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Vol. 24 No.27 Phone (323) 244-7286 Address:3707 West 54th Street, LA, CA 90043 Friday, February 28, 2014

St. Eugene Place 1st Overall at the Annual Academic Decathlon school students from 6th, 7th, and 8th grade participated in the Decathlon. The Decathlon team was coached by Vice Principal and 6th grade teacher, Dr. Celynda Kingsby, and 8th grade teacher, Ms. Songye Parker, under the direction of Mrs. Leona Sorrell, Principal. Erica Edward, St. Eugene's spokesperson and Director of Marketing & Development said, "Dr. Kingsby really poured her heart and soul into this." St. Eugene has open enrollment and welcome parents and students to come in and find out how they can become members of the St. Eugene family. For more information visit the school at 9521 S. Haas Avenue in Los Angeles, call 310.266.2391 or visit them on the web at www.steugene.net. Submitted by Erica Edward

INGLEWOOD—St. Eugene School won first place overall, and third in logic and the super quiz at the Deanery 16 Academic Decathlon held at Junipero Serra High School on Saturday, February 22. In individual competitions, St. Eugene students earned first place ribbons in religion, science, and English, and third place in current events and fine arts. St. Eugene School is an archdiocesan Catholic elementary school in South Los Angeles, serving boys and girls in Jr. Kindergarten (age 4) through 8th grade. Middle

California Banks Buy Little from Minority-Owned Businesses, New Study Finds SAN FRANCISCO – California’s largest banks buy few goods and services from minority-owned businesses, reports a new study from The Greenlining Institute, released recently in San Francisco. In a state where people of color make up 60 percent of the population, banks obtained less than eight percent of the goods and services they procured in 2012 from businesses owned by African Americans, Latinos, Asians or Native Americans. ESCAPING THE OLD BOY NETWORK: The Banking Industry and Supplier Diversity is the first study to ever examine in detail the degree to which banks with the largest California market share contract with diverseowned businesses. ”Banks are a key engine of our economy, purchasing over $51 billion in goods and services in 2012,” said Greenlining Institute Economic Equity Director Sasha Werblin. “It should not be considered acceptable that their supplier networks so completely fail to reflect the diversity of California.” Key findings of the report include: Entrepreneurship is essential to the health of communities of color. Minority business enterprises (MBEs) outpaced the growth of their counterparts between 2002 and 2007. When MBEs do business with major institutions like banks, they generate wealth and create jobs in their communities, but these firms still face challenges breaking through “old boy networks” and obtaining contracts. Banks are major purchasers of goods and services, and thus a Please see Banks, page 7

Courtesy photo by Erica Edward St. Eugene Middle School Students won first place overall during the Annual Deanery 16 Academic Decathlon on Saturday, February 22, 2014 at Junipero Serra High School. TALKING TAMARA

Raymond Bell Celebrates Birthday Bash at La Louisianne By Tamara G. Lewis LOS ANGELES—Oh how we engaged in such a quaint and warm celebration on behalf of our finest “Mr. Raymond Bell.” Yes! We celebrated Ray’s “BIRTHDAY” on Friday February 21, 2014. An “Emmy Winning” Sports Producer, the savvy Ray Bell is also an independent featured News Producer at KCBS 2 / KCAL 9. He is currently working on a documentary with Award winning Film Maker/Producer Doug Harris titled “CALLED UP; The Emmett Ashford Story.” Family and friends joined Ray Bell at the famous local restaurant in Los Angeles - “La Louisianne,” to partake in an evening of great fun! We certainly enjoyed the delectable Cajun food, and live entertainment featuring singer “Mr. Greg Rose,” who has the most wonderful and enchanting sound. Truly, an all-time favorite of the town! We were all filled with great laughter and lifted spirits. Simply, a very wholesome and joyous experience! Those in attendance were myself, Ms. Tamara G. Lewis Columnist/Writer for PACE NEWS and Executive Director of “We Are Our Brother’s Keeper”, Frank Stephens (UCLA 1976 Rose Bowl Champions, Stacy and Sean Cook, Joseph Simpson,

Photo by Gloria Zuurveen Raymond Bell, Tamara Lewis and Joseph Simpson

Photo by Gloria Zuurveen Dwayne Garner and Treacy Saddler Anita G. Finley, Owner –“Love Yourself Beautiful”, Sphear Collins, Film Director ”County

General”, Angele Elise, RaineyLewis Collins, Please see Bell, page 9

Obama Gets Support for Brother’s Keeper Initiative California philanthropic and community organization make a big investment in President Obama’s initiative to boost young men of color. By Olu Alemoru From California Black Media SACRAMENTOCalifornia public and private stakeholders are backing a historic, national call to arms by President Obama that will invest hundreds of millions of dollars in providing opportunities for young men of color. On yesterday at the White House, Obama and members of his cabinet announced an initiative called My Brother’s Keeper. It is a partnership of leading organizations teaming with the administration to lay out a non-partisan, strategic plan to address the challenges faced by male African-American, Latino, Native American and Asian Pacific Islanders who live in inner city communities. A broad spectrum of experts agree that this demographic is largely disenfranchised, a reality consistently reflected in its iron grip on the lowest levels of academic achievement and highest incarceration rates. New data on the state of young males of color in California is nothing short of alarming: Only about half of African-American, Latino and Native American boys graduate from high school on time. The expulsion rate for African-American males is three times higher than for White males, and Latino males are 6.7 Please see Brothers, page 11

Op/Ed....Page 2 Education News…Page 3 Church/Religious…Page 4 Business Directory…. Page 5 Health News…Page 6 Business News…Page 7 State/National News….Page 8 Arts & Ent...Page 9 and more…


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Publisher’s Column

Dr. Gloria Zuurveen President, CEO, Founder and Publisher

Hello Readers, Well, well here we are one more time. We made it and you know what? That’s a blessing because we did what the mayor of Jackson, Mississippi didn’t do. No, the sad news of his passing on Tuesday hit many by surprise. He was only 66 years old. Chokwe Lumumba for a short period of time brought the city of Jackson together. So while we are still here let us work in the spirit of Lumumba and endeavor to bring peace to our diverse city of Los Angeles and the world for that matter. We as Christians follow after the examples the Prince of Peace laid for us. Jesus Christ who is the Prince of Peace has given us a great example to follow in His footsteps. We are not to take one single moment for grant and use it wisely and with the love we have in our hearts to share with others and to give like you have never given before to show the love of God toward all whom you come in contact with. We are to walk in the newness of our mind when we have been transformed. Let us do this by loving one another. Praise God!

PACE NEWS is a weekly adjudicated newspaper of general circulation for the City and County of Los Angeles Published By PACE NEWS PUBLICATION, INC 3707 West 54th Street LA, CA. 90043 Phone/Fax (323) 295-9157 COPYRIGHT ©2014 PACE NEWS PUBLICATION INC

Dr. Gloria Zuurveen Founder/CEO Publisher & Editor-in-Chief Malika Zuurveen Managing Editor/Advertising The opinions expressed by contributing writers are not necessarily those of

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EDITORIAL/OPINION "Run, Jesse, Run" – 30 Years Later By George E. Curry (NNPA) The recent Wall Street Project conference in New York City was old home week for many of us who were involved with Jesse Jackson’s first presidential campaign in 1984. There was Frank Watkins, the former candidate’s longtime press secretary and the driving force behind Jackson’s decision to run. Also present were Emma Chappell, the campaign’s national treasurer; Rev. Herb Daughtry, senior pastor of The House of the Lord Church in Brooklyn and an early supporter; economist Julianne Malveaux, who worked in Jackson’s presidential campaigns and four key parts of the 1984 rainbow – Jim Zogby, Butch Wing, Steve Cobble and Robert Borosage. Former Louisiana Congressman Cleo Fields shared memories as did former New York City Mayor David Dinkins. I was asked to moderate a discussion about the impact of the 1984 campaign on the nation and, yes, an African American now sitting in the White House. I covered Jackson’s first presidential run while working for the Chicago Tribune. I knew most of the major players, but it wasn’t until we sat down as a group with Jesse Jackson that we had collectively reflected on the historic events of three decades ago. Cleo Fields recounted what the campaign meant to him in deeply personal terms. “When I was in the fifth grade, I was going through a lot of depression,” Fields said. “The first day of school you had to state your name and what you wanted to be in the future. At the time, I wanted to be a police officer, but everyone before me had said doctor, lawyer or engineer. My mom had 10 children, my daddy had died and I had hand-me-downs. “I stood up – I wanted to say something bigger than everyone else – so I said, ‘My name is Cleo Fields and I want to be (and the only thing I could think of was president) president of the United States of America.’ Everybody laughed, including the teacher. I didn’t want to go back to school because they thought it was a big joke and I was depressed about it.” Two years later, Fields was present in the audience when Jackson asked students to repeat his trademark “I am Somebody” exhortation. “It was at that moment that I started believing I can be anything I wanted to be,” Fields said. “I became a state senator at the age of 23. And that was because of Jesse Jackson. And a congressman at the age of 28. I became the Democratic nominee for governor at the age of 33. And that’s only because of the inspiration from Rev.

Jesse Jackson and I just want to say thank you.” While working as a student organizer for Jackson, Fields was invited to join Jackson’s national staff. Jackson’s presidential runs also represented a breakthrough for James J. Zogby, an Arab-American. “For me and my community, what was historic about this was it brought together two parts of my life,” he said. “I had always been involved in civil rights and anti-war work. But when you became an Arab, when you put on the Arab hat, then allies you had in those movements wouldn’t talk to you anymore.” Zogby told of politicians, including former Philadelphia Mayor Wilson Goode, returning campaign contributions donated by ArabAmerican groups. “He [Jackson[ said, ‘Our time has come.’ It was my community’s time, too. We felt welcome and included for the first time in an American political campaign.” David Dinkins, New York City’s first Black mayor, said he would not have been elected without the ’84 presidential campaign of Jesse Jackson. He said, “I know what Jesse did for me.” Frank Watkins, the former press secretary, had urged Jackson to run for president against Jimmy Carter in 1979, but Jackson declined. But this time around, Jackson was willing to listen. “I wrote a memo outlining the reasons for Rev. Jackson to run: increase voter registration, to increase political awareness of people and to galvanize the Black community to get more involved in politics,” Watkins remembered of his 1982 document. “I didn’t necessarily think that we would win, but I tried to put together a strategy where we could win.” Jackson said a number of Black leaders were urged to run before he made his decision to enter the contest, including former Atlanta mayors Maynard Jackson and Andrew Young. When they declined, Jackson stepped forward. “It really was not running for office, I was running as an organization,” Jackson stated. “…We kept trying to pull the party back to the moral center, which we called the Third Rail. What became clear was that civil rights, social justice, gender equality, workers’ rights were not on the agenda. Somebody had to get to the stage to get the cameras to hear us. We had no platform on which to stand to make our case. In the end, that was driving the situation.” George E. Curry, former editor-in-chief of Emerge magazine, is editor-in-chief of the National Newspaper Publishers Association News Service (NNPA.) He is a keynote speaker, moderator, and media coach. Curry can be reached through his Web site, www.georgecurry.com. You can also follow him at www.twitter.com/currygeorge and George E. Curry Fan Page on Facebook.

Blacks Have More Reasons to be Fearful than Whites By Julianne Malveaux (NNPA) In the years after enslavement, Southern Whites did all they could to return to a manner of slavery. No White “owned” a Black person, but many Whites behaved as if they did. Theoretically, Blacks were free to come and go as they pleased, but if they went to the wrong store, sat in the wrong part of the bus, or failed to yield narrow sidewalks to Whites, they could expect a physical confrontation. All a White woman had to do was cry “rape” for a Black man (and usually the wrong man) was beaten or lynched. Whites expected deference from Black people, and when they didn’t get it, they demanded it with physical threats or worse. In the months after World War II, 12 million soldiers returned home. Seven percent of them – nearly 800,000 Black soldiers – got something less than a hero’s welcome. Indeed, thousands of Black World II veterans were beaten, often because these men wanted the same rights at home that they fought for abroad. Their sense of dignity and equality seemed to embolden the Ku Klux Klan, which was responsible for soldiers in uniform being pulled off busses, beaten and shot. In some cases, these soldiers had their eyes gouged out; in some cases they were castrated, tortured and lynched. Whites engaged in the writing of Jim Crow laws that were imposed on Blacks such as vagrancy laws that made it possible to jail a Black man because he had no money. These unequal laws made it as easy to find a nearly free labor market as it had in slavery. There was no relief from this unfairness until the late 1960s and early 1970s. And Whites attempting to reinforce the myth of White superiority by reinstituting the practice of deference found a Black population less ready to defer, more willing to engage the courts (and in some cases the streets) in a quest for equality. When the myth of White superiority does not work, too many Whites hide behind their so-called fear as a way force deference or provide penalties for those who will not engage in White people’s fantasies. If Michael Dunn were so afraid of Jordan Davis and his friends, why did he get out of his car and confront them about their loud music?

None of us of a certain age loves loud music, but most of us know how to close a window and tolerate it for a moment or two. Dunn says he was afraid of teens playing “thug” music. Those teens might well have been afraid of him, just as the World War II veterans had been afraid of the KKK. Jordan Davis and his friends might have been as frightened as formers slaves were, when they refused to cross the sidewalk into the streets so that Whites could go first. Some of these Black folks ignored their fear and attempted to exercise their citizenship rights. Some were lynched because they would not defer to outmoded customs. Gary Pearl could be Michael Dunn’s evil twin, with a pecuniary twist. In 1983, Pearl left his job as a city sanitation supervisor in Louisville, Kentucky because he says he had a nervous breakdown, which he attributed to having to work with Black people. A psychiatrist testified that Pearl was suffered from paranoid schizophrenia; judge ordered that he be paid $231 per week. The state appealed the award, it was eventually overturned, and Gary Pearl returned to the obscurity he had before the “fear” defense. What would happen if every Black person fearing White people got to file for unemployment compensation, or carry a gun around to assuage himself of his safety? Would a jury be as lenient toward that Black man as they were with Michael Dunn? Would they acquit just like the jury acquitted the men who killed Medgar Evers (it took decades for a jury to finally do the right thing). A hard read of history suggests that Blacks have more to fear from Whites than the other way around, but it is Whites, rationalizing their fear, who get to shoot without justification. A thorough read of history, however, would remind us of the Dred Scott case where the Supreme Court ruled that Black people have no rights that Whites are bound to respect. Clearly, Michael Dunn, George Zimmerman and the others who have Klan sensibilities and invisible hoods, believe a 19th century Supreme Court ruling instead of 21st century realities. For folks like Dunn and Zimmerman, however, the 19th century is not very different than the 21st. Julianne Malveaux is a Washington, D.C.-based economist and writer. She is President Emerita of Bennett College for Women in Greensboro, N.C.


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EDUCATION & COMMUNITY NEWS St. Eugene Place 1st Overall at the Annual Academic Decathlon

(Continued from page 1) Middle school students from St. Eugene proudly displays their 1st place trophies won during the annual Deanery 16 Academic Decathlon held on Saturday, February 22, 2014. They took 1st overall. The students, as shown in the picture below left took time to pray for success and it paid off with big wins and trophies to prove it as shown on the right. The St. Eugene Cougars has a lot to shout about because they are mighty in academic excellence

Joint Statement in Support of White House Initiative: My Brother’s Keeper The Alliance for Boys and Men of Color and California Assembly’s Select Committee on the Status of Boys and Men of Color congratulate President Obama on the launch of My Brother’s Keeper, a new White House initiative that will help young men of color stay on track and gain opportunities to reach their full potential. The initiative will build on the work of proven community approaches that help put boys and young men of color on the path to success. Some of these proven approaches have been developed through collaboration between the Select Committee and Alliance for BMoC member organizations, such as Fathers & Families of San Joaquin (FFSJ), a Stockton community organization lauded by the White House as a successful model. The solutions-oriented organization ensures that youth have the support they need to change the direction of their lives after release from the juvenile justice system through organizing, leadership development, and mentoring. The results of the program are staggering – 90% of youth who

receive FFSJ services do not recidivate back into the juvenile justice system. “We are honored to be nationally recognized as a successful program,” said FFSJ Executive Director Samuel Nunez. “We hope that the White House initiative can help build healthy families and communities throughout the nation.” The partnership between the Alliance for BMoC and Select Committee, forged over the past three years, aims to improve outcomes for California’s boys and men of color, many of whom face unique barriers to opportunity and are more likely to grow up in poverty, live in unsafe neighborhoods and go to under-resourced schools. “We have learned a lot about the problems facing our young black and Latino men, and what they need to succeed,” said Select Committee chair Assemblymember Steven Bradford (D-Gardena), who attended the White House announcement. “Young people are our greatest resource. Unfortunately, too many of our policies—from education to criminal justice— disproportionately punish young

President Barack Obama and Assemblyman Steve Bradford men of color.” Investing in young men of color can reap huge dividends for California. According to the 2010 Census, over 70% of young people in California identify as people of color. A 2007 study by the California Dropout Research Project at UC Santa Barbara concluded that African-American and Latino men graduating high school generate $681,130 and $451,360 more per person in additional dollars for the state than those who do not graduate high school. This is due to increased tax

revenue and economic productivity as well as decreased costs associated with poor health or incarceration. “California has led the way by investing in the success of boys and men of color to ensure our state’s shared prosperity,” said Rubén Lizardo, Senior Director at PolicyLink, an Alliance partner. “We are thrilled that the White House is committed to aligning the federal government's leadership and resources to achieve success in this important endeavor." My Brother’s Keeper will be supported by a coalition of philan-

thropic institutions committed to leveraging philanthropy’s role in improving life outcomes for boys and men of color, including The California Endowment, a key partner of the Alliance for BMoC and Select Committee. “All of our sons and brothers need support and opportunities to be successful,” said Dr. Robert K. Ross, President and CEO of The California Endowment. “As tomorrow's leaders, young people of color will help define America's future. Now is the time to work together, invest in these young people, and provide them what they need to be responsible and healthy adults.” The Alliance for BMoC and Select Committee will continue to work with the White House to promote promising efforts and practices to be identified by the My Brother’s Keeper initiative. “We need to do everything we can to empower these individuals to reach their fullest potential,” said Bradford. “I am pleased that the White House has taken the initiative on this issue, and I look forward to sharing what we have learned in California to help make this national program successful.”


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HEALTH & COMMUNITY NEWS Los Angeles County Prepares for Heavy Rain Storms Los Angeles County first responder agencies and Coordinated Agency Recovery Effort (CARE) partners are monitoring two major rain storm systems forecasted to impact the region later this week, and are coordinating emergency response and recovery contingency plans. The agencies are ready to respond to any storm-related incidents countywide and foothill communities, including the cities of Glendora, Azusa and Monrovia, and the southwest area of the Antelope Valley, are on a heightened state of alert following recent wildfires that have left the areas at an elevated risk for mud and debris flows.

The LA County Public Works Department completed annual storm season preparation last summer. The countywide flood control system is fully operational. Following the recent Colby Fire, the Department completed additional preparations in Glendora and Azusa, cleaning out regional debris basins, working with the city on the placement of k-rails, and providing advice to homeowners on measures they should take to help protect their properties from mud and debris flows. Residents are advised to stay informed of local weather conditions and to follow all instructions from local law enforcement agencies. The flood control channels, as

Need Milk? By Dean L. Jones, CPM Advertisers are constantly pushing potential consumers to buy their respective products. The news media recently picked up on how the milk-processing industry is retiring their twenty year old ad campaign Got Milk and replacing it with a new one called Milk Life. The milk-processing industry suggests that a change in advertising slogans can help reenergize slow sales. In view of lower sales, I wonder whether or not if we even need milk at all? For starters, milk sugar or lactose is difficult for some people to digest which is a condition called lactose intolerance. The milk-processing industry does not openly discuss this but roughly 65% of the world's human population has a reduced ability to digest lactose after infancy. Lactose intolerance in adulthood is most prevalent in people of East Asian descent, affecting more than 90% of adults in some of these communities. Lactose intolerance is also very common in people of West African, Arab, Jewish, Greek, and Italian descent. Consuming a lot of cow's milk at a young age has been linked to a number of childhood ailments from minor to very serious. A number of risks including iron deficiency, colic, and increased risk of type I diabetes have been studied by a large number of medical universities. Mother's breast milk is best, because even after the first year, food allergies to cow milk and milk products are common. Cow's milk consumption has caused chronic constipation in children, all the way to teens who have contracted irritable bowel syndrome, autism, asthma, and allergies from drinking cow's milk. Since lactose is quite suitably part of human breast milk, one has to question the need to force consume a disproportionate amount of lactose sugars contained in cow and goat milks. The plain cow’s milk at the grocery store does not contain added sugar, however, a number

Photo by Gloria Zuurveen

Dean L. Jones of families do opt for the flavored milks, such as chocolate or strawberry, where processed sugar is added to the beverage for sweetness. Even the more health conscious alternative milks such as almond, soy or oat milk may also contain added processed sugar for enhancing the sweet taste. So, do we really need milk at all? The scientific evidence suggests that the human body does not need it. Ironically, it is the physical activity that improves bone health in early life, and the amount of cow's milk or perceived calcium derived from drinking it apparently does not help with healthy bone growth. Plant foods are naturally packed with nutrients that improve bone strength, strengthen immune function, and protect against cancer and heart disease. For instance, complex carbohydrates, vitamin C, fiber, folate, iron, and antioxidants are not found in dairy products, but are plentiful in vegetables, fruits, and beans. Plus, plant food sources of calcium are always low in saturated fat and are free from cholesterol. www.SugarAlert.com Dean Jones, Ethics Advocate, Southland Partnership Corporation (a public benefit organization), contributes his view on consuming various unwholesome packaged foods and beverages.

well as rivers, creeks, and lakes should be avoided when fast-moving water or flooding is present. Additionally, bicycle paths located adjacent to the channels will be closed until after the storms have passed. Other storm preparations that are currently underway include: •The Department of Parks and Recreation is sandbagging flood-prone park areas and is prepared to deploy lake lifeguards to County parks where heavy rain may create fast-moving running water •To obtain free sandbags, visit your nearest County Fire station. A map of all stations is available by v i s i t i n g www.dpw.lacounty.gov/care/ sandbags/

•In the event of Red Cross shelter openings, staff from the Department of Public Social Services will be on hand to provide services and assistance •The Department of Public Social Services will be conducting safety checks on any current Adult Protective Services clients in the affected areas •For animals that need to be temporarily relocated, the Department of Animal Care and Control will be housing dogs, cats, and reptiles at the Inland Valley Humane Society in Pomona and horses and other large animals at Cal Poly Pomona County residents are urged to remain vigilant during the storms and to monitor radio and television news broadcasts, County and city

websites, and official Twitter accounts @LACountyCEO, @LACOOEM, and @dpwCARE for important information and updates throughout the rain events. Information from all of the CARE partners, including official press releases and other notifications will be a v a i l a b l e a t www.dpwcare.org. Individuals with access or functional needs may also call 2-1-1 for LA County information and referral services regarding post disaster resources that are available to those affected by the floods and debris and mud flow. The toll-free 2-1-1 number is available 24 hours a day and seven days a week. 211 LA County Services can also be accessed by visiting www.211la.org.


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BUSINESS & COMMUNITY NEWS California Banks Buy Little from Minority-Owned Businesses, New Study Finds (Continued from page 1) huge potential engine of economic activity. In 2012, the participating banks in this report spent over $51.05 billion on goods and services. Nationwide, contracting with minority business enterprises was nominal, with median spending at just 5.96 percent of total contract dollars and ranging from 3.46 percent to 8.37 percent. Bank of America was responsible for nearly half of all total dollars spent with MBEs. California MBE contracting was only slightly better, and pales in comparison to the state’s diverse population. The banks’ 7.72 percent median spending with diverse businesses fails to represent a state that is 60 percent people of color. Only five banks currently track state-specific spending in substantial detail, and many with substantial California market share do not. Currently, no uniform standard exists for how to measure banks' investment in supplier diversity, making "apples to apples" comparisons impossible. The federal Offices of Minority and Women Inclusion should create standard reporting regulations to create transparency and assist the financial sector, advocates and small businesses as they work together to improve opportunities for minority business enterprises. Overall, contracting with California MBEs is extremely low. A total of $486.79 million was spent with MBEs in the state in 2012. Only $33.5 million went to Tier 2 MBEs, that is, subcontractors hired by Tier 1 suppliers to supply goods and/ or services. JPMorgan Chase does an impressive percentage of its business in California with MBEs. All of Comerica’s California MBE spending went to Tier 1 suppliers, but Comerica had the lowest percentage of MBE spending in the state. Compared to their national figures, most banks spent a larger percentage with diverse businesses in California, likely a reflection of California’s diverse population. Overall Recommendations 1. The financial sector must increase the transparency of its supplier diversity spending. Little publicly available data exists on individual companies’ contracting. This is a key element in promoting accountability and establishing supplier diversity goals for like institutions. Regulation that promotes transparency in California’s utilities has produced unprecedented levels of procurement with MBEs, and new reporting requirements for insurance companies promises to do the same. “Sunshine” in the financial sector has the potential to replicate these successes.

We are encouraged by the high participation rate of this first report and hope that other stakeholders begin utilizing information on supplier diversity to positively impact communities of color. 2. Banks must work together to create thorough, uniform metrics. Sharing data is just the first step towards seeing real progress. Banks should support, and lend their expertise to, the creation of common metrics to allow for streamlined comparison. On a micro level, thorough metrics allow key staff to understand purchasing trends and refine MBE outreach. In a macro sense, uniform metrics allow banks to share best practices and analyze market trends, opportunities, and challenges throughout the sector. Regulators like the Offices of Minority and Women Inclusion have started this effort and we encourage supplier diversity professionals to collaborate with them. 3. Banks should disaggregate their supplier diversity data by multiple categories, including ethnicity, tiers, gender, geography, and industry. Contracting dollars are not distributed equitably in procurement, even among diverse businesses. Documenting procurement by ethnicity is essential. Analyzed data showed consistent disparities in investments between ethnic groups, with procurement from African American and Native American businesses especially lacking. Tracking spending by tiers gives information on vendor size, dollar value of contract, and business engagement with the bank. While tracking woman-owned businesses is common across all banks, gender breakdowns within each diverse category are needed. Only three out of the eight participating banks in this report did this. Figures by geography are necessary to evaluate how contracts affect local economies, though only five banks employ this metric in detail. Banks must also track their spending by industry. This report did not capture MBE spending by industrial category, but data from the CPUC’s supplier diversity program indicate a lack of contracts for diverse firms in professional service industries. 10 Furthermore, providing this level of data allows for companies to better understand contract forecasting for future business relationships. Establishing metrics in these categories will allow banks to develop strategies to contract with consistently lowspend categories and ensure that all diverse businesses get a piece of the pie. 4. Companies should strategically contract with Tier 1 and

Tier 2 vendors.We are pleased by the high levels of contracting with Tier 2 businesses and encourage banks to increase contracting with Tier 1 companies to increase competition among “big box” companies.

Banks can and should encourage their Tier 1 vendors to subcontract with diverse businesses, but must keep their internal standards high as well. Finally, we support the “unbundling” of larger contracts

so more diverse businesses can compete for bids. THE GREENLINING INSTIT U T E A Multi-Ethnic Public Policy, Research and Advocacy Institute www.greenlining.org

California Launches First U.S. Lottery Industry Corporate Social Responsibility Website SACRAMENTO – Selling Lottery tickets isn’t the only thing the California Lottery is concerned about. We also prize what we do for the community, its businesses, and our public schools. With that in mind the California Lottery is proud to be the first U.S. Lottery to launch a website dedicated to its Corporate Social Responsibility (CSR) efforts. “The site provides our players and stakeholders with information as to who we are outside of the products we offer,” said Paula LaBrie, Acting Director of the California Lottery. “CSR touches on every aspect of our business and it demonstrates our commitment to being a good corporate citizen.” The new website, www.californialottery.com, gives

users the opportunity to learn more about the Lottery’s impact on California public schools, responsible gaming programs, and other pillars of our CSR program. Our CSR website focuses on the following areas: · Responsible Gaming · Contribution to Education · Integrity and Transparency · Consumer Protection and Security · Stakeholder Engagement · Environmental Impact The California Lottery is one of two states to hold a level three certification from the World Lottery Association (WLA). Over the past year, the Lottery has undergone evaluation and improvements to its responsible gaming programs as it prepares to seek a level four certifi-

cation from the WLA later this year. A level four certification would make the California Lottery the only U.S. lottery to hold this designation, the highest level from the WLA. The mission of the California Lottery is to provide supplemental funding to California schools while simultaneously supporting local communities. More than 95 cents of every dollar spent by our players goes back to local communities in the form of contributions to public schools and colleges, prizes and retail compensation. The California Lottery urges its customers to play responsibly and within their budgets. If you feel you have a gambling problem, or know someone who does, you can get help at 1-800GAMBLER. www.calottery.com


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LOCAL NEWS Ridley-Thomas Authors Bill To Sell, Dispense CNG for Cars In Gallons Equivalents LOS ANGELES – Assemblymember Sebastian Ridley-Thomas has introduced, AB 1907, a bill that would regulate the retail sale of compressed natural gas (CNG) and

running on CNG and LNG fuels are much better for our state’s air quality than gasoline and diesel. But consumers who drive CNG and LNG vehicles need to know they’re

liquefied natural gas (LNG) fuels for use in cars and trucks in gallon equivalents comparable to the sale of gasoline and diesel fuels currently sold at filling stations throughout California. “Cars, trucks and buses

getting their ‘gallon’s worth’ when they fill up at the pump at a CNG or LNG station. AB 1907 will take the guesswork out of buying cleaner burning fuels for your passenger car or truck,” Ass e mb l yme mb e r R id le y-

Thomas said. If AB 1097 becomes law, CNG and LNG fuels sold at natural gas vehicle filling stations statewide after January 1, 2015 would be required to dis-

play all natural gas fuel sales at the dispenser in gallon equivalents of gasoline or diesel fuel rather than units of measure – such as cubic feet, pounds, or kilograms – that

may make it difficult for consumers to easily compare fuel prices. AB 1907 is the first bill authored by Assemblymember Ridley-Thomas.


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ARTS & ENTERTAINMENT NEWS Greg Rose Performs at La Louisianne (Continued from page 1) Johanna De La Rosa, Treacy Saddler, Dwayne Garner, USC - Honorable All Pac 10 Defensive Back, Pamela Craig, Dr. Gloria Zuurveen, Founder/CEO/Publisher, PACE NEWS with daughter, Malika Zuurveen-Meads, Thomas Lipton, and Don Williams Owner-Global Tranz. We were delighted to acknowledge Mr. Gary Payton, Basketball Hall of Photos by Gloria Zuurveen Fame, who was rockin’ the Greg Rose, the Song Stylist, performs at La Louisianne during house too!

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Limousine Entertainment Specialists


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STATE / NATIONAL & WORLD NEWS Chokwe Lumumba, 66, Dies; Activist Who Became Mayor in Mississippi By Douglas Martin From the New York Times Chokwe Lumumba, a civil rights lawyer who once called for an independent black-majority country in the American Southeast before running for mayor of Jackson, Miss., last year, winning handily, died on Tuesday in Jackson. He was 66. His family said the cause had not been determined. As a political activist, Mr. Lumumba campaigned for the United States to pay billions of dollars to blacks as reparations for their ancestors’ enslavement. As a lawyer, he helped the rapper Tupac Shakur in a successful effort to clear himself of assault charges in 1993; he persuaded Gov. Haley Barbour of Mississippi to release two sisters from a Mississippi prison in 1996 after they had served 16 years for an armed robbery that they said they had not committed; and he defended self-styled revolutionaries charged with robbing a Brinks armored car in 1981 in Rockland County, N.Y., and murdering three people in the process. In Jackson, the state capital, Mr. Lumumba earned respect as a civic leader and a successful youth basketball coach and won election to the City Council in 2009. In a city that is 80 percent black and has had a black mayor since 1997, he was urged by neighbors and politicians to run for mayor last year as a Democrat. He won with 87 percent of the vote. His major issue was the pragmatic one of fixing streets and sewers. In January, Mr. Lumumba persuaded voters to accept a one percent sales tax to pay for the improvements. His slogan: “One city, one aim, one destiny.” Mr. Lumumba had earned a reputation as an aggressive defense lawyer, particularly in police brutality cases. He did not hesitate to challenge judges in the courtroom. Several cited him for contempt and reprimanded him. He spent three days in jail after appealing one such reprimand. In 2004, his Mississippi law license was taken away for six months. He was born Edwin Finley Taliaferro in Detroit on Aug. 2, 1947, the second of eight children. He told an interviewer that as an 8year-old he had been horrified when his mother showed him a magazine picture of the brutalized body of Emmett Till, the 14-year-old who had recently been murdered in Mississippi after being accused of flirting with a white woman in a grocery store. The case helped spark the civil rights movement. Edwin was later at his mother’s side on the streets of Detroit as she passed out literature for the Student Nonviolent Coordinating Committee, a civil rights organization. He attended Roman Catholic schools and in high school was student council president and captain of the football team. He recalled that when the Rev. Dr. Martin Luther King Jr. was assassinated in 1968, he was so distraught that he changed his name to Chokwe Lumumba (pronounced SHOW-kway Luh-MOOM-buh). Chokwe was the name of one of the last African tribes to resist the slave trade. He took the name Lumumba after Patrice Lumumba, the African leader who led what is now the Democratic Republic of Congo in its successful fight to win independence from Belgium in 1960. Chokwe Lumumba, a student at Kalamazoo College at the time of Dr. King’s assassination, joined students at Western Michigan University, which is also in Kalamazoo, in taking over a campus building, demanding more scholarships for blacks and more black professors.

After graduating with a degree in political science in 1969, he earned a law degree from Wayne State University in Detroit. Around the same time, he joined the Republic of New Afrika, a black separatist group that advocated a majorityblack republic in the American South, becoming its second vice president. He soon traveled with the group to Hinds County, Miss., which includes Jackson. He became the New Afrika justice minister and led negotiations with unfriendly neighbors and law enforcement agencies. The group eventually left Jackson. In 1976, Mr. Lumumba returned to Detroit to work as a public defender. Two years later he set up his own law firm to handle civil rights cases. His major issue was the pragmatic one of fixing streets and sewers. In January, Mr. Lumumba persuaded voters to accept a one percent sales tax to pay for the improvements. His slogan: “One city, one aim, one destiny.” Mr. Lumumba had earned a reputation as an aggressive defense lawyer, particularly in police brutality cases. He did not hesitate to challenge judges in the courtroom. Several cited him for contempt and reprimanded him. He spent three days in jail after appealing one such reprimand. In 2004, his Mississippi law license was taken away for six months. He was born Edwin Finley Taliaferro in Detroit on Aug. 2, 1947, the second of eight children. He told an interviewer that as an 8year-old he had been horrified when his mother showed him a magazine picture of the brutalized body of Emmett Till, the 14-year-old who had recently been murdered in Mississippi after being accused of flirting with a white woman in a grocery store. The case helped spark the civil rights movement. Edwin was later at his mother’s side on the streets of Detroit as she passed out literature for the Student Nonviolent Coordinating Committee, a civil rights organization. He attended Roman Catholic schools and in high school was student council president and captain of the football team. He recalled that when the Rev. Dr. Martin Luther King Jr. was assassinated in 1968, he was so distraught that he changed his name to Chokwe Lumumba (pronounced SHOW-kway Luh-MOOM-buh). Chokwe was the name of one of the last African tribes to resist the slave trade. He took the name Lumumba after Patrice Lumumba, the African leader who led what is now the Democratic Republic of Congo in its successful fight to win independence from Belgium in 1960. Chokwe Lumumba, a student at Kalamazoo College at the time of Dr. King’s assassination, joined students at Western Michigan University, which is also in Kalamazoo, in taking over a campus building, demanding more scholarships for blacks and more black professors. After graduating with a degree in political science in 1969, he

earned a law degree from Wayne State University in Detroit. Around the same time, he joined the Republic of New Afrika, a black separatist group that advocated a majorityblack republic in the American South, becoming its second vice president. He soon traveled with the group to Hinds County, Miss., which includes Jackson. He became the New Afrika justice minister and led negotiations with unfriendly neighbors and law enforcement agencies. The group eventually left Jackson. In 1976, Mr. Lumumba returned to Detroit to work as a public defender. Two years later he set up his own law firm to handle civil rights cases. In the Brinks case, he defended Fulani Sunni Ali, the Republic of New Afrika’s information minister, who was originally known as Cynthia Boston. The presiding judge, saying Mr. Lumumba had

used the proceedings to promote a “propaganda campaign” on behalf of the New Afrika group, threw him off the case, which was being tried in federal court in Manhattan. Civil libertarians criticized the judge, saying he had infringed on the defendant’s right to choose her own lawyer. Charges against Ms. Ali were dropped in 1981. Later, in a separate proceeding, Mr. Lumumba won the acquittal of Ms. Ali’s husband, Bilal Sunni Ali, formerly William Johnson, but was cited for contempt for arguing with the judge. Mr. Lumumba began his summation by exclaiming the group’s slogan, “Free the Land!” He went on to compare the prosecutor to a dishonest “used-car salesman.” Mr. Lumumba returned to Mississippi in 1988, and applied to practice law. Three years later, his application was accepted.

In the Shakur case, in 1993, the rap star became involved in a shooting melee with two off-duty police officers in Atlanta. Charges filed against Mr. Shakur and one of the officers were dropped. (Mr. Shakur was murdered in 1996 in Las Vegas.) Mr. Lumumba’s wife, Nubia, died in 2003. He is survived by his sons Kambon Mutope, Thurman Lumumba and Chokwe Antar Lumumba; his daughter, Rukia Lumumba; and one grandson. Mr. Lumumba hardly moderated his views in recent years. In an interview last year he continued to defend the Republic of New Afrika. The day after his election, he raised hackles by questioning Columbus’s historical importance. And at his inauguration, he could not resist raising his fist in the black power salute and shouting an old slogan: “Free the Land!”

Obama Gets Support for Brother’s Keeper Initiative (Continued from page 1) times less likely to drop out of school than their White counterparts. Southeast Asian boys from refugee families are more likely to drop out of school than any other group in the U.S.

Photo by Gloria Zuurveen Dr. Robert K. Ross Through greater investment, the new effort will target critical intervention points in the lives of boys and young men. Among the areas of focus: early child development and school readiness; parenting and parent engagement; third-grade literacy; educational opportunity; and school discipline reform. There will also be components dealing with interactions with the criminal justice system, ladders to jobs and economic opportunity and healthy families and communities. Central to this effort: Reversing the often negative image of boys and young men of color, and promoting effective public policy solutions. The White House will partner with nine sponsoring foundations, which have collectively already approved or awarded $150 million to expand opportunities and are committed to investing at least $200 million more. The funders include some of the nation’s most recognized names in philanthropy: the Annie E. Casey Foundation; the Atlantic Philanthropies; the California Endowment; the Ford Foundation; the John and James L. Knight Foundation; Bloomberg Philanthropies; the Open Society Foundations; the Robert Wood Johnson Foundation; the W.K. Kellogg Foundation; and the Kapor Center for Social Impact. “We in philanthropy are proud to join President Obama in

this historic endeavor,” said Ford Foundation president Darren Walker. “We believe that the private sector — both philanthropy and business — has a critical role to play to complement the work of government to strengthen our communities and improve the opportunities and life outcomes of boys and young men of color.” Those sentiments were echoed by Robert K. Ross, president and CEO of The California Endowment, which is investing $50 million over eight years in a program called Sons and Brothers. “All our sons and brothers need support and opportunities to be successful,” he noted. “As tomorrow’s leaders, young people of color will help define America’s future. Now is the time to work together, invest in these young and provide them with what they need to be responsible and healthy adults.” According to Charles Sidney Fields, Regional Program Manager for the California Endowment, the White House announcement has been a year in the making and he wholeheartedly welcomed the development. “We are excited about the energy and wisdom of the announcement,” he said. “It all started with the conversations foundations and public and private organizations were having about these challenges. The White House started to hear about this process and creating opportunities has always been important to this president. “Some of the foundations met with the president about a year ago to talk about what we were doing, and the president and his staff committed to figuring out how they could support us in that work. There wasn’t a ton of new resources, but the White House will help our profile and streamline policy that connects with our work on the ground.” In particular, Fields stressed the preventative nature of the statewide programs, highlighting the work of Endowment grantees like South Los Angeles’ Community Coalition and Oakland’s Urban Strategies Council. “In California, reading proficiency by the end of the third grade is the number one indicator for high school graduation,” he continued. ”We know that if a kid is not reading right by then, they

Photo by Gloria Zuurveen President Barack Obama won’t graduate. If we can make that intervention early, we can keep kids on the track to success. Because if society does not catch it, these kids tend to end up in the criminal and juvenile justice system and it becomes a much more expensive proposition to rehabilitate them at that point.” Community Coalition president and CEO Marqueece Harris-Dawson also praised the presidential announcement. The occasion prompted him to look back on two decades of work in these areas of concern.. “For over 20 years we’ve been working to improve the quality of life in South Los Angeles and paid special attention to the cocaine and crack epidemic and the war on drugs,” he said. “Part of what we noticed, particularly as it relates to the school-to-prison pipeline mass incarceration crisis, is that it really impacts boys and young men of color in a more disproportionate way.” Harris-Dawson noted that a recent Community Coalition campaign, to end suspensions and expulsions for willful defiance, has helped dramatically reduce the number of African-American and Latino boys thrown out of school for non-violent offences against teachers and other students. His organization’s grant, in the neighborhood of $200,000, will enable it to hire more staff and devote more resources to this brand of advocacy. “This is how life should work,” he said. “There’s investment from resource institutions to grassroots organizations like us. Real change happens, and the nation takes notice.”


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PUBLIC NOTICES FICTITIOUS BUSINESS NAME STATEMENT File No. 2014005264 The following person (s) is/are doing business as: 1. Saidimeant, 838 Penn St., El Segundo, CA 90245, LA County Registered Owner(s) Dior Helwig, 838 Penn St., El Segundo, CA 90245. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Dior Helwig Title: Sole Proprietor This statement was filed with the County Clerk of Los Angeles County on January 8, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub January 17, 24, 31, Feb. 72014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014037369 The following person (s) is/are doing business as: 1. Foreigner Creative, 931 E. Pico Blvd #412, Los Angeles CA 90021 LA County Registered Owner(s) Adam John Cooper, 931 E. Pico Blvd 412, Los Angeles, CA 90021. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Adam John Cooper Title: CEO/ Founder This statement was filed with the County Clerk of Los Angeles County on Feb. 11, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014038479 The following person (s) is/are doing business as: 1. Dynamo Sports Club 2. HM Inter, 9903 Santa Monica Blvd. #950, Beverly Hills, CA 90212 Registered Owner (s) Boris Brezhnev, 9903 Santa Monica Blvd., #950, Beverly Hills, CA 90212. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on 01/02/2007. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Boris Brezhnez Title: Owner This statement was filed with the County Clerk of Los Angeles County on Feb. 12, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014038157 The following person (s) is/are doing business as: 1. Riznica Srpske Duhovnosti, 4141 W. Rosecrans Ave., Unit 203, Hawthorne, CA 90250 Registered Owner(s) Snezana Damnjanovic, 4141 W. Rosecrans Ave. Unit 203, Hawthorne, CA 90250. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on 02/12/2014. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Snezana Damnjanovic Title: Owner This statement was filed with the County Clerk of Los Angeles County on Feb. 12, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014038387 The following person (s) is/are doing business as: 1. Economic Empowerment & Development, 1708 W. Blvd., Los Angeles, CA 90016; 1997 E. Canova Lane, Compton, CA 90221 Registered Owner(s) Giovanna Brasfield, 1997 E. Canova Lane, Compton, CA 90221. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on 2004. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Giovanna Brasfield Title: Consultant This statement was filed with the County Clerk of Los Angeles County on Feb. 12, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014038386 The following person (s) is/are doing business as: 1. Brasfield & Associates Marketing, 1708 West Blvd., Los Angeles, CA 90019 Registered Owner(s) Giovanna Brasfield, 1997 E. Canova Lane, Compton, CA 90221. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on July 1, 2004. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Giovanna Brasfield Title: Consultant This statement was filed with the County Clerk of Los Angeles County on Feb. 12, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014038842 The following person (s) is/are doing business as: 1. Jose’s Water Mini Market, 9303 S. Vermont Avenue, Los Angeles, CA 90044 LA Registered Owner(s) Jose Villalpando, 845 E. 28th Street, #109, Los Angeles, CA 90044. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on 1/1/2014. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Jose Villalpando Title: Owner This statement was filed with the County Clerk of Los Angeles County on Feb. 12, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014040486 The following person (s) is/are doing business as: 1. Budget Auto Dealers, 229 E Anaheim St. , Wilmington, CA 90744 Registered Owner(s) Alaa Juma, 20721 Ami Ave #1, Torrance, CA 90503. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Alaa Juma Title: Owner This statement was filed with the County Clerk of Los Angeles County on Feb. 13, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014028563 The following person (s) is/are doing business as: 1. AIM STAFFING AGENCY, 9708 S. Hoover St., Los Angeles, CA 90044 LA County Registered Owner(s) Carolyn Cando, 9708 S. Hoover St., Los Angeles, CA 90044. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Carolyn Cando Title: Carolyn Cando This statement was filed with the County Clerk of Los Angeles County on Feb. 3, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014020270 The following person (s) is/are doing business as: 1. Synthetic Culture, 9708 S. Hoover St., Los Angeles, CA 90044 LA County Registered Owner(s) 1. William Cando, 9708 S. hoover St., Los angeles, CA 90044 2. Oswaldo Rodriguez, 1087 W. 39th St., Apt 16, Los Angeles, CA 90037. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:William Cando Title: William Cando This statement was filed with the County Clerk of Los Angeles County on Jan. 24, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014040427 The following person (s) is/are doing business as: 1. Prestige Management 2. HOTSHOT DIVAS, 3125 W. 59th St. #3, Los Angeles, CA 90043 Los Angeles Registered Owner(s) 1. Natasha Lowe, 3125 W. 59th St. #3, Los Angeles, CA 90043. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Natasha Lowe Title: This statement was filed with the County Clerk of Los Angeles County on Feb. 13, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014045914 The following person (s) is/are doing business as: 1. The Beauty Bar & Bookstore 2. Luv 4 the Lockdown, 1600 W. Slauson Ave #B17, Los Angeles, CA 90047 Registered Owner(s) 1. Kimberly Gray, 1600 W. Slauson Ave #B17, Los Angeles, CA 90047. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on 2/17/2014. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Kimberly Gray Title: CEO This statement was filed with the County Clerk of Los Angeles County on Feb. 20, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 21, 28 March 7, 14, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014017846 The following person (s) is/are doing business as: 1. ARTISTPR.COM, 555 N. Holliston Avenue #4, Pasadena, CA 91106; 7510 Sunset Blvd, Ste. 1200, Hollywood, CA 90046 Registered Owner(s) 1. 88 Consulting Enterprises Inc., 555 N. Holliston Ave #4, Pasadena, CA 91106. This business is conducted by a Corporation Registrant commenced to transact business under the fictitious business name or names listed above on 12/23/13N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:88 Consulting Enterprises Inc. Title: President This statement was filed with the County Clerk of Los Angeles County on Jan.22, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 21, 28 March 7, 14, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014036903 The following person (s) is/are doing business as: 1. Cynthia’s Cosmokit, 11214 Doty Ave., Inglewood, CA 90303 LA County Registered Owner(s) 1. Cynthia Gurrola, 11214 Doty Ave, Inglewood, CA 90303. This business is conducted by an Indivdual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SI GNE D: C yn t hi a Gur r ola Ti tle: Owner This statement was filed with the County Clerk of Los Angeles County on Feb. 11, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 21, 28 March 7, 14, 2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014028140 The following person (s) is/are doing business as: 1. Sweet Sassy Palette, 250 S. San Fernando Blvd., #114, Burbank, CA 91502 LA County Registered Owner(s) 1. Crystal Brandy Williams, 250 S. San Fernando Blvd., #114, Burbank, CA 91502. This business is conducted by an Indivdual Registrant commenced to transact business under the fictitious business name or names listed above on 12/29/2013. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Crystal Brandy Williams Title: Owner/Chief Operating Officer This statement was filed with the County Clerk of Los Angeles County on Feb. 3, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 28 March

7, 14, 21,2014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2014038218 The following person (s) is/are doing business as: 1. Floyd’s BG Trucking, 2851 W. 120th Street, #E-190, Hawthorne, CA 90250 LA Registered Owner(s) Flo’Ron HinesLightell, 2851 W. 120th Street #E-190, Hawthorne, CA 90250. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Flo’Ron HinesLightell Title: Owner This statement was filed with the County Clerk of Los Angeles County on Feb. 12, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN FICTITIOUS BUSINESS NAME STATEMENT File No. 2014040564 The following person (s) is/are doing business as: 1. R.E.A.C.T-Responding To Emergency Aid Certification Training,, 939 S. Sepulveda Blvd, Los Angeles, CA 90045 LA; 887 Glenway Dr. #1, Inglewood, CA 90302 Registered Owner(s) Libert C. Weich, 887 Glenway Dr.#1, Inglewood, CA 90302. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Libert C. Weich Title: Owner This statement was filed with the County Clerk of Los Angeles County on Feb. 13, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 14, 21, 28 March 7, 2014PN FICTITIOUS BUSINESS NAME STATEMENT File No. 2014042756 The following person (s) is/are doing business as: 1. Chanale...the Shidduch Coach, 102 North Hayworth Ave #4, LA, CA 90048 Registered Owner(s) 1. Hillary A Hidegkuti, 102 North Hayworth Ave #4, LA, CA 900482. Karoly Hidegkuti, 102 North Hayworth Ave., #4 LA, CA 90048. This business is conducted by a Married Couple Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Hillary A. Hidegkuti Title: This statement was filed with the County Clerk of Los Angeles County on Feb. 18, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub February 21, 28 March 7, 14, 2014PN

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PUBLIC NOTICES Bidding Opportunity with LACCD The Los Angeles Community Colleges have embarked on an extensive building program funded by Proposition A/AA to address much-needed campus improvements for educational and support facilities for its nine community colleges. For future bidding opportunities please visit the website www.build-laccd.org under “Contracting and Bidding Site” then click “Construction LookAhead”:

To view online and download the documents: http://build-laccd.org/, Contracting and Bidding Site, Online Vendor Portal DW – 031 OCIP Administrator To view in person: Build LACCD, 515 South Flower Street, 9th Floor, Los Angeles, California 90071, 213-593-8725

College: District Wide Project Name: DW 031 OCIP Administrator Project Number: 40J.5J55.05 Bid Number: 154

There will be a mandatory Pre-Bid Conference February 26, 2014 at 10:00 AM PST. Information for the Conference is be included in the RFP.

NOTICE IS HEREBY GIVEN that the Los Angeles Community College District (“District”) invites sealed bids for the following:

Questions shall be directed to the:

This is a competitive Request for Proposal (“RFP”) for oversight and management services for its Owner Controlled Insurance Program (“OCIP”). The District seeks to continue its OCIP by selecting one (1) qualified firm (“Consultant”) based in California with expertise in administering and managing an OCIP. Consultant shall possess the ability to administer and manage an OCIP, including onsite construction related loss control and claims administration services, in a public-entity environment. Consultant shall have experience in the administration and management of OCIP for construction of public/institutional buildings. Consultant shall possess business licenses, professional certifications, or other credentials, together with evidence that Consultant, if a corporation or limited liability company is in good standing and qualified to conduct business and perform said services in California.

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will be available to Bidders on and after 2/21/2014, at the following locations:

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Proposals shall be prepared in conformance with the General Requirements and using the forms included in the RFP. All proposals must be received electronically through the District's E-Bid system's Online Vendor Portal located on the www.build-laccd.org website no later than March 14, 2014 @ 2:00 PM. The Proposer assumes full and sole responsibility for timely receipt of its proposal and any other documents required to be submitted with their proposal.

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SALON BOOTH RENTAL Are you looking to rent a booth in a busy L.A. area? This contemporary 4 station Salon is looking for a professional, licensed hair stylist to join their team! Space comes fully equipped and includes free parking, 24 hr secured access and towel service.

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Friday, February 28, 2014

BUSINESS DIRECTORY


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