Page 1

july 08/bbb issue

one way or another

2 OzOn

shop shop & trade is a clothing, footwear and accessories distribution company based in athens, which was established in 1988 and acquired its current form ( s.a.) in year 2000. shop & trade is the exclusive distributor of a large number of international clothing and footwear brands, and is active in greece and the balkans (romania, croatia and albania), as well as in cyprus, turkey and israel. the company provides the market with a very wide range of clothing options for men, women and children. the individual brands are classified in the following commercial channels: contemporary collections, jeans & sportswear, designers' collections, shoes& accessories collections, kids & junior collections, swimwear & lingerie. shop & trade represents the most dynamic and successful international brand names that influence developments in the world of fashion, thus creating prospects for commercial growth. its collections are distinguished for their aesthetics, high quality and identifiably, their innovation but also for their adaptability to market needs, thus establishing new standards in the clothing sector.


& trade in year 2008, shop & trade and sixty spa italy established sixty hellas s.a., which currently distributes sixty spa italy brands in greece, cyprus and romania. the newly-established company is owned and managed jointly by shop & trade sa and sixty spa italy.

miss sixty

shop shop & trade sells its products mainly through the wholesale market, via an extensive and efficient distribution network. the company cooperates with 1,200 wholesale clients, and holds a significant market share in the finished clothing sector. it also has 9 corporate stores, 11 retail franchises, and 52 retail points of sale in large department stores (shop in shops). shop & trade is currently building new, privately-owned premises covering a total area of 21.000 sq.m., which will be located on piraeus street and will have an innovative architectural design. the new premises are constructed according to bioclimatic architecture. the company is to relocate in the first half of 2009.

pepe jeans

& trade shop & trade has a heightened sense of responsibility towards its employees, its customers and society in general. within the framework of the company's social involvement, it actively cares for its human resources and their working environment. shop & trade's people are well experienced professionals who constantly enrich their knowledge and abilities, offer the best and won't compromise with something less than that. at the same time shop & trade has developed a series of initiatives aimed at protecting the environment and assisting agencies (foundations/ organizations) involved in the health sector, social welfare and the evnironment. shop & trade distrubutes selectively branded names throughout various market channels and aims at value adding services and brand building loyalty for its partners. the company represents a valuable partner towards its suppliers and an excellent choice for new brands that seek a reliable gateway to eastern europe.

buddhist punk

shop & trade the individual brands are classified in the following commercial channels: t: +30210 5231683 e:

t: +30 2105231681

contemporary collections custo barcelona, nolita, liu jo, traffic people, collage social, andy warhol, aniye by, ra-re, twenty8twelve, olga de polga, humanoid, house of the gods,eros, o-titude, butic & sway, buddhist punk, cycle, designer's remix, ben sherman.

jeans & sportwear collections miss sixty, energie, killah, sixty, refrigiwear, murphy & nye

jeans & sportwear collections pepe jeans, de puta madre, cheap monday, g-sus, meltin pot, religion, d.e.p.t., singly, mambo, ganesh, obey, junk food, sunday sun, national liberty, le coq sportif, jc rags, pharmacy industry, psycho cowboy, kill city, nikita, 2nd edition, rip curl. designers' collections sita murt, hackett, filippa k shoes & accessories collections pepe jeans shoes, melissa, kowalski, alima, ras, swear, munich shoes, ktw shoes, liu jo shoes, ra-re shoes, nolita moves shoes, scholl, gola shoes, george, gina & lucy, goorin bros. swimwear & lingerie nolita lace, true love. kids & junior collections apparel: pepe jeans, nolita pocket, l-j girl, l-j honey, l-j baby, ra-re the kid, ra-re tomboy, phard, hello kitty, religion, g-sus. shoes & accessories: pepe jeans shoes, nolita pocket shoes, ra-re the kid shoes, l-j girl shoes, gola shoes, le coq sportif shoes, hello kitty shoes, munich shoes, scholl shoes.

hair manos agrimakis (d-tales) make up maria papadopoulou model misha (ace models)

shoes & accessories collections miss sixty shoes, energie shoes, killah shoes, sixty shoes, murphy & nye shoes, energie by principe kids & junior collections apparel: miss sixty, energie, killah, murphy & nye shoes & accessories: miss sixty shoes, energie shoes, murphy & nye shoes.


thousands of urban fashion lovers once again prepare themselves for a trip to barcelona, for the bread & butter tradeshow. ozon offer up a taster of this year’s event.

the new order

The major European fashion tradeshow opens its doors on the 2nd of July in Barcelona with 890 brands from around the world expected to participate. Bread & Butter 2008 will take place in the Fira Barcelona exhibition space, showcasing the newest and most interesting trends in urban and street fashion. The aim of this year's edition is the to create a clearer structure, which will go by the name "New Order". The exhibition is separated into six thematic sections, giving an opportunity to brands and designers to present their products more dynamically; these sections are: Denim Base, Fashion Now, Sport & Street, Urban Superior, Sportswear and B & B Studios. This year participants will be grouped together by category from the most established brands to up-and-coming designers. This year the Luna Park extends all the way to Reina Maria Cristina Avenue, with even more restaurants, rest areas and outdoor spaces which will be used for other exhibitions and presentations. A major point of reference at this year's edition is the Pavilion of Mies van der Rohe, where art oriented brands interact within different events. For example, Pepe Jeans London will unveil their Spring / Summer 2009 collection inspired by Andy Warhol, an idea that caused a stir last season and will attract those looking for something a bit different. This year for the first time the B & B Studios will be included within the key areas of the show. 35 up-and-coming designers and labels will form this year’s most promising, fresh and creative platform. Last but not least Greece’s participants will include Staff Jeans & Co (Denim Base), Body Talk (Sports & Street) and for the first time Body Action (Sports & Street). For the third consecutive time OZON is the only Greek magazine involved, amongst some of the most essential urban street fashion magazines in Europe. OZON will be distributed via a specially designed stand in the Fashion Now area, and will come as a special collectable English language edition for the thousands of visitors.

8 OzOn

Head Office: M

esogiti & Soro u str., P.C. 1 4452, Metam tel: +30 210 or 28.53.813, e mail: info@ fosi, Athens, Greece, w w w .a tt ra tt iv o. gr

10 OzOn

12 OzOn

IN 16 editor ia l 18 u nf org e t tab l e

ozon id

OZON: July 2008/ BBB issue monthly free publication ATHENS

Publishing Director & Editor in Chief

20 ba ng ba ng 22 tr u s ' me 24 af ta-1

Yorgos Kelefis Chief Editor

Natasha Papachristou Creative Art Director

2 6 piloo s ki 2 8 juan antonio bayona

Dimitris Kourkoutis

Advertising Director

Efi Lymperopoulou ( Marketing & PR Director

30 el or fanato

Eva Papadaki ( Direct Market

Simos Michalopoulos ( Finance Manager Vasilis Sourtis

38 a nnika ber ger 42 carola e u l e r

Fashion Editors

Meti Tsoukatou, Errikos Andreou, Christina Mitraka Publishing Consultants

Spyros Vlachos, Maria Vlachou

46 he a rt of g las s


Manolis Kranakis, Maria Antelman, Dimitra Vamiali, Katerina Karali, Black Athena, Maria Papadopoulou,

Alexandros Hatzieleftheriadis, Lena Digidiki, Angeliki

56 pr ime t i m e r s

Fanarioti, Manos Nomikos Photographers

Akio, Yiorgos Mavropoulos, Kelli Filiou,

Freedie F, Bruna Kazinoti, Yiannis Papadopoulos, Maria Karatzanou, Costas Avgoulis

6 6 rya n heus er 6 8 ioanni s chol i di s

Distribution Manager Simos Michalopoulos English Adaptation Costis Nikiforakis

70 de bbie d oe s d e ni m


Vasso Vlachopoulou PATRA

Athanasios Biris CHANIA

9 0 be aut y 91 pe rf ume

Tasos Grammatikos Yorgos Kelefis-Contempo Publications

Address: 50-52 Valtetsiou St., 10681 Athens, Greece

9 2 athe ns e rotica

T: 210 3634009, F: 210 3634008, E:

95 fas hion dir e ctory i n g re e ce

This magazine cannot be republished or reproduced without the permission of the publisher.

96 p.l. u . s

this issue

cover photo yiorgos mavropoulos styling meti tsoukatou hair manos agrimakis (d-tales) make-up maria papadopoulou model misha (ace models) wears miss sixty (shop&trade)


one way or another by blondie composed by nigel harrison & deborah harrie from the album "parallel lines", released september 1978, chrysalis records one way or another i'm gonna find ya i'm gonna getcha getcha getcha getcha one way or another i'm gonna win ya i'm gonna getcha getcha getcha getcha one way or another i'm gonna see ya i'm gonna meetcha meetcha meetcha meetcha one day, maybe next week i'm gonna meetcha, i'm gonna meetcha, i'll meetcha i will drive past your house and if the lights are all down i'll see who's around one way or another i'm gonna find ya i'm gonna getcha getcha getcha getcha one way or another i'm gonna win ya i'll getcha, i'll getcha one way or another i'm gonna see ya i'm gonna meetcha meetcha meetcha meetcha one day, maybe next week i'm gonna meetcha, i'll meetcha and if the lights are all out i'll follow your bus downtown see who's hanging out one way or another i'm gonna lose ya i'm gonna give you the slip, a slip of the lip or another i'm gonna lose ya, i'm gonna trick ya, i'll trick ya one way or another i'm gonna lose ya i'm gonna trick ya trick ya trick ya trick ya one way or another i'm gonna lose ya i'm gonna give you the slip i'll walk down the mall stand over by the wall where i can see it all find out who ya call lead you to the supermarket checkout some specials and rat food, get lost in the crowd

Debbie Does Dallas is the infamous porno flick from 1978 that starred Bambi Woods and Christie Ford, whose plot focused on a cheerleading team attempting to earn enough money to send the movie’s title character to Dallas, Texas, so she could try out for the famous Dallas Cowboys’ cheerleading squad. During their journey each girl discovers that she can make a few extra bucks as part of her after school job by

one way or another i'm gonna getcha, i'll getcha, i'll getcha getcha getcha getcha (where i can see it all, find out who ya call) one way or another i'm gonna getcha, i'll getcha, i'll getcha getcha getcha getcha (where i can see it all, find out who ya call) one way or another i'm gonna getcha, i'll getcha, i'll getcha getcha getcha getcha (where i can see it all, find out who ya call)

having a sexual encounter with her employer. In September 1978 British rock band Blondie along with singer Debbie Harry released their third album, Parallel Lines, which included their mega hit “One Way or Another” – purely a coincidence? It is strange what people can do when they really want something badly, and they can do it one way or another; the hard way, the cool way, the right way and the wrong way. It really doesn’t matter as long as it is beautiful and lasting. Because, nice things last a long time; like memories… like love.

photo yiorgos mavropoulos styling meti tsoukatou hair manos agrimakis (d-tales) make-up maria papadopoulou model dasha z. (ace models) wears denim jacket attrattivo dress wesc (prime timers) tights accessorize sunglasses rayban (be seen optics)

unforgettable one way or another

deborah would have become famous one way or another; her image was destined to feature in student rooms and even older people’s bedrooms. one way or another the blondie from blondie continues to be every teenage boy’s wet dream and an idol for every teenage girl. “Blondie is a group”, that was the message of the campaign that attempted to solve the

confusion surrounding the band’s name, with the campaign based on badges worn by the band. Debbie Harry and her bleached blond hair had after all lead people to believe that

she was ‘Blondie’. Debbie Harry started out as a waitress but soon became a playboy bunny in Hugh Hefner’s Playboy. Before becoming the lead singer for Blondie, Debbie Harry and her boyfriend of the time Chris Stein, were also in the Stilettos and Angel & the Snake,

then Blondie made their debut in the New York scene in 1974, at the pinnacle of bands like the Ramones and new wave-punk. Debbie and her backing band took a stronghold over the scene and brought it much closer to pop music, to such an extent that you couldn’t

decipher whether they were more like the Ramones or the Ronettes. It took two albums for

them to set the scene before their third, “Parallel Lines”, in 1979 which launched them into superstardom, with songs like “Hangin’ on the Telephone”, “Heart of Glass”, and the more belligerent “One Way or Another”. The impressive Debbie Harry, who sported a notable

hairstyle, body, blue and green eyes and red lips a la Mae West, sang about a stalker, yet the lightness of the sound still allowed the song to be accessible and ultimately a successful pop hit. The group disbanded three years after their biggest success, only to be reformed in 1998

for a world tour. Their story continues with small intervals and solo careers in music, TV and

cinema. 70s New York lives on through girls who didn’t want to imitate Madonna and chose to be Debbie instead, hanging out in legendary Athenian clubs such as Rebound, but is bleached blond hair and red lipstick enough to make you Deborah?

18 OzOn

Text by Natasha Papachristou


20 OzOn

bang gan bardi johannsson lives in reykjavik but travels the world in the interest of promoting his and bang gang’s music. he must be doing something right as his new album “ghosts from the past” sounds wicked.

icelandic mood

Why have you chosen Bang Gang as the name of your band? Most people think there is some big meaning behind the name of the band but actually there is not. I formed Bang Gang in 1998 with a friend of mine who is now in the band Singapore Sling. We were doing surf music a la Dick Dale but with some electronics involved and thought Bang Gang would be a good name for that project. After one year we suspended the band and I started making music on my own. After writing the first song I was offered a record deal and needed a name for my project. I didn’t think of any so I called my friend and asked if I could use Bang Gang; so... no dirty meaning involved even though some people have a tendency to mix the word. What is the most interesting thing about Reykjavik? If someone comes to Reykjavik where would he find you? For me the most interesting place in Reykjavik would be my studio and my home. Very self centered... but I am an artist, I am allowed to be. The good thing about Reykjavik is that it is small; you know almost everyone and you don’t have to wait in queues. Also traffic is quick so you manage to get a lot of things done in one day. For tourists I would recommend spending the weekend drunk in the bars. Then go outside of Reykjavik and enjoy the nature during the week. What do you want to achieve with Bang Gang? What is your goal? I am happy if my music manages to touch some hearts. I have no certain goal except to make good music. Bang Gang is the best psycho therapy for me. For me music is life and life is music. If someone wants to discuss football with me, I might leave. Are you as melancholic a person as your music sounds? I cannot answer this question very well myself. I think I’m a good mixture of everything. Generally I am quite melancholic; sometimes I show my vampire teeth though. Do feel like a rock or a pop star? You mean... do I feel like the rock star I am? No, not at all; I try to behave like everybody else. You have recently toured the US; any interesting story or particular experience that you remember from this trip? Like most times the funnies stories just can’t be told. I think I will never forget the drive from New York to Texas though; as I am very afraid of flying I convinced my crew that it wouldn’t take so long to drive from New York to Texas for a show. On the map it looked quite close. But I was wrong. We drove for around 40 hours and only just managed to get into town before the show. We did two shows in the same evening, then we had to drive back to be in NY on time for a concert there. Again we just managed to arrive 3 hours before the show. According to the map it was only supposed to take 10-12 hour max. I will recommend the plane to everyone who has to get from New York to Texas. Also there is nothing to see on the way... except Graceland. Have you ever been to Greece? Not yet, but I have been to Graceland.

Interview by Yorgos Kelefis, Photo by Taki Bibelas

Me TRUS’ when the unknown mancunian dropped the killer nards on chicago's stilove4music, heads around the world took note; who was trus'me, a whizz kid whose beats and edits were slaying dance music's crème de la crème?

22 OzOn

trust his music

You’ve been working on your second album recently; Do you feel under pressure considering 'Working Nights' received such a rapturous reception? Pressure's good - it helps keep the bar high in your production and thought process. It's nice that my debut was received well but you're always putting a little of yourself out there for criticism; I'm prepared whatever happens. Your second album includes collaborations with Detroit heavyweights including Amp Fiddler and Paul Randolph. How was it working with them and what should we expect from the album? The next LP highlights a deeper level of my production in collaborating with those artists. It's a more enjoyable experience to work with fellow musicians and how music should be made; it's a communal experience, the more minds the better. It's also a way to grow and develop as a producer. You've got to push yourself as far as possible otherwise you become stagnant. How did you hook up with the Linkwood Family and Reggie Dokes for the first Prime Numbers release? Linkwood & the Firecracker label have the same mentality as everyone at Prime Numbers so it was inevitable; we have a forthcoming LP with Linkwood in 2008 that we're very excited about. I've been a fan of Reggie from day one; it's great how minimal he can be whilst still having this full sound; he also has a forthcoming LP on Prime Numbers in 2008 - so watch out, we've got some killer stuff for your DJ box! You launched your debut album at the tail end of 2007 with an extremely intimate party featuring you and Moodymann on the decks – what was it like playing alongside Kenny in such an up close and personal setting? We had fun and the guests had a great time, you could literally go up and shake hands with Kenny, it was like Kenny down the pub, ha ha. It felt right; he was in town and wanted to play. He's a fan of my work and it seemed natural having him there. How much do you think independent labels, producers and promoters rely on there being a scene to attach themselves to? Or is the notion of a scene just useful for journalists and marketing people? I don't feel there's a scene for what I'm about; people want to pigeonhole me with Theo and Kenny but my taste is wider than this, I love all music and when asked to play a freestyle gig that's where I feel most comfortable - the reason I wanted to play in Athens!

Interview by Black Athena

24 !z!new OzOn

AFTA-1 from la to ny and into outter space; afta-1 is the hottest member of a burgeoning scene of worldwide beaticians bringing luscious abstract hip hop to life through beattapes and word of mouth promotion. prior to his first european excursion black athena found out more:

beatific music

You put out AFTATHOUGHTS Vol.1 back in January, how did it come together? It was a collection of beats I’d made that past year; the biggest process was putting it together but it happened pretty organically, I was creating whenever I felt like creating. Regarding the release it was just the last 2 months that I really buckled down. That was really it, just the want to have something out there for people to hear. And that album’s getting a full release via Japan’s Circulations imprint in August. How did that happen? That’s right; it’s the same label Muhsinah dropped her Japan release on so that’s exciting. They just hit us up looking to put that out so I’m looking forward to that, definitely. On its release Flying Lotus came out in support of your sound; obviously you share certain stylistic tendencies but were you already connected before that? Yeah, we share mutual friends and we’ve met and talked before; I’d heard his music and people had told him about my stuff. We’re in the same vein – we’re both part of that Los Angeles collective that’s bringing the new fusion sound. Aside from the LA scene have you checked out much of the European beats scene (Fulgeance, Hudson Mohawke, Rustie etc)? Yeah I’ve checked Hud Mo and Rustie; I talked on line with Hud just before he released his record. We’ve all been in touch in a way, when it’s a particular movement with a few key players I think vanity brings us together really! I stumbled upon lots of these cats through my own journey, trying to make music and find like minds, so yeah I can see how it spreads and how folks are handling it on the other side of the world. The radio seems to have been essential in your development as an artist, both when you were growing up and starting out. Tell us more; Yeah I would definitely say it was; especially growing up developing my hip hop roots - bumping a lot of West Coast stuff, Ice Cube, NWA stuff like that! Through it I took up an appreciation for every kind of music; these days I’ve been digging a lot of down tempo stuff, a lot of electronic music, jazz, anything really. Reading your biog you get the sense you view music as something sacred; how do you personally approach music? I’d say it’s sacred in the sense it’s almost a form of meditation, like any kind of creation where you sit down and focus your energy on letting something positive channel through, especially with music; more than being sacred I really feel it’s a gift and the process of making music for me is like standing back and letting it happen so I find it helps me focus and get a perspective of where I am in life, how I’m feeling emotionally and everything I believe in – it’s a translation of all of that. You’ve said you wanted to get people back into feeling instrumentals and something that struck us on hearing the record was that although it’s entirely instrumental it almost feels like a vocal runs through it; Yeah that’s was my purpose – like the sound track to your life or something. I wanted to make something people could enjoy on headphones or big speakers and something that could inspire you to do your own art; whatever you have a passion for. I just wanted to let the music speak and for people to put their own words to it, their own vision. You’re planning a European tour soon; have you played here before? It’s going to be my first time visiting Europe, it’s in the works right now; I’m trying to get everything together, get my music right and yeah, do a little mini tour, hitting London, probably France and a few other spots – nothing too major but warming up the European scene a little and connecting with some folks I know out there.

Black Athena Listen to Black Athena live every Saturday & Sunday, 1-3pm (BST +2) on Athens International Radio 104.4FM via:

Interview by Black Athena

piloosa little sliver of classic soul, sliced & diced for the dancefloor took cedric ‘pilooski’ marszewski from his sanctuary in the musical underground to centre stage, careering into the mainstream from every shop, café & kiosk you care to name. black athena got the inside word:

26 OzOn

d-i-rt-y love

We have to start with something obvious, but when did you first come across the Frankie Valli version of ‘Beggin’’? Something like 3 years ago – I was doing edits for various labels and this one was actually originally released 2 years ago, then this guy from Warner UK called me and said he wanted to release it, so that’s how it got so big, but I’d already been playing it for some time because I used to play mainly soul and this track is the sort of thing I used to play – it’s a mod classic. Did Warner mind that you’d bootlegged it? Well they rang me up asking if I had the rights to release it and I had to admit that I didn’t, so they proposed that they release my version – I think they’d tried to do another one because obviously they had the rights but they preferred my version in the end - they thought maybe we can appeal to the DJ audience with it I think. They were quite friendly though, there was no aggression or anything but I had to say yes, I had no choice! One of the criticisms sometimes leveled at the re-edits community is that not every track qualifies for a reedit, particularly if there’s already a 12” version of it – what do you think? That’s totally right, the edits of mine that people hear are the ones that end up getting released but there are many more that I’ve started and never finished because you realize there’s no need, sometimes when you hear a track and it’s really good you just don’t feel like changing anything. The main thing when you start a re-edit is to know if you can bring something new to the equation, and if that’s not the case there’s no point really. I’m not saying I always make tracks ‘better’, that kind of sounds pretentious but all the ones I choose do at least have an idea behind them. I did one of a My Bloody Valentine track because I used to be really into indie rock, which I never finished because the original was just *so* good I couldn’t do anything with it! So you played here in Athens recently (and it was a roadblock!); how did you find the experience? I had a good time; I played a bit of everything as you guys heard and thought people's reaction was quite nice even though they looked like they didn’t know what to expect at first (very few people were dancing). I didn’t know what to expect myself, but I usually enjoy coming south as I'm Mediterranean too. You’re doing the Discodeine project now as well right? Me and this guy both used to work for Diamond Trax, in fact most of the D-I-R-T-Y crew used to, then we started the D-I-R-T-Y thing with compilations, re-edits, things for Tiger Sushi and some edits of course for Diamond tracks too, then I started working with Benjamin on our own stuff which is more electronic. We’ve just finished an LP actually - we wanted to get an Ennio Morricone feel with an electronic element as well as being dark and funky at the same time, and then the most recent tracks we did are more like the Beach Boys in a way with loads of harmonies but really fat beats; a bit like Mr. Oizo I suppose but more melodic, and with lots of pedals and things – trying to make things imperfect.

Interview by Black Athena


Juan Antonio

Bayona i met juan antonio bayona when nobody knew his name and his first feature film, "the orphanage", produced by guillermo del toro, was about to premiere in the 60th cannes film festival as a part of the critic's week section. six months later, i met him again in the thessaloniki film festival. by then, everybody knew that the 33-year-old new director from spain was responsible for one of the scariest and most successful horror films of the last years called “the orphanage”.

28 OzOn

horror starter

Did you read a lot of ghost stories growing up? When I was a child everything frightened me. I was very very scared. Shooting a horror movie was very overwhelming, almost a therapy! But I remember that I started to enjoy reading when I was a child, discovering Mary Shelley's Frankenstein or Bram Stoker's Dracula. I was maybe 9 or 10 years old reading Dracula and I didn’t want the book to finish. The Orphanage is like a fairy tale. But a really scary one. Why do you think childhood, in general, is so scary? I don't know but in genre movies the gaze is very important. If you think about a movie like «Peeping Tom» or «Don't Look Now», they're all about the gaze. The «Sixth Sense», for example, is a question of point of view, the way the story is told by the director. Ιt's happening in a certain way and then you go back and everything's different. So it's very interesting to deal at the same time with the genre, and of course with the world of children because the way children look at the world is completely different than adults. They're not as self-conscious, not as prejudiced. Probably also there's the element of transgression. Transgression is very important in horror movies. With the world of children it's interesting to turn everything around, to turn good into evil. Are you a big fan of horror movies? I always thought of «The Orphanage» not as a horror but as a ghost story. A ghost story doesn’t have to be a horror movie. We talked about things like «Peter Pan» and The «Taming of the Screw». Also, we talked about movies like «Our Mother’s House», the «Innocents» by Jack Clayton. This is one of the best ghost stories ever, and it doesn’t deal with horror. But it’s the kind of ghost story we wanted to do. What made you attracted to a ghost story? I like the idea of being able to try to identify what a ghost is. There's a wider body of ghost literature in the American tradition, which there is not in Spanish literature. There really isn't a history. You have to go back to the stories of Francoism to get a resource of where to pick up ghost stories. There's an oral tradition of ghost stories in Spain. You can't go back to any kind of literature, but you have to go back to the Franco regime. It's interesting how the American tradition is more about having fun with the ghosts. There's the celebration of the phenomenon of ghosts. There's the European tradition where you try to find out what the ghost is all about. Just like the idea of childhood. In American films, childhood is more celebrated, while in European films, it's like trying to deal with and resolve your own childhood. What about your cinematical influences? The Orphanage was an obvious homage to «Poltergeist», but the thing is that we were looking for a more realistic atmosphere, so that’s why we were avoiding digital effects and things like that. The thing is that we were trying to keep, the whole time, an ambiguous reading on the story. The idea of telling a ghost story and at the same time you could read the story as something real, like the story of a woman losing her mind, so we couldn’t use these kinds of things, because we couldn’t use something that we couldn’t finally justify. So, is The Orphanage a really classic horror movie? I didn't want to make a film in the way they make films nowadays. This film was my tribute to the old horror films I loved to watch when I was younger. I always wanted it to happen in the classic way. In a studio, for example. Do you believe in ghosts? I don’t believe in them - but I’m afraid of them. If I stay alone in a house and I hear some kind of strange noise I probably would be scared… Do you feel like you belong to a «new Spanish wave» of filmmakers? In Spain, we are starting to be able to compete with international movies. And this not only on a technical level. I attended a film school, which was not a possibility offered to older Spanish directors because there were no such schools. The Orphanage is not just my first feature film. It is also the first feature film for the screenwriter, the editor, the director of photography, the composer…I don't know if we belong in a new wave but I'm convinced that we would not be here without those who were here before us.

Interview by Manolis Kranakis

el orfanato

dress by blumarine

photography yiorgos mavropoulos styling sissy souvatzoglou make-up yiannis siskos (effex +) hair george tsiogas (effex +) model yulia (d-models)

32 OzOn

dress by derercuny neckless by pinko

swimsuit & shoes by prada

dress by jil sander

38 OzOn


berger she found out she had won the first prize in +46fashion, stockholm's international fashion exhibition, by receiving an sms on her mobile. swedish designer annika berger and her label skyward are the new stars of european fashion. the sky belongs to her.

skyward is the limit

The designer Annika Berger launched her own brand in 2006, called SWD/Skyward. She lives in the same place she grew up, iVanersborg, a small town 90 kilometres from Gothenburg. She sells her wares in 30 shops including Seven (NYC), Aplace (Stockholm), Loveless (Tokyo), Kokon to Zai (Paris) and Weekdays and 59 in London. The jury at the +46fashion show felt that Annika had an extremely robust and exciting personal style, which resulted in a strong collection combining both personal expression and commerciality. “Annika’s fresh approach truly showed us that she had global vision”, said the jury. How did you come up with the idea of creating types of fashion? Were you intrigued by design and clothes from a young age? When I was little I wasn't at all interested in fashion, in fact clothes were just something that kept me warm and comfortable when I was hanging out with friends, but I was extremely into illustration, sculpture and building all sorts of thing. Then I got to around 15 and became very fascinated with the fact that what you wear can put you into a different state of mind and even make you feel that you’re actually somewhere else entirely… so for me fashion’s really about imagination. I want reactions, I want people to feel something as a final result. Everyone is involved in fashion; fashion questions convention and no other art reflects what’s contemporary moreso. What have you done since winning the award? Have you shown your collection in other cities, fashion weeks, or fairs? I will show it in Tokyo (as I do every season) andl I´m also planning an exhibition/show in NYC and in London. What are the key words to your AW 2008-9 collection? Liquid sky, dipped in darkness. What is your next step? I guess this opportunity will assist me in order to continue cutting myself off and will let me escape into ideas and let them come out purely, not having to think about whather it will sell much or not. Even though I find it a challenge to create expressive clothing that I can sell, I won’t be making myself overtly commercial. What is your dream concerning your fashion career? I just want to build Skyward further: get a bigger studioplace and some inspiring people to work with, get a skyward team. Like Bernhard Willhelm for example, he seems to have a really nice and creative way of working the ideas with his team.

Interview by Yorgos Kelefis, Photos by John Gripenholm

40 OzOn

42 OzOn


EULER how does it feel to be a woman in a man’s world? how does it feel to be scared of a full time job and then run your own label? how does it feel for carola euler, a young designer, to shake the fashion world with her menswear, live in berlin and dream of paris?

fashion “contradictions”

How did you decide to design menswear? Because so many others wanted to do womenswear and I tend not to respond too well to peer pressure. I don't know. This way I didn't need to think about how annoying it would be to have a lot of clothes that I should but wouldn't fit in. That's pre-set with menswear so I don't need to worry about that. Do you think that menswear is being "neglected" from the world of fashion? No, it's been spotlighted for the past years in a lot of publications actually. However, it bugs me there's no Menswear Fashion Week in London – you have to decide to either show in Paris or Milan in the long run. There's some great Menswear journalists in London but they don't have a big playground there during Fashion Week. There's no real buzz and excitement about the few Menswear Shows and no space for them in the British newspapers. That's a real shame since London produces quite a few Menswear talents. What's your source of inspiration? The past few seasons it started to be the idea of a certain man or group of men that don't but could exist. Who they are and what they do varies with each collection but I observed they all tend to be highly self-confident bordering on arrogant with an eye for a kind of luxury that is just as virtual as they are; all based on irony, surrealism, sports and sex. The setting changes, the sports according to season but they all have a hint of American Psycho and could be cast offs of each other - quite homogeneous and interchangeable in an aggressive way, all sexy and rich. (They) give the impression you can buy them in a pack of 10. I am trying to be serious in an ironic way. Do you believe that the region makes the designers? Is there nowadays any metropolis of fashion? It’s usually apparent where a designer has studied. There's quite a recognizable style or way of thinking for certain cities or countries or certain schools. It also depends where the designer gets his/her inspiration from, how much his designs thrive based on what he sees on a daily basis in his area; how much he needs the 'real' life around him in order to be creative. I can design in a vacuum for quite a while and work without getting bored or needing too much outside information for example. I moved back to my small home town when I started out properly with my own label after getting the Topman sponsorship and leaving a full-time job in Stockholm - but it felt nice to have a bit of distance to where all the buzz is. It clears your head and makes you more aware of what is in there already. But of course I needed fresh air and fresh input at some point and I decided to move to Berlin. This city is perfect for having a studio and working without the financial or logistical stress you have in London for example but with all the inspiration you need right out there on the streets. I wouldn't call it the 'Metropolis of Fashion' though – Berliners are too relaxed and unimpressed to seriously care too much about Fashion and I really like that about living and working here; the real arena for Menswear is Paris. How did your collaboration with Kim Jones & Alexander McQueen help you to evolve and liberate yourself by creating your own label? It scared me into taking on a full time job after finishing college! I couldn't believe how hard they worked and I wasn't sure if I could do that myself. I had the pleasure to do bits of freelance design for Kim right after my MA and to work as a dressmaker on a commissioned project for McQueen while still at college, so that wasn't exactly a 'collaboration' but it gave me enough insight into what it takes to run your own label to decide that I didn’t want to do it... until I spent half a year working for a fashion house - that propelled me right back into wanting to be my own boss, do my own designs, follow my own vision. This had less to do with all the people and designers I have been working with and for until then but with the extremely intense do-everything- yourself education I got on the Central Saint Martin's MA. I got bored with dealing only with aspects of the whole process and was craving and mad enough to dive right back into all the drama of what is running your own label. What's the biggest contradiction in fashion? The Outside and the Inside. The people who are in it for all the wrong reasons. The beauty, easiness and luxury it portrays and the blood, sweat and tears, the poverty and the ugliness that can be behind it. But then again I love these contradictions, or rather the contrast. I like the challenge to make something beautiful out of not much more than thin air and your own madness to just have a go at it. How is fashion related to money? Oh dear, how much time have you got??!

Interview by Natasha Papachristou

44 OzOn

t-shirt bodytalk jeans staff jeans&co

heart of gAss photography kelly filiou (d-tales) styling meti tsoukatou hair alexandros hatzieleftheriadis (effex+) make up elena perdikomati (d-tales) model deima (ace models)

top martin margiela (free shop)

shirt & shoes ann demeulemeester (sotris) jeans cheap monday (shop&trade) 48 OzOn

leather jacket santacroce (sotris) t-shirt alternative (prime timers) trousers & shoes ann demeulemeester (sotris)

shirt free soul & jeans dunderdon (prime timers) 50 OzOn

overall energie (shop&trade) t-shirt alternative (prime timers) boots martin margiela (free shop)

leather trench-coat diesel

52 OzOn

jacket henrik vibskov & trousers wood wood (catalogue) shirt humanoid (shop&trade)

54 OzOn



COLLAGE SOCIAL Last month COLLAGE SOCIAL held their Show/Presentation at the club Bios; their Autumn/Winter 2008-9 collection bears the signature of designer Giorgos Eleftheriadis, and was presented via video and slide projection. Collage Social - as its name suggests - “is a collage of different ideas and sources of inspiration, from far away places at the edge of the world, or from journeys through the paths of memory.” The catwalk for the new collection was projected via video, while coat hangers carrying different clothes gave the venue the sense of a gallery. The show was projected on a loop during the evening, while slides from the collection alternated on the walls. The Autumn/Winter Collection 2008-9 by Collage Social depicts a multicultural collage, influenced by different cultures while simultaneously capturing social situations. The Japanese motifs and the kimono shape combine with the strict sensibility of the uniforms lifted from posters of Russian constructivism. The colourful range of Balkan traditional attire is the inspiration behind the boho aesthetic and the knits. A series of tailored pieces and the short dresses woven from shiny jersey material give the collection its more western, urban feel. The aesthetic is mainly west European, drawing inspiration however from south-eastern Europe and the Far East.


Alife is synonymous with New York’s Hip Hop culture. Collaborating with the Big Apple’s finest (Wu-Tang Clan, Krink, Irak), they have one of the most beautiful stores/club houses in Manhattan (a bit like going to a private members club…). The form of their shoes is reminiscent of shoes we already wear (Vans, Adidas, New Balance), while possessing their own colourful character. The good news is theyare now available in Greece. Main distributor: Prime Timers, T: +30 210 5765920

attr@ttivo shopping bags

ezekiel sneak preview The new autumn-winter range from EZEKIEL has already been designed and in two months will start appearing in shops. Sample what will be worn in both America and Europe as soon as the temperatures start to fall again. Cool times will be back!

56 OzOn Attrattivo once again demonstrate their eco-friendly policies by replacing paper carrier bags with re-usable ones made of cloth. They are available at all the Attrattivo stores and come in three different sizes and colours.

bread & butter walks the superga way!

These shoes are made for walking and Bread & Butter in Barcelona is the perfect occasion! Superga, people’s shoes of Italy, is the official supplier for this July’s tradeshow. All the crew people will put on the brand new Superga 2750 BBB and Superga Ballerina BBB pairs, two models made exclusively for a comfortable and stylish way of walking around the unique venues of Bread & Butter. Feel free to follow Superga steps and find your way to the brand’s booth at the SPORT & STREET AREA, Hall 4, Floor 1, S 1.10.1 and have a first look of the Summer 2009 collection! Exclusively brought to you by 2XM BV Contact tel. +30 210 8079726

Passion for style, love for life! Prime Timers is a distribution company based in Athens and what is best about it is their team. Prime Timers boys and girls know their job well, feel for fashion strongly and pose their best for you.

58 OzOn

filipos What is best about working in the fashion business? You meet people that care for their style and looks. What aspects of your daily tasks at work are most intriguing? Communication, exchanging ideas, finding the right ways. It is always fun to work with people from around the world. How would you describe your style? It is hard to combine the word always with the word fresh, but I would like to call it always urban, always fresh. What are your favourite brands and why? Bench is the brand that offers multifunctional, urban street wear with a quirky finish. Elvis Jesus makes a fashion statement. Tees, sweats, fine knits and denim make up a dynamic street couture collection every season; Freesoul creat the perfect denim fit, which is why it is considered to be a chic cutting-edge brand in the international denim arena - I love those jeans!

Filipos wears Bench sweater and Freesoul jeans.

sheba What is best about working in the fashion business? You always have a sneak preview of what is going to be the next trend! At Prime Timers, where I work, there is a lot of traveling and exchanging of ideas. This keeps me going! Which aspects of your daily tasks at work are most intriguing? Dealing with strong international labels and making them successful among my friends and among everyone in Greece. It sounds hard but it’s somehow fun. How would you describe your style? Crazy! I like mixing and matching different styles from vintage to new goth. What are your favorite brands and why? Ringspun is one of my favorites, I can even sleep in those clothes, not to mention that they are very popular among my friends. I am also crazy about my Alife shoes, they are definitely striking due to their bold colours.

Sheba wears Alternative Apparel t-shirt, Ringspun shorts and Alife shoes.

60 OzOn

emily What is best about working in the fashion business? You meet people, you have to refresh your ideas again and again, you can sometimes foresee a new style. What aspects of your daily tasks at work are most intriguing? Prime Timers is one of the leading distribution companies in Greece with around 20 labels to represent, promote and distribute. It is always nice to communicate the right brand to the right people! And we do it well! How would you describe your style? Street - chic. I am more into upper urban stuff. What are your favorite brands and why? I like WeSC as a brand because it represents a group and family of good, competent people working towards the same ideals and goals. The “Superlative Conspiracy�, their gang, is the idea and philosophy behind the brand. People within the Superlative Conspiracy share the same values and lifestyle and are all skateboarders, snowboarders etc. I somehow feel I could fit in! I am also keen on HOOCH because of their vintage inspired apparel, ideal for a girl like me!

Emily wears a dress by WeSC.

vasilis What is best about working in the fashion business? You have easy and inexpensive access to the clothes and shoes you love! What aspects of your daily tasks at work are most intriguing? At Prime Timers where I work, our motto is “we love jeans, we love sneakers, we love music�. Believe it or not this motto perfectly reflects our daily work. How would you describe your style? Jeans, sneakers, WeSC headphones; I am a regular guy. What are your favorite brands and why? Ragwear is cool; the roots of Ragwear are in skateboarding from where the brand started, and I love skate! I never go out without my WeSC headphones, I also wear lots of Alternative Apparel t-shirts; I love their designs. Also Sixpack France t-shirts are unique, they are designed by famous artists like Cody Hudson, Akroe, Grotesk, Steven Harrington et al.

Vasilis wears WeSC t-shirt, Ragwear shorts and WeSC headphones.

62 OzOn

PRIME - TIMERS S.A. distribution


Started in Greece 1999 with the motto “We Love Jeans, We Love Sneakers, We Love Music� Prime Timers have managed to stay young at heart, mind and soul throughout time. Today Prime Timers is one of the most dynamic distributors in Greece and Cyprus for selected and cutting edge international brands. Besides that the company maintains a retail chain of 34 stores all over Greece and Cyprus. 11-13 Miltiadou str., 121 34 Athens-Greece tel.: 0030 210 5765920 e-mail:

to feel “nude” means… …to feel everyday’s beat on your skin… to customize your own pair of jeans by simply wearing it… nudie jeans come from sweden and the revelation behind this denim brand is its obsession with detail, quality and urban way of living.with an immense showcase of washed and pre-washed jeans,nudie advises all her devotees to wear their pair as much as possible before washing it. exclusive distribution greece & cyprus arsenikos ltd, 6 koris str, athens, greece, tel. +30 210 9859685.

exclusive distribution for greece and cyprus arsenikos ltd, 6 koris str., alimos, athens greece, tel: +30 210 9859685


heuser he was there when the first julius wallet was sold, he is here now that paul frank industries products are expanding in different areas. president and cofounder ryan heuser explains the power of a monkey and the power of a smile.

paul frank industries products are distributed in greece by antonios markos s.a.

the man behind julius

Is it true that you had your own rock band when you were younger? What was it called? Yes, I played drums in a band called the Laredo Revue. That’s hardly public knowledge, how did you find out about that? We were a horrible version of the Rolling Stones, Velvet Underground and maybe a little Lenny Kravitz. I recently formed a band with my co-workers here at Paul Frank called the Bearclaws. We all wear really goofy costumes on stage and sing songs mostly about food....think Beastie Boys vibe when they made Licensed to Ill. How come you turned to fashion design? When I graduated college with a business degree I still had no direction or idea of what I wanted to devote myself to. The only thing I knew for certain was I loved music and I loved fashion. I pointed myself in one direction and it eventually became my passion and career. How did you come up with Julius? Julius was created by Paul Frank Sunich. It was designed as a gift for his girlfriend at the time. We applied it to a purse and then a wallet and the rest is history. What do you think makes Paul Frank Industries products able to be found in Disneyland and in high-end fashion boutiques around the world at the same time? We make genuine items from the heart that people want to give as gifts to their friends.There’s something very innocent and honest about that. Our product seems to transcend being just one dimensional; we design to bring smiles to the people, not to a price point. Maybe that’s why it works? Was it tougher to start up your business or to maintain it when it went global and huge? Starting out was very difficult only because we had no money. There was no shortage of creativity but there was a shortage of working capitol needed to grow early on. We couldn’t even make business cards the first year, we couldn’t afford them! As our company began to reach global success the pressure and difficulty became different. I feel like my role changed from being more creative and hands on at one point to more of a bigger picture roll accommodating the overall business growth and strategic planning. Being as big as we are now presents its own set of challenges. A lot of people think we are much bigger than what we really are and that leads us to managing pretty extreme expectations. I can assure you our competitors are much bigger than we are. Are you a happier person now than then, when you first designed and sold the first orange vinyl wallets? Well, bigger isn’tnecessarily better. However, I’m happy to see the success of Julius reach so many people and have such a positive effect. The new line for kids is amazing and very appealing to both parents and kids. Do you think kids fashion is the new trend in the industry? I think parents want their children to be a reflection of their own sense of style and sensibilities. It does seem to me that now more than ever parents are really into stylizing their kids whether it’s giving them a mohawk or the latest denim washes. I think it’s also become more acceptable for dads to get into fashion so now the whole family can do this together as an activity. Whereas maybe years ago this was not so socially acceptable. You know well what the word “copycat” means. What is the best way to deal with them? First I think you need to accept it as flattery. If people aren’t paying much attention to what we are doing creatively and knocking us off then our designs must be getting stale. So we know as long as we are being imitated we are probably doing something right. Was it a sad moment when the co founder Paul Frank Sunich left the company? It was bitter sweet. I think Paul Sunich was meant to do more creative things beyond accessories and apparel. His contributions to the brand are still felt today. The company is operating much differently now, kinda like a Warhol factory where we have surrounded ourselves with very talented people who carry on his original intentions and build upon them. Have you ever thought of the worst-case scenario? Paul Frank line not selling well anymore? Not really. It’s a very big world we live in and our brand seems to have a global appeal. So even if we were to slow down our growth in a particular nation there’s always seems to be another one right behind it that can’t get enough. And then as we know fashion is cyclical. Look are brands like La Coste. The alligator ain’t going away. What is next? A Julius movie, a Julius record? Could Julius as a character appeal more to he audience than the clothes and accessories? We are looking into many areas of product extension at the moment. We have recently launched our first children’s book featuring Julius, called “Only In Dreams” and a second follow up book is coming out this Fall called “Wild West Bananza” which is a silly spoof on our western heritage. We are are very interested in having Julius become an educational tool to teach kids things like learning to play musical instruments, sewing, art, hand crafts and of course teaching them about the planet and being socially aware. We see so much potential in where the brand can ultimately go, the end result is bringing smiles. Have you ever been to Greece? Yes, I’ve been to Greece several times for work and holiday. The Greek culture is a forward thinking and fashion conscious collective that has fully embraced our creativity and point of view. We have two stores in Athens that have been very successful to date. Interview by Yorgos Kelefis


cholidis his decision to quit his economics career in london has proven wise; ioannis cholidis has been singled out by sir paul smith and has designed clothing for coldplay, while also receiving praise from vogue l’uomo.

68 OzOn

a fashion star is born

From studying economics and your time in the business world, to the world of fashion. How far can you go? I don’t like to predetermine my future; I prefer a more “pay as you go” approach. At this point fashion serves as the ideal medium for expressing my artistic side, without restricting me from experimenting with other types of art. The idea of growing old in the fashion world is a scary prospect, but if it happens I hope that I maintain the same enthusiasm and spontaneity that I possess today. Does being Greek help your image in any way, as an up-and-coming designer in London? I don’t think it makes a difference nowadays. I think it’s pointless to be discussing nationality and borders. Most designers I know in London are anything but English. The only problem is that my name is rarely pronounced correctly. What did you learn from working with Paul Smith? His comments on the overall aesthetics of my collection were really positive. He liked my approach with regards to colour as well as the proportions I use. He helped me a lot in identifying my audience and looking at the commercial side of what I do. All this is priceless for an up-and-coming designer like me, especially coming from a master of couture such as Sir Paul. Do you think the fact you entered the fashion world fairly late worked to your advantage? Talent aside, does a successful career also require maturity? I believe each designer is a different case. In my case it was a positive thing and I think that if I attempted something like this at a younger age I would possibly not have succeeded. I wouldn’t be able to dedicate myself to such depths if I was younger. I had other priorities at the time. Other designers can really apply themselves only at a younger age, achieving a fresher end result; that might be intense but it will only last for a few years. It’s all to do with what people want to say with their work, when they say it and how long it can last. If you were invited to take part in the Greek Fashion week showcasing your collection, would you do it? Of course I would, it would be a great honour for me. I would be curious to see the reaction of Greece’s press and audience to my work; I do think though that the Greek audience is hard to please, particularly when it comes to men’s fashion. I would definitely want to try however! Which Greek designer do you like the work of? I like the aesthetics of Parthenis. I have vivid memories of his clothes from his glory days in the 80s and 90s. I don’t believe there has been another Greek designer to have such a distinct all round aesthetic; from the label, to the changing rooms in his shops. I’m not sure of the direction Orsalia has given to the house nowadays, but my memories of the man himself and his work are timeless. What makes your clothes stand out? Why have the international press and critics picked you amongst so many others? I usually design a look rather than individual pieces. I really don’t know what it is that makes my collections stand out, maybe that they are easy to wear and the fact that they always include something peculiar. Maybe it’s some accessories I use, some combinations I create from time to time, some mistakes I’ve made which I’ve kept in the end, or the way the clothes hang on the people that wear them. I’ve always designed clothes that take a personality to bring them out. Maybe the last point alone is enough to make my clothes different. Does competition stress you out at all? A little bit yes, but in a creative and productive way. It’s what helps you keep a high level to your work and keeps you growing. If you manage to survive a competitive environment like the one I experienced when doing my postgraduate degree at Central St. Martins, than the reality of the fashion world cannot scare you, as you’ve seen everything there is to see. What’s your next step? To turn the world upside down, to travel; professionally I would like to work for a fashion house and try to achieve all the things I have in my mind. A personal collection somewhere down the line is also part of my plans. It takes a lot of dedication to do something like that; I’m not yet ready for it as I want to devote a little time to myself first. What can make you dance? It’s quite sad, but I never dance. Despite having a good relationship with music and rhythm, dancing is not something that ever came out spontaneously so I never pressured myself into it.

Interview by Yorgos Kelefis

d e b b i e

d o e s

d e n im

overall miss sixty (shop&trade)

left page jeans staff jeans&co this page sweater & body bodytalk denim shirt d&g (fenafresh) jeans cheap monday (shop&trade) sunglasses tom ford (be seen optics)

sweater bsb jeans j brand (antonios markos) 74 OzOn

denim vest miss sixty (shop&trade)

left page t-shirt lemaire (antonios markos) denim shorts wesc (prime timers) this page shirt & jeans staff jeans&co jacket obey (shop&trade)

denim jacket attrattivo dress wesc (prime timers) tights accessorize sunglasses rayban (be seen optics) 78 OzOn

dress religion & shoes miss sixty (shop&trade) 80 OzOn

left page tank top criminal jeans edward jeans this page dress orion (antonios markos) jeans bsb

tank top criminal overall moritz 84 OzOn

tank top volcom (boardsports) denim shirt lee (vf hellas)

left page overall moritz this tank page top volcom (boardsport) overall & tank tophellas) bsb denim shirt lee (vf

sweater aniye by & vest miss sixty (shop&trade) sunglasses rayban (be seen optics) panties & socks model’s own

photography yiorgos mavropoulos still life photos yiannis papadopoulos styling meti tsoukatou hair manos agrimakis (d-tales) make up maria papadopoulou models tamara k., kayte s. & dasha z. (ace models) feat lara the dog


styling & make up maria papadopoulou beauty photo yiorgos mavropoulos still life yiannis papadopoulos hair styling mavos agrimakis (d-tales) model lucia (dmodels)

90 OzOn

products blouse three as four (bettina) powder stila, sheer color tinted moisturizer, bare (sephora) rouge korres natural products, zea mays powder blush, no.16 pink eye shadow shisheido, hydro powder eye shadow, h7 green exotique (sephora) & mac, pigment colour powder, green mascara lancome, hypnose, onyx lipstick mac pro, lip erese, pale


perfume yves saint laurent, l' homme (sephora) the house of yves saint laurent, have asked architect jean nouvel to design the bottle for their latest perfume for men "l'homme". although an architect undertaking the design of a perfume bottle is fairly groundbreaking, the successful combination of spices remains the same with the lemon, bergamot, ginger and cedar from virginia synthesizing into a pungent and spicily warm end product. jean nouvel's designed bottle is limited edition.

Athens Erotica

the show of lust

Camcorders, mobiles and cameras are all on fire, archiving hot moments in the most indiscrete way possible. After an initial nervousness the audience smile and let themselves go; topless female DJs send the crowd wild, while the girls from club Αlcatraz are getting down to it on top of a jeep, while porn stars give the best of their naked selves. What separates the crude from the beautiful? What is sinful and what prudery? Everything merges into one and the wild dance of the Amazons reaches its peak on stage, on the floor or in the darker S&M zone where desire takes over and limits are surpassed. Welcome to the jungle, the doors of hedonism are officially open. Athens Erotica is now part of the city's history and some are still left groaning.

92 OzOn

photo yiorgos mavropoulos / yiannis papadopoulos

40.000 issues at 400 distribution points ATHENS Shops Antonios Markos Kolonaki,

Food Exarcheia, Corto Maltese Psyrri, Costa

Pagrati, Art Hotel Mouseio, Βanzo De

Boarding Pass, Cake, Icorn, .LAK, Prime

Konsola Psyrri, Be Seen Optics Kolonaki,

Decadence Strefi, El Barrio Kerameikos,

French Institute Kolonaki, Central Hair

Costa Coffee, Guebla Trade PSYCHIKO Alea,

Art Wear Dimitriadis Kolonaki, Vasso

Best O Kolonaki, Bettina Kolonaki, Vraki Kolonaki, Carla G Kolonaki, Catalogue

Kolonaki, Christos Costarellos Kolonaki, Cop.Copine Kolonaki, Diesel Kolonaki/

Monastiraki/Patission st./Stadiou st., DNA

Stars Syntagma, Elevensouls Syntagma, Enny

di Monaco Kolonaki, Epidemic Psyrri, Energie Kolonaki, Expedit Kolonaki, Formika Design Psyrri, Freeshop Kolonaki, Frozen Wave

Pagrati, Guestlist Exarcheia, Heel Kolonaki, Izima Kolonaki, Irini Draganidou Thisseio,

Kartell Kolonaki, Koukoutsi Kolonaki, .LAK

Kolonaki, Lazy Dayz Psyrri, Lena Katsanidou Kolonaki, Lillypute Kolonaki, Maximos Kolonaki, Mario Urban Store Patission

st., Micro X Treme Kallirrois, Mindscape

Psyrri, Mofu Psyrri, Nine Below Kolonaki,

Occhi Psyrri, Octopus Kolonaki/Syntagma, Orfanidis Syntagma, Paloma Negra

Ampelokipoi, Parthenis Kolonaki, People

People Kypseli, Pepe Jeans Athina/Kolonaki,

Preview Kolonaki, Prime Timers Monastiraki/ Pagrati, Puma Kolonaki, Riza Kolonaki,

Red Light District Monastiraki, Rere Papa Kolonaki, Rubberize Exarcheia, Shop112A

Ermou st., Sinu Kolonaki, Siran Kolonaki, Skiadopoulos Exarcheia, Sofos Kolonaki,

Staff Jeans & co. Athens/Pagrati, Sublime

Ermou st., Tommy Hilfiger Kolonaki, Tube Exarcheia, Yesterday's Bread Exarcheia

Restaurants, cafe, bars, clubs, Álu Kolonaki, Artower Hall Monastiraki, Barbara’s Food

Company Exarcheia, Bartesera Sintagma,

Blue Train Gazi, Booze Coperativa Athina,

Gazaki Gazi, Cafe46 Food & Beverages Athina, Café4U Exarcheia, Cafeina Athens, Cake

Kolonaki, Capu Bar Athina, Central Kolonaki, Chroma Sintagma, Cilentio Athina, Cookoo

Coffee Athina/Kolonaki, Dasein Exarcheia, EverGreen Athens, Εscape Gazi, Zeidoron

Psyrri, Fantaseed Gazi, Group Therapy Psyrri, Guru Bar Psyrri, Hell’s Kitchen Athina,

Hoxton Gazi, Intriga Exarcheia, Inoteka

Monastiraki, It Kolonaki/Sintagma, K44

Gazi, Kalihoron Gazi, Kafeneio Thysseio, Kinky Athina, Kokkoi Café Exarcheia,

Loop Thysseio, Mauri Gata Athina, Magaze

Athens, Mamaca's Gazi, Mayo Gazi, Mommy Kolonaki, Mpriki Mavili sq., Nipiagogeio

Gazi, Nixon Gazi, Obi Athina, Pairi Daeza

Athens, Philipp Psyrri, Playhouse Exarcheia, Pop Syntagma, Potopoleio Ampelokipi, Priza Athina, Prosopa Gazi, Poleitai Exarcheia,

Ratka Kolonaki, Rosebud Kolonaki, Still Cafe

Athens, Stavlos Thysseio, Skoufaki Kolonaki,

Select Kypseli, Soul Psyrri, Use Bar Athina, Το Spiti tou Kyriou Pil Poul Thysseio, Tapas Bar

Gazi, The Hive Gazi, Tribeca Kolonaki, Fasoli Exarcheia/Kolonaki, Underworld Exarcheia, Wunderbar Exarcheia, Chartes Exarcheia,

Yoga Bala Psyrri Galleries a.antonopoulou.

art Psyrri, AD Psyrri, Amp Psyrri, Astrolavos Artlife Kolonaki, Bios Gazi Bernier/Eliades Thysseio, Cheap Art Exarcheia, E31 Psyrri, E.M.S.T. Fix, Moyseio Mpenaki Pireos

st., Museum of Herakleidon Thysseio, Ileana Tounta Ampelokipi, Frissira's

Museum Plaka, Nees Morfes Kolonaki,

The Apartment Syntagma, Xippas Psyrri,

Vamiali’s Metaxurgeio, Fournos Exarcheia

Theatres/Cinemas Epi Kolono, Amore Theatre Poligono, Neos Kosmos Theatre, Embassy FilmNet Odeon Kolonaki, Microcosmos

Koukaki, Odeon Opera Athens Other Spots Athinais Votanikos, Leica Academy Of

Creative Photography Pagrati, Akto Psyrri, Amalia Avgeri Kolonaki, Andreas Hasiotis

Senzala Gazi, Bitsikas Hairlines Kolonaki, Company Psyrri, Discobole Exarcheia, Galla Kolonaki, Gino Hilton/Kolonaki, Gyms Joe

Weider, HairPlay Kolonaki, Ianos Syntagma, Koan Kolonaki, Lemon Thysseio, Michalis

Anousakis Plaka, New York College Athina, Nicolas, Cultural Center of Petroupoli,

Protoporia Exarcheia, Petrohair Pagrati,

Vinyl Microstore Exarcheia, Sae N. Kosmos AG. PARASKEVI Alba, Cocoon Urban Spa,

Elsa Wire Ideas, Neighborhood Nine Eleven, Radical Soundz, ARGYROUPOLI Giorgos


The Cut GLYFADA Blackdoor, Carla G, Diesel, Fashion Victim, Fornarina, Freeshop, Gino, .LAK, Lis Café, New Cult Extreme/Fashion/ Underground, Petros C., Prime Timers,

Slik Bitch, Tommy Hilfiger, Triptiho DAFNI Fidasport, Heel, Punto ILIOUPOLI Dressing

Bar, Gino, Ofthalmos ILION Oilresto, Room96 KALLITHEA Diesel, Pagosmio, Prime Timers, Skunkworks KIFISSIA Antonio Markos, Carla

G, Diesel, Experience, Nine Below, Parthenis, Paul Frank, Peanuts Butter, Preview,

Semiramis, Switch, Tommy Hilfiger,

Underground, 21 Kifisia KORIDALOS Graffiti,

Prime Timers MAROUSSI Costa Coffee, Diesel & More, Gino, Kartell, Odeon Cinefiloi,

Pericolosso, Prime Timers Avenue Viale The Mall Animal, Diesel, Frozen Wave, Levi’s, Octopus, Paul Frank MOSHATO Gatzeli’s,

Filon-Dorima MELISSIA Petrogaz N. IONIA

DESTE Foundation, Prime Timers N. SMYRNI Pop Up, Primetimers, Ratti PALLINI Mad TV PEIRAIAS Diesel, Εscape, First, Heel, .LAK,

Prime Timers, Lemon, Love Cafe, Mire Mare, Nodus, Nodus Slyle Bar, X studios PERISTERI Be Bop, Heel, Mario Urban Store, Prime

Timers CHALANDRI Babaca’s, Be Seen Optics,

Timers CHOLARGOS Sinu FALIRO Billabong, Ofthalmos, Riza, Diesel, Freeshop ARTA Loft Urban Living, White Wolf VOLOS

Las Cosas, Prime Timers, DRAMA Prime

Timers, HERAKLEION Paperinos, Pagopoieio THESSALONIKI shops Rania Xanthopoulou,

Spanidis, Abracadabra, Anthropology, Boyz

Room, C yes D, Carla G., Design Plus Galanis, Diesel, El Fumo, Fena Fresh, Kartell, .LAK,

Lola Mundo, Micro X Treme, Modus Vivendi, Prime Timers, Soho Soho, Underground Bars, cafe, restaurants 35, Thermaikos,

Olympion, Omilos, Allos Mondo, Elvis, Lory M., Pastaflora Darling!, Playhouse, Ruby

Tuesday, Social, Stretto, Zuka Other Spots

IEK Delta, Mylos, Ansura Fitness, Art House, Gallery Kalfayan, Gallery Terracotta, Joint,

Nestor, Yannakis Coiffure, Patsis, Republic Radio 100.3fm IOANNINA Ratti KARPENISI

Spell-bound KATERINI Prime Timers KIATO Prime Timers KITHIRA Kafeneio Astikon LARISSA To kouti tis Pandoras, De Tox,

Cube, g, Glam, Mellow Yellow, Must Next Generation, O, People, Playhouse, Selly

Fellous NAFPLIO Obbi Photogallery PATRA Shops Tsakanikas Photography, Diesel,

Firme, Genious, .Lak, Octopus, Playmaker, Prime Timers, Solitude Surf Shop Bars,

cafe, restaurants Bara Rara, Dolce, Pas Mal,

Kokoriko, Mods, Pick Me Up, Si Doux, Square 34, Sud Galleries Millenium RETHYMNO

Paperino’s CHALKIDA Prime Timers CHANIA Shops Extreme Bars, cafe, restaurants

Dyo, Lux, Metropolitan, Demek, To Mikro Cafe Other Spots Hair Lab OZON EUROPE

AMSTERDAM Lucky Strike, The Otherside BARCELONA La Veronica BERLIN Nice &

Fit Gallery, Sankt Oberholz STOCKHOLM Petsounds.

fashion directory in greece diesel hellas (diesel, 55dsl) t: +30 210 6021900 nike hellas (nike) t: +30 210 9464400

prime timers (wesc, freesoul, ringspun, alifenyc, hooch, bench, nanny state, odessa, pacha, bjĂśrkvin, elvis jesus, sixpack france, alternative apparel & more) t: +30 210 5765920 xako (new balance, columbia, pf flyers) t: +30 210 8160100-105

kyprianidis (o'neill, dkny jeans, hilfiger denim, firetrap, kulte) t: +30 210 6755820 staff jeans & co. (staff jeans & co) t: +30 210 5514800

new cult (ezekiel, split, chilli pepper, golddigga, komodo, iron fist, pornstar) t: +30 210 9601018-9 minas kokkoris (oxbow) t: +30 210 5770912

moritz (moritz, eva by moritz) t: +30 2310 685200 adidas hellas s.a (reebok) t: +30 210 8930800

alpha triad (kanabeach, ::insight, bastard & more) t: +30 210 2589308 fashion distribution (fornarina, gaudi & more) t: +30 210 9635000 levi strauss hellas (levi’s) t: +30 210 6873501

trigono sa (marlboro classics) t: +30 210 9887905

pro-rad (supra, adio, kr3w & more) t: +30 210 9950891

brandsuite (maria bonita extra, goldspun, alessa & more) t: +30 210 5151730

shop & trade (miss sixty, energie, pepe jeans, cheap monday, pharmacy industry, rare, custo barcelona, desigual, obey, munich, buddhist punk & more) t: +30 210 5231683 2xm (superga, bc, goliath, el naturalista) t: +30 210 8079726 micro x treme (dvs, circa, matix & more) t: +30 2310 240832

sportservice (billabong, element, vonzipper & more) t: +30 210 8955213 bsb (bsb) t: +30 2102509000

terra (animal) t: +30 210 2755790

antonios markos (paul frank, alprausch, sessun, j brand, orion & more) t: +30 210 7218712 edward (edward) t: +30 2310 688560

body talk (body talk) t: +30 210 3400000

athanasopoulos s.a (k-swiss) t: +30 22950 22625-7

guebla trade (merc london, lucky 13 & more) t: +30 210 9340883 attrattivo (a.l.e., gstar & more) t: +30 210 2853813

elmec sport (gas jeans, converse, harley davidson & more) t: +30 210 9699300

master s.a (franklin & marshal, ben sherman, vans, hurley, nixon, reef, ltb, sundek, fiorucci & more) t: +30 210 9969303 fida sport (onitsuka tiger) t: +30 23920 71972 criminal (criminal) t: +30 210 5246541

top trends (mark ecko footwear, zoo york footwear & more) t: +30 210 9689120-2

free maverick (datch, hollywood milano, takeshy kurosawa & more) t: +30 210 3807836

broadsports (volcom, dc, carhartt, burton, etnies, fallen, gravis, rvca, emerica, boxfresh, stussy, analog, nudie) t: +30 210 9859685 body action (body action) t: +30 210 9610454

garb trade team (timezone, fly london & more) t: +30 210 6230530 lycsac (eastpak) t: +30 210 2817528

* this is a list of companies based in greece with which ozon magazine has collaborated recently. there are many more distributors and wholesale companies in greece. for a full list please consult your internet browser. thank you.

plus people like us

96 OzOn 98 OzOn

ozon bread & butter issue | one way or another  
ozon bread & butter issue | one way or another  

a issue made for the july bead and butter trade fair