PORTFOLIO 2023 - VINCENT PABLO (Graphic & UI/UX Designer)

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Portfolio 2023 Vincent Angelo Pablo Graphic & UI/UX Designer
Contents Profile Digital Marketing Editorial Design 02 03 11

Profile

Work Experience Skills

Eye for Aesthetics

Dedicated to Work

English Speaking

Great Resolve

Always Present

Strong Sense of Responsibility

Project Management

Marketing Skills

Fast Learner

Softwares

•Adobe Photoshop

•Adobe Indesign

•Adobe Illustrator

•Adobe Lightroom

•Adobe Aftereffects

•Adobe Premiere

•Adobe XD

•Figma

•AutoCAD

•Sketchup 3D

•Vray Rendering

Freelance Graphic Designer 2018 - Present

I take local projects in Graphic Design, mostly school papers and posters. I also made brochure and trophy designs.

Art Director

Pacesetter, The Official Student Publication of Bulacan State University (2017 - 2019)

I lead a team of graphic artists, layout artists, and photojournalists to create campus newspapers, magazines, and literary folios. We also attend press conferences around the Philippines for journalism.

Site Engineer

Sumitomo Mitsui Construction Company Ltd. (2021 - Present)

Tasked to supervise a large diverse group of construction workers to build the multi-billion project of the Department of Transportation in the Philippines, the North South Commuter Railway. I gained greater Project Management, Marketing, and Analytical Skills. I also developed my English Speaking Skills talking to foreign managers and consultants

Profile 02
Vincent Angelo R. Pablo UI/UX & Graphic Designer Civil Engineer

Radiant Harvest

Red Rice Infused Skincare for Healthy, Glowing Skin

I’ve conceptualized a skincare brand that infuse red rice in moisturizers, facial cleansers, and tone up creamers.

Problem Statement

Developing a skincare product with Red Rice

Creating a skincare product utilizing the unique benefits of red rice. Red rice is known for its exceptional properties that promote healthier skin, including moisturization, rejuvenation, and nourishment.

Illustrator

For design and prototypes

For illustrations

Photoshop Bard AI

For imagery and mockups

For idea prompts

Digital Marketing 03
Figma

Product Visualizers

Web Design

Digital Marketing 04

Happiness, delivered right at your door-step

While taking my course at Google, we are tasked to develop a mobile app for an assigned prompt with application of the basics of UX Design. The prompt I was tasked to design is a coffee delivery app. I will share the results of the whole project development.

Problem Statement

Not everybody wants to go out for coffee

Users want to order coffee while doing something else. Some are busy at work to go out for coffee.

Digital Marketing 05

Plan of action

Scope of Work

UI/UX Design

Design a userfriendly mobile app for a quick and easy ordering of coffee.

Figma Illustrator

For design and prototypes For illustrations

Branding

I’ve worked on also for the branding of a coffee delivery shop.

Photoshop Bard AI

For imagery and mockups For idea prompts

Marketing

Made ads focused on marketing the coffee ordering app

Project Timeline

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Discover Define Ideate Wireframing Design Test
Digital Marketing 06

Define

User Persona

Goals

• Time economy

• Doesn’t have to leave the office for a cup of coffee

• Easy and quick ordering

Frustrations

• Doesn’t know how long the process will take

• Doubts about overall product quality

• Isn’t sure if the coffee will be delivered hot and cold depending on the ordered cofeee-type

Ben

Age: 27

Status: Single

Occupation: Software Engineer

Location: Quezon City, Philippines

Personality

Empathy Map

Influences

• Social Media

• Internet

• Friends

Technology

• Computer

• Mobile phone

• Social Media

• Applications

• I want some coffee at the office

• I can do something else while my coffee is delivered

• I want quick delivery

Says Does

• Downloads the app

• Checks promotions and seasonal offers

• Compares products

Thinks

• Which coffee should I buy?

• Different customizations can be great

• Is the coffee still hot when delivered

Feels

• Excited to order different coffee

• Frustrated to wait long for the coffee delivery

• Happy to get a scheduled delivery

Digital Marketing 07
Hardworking Creative Friendly Thinker Judging

Application Mapping

Digital Marketing 08 Ideate Low-fidelity Wireframe High-fidelity Wireframe
Wireframes Splash Screen Onboarding Log In Start Sign Up Home Notifications Basket Search Product List Orders Profile Search Results Product Details Active My Address Delivered My Cards Order Rating My Rewards Support Chat Checkout Confirmation Order Completed

Art Direction

Digital Assets

Digital Marketing 09
Design Application
Harmony Typface Mid Blue Montserrat Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Bright Orange
Star White

Mobile Application

Digital Marketing 10
Design Application

Editorial Design and Art Direction

Pacesetter, The Official Student Publication of Bulacan State University

I was appointed tp lead a team of college artists, photographers and designers from our university to create campus newspapers like Broadsheets, Newsletters and Tabloids.

Editorial Design 11

Illustrator InDesign

For layouting

For illustrations

Photoshop Lightroom

For imagery and graphics For photo enhancement

Harmony

I’m responsible for the overall layout, photography idea, and graphic illustration general idea to make a harmonic editorial design for the campus paper.

Editorial Cartoon

I also do Editorial Cartooning, and some graphic illustration for pages.

Editorial Design 12

Katha 13: AGTA

Katha 13: Agta is about a tribe living at the mountains of Sierra Madre. We’ve made literary folio showing the story of our indigenous people’s struggle in facing modern problems in our society.

Illustrator InDesign

For layouting

For illustrations

Photoshop Lightroom

For imagery and graphics

For photo enhancement

Editorial Design 13
Editorial Design 14

Katha 12: GUERRERA

Katha 12: Guerrera is a tribute to our Filipino Women who are still struggling to fight for their rights for equality. Based on Dr. Jose P. Rizal’s (Philippine National Hero) “Liham para sa Kababaihan ng Malolos,” the Literary Folio’s 12 Breakers tackle each inequality Filipina’s are still facing until this day

Illustrator InDesign

For layouting

For illustrations

Photoshop Lightroom

For imagery and graphics

For photo enhancement

Editorial Design 15
Editorial Design 16

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PORTFOLIO 2023 - VINCENT PABLO (Graphic & UI/UX Designer) by Vincent Angelo Pablo - Issuu