brand style guide of camp xpress est.2015
1
table of content introduction
who are the camp xpress?
03
identity of the brand
mood board & tone of the voice
04
logo usage
logo types & size requirement area of isolation incorrect usage color components
05 06 07 08
typography
fonts & usage
graphic elements
09
patterns 10
applications
packages, clothes & id card
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xpress ? who are the camp est.2015
a Non-Profit Community Youth Social Group that just currently founded in 2015, the organization plans the different genres of one day workshop that a cross through out all summer period. Allowed teens to learn hands-on skills and build stronger skills, a deeper understanding of the material, and confidence in their abilities. Which helps them get to test drive and hone those skills through special projects and events, and put them through real-world industry experiences. Most importantly to evoke creative expression, excitement and forward thinking while reflecting on Canada’s youth as a diverse growing community with a promising future.
3
L
tone of voice & mood board inspiration, colorful, fascinating, imaginative, fun, adventurous, cheerful,ideas, creative, curiosity, technical, organic lines, electrifying, youthfulness, team works
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logo types
L
there are 4 different types of logo that could be used when comes to different uses. Depend on different situations, could either use the teenager version or the adult version, comes in the combinations mark logo type (symbols plus word mark) and the word mark logo type.
logo for youth (symbols plus word mark)
logo for adult (word mark)
size requirement
4x4
3x3
2x2
1x1 5
area of isolation
please maintain the following margin ratios when placing the logo into a layout. make sure to use the height of the tallest letter and also use the counter space of the letter “p� to determine the clear space.
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incorrect usage 7
color components
8
CMYK
RGB
56 0 28 0
104 199 194
41 0 77 0
160 207 105
0 22 88 0
255 200 56
74 37 0 0
61 138 201
PANTONE
HEX
570 C
68C7C2
367 C
A0CF69
1225 C
FFC838
279 C
3D8AC9
Comfortaa is a clean, contemporary, rounded geometric sans-serif type design intended for large sizes. It is absolutely free, both for personal and commercial use. Designed by Johan Aakerlund Comfortaa Thin 12pt/15pt Comfortaa is a simple, good looking, with an amazingly large number of 596 different characters and symbols. Comfortaa Regular 12pt/15pt Comfortaa is a simple, good looking, with an amazingly large number of 596 different characters and symbols. Comfortaa Bold 12pt/15pt Comfortaa is a simple, good looking, with an amazingly large number of 596 different characters and symbols.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890% !@#$%^&*()_+{} �:? Comfortaa Bold 29pt
fonts & usage 9
patterns
lightbulb fllower pattern
cello pattern 10
applications 11
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alice lin copyright Š 2016