Why Is Fundamental Philanthropy So Important? Oyebola Olugbemi
In this generation, when business rules the day, it’s refreshing to witness the (re)emergence of fundamental philanthropy. What is fundamental philanthropy? Simply put, philanthropy is any altruistic activity performed for the purpose of creating good or improving the quality of life. Fundamental philanthropy is then described as ‘basic’ or ‘natural’ philanthropy. This type of philanthropy involves using our own ‘natural’ resources, such as talents, knowledge and opportunities to perform an altruistic act. Fundamental philanthropy or intentional acts of kindness has become one of today’s hottest topics. Voluntary association, voluntary giving, and voluntary actions — are gaining so much attention and awareness in our culture. National magazines and local newspapers have recently made celebrities out of ordinary citizens committed to extraordinary acts of grace using nothing more than their innate abilities. Even Hollywood is in on the movement, with the biggest and brightest stars temporarily putting away their wallets and tapping into the greatest fundraising influence possible — their famous names and faces — to shine light on important causes. Fundamental philanthropy, it seems has