite of services ranging from the best professional photography and videography to innovative 3D and virtual technology, the Desert Sotheby’s International Realty marketing team understands the detailed approach required to bring properties of all price points to market. When you hire our associates, you are hiring our full team of professionals who are passionate about the art of driving sales through polished, million-dollar marketing efforts.
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VIDEO INNOVATIO N AND DO M I N ATI O N Sotheby's International Realty doesn't follow the curve, we create it. Being a YouTube Silver Creator award winner is no small feat, and the video views speak for themselves.
01 – Sotheby's International Realty
04 – Engel & Völkers
07 – Zillow
02 – Christie's International Real Estate
05 – Compass
08 – Keller Williams Realty
03 – Coldwell Banker
06 – Centur y 21 OUR PASSION | PAGE 13
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I NTEGR I TY M ATTE RS Character matters today more than ever – not just in real estate but in the world at large. Integrity translates into every aspect of what Desert Sotheby’s International Realty does – with our clients, our fellow associates, our staff, our vendors, our competitors and our community. Experience, integrity, global affiliations and a genuine commitment to offering the best, most professional service possible is what distinguishes Desert Sotheby’s International Realty as truly outstanding.
The Sotheby's International Realty® brand is partnered with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into communities of safe, sustainable homes.
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O UR COMPA NY CULT UR E Our goals: Be exceptional to one another; Be exceptional in business. From company events to weekly sales meetings, our company culture is that of family. We’re about getting the job done and supporting one another through the process. Unlike our competitors, every week our sales associates and support staff get together to give one another updates about properties and client needs. This get-it-done approach to promoting properties means that regardless of price point, our clients have the support of the entire brokerage actively working together to sell properties quicker and at the highest price possible.
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P ROVEN T RAC K RE C ORD THE PROOF IS IN THE FACTS
Sotheby's International Realty
Visits to SothebysRealty.com - 2020
Sales Volume - 2020
YouTube Silver Creator Award, 348,000+ Subscribers
Sotheby's Auction House Noteworthy Clientele Forbes 100 World's Wealthiest People Forbes 400 Wealthiest People Forbes 400 50 Under 40 List Forbes 100 Wealthiest Americans Forbes Top 500 CEOs Worth Magazine's Benefactor 100 List
71 253 12 78 86 60
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O UR TEAM The staff and management of Desert Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, photography, and videography departments.
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President, Principal Broker Executive Vice President
In-House Contract Support
UNRIVALED SUPPORT STAFF
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. DRE #01527319
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OUR L O CAT I O N S Vetted and approved by the Sotheby's Auction House, our locations across the Coachella Valley are more than just an office – they are settings in which innovation and collaboration meet.
I ND IAN WELLS
74-890 Hwy 111 Indian Wells, California 92210
PA L M SPRINGS
500 S. Palm Canyon Drive 101 Palm Springs, California 92264
PA L M SPRINGS
111 South Palm Canyon Drive Palm Springs, California 92262
L A QUINTA
7 8 06 0 6 5 M ai n Str eet, S u ite 101 La Quinta, California 92253