PDS life the
100 WE LLS FOR ETHIOPIA
Message From the PRESIDENT What’s Inside...
GREATNESS
What will PDS® look like in 10 years?
Dear PDS Teammates,
At this year’s XP, we detailed out what GREATNESS will look like for the future of PDS.
We clearly articulated our vision of PDS’ future, what the organization is going to look and feel like in 10 years... We will be an organization with at least 16 clearly established regions, with dense networks of offices.
We will be in most major metropolitan areas of the U.S. PDS-supported dentists will be known for their Clinical Excellence and comprehensive care, meaning they are helping to restore more of their patients’ mouths to optimum oral health than any other large-group practice. Approximately 50% of all patient care is currently delivered by our awesome specialists; in 10 more years that number could be as high as 75%!
Is patient retention so strong that same-practice growth is no longer
our #1 strategic imperative? NO! The biggest challenge we will face in the dental office operations is something much more basic – appointment availability – a very good problem to have!
Our #1 strategic imperative will be supporting Clinical Excellence in everything we do. PDS will be the best dentist support organization in the U.S., recognized by all major dental organizations as the leader in our space. Since all supported offices will be growing, sustained profitable partner growth will be part of our culture. We will be able to choose the best people to join us because our systems and our reputation are so strong, and we live out our WE BELIEVES EVERY DAY, EVERY HOUR.
"Our #1 strategic imperative will be supporting Clinical Excellence in everything we do."
The effectiveness of the Regional and National Support teams gets better every year, creating easier
systems that help solve more problems closer and closer to patients. We will have our ups and downs any given day or week, but the result of staying focused on this Vision is that this organization will be something we are all very, very proud of – an organization where millions of patients get exceptional care from INSPIRED PROFESSIONALS serving together, a fully integrated oral health system where patients can expect the same high level of comprehensive care anywhere they go in the U.S.!
To our future,
Stephen Thorne IV, President
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XP 2013 Choose Greatness President’s Club
Read about the outstanding speakers and events that took place at XP 2013! See photos from this year’s President’s Club and read what the dentists had to say about their amazing trip.
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MKD/EKD & America’s ToothFairy
Learn more about the MKD/EKD partnership with the National’s Children’s Oral Health Foundation®: America’s ToothFairy.
XP 2013 CHOOSE GREATNESS
Life is a challenge, no question. Greatness begins with humble beginnings and determination. Greatness is a choice, and on May 3 and 4 at the JW Marriott LA Live in Los Angeles, 1,500 of the dental industry’s finest chose greatness.
by Kyle Guerin "We Serve" Manager
with our XP Awards. We honored 100 XP Award winners. Out of those top 100, we awarded 25 Platinum Awards, 8 Diamond Awards, and one majestic Award of Distinction, which went to Dr. John Nosti.
As is tradition, President Steve Thorne kicked off the morning with a challenging message. He told us that greatness is all around us, and that greatness comes with risk, and noted that as the PDS ® family, we’re all on this journey toward greatness together.
Next up was best-selling author Shawn Achor. Shawn shared with us the Happiness Advantage, a way to reap the benefits of a happier and more positive mindset to achieve the extraordinary in our work and in our lives.
Following Shawn, Steve launched into a fascinating lecture on the history of dentistry, but it soon turned into utter chaos when the owner dentists hijacked XP and broke into a Harlem Shake.
Once the lights came back on and some normalcy resumed, dramatist Nicole Johnson shared with us the Invisible Woman, a tribute to hardworking women everywhere who feel so unseen in their daily lives.
Following Nicole, Steve came back out and reminded us that we are in a position to take hold of a better future in Clinical Excellence. We can choose greatness because of our values, our experience and our knowledge. We can choose greatness because we have been prepared, and we have been tested.
After Steve, it was time for a little magic: or 6’9" NBA legend and business entrepreneur Earvin “Magic” Johnson. As Magic took the stage, cell phone cameras came out in full force. In 10 years of XP conferences, there has never been such excitement. Magic shared his own story of choosing greatness at every step of his journey – from being a poor kid growing up in Lansing, Mich., to becoming National Champion at Michigan State University, to being an NBA champion with the Los Angeles Lakers and ultimately the successful business owner he is today. As he told his stories of greatness, he stopped along the way to take pictures and flashed that electric smile to the crowd.
After his speech and a little Q&A, it was time to bring out a hoop and a ball and pit the Magic Man against our own Dr. J. Walter Jefferson in a 3-shot shootout. Dr. Carolyn Ghazal played referee, and although Dr. J. performed admirably, Magic didn’t miss and was once again the champion.
That was the end of the general session, and the afternoon was filled with regional events, such as a basketball game between the Desert Mountain region and the Pacific South Coast region and a bowling event held by the Southwest CA region, to name a few.
After a few hours of free time for the attendees (and a mad dash for the XP team), the ballroom was transformed. We kicked off our 100 Wells for Ethiopia campaign with charity: water and celebrated with a concert by Mat Kearney. To read more about the 100 Wells for Ethiopia night, check out the story on page 5!
This year’s XP was unlike any other. It was an incredible weekend, with the PDS ® family choosing greatness. It’s sad that we will be saying goodbye to all of our friends at the JW Marriott LA Live, which has been our XP home for the last three years, but we’ll be saying hello to all new friends next year at the Anaheim Hilton when we celebrate our 20-year anniversary. I can’t wait!
WE SERVE AWARD:
XP Award Winners 100 Wells for Ethiopia
AWARD OF DISTINCTION:
Dr. John Nosti
DIAMOND AWARD:
PLATINUM AWARD:
• Dr. Lindsey Alexander-Varghese
• Florence Anaya
• Emma Cacho
• Rachel Cardin
• Lisa Chatwood
• Dr. Todd Cockrell
• Eiman Dawud
• Dr. Amardeep Gill
• Diego Gonzalez
• Lisa Greer
• Dr. Ben Karabell
• Jack Knudsen
• Alma Lazarit
• Dr. Katie McCann
• Luis Moran
• Liz Oliveira
• Shelly Pair
Dr. Minh Pham
• Jenelle Paulo
• Maha Said-Shariff
• Tequilana Salazar
• Karmen Stepanian
• Nichelle Stinson
• Marina Tejeda
• Jason Ward
At the JW Marriott LA Live on the evening of May 4, Pacific Dental Services®, The Smile Generation®, and charity: water officially kicked off the much-anticipated 100 Wells for Ethiopia campaign with a bang. The premise is to raise a million dollars and fund 100 water wells for the people in the Tigray region of Ethiopia.
Attendees of the charity event were greeted with the symbolic jerry cans throughout the hotel. There were even a couple of photo opportunities where people could take a group shot with the cans. Attendees were encouraged to see exactly how heavy it is to carry those filled jerry cans around our makeshift waterwalk. For every time around the course, PDS® donated $50 toward the project.
The event started with encouraging remarks from President Steve Thorne on why we’ve created this opportunity for teams to engage in the act of service. Following Steve was the debut of legendary documentary filmmaker Taylor Steele’s short film 100 Wells for Ethiopia, which chronicled how water
by Kyle Guerin
changes everything. Following the film, charity: water Founder Scott Harrison motivated and inspired the audience on the incredible need for water in that region.
After Scott, it was time to get the contributions started. Marketing Director Matt Hall and I welcomed people on the stage to get involved and commit their teams to serving the people of Ethiopia by raising the funds for a well. The event culminated with an amazing concert performed by toprecording artist Mat Kearney. People danced the night away as they banged rhythmic African beats using the jerry cans.
Since the event, the organization has rallied to commit to over 220 projects and has raised over $200,000 toward this worthwhile cause. It’s a great start on our way to the million dollar goal. The campaign runs through the end of the year.
For more information, visit smilegeneration.com/100wells.
Crystal Aguilar (with Kevin Lawton)
Dr. Eric Ellis (with Kyle Guerin)
Gia Jaramillo (with Kyle Guerin)
Blair Hanosh (with Joe Saporito)
Cynthia Arce (with Joanna Rodgers)
Brandi Mortensen (with Joe Saporito)
Angela Davis (with Paula Larson)
Minerva Ortiz (with Paula Larson)
Venissa Fowler (with Joanna Rodgers)
(with Joanna Rodgers)
"We Serve" Manager
President’s Club
“It was a dream experience. The breathtaking, serene environment gave us a great opportunity to unwind and decompress for a few days. We thoroughly enjoyed the recognition and celebration of hard work. It was a good time to mingle with peers and get to know them better. I am proud to be a part of the PDS ® family. Thanks Steve and Pam for the heartfelt hospitality.”
Dr. Deepika Dhama
“My husband and I enjoyed our very unique weekend in Cabo. The environment was very warm and welcoming, and we had a great time at the Friday lunch event. do not have enough words to thank Steve for this award, and I appreciate all the hard work in preparation for this trip.”
Dr. Katayoun Setareh
This year’s President’s Club winners took an amazing trip to the Esperanza Resort in Cabo San Lucas, Mexico. Read all about the trip from the dentists themselves, and check out the photos from their incredible trip!
“This was our second year on the President's Club trip, and I have to say that these get better every year! It was nice to be in such great company! My wife and I enjoyed every minute of this trip. She tells me she'll never complain about me working past 6 p.m. again so long as it gets us on this trip. We caught up with old friends, made new ones, and most importantly, spent this time together. Thank you, Steve!”
Dr. Jonathan Richtsteig
"President's Club in Cabo this year was another amazing experience for my husband and me! Time away from the office to clear my mind and soul is always needed!
Hats off to Pam for planning another awesome trip. Thanks, Steve, for recognizing your top doctors! Cheers to creating more memories next year... hope I make it!"
Dr. Diana Do
“The trip this year was excellent as usual; such a fun and relaxing time. The President's Club trip is a great way to reward individuals who perform day in and day out, and it keeps us doctors motivated. Steve and Pam are awesome as always. Thank you for the memories.”
Dr. Ross Stokes
“The President’s Club trip to Cabo was one of the best trips I have been on. My wife was 32 weeks pregnant, and she had the most relaxing time ever. We are looking forward to next year.”
Dr. Dhaval Patel
“Esperanza Resort: what a place. Very cozy and beautiful, all wrapped up with more-than-superb service. Hanan and I had a great time winding down and relaxing by the gorgeous pool overlooking the ocean. We also had such a wonderful time socializing with our PDS buddies. I am working hard to make it there again next year.”
Dr. Rami Dimitri
“Best time ever. At PDS we work hard, but we play even harder. I was humbled being around all these great doctors. I just loved listening to their advice and soaked it all up. I’m going to work even harder, because this is something my wife and I want to experience again!”
Dr. Ali Jadali
“We were blessed to qualify this year. It was the first time my wife and I have been away from the kids. It was amazing, and a welcomed recharge for us. Hope to make it next year.”
Dr. Eric E. Ellis
“The trip was amazing – very beautiful and such great service. Thank you so much.”
Dr. Linda Vanson
“Unbelievable trip! Top-rate service and accommodations! Romantic, relaxing and rejuvenating!”
Dr. Chris Reid
“Our Cabo trip was a lot of fun. The trip was very well organized, and the resort was an excellent choice. My husband and I really enjoyed the view from our hotel room, and it was amazing to get up to the sound of the waves. We got some good time away from the normal hustle and bustle of life.
Overall a great experience!
It is a wonderful feeling to know that PDS recognizes the efforts we put into our offices and goes to such lengths to show appreciation to us. Thank you PDS.”
Dr. Swati Shetty
President's Club Criteria
ASSOCIATE DENTISTS: The top 10 total ADP are eligible but, of these, they must have worked a minimum of 210 days; must have achieved $1.25M total ADP for the year, and QFE scores must be in the top 75% (maximum 10 dentists).
SPECIALISTS: The top-producing Specialist dentists for each category: Pediatrics, Periodontics, Oral Surgery, Endodontics and Orthodontics. Must have worked a minimum of 168 days (total 5 dentists).
OWNER DENTISTS: Must achieve 3% top-line and 5% bottom-line growth (multiple-office owners must achieve in both of their main 2 practices). Then the top NOI% offices by category; top 25 in category 4+ years, top 14 in category 2-4 years, top 6 in category 0-2 years (totals 45 dentists). Must have worked a minimum of 190 days to be eligible. Dentists must be a signed Owner as of June 30th to qualify under the Owner criteria. Dentists that become Owners after June 30th will qualify under the Associate criteria.
CEREC ®
Lab & Supply
by Dr. Charles Rodgers VP of Clinicians
There has always been a sense that if we used our CEREC ® CAD/CAM machine more we could expect a reduction in the costs associated with the office.
The volume of use by the CEREC CAD/CAM machine is clearly tied to the costs identified in the Profit and Loss statements of the office. The most direct way to evaluate this impact is by looking at the Lab & Supply costs.
Now that CEREC CAD/CAM has been used by PDS ®-supported offices for several years, we are able to do a collective analysis of ALL the dental offices supported within the PDS system. The number of CEREC CAD/CAM machines has increased from only 63 in 2007 to up to 296 machines in 2012. Even more impressive, the number of actual CEREC CAD/CAM procedures by PDS-supported offices has skyrocketed from fewer than 10,000 in 2007 to almost 150,000 in 2012, with a projection of over 175,000 units for 2013.
As seen in the graph, there has been a dramatic decrease tied to Lab & Supply expense over the course of those same six years. From a starting point of 12.63% in 2007, Lab & Supply expenses have dropped down to only 8.50% in 2012.
This is the average of ALL PDS-supported offices for 2012 - over a 4% decrease in Lab & Supply on average per office. Very impressive.
What does a 4% decrease in Lab & Supply costs equate to in actual dollars for the office? If an office is producing $100,000 per month, this is a $ 4,000 impact - per month! That’s almost $ 50,000 per year! For an office producing $ 200,000 per month, the positive impact approaches $100,000 per year! Those are pretty dramatic and significant dollar amounts.
These decreases in costs are tied to several different items:
• Block costs vs. lab costs
• No impression material costs - one of the higher ticket items for the traditional lab-based crown process
• Fewer tray covers, bib covers, anesthetic, sterilization bags, etc. (all the chairside consumables)
• Less required chair time for patient delivery, second visit appointment
• Potentially the most valuable (and not even included in these calculations) – The freeing up for the dentist to provide other services, instead of having to deliver a crown for the patient on a separate visit
It can sometimes be difficult to illustrate a specific and direct correlation between two variables, but it is clear that substantial decreases in expenses exist when the CEREC CAD/CAM machine is used more frequently. The reasons behind this are multiple, and not just tied to reduced lab costs or reduced purchases of impression materials. This suggests irrefutable evidence that increased use of the CEREC CAD/CAM machine is directly tied to a significant reduction in the Lab & Supply costs for the dental facility.
WAY Beyond 1980
Dr. Werner Mörman first conceived CEREC ® technology in early 1980. It took until Sept. 19, 1985 for the first CEREC CAD/CAM inlay to be placed at the University of Zurich.
Fortunately for all of us, progress has advanced at an ever-quickening pace. This past March, PDS ® attended the International Dental Show (IDS) conference in Germany to see where we are today and what else is on the horizon.
The IDS is HUGE! If you are used to the CDA, multiply by a factor of 10 and the Chicago Mid-Winter by five! It is so big that it is only held every two years. Basically, if a manufacturer wants to succeed in the dental space, they attend the IDS. It provided an unprecedented opportunity to study and compare equipment, confirm a few assumptions and get a glimpse at new and coming dental advances.
We also toured both the Ivoclar® and Sirona facilities. Sirona (located in Bensheim) was clean, efficient and modern; it was much as I had remembered it from the past. Every type of dental equipment was on display while being manufactured. Ivoclar (located in Lichtenstein) was equally clean, efficient and modern and set in a prototypical glacial valley. We were given several high-quality material demonstrations, e.g., “how to make composite”, which gave insight into controlling material physical properties. We were also led past several laboratories that were “offlimits” – likely creating the materials we will all use in coming years.
MY BIGGEST TAKE AWAYS WERE:
1. We are aligned with the best dental companies in the world – Ivoclar and Sirona.
2. Implant efficiency is about to get way easier and better at the office level.
3. I can’t wait to mill my own e.max abutments and surgical guides!
4. The PDS model is ideally suited to incorporate most of these changes.
5. I need a Schick 33 sensor ASAP.
6. I will be using the new Ivoclar varnish when available in the U.S. market.
MY BIGGEST SURPRISES:
1. E4D ® didn’t show up, and Henry Schein ® Europe had to use CEREC CAD/CAM units in its booth.
2. The Vita Enamic ® is not just a composite block, but a whole different material category.
3. 3M™’s data capture is awesome, but it still needs to go to a lab, and 3M has no plans to generate a solution.
4. iTero ® has amazing data capture too, but is still like wielding a large revolver. Like 3M, the information must still flow to a lab.
It was a great trip, and I would like to thank my PDS team. It was fun hanging out with all of you! Thank you to the CEREC CAD/CAM doctors for their warmth and companionship on much of the trip, and to Sirona for all their great work and support through the years. And a special thanks to our hosts from team Ivoclar, Don, John and Chet.
Lastly, I would like to extend a very special thank you to Dr. Mörman. It was singularly appropriate that we ended our journey in Zurich, the birth place of digital dentistry. We wish Dr. Mörman a long and happy retirement.
by Dr. Brian Buehler Owner Dentist
Winning Strategies for Creating Patients for Life ™
Do you have a strong periodontal maintenance program in your office?
by Jan LeBeau Chair, Clinical Director of Dental Hygiene
Winds of CHANGE
by Sheila Parkinson Director of Strategic Business Development, Orthodontics
Periodontal maintenance is one of those procedures that always brings up questions and differing opinions. Much of that is due to the conflict between the CDT definition of periodontal maintenance, which states that patients with gum (periodontal) disease should stay on periodontal maintenance for life, and the insurance industry’s pushback on lifetime support for this service. There are a few challenges we need to overcome when discussing a periodontal maintenance program with our patients and creating Patients for Life.
First, ask yourself:
1. Do I believe the treatment and maintenance of periodontal disease is necessary to achieving and maintaining overall health and well-being?
2. Do I believe that periodontal disease is an active infection with systemic ramifications?
3. Do I believe that periodontal maintenance is necessary to keep the progression of the disease in remission?
4. Have I performed a prophy in the presence of disease because I felt the patient would not accept my explanation of an active infection?
5. Do I believe there is value in creating Patients for Life?
All of us have struggled at one time or another with the above questions. Here are a few strategies to help you increase the value of your periodontal maintenance program and create healthy Patients for Life:
1. Believe in what you do. If you don’t truly believe that the treatment you are recommending is the best treatment for that patient, they won’t believe it either. Connect your treatment plan with the patient’s chief concern and chief disability. Present your treatment plan with confidence. Empower the patient with the necessary information so he/ she can make an educated decision about his/her treatment.
2. Know the science. If you’re not sure what you believe about periodontal disease, dig into the literature. Learn more about the oral systemic link. A three-month continuing-care interval to manage periodontal disease is not an arbitrary number made up by the hygiene association. It is based on classic studies and the AAP statement on the benefits of frequent maintenance intervals. Learn about the new research around bacteria and biofilm. Access the AAP website or look through the trade journals. Many of these journals are free online.
3. Educate early. When you first recommend SRP to a patient, include the fact that long-term success includes frequent periodontal maintenance continuing care and his/her participation in home care. Don’t let periodontal maintenance appointments and the cost be a surprise to the patient. Remind the patient as you complete the SRP, and schedule his/her first periodontal maintenance appointment before the SRPs are complete.
4. Make it different. Always do a complete FMP, including BOP, recession and mobility, at every periodontal maintenance appointment. Periodontal maintenance is different than a prophy, and the patient must see the difference. Perception is reality. If the patient does not perceive a difference, then he/she will not see the value.
5. Consider adjunct therapies. The definition of periodontal maintenance includes the isolated treatment of recurrent periodontal disease. Perhaps a laser is necessary to control this isolated breakdown. Consider the use of fluoride for root sensitivity and class IV decay. Differentiate the procedure from the prophy.
6. Make sure the patients get what they pay for. You cannot deliver thorough periodontal maintenance and create value by performing a periodontal maintenance in 20 minutes. Schedule the appropriate time to complete the necessary treatment to the best of your ability. The patient will see the value of the service you deliver - the value of the time spent - and will return as a Patient for Life.
A strong continuing-care program is essential for the long-term growth of a dental practice. Create Patients for Life by educating and enrolling every patient with active periodontal disease into a periodontal maintenance program. Manage the periodontal health of your patients, and you will manage the overall health of your practice.
What is the difference between a highly successful orthodontist and one who struggles to grow his/her practice?
To help answer this question, I recently interviewed an orthodontist who managed to have an extremely successful year despite the tough economic times. When I asked him what his key to success was, he answered that in response to the changing climate, he had to reinvent a new strategy of acquiring patients. This prompted him to implement an internal marketing program with an intense focus on the patient experience. He reported that currently up to 60 percent of referrals are generated from “word of mouth”
Orthodontists often believe that being the best clinician in town is the key to building a successful practice. However, in today’s climate, providing excellent orthodontic care, although very important, clearly isn’t enough.
The industry itself is undergoing a change. A recent Journal of Clinical Orthodontics (JCO) study on practice dynamics reported that average case starts dropped from 220 in 2009 to 200 in 2011. This drop was the first decrease the industry had seen since the JCO started tracking this in 1983, and indicates the middle class is still struggling to get back on its feet.
Our own orthodontic program is in the midst of a rising cultural shift from delivering an empty transaction to creating a meaningful experience for our patients. Let's start by noting the fundamental difference between a "transaction" and an "experience". A "transaction" between a patient and a staff member can be just an exchange of money for services. This interaction is often unconscious. An "experience" creates an emotional connection that is meaningful. For this connection to take place, it should be customized for each patient.
Building an Emotional Connection
Below are five tactics that are being utilized by top-performing orthodontists to bring the patient experience to life in their practices:
1. Care Calls – The orthodontists calls their patients who had difficult appointments, like a band/bond appointment. This is the #1 practice-building method used by orthodontists in private practice. (2011 JCO practice study)
2. Parent Thank You Note – When a child gets his/her braces off, the office provides the child with a thank you note to write to his/her parents.
3. Braces On/Braces Off Celebration – The orthodontic team celebrates this event with the patients, creating a fun and memorable experience.
4. Consult Thank You Note – The team sends a hand-written thank you note in which they remember something personal (like an upcoming sports event or birthday) to patients that had a consult.
5. Theme Days – The office celebrates theme days like Silly Hat Day, Valentine’s Day, or School Jersey Day. This allows the patients and team to have fun on the orthodontic day.
The journey to creating a patient experience program can start with small steps and grow over time. It's more important to find a patient experience strategy that is working for you than to hold onto a strategy that is not working. In doing so, one needs to be mindful of the operational structure into which they are trying to execute a meaningful patient experience.
What I know for sure is successful orthodontic practices are focused on not only delivering Clinical Excellence, but also on delivering a positive experience for their patients.
What steps are you taking to create a Perfect Patient Experience® with your orthodontic patients?
TECH TIPS for a Healthy You! Partnering with
In 2012, My Kid’s Dentist®/Every Kid’s® Dentist (MKD/EKD) announced a partnership with National Children’s Oral Health Foundation® (NCOHF): America’s ToothFairy to work together to provide critical oral health educational and preventative services for at-risk children. Through the partnership, MKD/EKD will also support NCOHF’s teen program, Tomorrow’s SMILES® The program is designed to provide at-risk adolescents with comprehensive oral health services to help prepare them for healthy and productive futures.
An interview with Fern Ingber, founding president & CEO of the NCOHF: America’s ToothFairy/Canada’s ToothFairy and community advocate for underserved women and children:
Q: Tell us about the NCOHF: America’s ToothFairy.
A: NCOHF: America’s ToothFairy serves as EDUCATOR about the importance of oral health, PREVENTER of disease and PROTECTOR of children. With a growing affiliate network of exemplary non-profit community programs, the Kids Club and professional and student service programs, NCOHF: America’s ToothFairy is creating a powerful, united effort to eliminate tooth decay and protect the smiles of our most vulnerable children.
Since its launch in 2006, NCOHF: America’s ToothFairy has helped improve the lives of millions of children from vulnerable populations through quality, compassionate treatment and preventive and educational services delivered through our community programs and by our valued affiliate partners.
NCOHF: America’s ToothFairy partners with organizations, including the Boys & Girls Clubs of America and the National Association of School Nurses and Special Olympics International. Generous corporate underwriters, including My Kid’s Dentist/Every Kid’s Dentist, cover operational and program expenses to ensure that 100 percent of all other contributions go directly to programs benefitting children in need.
Q: Tell us about the America’s ToothFairy Kids Club.
A: The America’s ToothFairy Kids Club promotes good oral health habits through personalized letters for children from the Tooth Fairy along with engaging educational activities for children and parents. Quarterly newsletters with fun activities and tips from the Tooth Fairy help children learn how to maintain their happy, healthy smile for a lifetime!
Q: How many children do you reach and support each year?
A: Over 600,000 children are already being reached each year through our growing NCOHF affiliate network and America’s ToothFairy community programs. NCOHF: America’s ToothFairy has distributed over $11 million in financial and product contributions to our national network of affiliate healthcare facilities and community programs. NCOHF: America’s ToothFairy provides materials for community outreach activities, oral health screenings and treatment for at-risk children and vital oral health education for all children and their families.
Q: What do you hope the future looks like for NCOHF: America’s ToothFairy?
A: In 2012, the number of volunteer dental professionals in our programs increased by over 300 percent! Even with this progress, there is still tremendous need for treatment and oral health education for the children of our most vulnerable populations. We see continued growth
in volunteer participation in programs like Tomorrow’s SMILES and the Esther Wilkins International Education Program. Dentists and dental hygienists are taking a leadership role in the fight against pediatric dental disease as Dentists of Distinction and members of the Esther Wilkins Legacy League. By ensuring at-risk youth have access to dental treatment and oral health education, we can help ensure they are prepared for happy and productive futures.
Q: Is there anything else you would like to share about your organization?
A: There are a number of ways that dental practices can get involved with NCOHF: America’s ToothFairy and help young children and teens in need. We have Signature Programs that engage caring dental professionals and students in oral health promotion, such as Tomorrow’s SMILES, Dentist of Distinction and the Esther Wilkins Legacy League and International Education Program.
Tomorrow’s SMILES is a teen program of NCOHF: America’s ToothFairy that provides at-risk adolescents with comprehensive oral health services to help prepare them for healthy and productive futures.
Chaired by Dr. Gordon Christensen, the Dentist of Distinction Program from NCOHF: America’s ToothFairy provides a unique opportunity that can help dentists generate positive publicity for their practice and showcase their leadership commitment to promote oral health in their community. The Esther Wilkins Legacy League unites dental hygienists in their common mission to prevent dental disease and honors their role as community oral health educators and prevention specialists.
Visit www.AmericasToothFairy.org to learn more… because every child deserves a healthy smile.
DID YOU KNOW THAT YOU HAVE ACCESS TO A PDS ® -EXCLUSIVE HEALTH & WELLNESS
INFORMATION CENTER?
This web-based center is exclusively for PDS® employees. Make it your first stop if you need to research a diagnosis, keep track of your checkups, or simply need tips on eating better. Save this site to your favorites:
• Pacden.alliant-connect.com
• Username: pdsfulltime
• Password: pacden
IN THE CENTER, YOU CAN:
• Research a disease, condition or treatment with an interactive multimedia encyclopedia of health information, alternative medicine area and in-depth reports.
• Assess Your Health by taking a Health Risk Assessment, using the DecisionAssist tool to help you make important decisions about your healthcare options, or using a health calculator to determine your nutritional needs or desirable body weight.
ANTHEM HAS AN APP FOR THAT!
On the Anthem medical plan application, you can:
• Find a doctor.
• Get maps and driving directions to urgent care centers.
• Locate a hospital or emergency room.
• Access your Anthem Blue Cross ID card.
1. Go to the App Store on your smartphone or mobile device.
2. Search for Anthem Blue Cross.
3. Select the application. Start the free download.
MKD/EKD MAKE AN IMPACT AT AAPD
MKD/EKD pediatric dentists and National Support staff were in attendance at the American Academy of Pediatric Dentistry’s 66th annual session, which was held May 23-26 in Orlando, Fla. The meeting had the largest turnout in its history with more than 5,600 attendees. MKD /EKD-supported pediatric dentists on hand included: Dr. Bobby Raber, Dr. Eric Ellis, Dr. Brian Hatch, Dr. Kelly Kim and Dr. John McLin.
This was also the first year of a three-year sponsorship for the MKD/EKD Clinical Poster Session. All second-year pediatric dental residents must submit a poster in order to finish their residency. Overall, this meeting was a great success!
• Learn about supplements, nutrition, pregnancy wellness, losing weight, and being fit in the Live a Healthy Lifestyle section.
HEALTHY TIPS TEXT MESSAGES
• Go to Anthem.com/HealthyTips and follow the instructions. This Month’s Theme:
4. To use the mobile application, you must be registered on the Anthem secure member site and set up a username and password. From your computer, go to Anthem.com/CA and click “Register Now”.
While you are downloading the Anthem app, why don’t you sign up for healthy tips on the go?
Once signed up, you’ll receive these messages about once a week.
THERE ARE TWO WAYS TO SIGN UP:
• Using your mobile phone, text “HEALTHYTIPS” to short code “ANTHEM” (268436).
SAVVY SHOPPERS COMPARE PRICES AND RATINGS BEFORE THEY BUY
As an Anthem member, you have an easy way to compare the costs of medical procedures and treatments, as well as the quality of the providers. And not only that, you can also calculate your share of the costs, too!
Shown: Dr. Eric Ellis, Every Kid’s Dentist; Warren A Brill, D.M.D, president of the AAPD; John S. Rutkauskas, D.D.S., CEO of the AAPD with the poster winner.
Sports Sponsorships The Smile Generation ®
We are reaching our potential patients in a BIG way! From billboards to radio to Race for the Cure ® and sports partnerships, chances are you have seen The Smile Generation’s presence in your area.
In the sports realm, not only have we grown existing partnerships, we have also partnered with new teams. This year, we partnered with the NHL’s Anaheim Ducks and Colorado Avalanche; MLB’s Los Angeles Angels, Texas Rangers and Arizona Diamondbacks; Minor League Baseball’s Lake Elsinore Storm, Rancho Quakes, Sacramento River Cats and High Desert Mavericks; and also universities, including University of Nevada, Las Vegas, Denver University and University of Arizona. Keep your eye out for The Smile Generation in your area… we are continually exploring new ways to grow, and you never know where we will show up next!
by Danielle Hawkins
National Marketing Specialist
Around the PDS
Family
Pleasanton 1 Oral Hygiene Presentation.
Ortho Easter at Oregon City.
Pleasanton 1 Ribbon Cutting Ceremony.
Gresham celebrates their grand opening with a ribbon cutting.
Torrance 1 celebrates their grand opening with a ribbon cutting ceremony.
West Sacramento Girls on the Go Run.
Phoenix 6 Dr. Jarvis and Dr. Rezakhan enjoy a local Spring Fling event.
Natomas 1 celebrating their DAs.
Livermore ribbon cutting ceremony.
Elk Grove 1 MKDO Oral Hygiene Presentation.
Folsom MKDO Eggstravaganza.
Mesa 2 sponsors a snack table at a local school Literacy Night.
Roseville 2 Girl's Softball Opening Day.
Houston 3 winner of the Gulf Coast region Bike Build competition.
Completed bikes for Houston Charities at the Gulf Coast Bike Build.
RP Michael Hurley on a safety ride at Gulf Coast Bike Build.
Kemper Burt and Jen Coll at Gulf Coast Bike Build.
Citrus Heights Dr. Scott and ortho team on Crazy Hat Day.
Orthodontics and MKD team up at the Gulf Coast Bike Build.
Go team Woodlands at the Gulf Coast Charity Bike Build. Oak Forest represents at the Gulf Coast Bike Build.
Missouri City 1 Bike Build team.
Scottsdale 1 joins their local Community Cares Event.
Maricopa 1 celebrates their ribbon cutting and grand opening.
Elvis was in the building at Houston 4's ribbon cutting ceremony.
Anaheim Hills celebrates DA Appreciation Week with some chocolate moustaches.
Avondale 2 supports their local Little League at Opening Ceremonies.
AZ Smile Generation volunteers at the 9th Annual Pat’s Run.
Camarillo MKD had a blast at their local Easter Eggstravagansa.
Westlake Village was excited to open their doors on June 2nd!
The Ortho Super Heroes of Simi Valley.
Santa Clarita embraced their ortho day by Springing into action!
Houston 2 Oak Forest ribbon cutting ceremony.
Conroe 1 MKD Manager Barrie Ventura and family at the Conroe Kidzfest.
Redlands super heroes are ready for orthodontic treatment days.
West Sacramento Crazy Hat Day.
Smile with the baby at the Gulf Coast Bike Build.
RM John Mayfield gets dunked at the Gulf Coast Bike Build.
Introducing: Organizational & Talent Development
Who We Are:
The former Education Development department, the Regional Managers of Talent Development, and the Professional Development Coaches have united to become the new Organizational & Talent Development (O&TD) department! This change has come about to meet PDS®’s growing needs in developing and managing employees and supported clinicians, and our department is now poised to create an industry-leading talent development organization that furthers our vision to be The Greatest Dental Company in America.
What We Do:
Sustaining a competitive edge in the dental industry requires successfully developing the leadership and talent necessary to drive the company forward. Organizations that treat the development of executives, management teams and employees as an integrated part of company strategy have a distinct advantage over those that do not actively manage talent development. O&TD’s mission is to sponsor, develop, plan, implement and oversee programs and processes that promote and enhance the professional development and working experience of all PDS-supported dentists and clinicians, as well as PDS professionals and employees.
PDS® Employee Anniversaries
JUDY FORSYTHE
Director, Den Asst Dev Hired: 04/28/1998
In order to fulfill our mission, O&TD has been organized into four areas:
The PDS Institute™ is a learning institution that houses all O&TD programs, clinical and nonclinical. The PDS Institute for Clinical Excellence provides the education and development for PDS-supported clinicians, while The PDS Institute Academies provides specialized learning for non-clinical team members.
Regional Talent Development works closely with the regional partners and owner dentists to provide tactical and specialized talent development in order to achieve strategic business goals.
Field Office Development works with regional trainers to provide front and back office support, as well as developing and implementing standards and best practices in all aspects of dental assisting.
Talent Management Systems ensures that the O&TD department effectively utilizes state-ofthe-art technology that facilitates all areas of talent development.
Meet our new team members:
Areni Arslanian
Professional Development Coach –Pacific South Coast
Debbie Hilton Manager, Talent Management Systems
Christina Burns Talent Development Coordinator
Deb Cameron Director Organizational & Talent Development
Suzanne Hughes Executive Assistant
James Neff
Professional Development Coach –Southwest California
Angie Cartwright Manager, Talent Development – Gulf Coast & N. Central Texas
Rayelle Theeck Manager, Talent Development –Northern California
Clarissa Castillo Manager, Talent Development –Pacific South Coast
Theresa Williams Talent Development Coordinator
You can meet the rest of our team and learn more about us on the O&TD departmental homepage on PDSConnect.
“I have only had Judy on my team for a very short time. However, I have had the privilege of working with her for 5 years. Judy embodies what PDS is all about. From her early days as a Lead DA to her various roles in support, Judy always has the best interest of the owners and the patients they serve at heart. I am confident Judy’s contributions going forward will benefit our organization even more. Congratulations Judy! ”
-Tom Von Sydow
MARIO ORTEGA
Dental Assistant, Lead Hired: 06/01/1998
“Throughout the years Mario has been an important part of our team. He is the go-to guy when we have any back office issues or just need a handy man. Mario puts the needs of patients and the team before his own, which shows what an amazing person he is. Thank you for all your hard work and commitment to the team.”
-Julie Delgado
BEATRIZ REYES
Operations Manager Hired: 05/08/1998
“Bea is a very knowledgeable, hard-working and dedicated manager who holds a very high priority to patient satisfaction and positive employee morale. Bea is a team player who is always willing to help a team member and is certainly a pleasure to work with. Congrats!”
-Stephanie Lasher
JANET AGUSTINABELON
Dental Assistant
Hired: 6/24/2003
“Being with the company 10 years, Janet has seen a lot of changes, and through it all always has a smile and positive attitude. Janet is willing to help wherever is needed and is a valuable asset to the doctors she serves. It is a pleasure to have her in our office!”
-Luann White
MARICELA FROMM
Dental Assistant, Lead
Hired: 4/7/2003
“We call her Marti. She is the best. Our office would not function the same without her. Marti always has a smile and is always willing to help wherever the office needs her. Marti is an awesome lead. She truly is a leader at our office. We are very proud of her for achieving her 10-year mark.”
-Anna Sohei
RODOLFO FLORES BARROSO
Rgst Den Assistant Hired: 5/27/2003
“For 10 years I have been listening to Rudy whistle while he works – it still makes me smile! He is so methodical about the quality of his work that patients personally request him. His knowledge and experience make him indispensable. ”
-Nicole Oftelie
VERONICA GOMEZ-FRAUSTO
Benefits Coordinator Hired: 2/24/2003
“Veronica is not only very passionate about her job, but also very empathic and caring to patients. She is very knowledgeable, and basically owns our endo, perio and OS schedules. She is an integral part of the Chino Hills Dental Group family, and has been instrumental in our success. Thank you for all of your continued hard work and dedication!”
-Gloria Hernandez
BECKY LESHER
Ins Collections Spec Hired: 4/16/2003
“Becky is a very valued member of the Pacific Dental Services' National Support Center. Her knowledge and dedication are appreciated!”
-Ana Vesa
DR. STEVEN LYNN
Dentist-GP-EE-OD-Multi Hired: 6/6/2003
“Rocking it big time in Lake Elsinore. He is leading one of the top 10 profitable practices in PDS. Over the past 10 years, he has done a great job integrating new technologies, setting his practice as the local provider of choice for the Lake Elsinore community. Solid proof that a cheesy sign is no impediment to SUCCESS. Here's to another 10 Doc! ”
-Joanna Rodgers
PETRINA (TRINA) CURTIS
Rgst Den Assistant, EF Hired: 5/27/2003
“Trina is an outstanding employee who loves to help her patients have the Perfect Patient Experience® Her tenure experience as an assistant has allowed her to provide the best dental care to her patients. Trina is always happy and singing along to the tunes on the radio, which patients look forward to. It is a pleasure to work with Trina.”
-Lorena Ponce
NATALIYA KARPUK
Dental Assistant Hired: 6/1/2003
“Ten years, what an accomplishment! Our region is only 10 years old. Nataliya is as dedicated to her team and patients as she is loyal. She is dependable and brightens the day with her great attitude. Thank you for your hard work, your compassion to our patients and your never-ending support as a team member. I am so thankful that you are a part of our team!”
-Julie Axt
DR. JAMES FARRAGE
Dentist-ORTHO-EE
Hired: 6/3/2003
“Dr. Farrage is an awesome orthodontist and a great friend. He is loved by all of his patients and the entire staff. Thank you Dr. Farrage for being a precious piece of my Redlands team.”
-Tanisha Jackson
FAVIOLA MIRAMONTES
Dental Assistant, Lead Hired: 5/1/2003
“Favi is a very sweet and caring employee, and she will go out of her way to help others and lead by example. She has been a pleasure to work with and is an asset to Rialto Dental Group.”
-Melba Castillo
ISANDRA PICAZO
Dental Assistant, Lead Hired: 5/14/2003
“While just recently started working with Isandra, I am impressed with her positive attitude and ability to bring a smile to my face as we work shoulder to shoulder leading the back and front office together. She is friendly with patients and conscientious of her assistant team's needs.”
-Chip Rawlings
CHIP RAWLINGS
Operations Manager Hired: 6/2/2003
“Chip is a humble leader who always leads by example. Over the years he has helped grow every office he has been a part of. He is one who just doesn’t just talk the talk, he walks the walk, doing whatever is necessary to have the people around him become successful. Chip is hard working and loyal, and I am glad he is a part of my team and the PDS family.”
-Mike Butler
VERONICA RODRIGUEZ
Dental Assistant Hired: 4/22/2003
“Veronica is a hard-working individual who has shown commitment to the team and organization. She continues to grow her skills, and look forward to seeing what the future holds for her.”
-Julie Delgado
DR. RITESH KUMAR
Dentist-GP-EE-OD-Multi Hired: 6/1/2003
“Dr. Kumar has dedicated his career to the hi-desert area, first working as an associate and then opening new practices over the years to better serve the community. He supports the growth of his associates with several PDS-supported partners starting their career as associates in his practice(s).”
-Paula Larson
DR. LANCE RYGG
Dentist-GP-EE-OD-Multi Hired: 4/10/2003
“A Navy man, husband, father and the 'Godfather' of SD County. In addition, Dr. Rygg is a leader in relationships inside and outside PDS, rallying efforts in our surrounding schools. We are proud that he doesn’t admit defeat in 'Broom Ball' to Ken Davis! Congrats on your amazing success.”
-Joanna Rodgers
CHRISTINE WITT
Dental Assistant Hired: 6/20/2003
“Chris, wow, 10 years! Congratulations. You are always smiling and have such a great connection with the patients you come in contact with. The office is better because you are here. Keep up the good work!”
-Timothy Eleinko
DR. KATAYOUN SETAREH
Dentist-GP-EE-OD-Multi Hired: 6/23/2003
“Dr. Setareh is always willing to do the right thing for the patient. Sometimes that means staying late to accommodate their schedule, or changing her start time so that she can make every patient's experience as positive as possible. Dr. Setareh is my hero for both her ability level, as well as her desire to truly satisfy each and every one of her 'friends' here at the office.”
-David Boger
WYOMING WOOD
Benefits Coordinator Hired: 4/21/2003
“Wyoming began her career with PDS as a dental assistant. The office was brand new and only the second office in San Diego. After spending time with Dr. Rygg in the back, she determined that she would like to grow and be the receptionist for the front. She now is working in the front office as SBC. She has become a key member and face to our office and takes pride in taking care of our patients.”
-Morgan Recely Goetz
SHARON TABUYO
Rgst Den Assistant, EF Hired: 5/5/2003
“Sharon, over the years we have gone through so much together, good and bad, but will say that I am very proud to have you on my team. Thank you for the many years of dedication and hard work that you have given us.”
-Theresa Gomez
Dental Assistant, Ortho Hired: 6/9/2003
“What can I say about this genuine assistant who demonstrates all aspects of an assistant? Dedication, responsibility and leadership. He always finds a way to lighten up the day with his unique personality. Thank you for your continued hard work and dedication.”
-Berenice Aguirre
STEPHEN TRICE
SHARONLYN ALLEN
Dental Assistant, Lead Hired: 5/9/2008
HEATHER AMES
Dental Assistant, Lead Hired: 4/23/2008
KRYSTIAN ARRIOLA
Dental Assistant, Lead Hired: 4/2/2008
VANESSA ARROYOS
Dental Assistant, Lead Hired: 6/18/2008
CLAUDIA AVALOS
Rgst Den Assistant, Lead Hired: 5/21/2008
TIFFANY AWAYAN
Operations Manager Hired: 5/14/2008
JANE BAEZA
Dental Assistant Hired: 6/18/2008
DR. ADAM BLOCK
Dentist-GP-EE-OD Hired: 6/25/2008
SABRINA GALLARDO
Dental Assistant, Oral S Hired: 5/2/2008
RENEE GALLEGOS
Dental Assistant, Oral S Hired: 4/24/2008
MICHAEL GUILLEN
Dental Assistant, Lead Hired: 4/30/2008
VIRGINIA GUTIERREZ
Rgst Den Assistant Hired: 5/14/2008
DR. PHI HUYNH
Dentist-GP-EE-OD Hired: 4/21/2008
TATIANA CALLEJAS
Dental Assistant, Ortho Hired: 4/30/2008
ADINA CAMACHO
Dental Assistant, Lead Sp Hired: 4/16/2008
JENNIFER FENORE
Jennifer Fenore Hired: 5/21/2008
JANETTE FIGURACION
Benefits Coordinator Hired: 5/7/2008
JESSICA CORONA
Rgst Den Assistant Hired: 4/23/2008
KRISTEN DUNNSANCHEZ
Dental Assistant, Lead Hired: 5/17/2008
ANNABELLE LUANCING
Dental Assistant, Ortho Hired: 4/16/2008
MARJAN JAFARYAZAR
Rgst Den Assistant Hired: 4/30/2008
TONIA JOHNSON
Dental Assistant, Oral S Hired: 6/4/2008 SHARON LOUTON Operations Manager II Hired: 5/21/2008
JESSICA M c CONACHIE Benefits Coordinator Hired: 5/7/2008 LAURA MARTINEZ Biller Hired: 6/30/2008
KRISTIN M c KENNE
Dental Assistant, Lead Hired: 4/9/2008 CHERIE MILAN Specialty Benefits Coord Hired: 4/23/2008
DR. GRACE MIN
Dentist-GP-EE-OD Hired: 5/5/2008
GABRIELA OROZCO
DR. GAIL RAETHER
THOMAS NGUYEN
Programmer Hired: 4/23/2008 REYNA NAGEL Ins Collections Spec Hired: 6/4/2008
Manager Hired: 4/16/2008
Rgst Den Assistant Hired: 4/9/2008 LAURENT NGUYEN
NADYNE PADILLA
Specialty
Coord Hired: 4/16/20088 MEAGAN PRYOR
Rgst Den Assistant Hired: 4/23/2008 SANDRA SANCHEZ Benefits Coordinator Hired: 4/9/2008
Coordinator Hired: 4/30/2008
DR. ALBERT SORIANO Dentist-GP-EE Hired: 6/19/2008
JEANI SPENCER
Manager Hired: 4/2/2008 TONY VICHAI Tech Support Specialist Hired: 4/9/2008
DR. BRUCE THOMPSON
Dentist-GP-EE Hired: 6/30/2008 JESSE TORRES Dental Assistant, Oral S Hired: 4/12/2008 DAVID WARD Tech Support Specialist Hired: 6/11/2008
RENEE WIGGIN
Dental Assistant, Lead Hired: 5/7/2008
SCHALLER
Dental Assistant, Perio Hired: 6/3/2008 JORELA RULL
Dentist-GP-EE-OD Hired: 6/25/2008 MIRIAM SIERRA
Dental Assistant, Lead Hired: 6/4/2008
DR. ROBERT SEYMOUR
Dentist-GP-EE-OD Hired: 6/25/2008
Hired: 6/4/2008
In the February 2013 PDS Life edition, we mistakenly named Chino Hills 1 as the Perio Office of the Year. Our apologies as the correct office should be: Perio Office of the Year: Santa Clarita Congratulations on your hard work and continuous dedication.
What’s New with Organizational & Talent Development
ACROSS
2. First part of the full name of the new department.
4. ______ Development Coaches; one of the groups that has united under the new O&TD banner.
7. ________ Development; one of the groups that has united under the new O&TD banner.
9. Second part of the full name of the new department.
13. The O&TD departmental homepage can be found on ________.
14. Regional Talent Development works with regional partners and owner dentists to achieve _____ business goals.
15. Third part of the full name of the new department.
1. In order to sustain a _______ ______, PDS® must successfully develop the leadership and talent to drive the company forward.
3. O&TD helps promote and _________ the professional development of PDSsupported dentists and clinicians.
5. ______ _____ _________ Development; one of the groups that has united under the new O&TD banner.
6. Our mission is to be The _______ Dental Company in America.
8. The new O&TD department is now poised to create ____________-leading talent.
10. _____ _____ Development works with regional trainers to provide support for the front and back office.
11. Talent _______ Systems is in charge of the learning software used by O&TD.
12. All O&TD programs are now housed in the PDS _______.
Featured Workshop
CLN195 – Diagnosis and Treatment Planning for the GP
This course offers the opportunity to work in a group setting reviewing and utilizing key diagnostic skills. You will clinically evaluate several patient cases and brainstorm the best approach to patients, esthetics, sensitivity and clinical efficiencies pertaining to each case.
This workshop is available regionally and open to all dentists, so visit the Learn Center, locate the workshop in your region and enroll in the next class!