Let Your Business Go Viral with These 4 Social Media Marketing Techniques by Owens Becher

Let Your Business Go Viral with These 4 Social Media Marketing Techniques

A big reason why social media marketing is becoming more important day by day is that it helps connect to customers in real time. Over the last 5 years, the advent of social media has increased and so has the presence of businesses on social media. Companies all over the globe have increased their social media budget exponentially. Neilsen in one of his reports made an educated guess that an average adult spends more than 25 hours weekly on social media! Thatâ&#x20AC;&#x2122;s more than 3 hours per day! Just imagine the reach a business can get over the social media. Social media marketing offers some features to business that traditional marketing will not be able to offer now. 1. Increase brand awareness: 60 percent of Instagram users say that they have discovered many new brands on some social media platform. So, if ever a thought hits your mind that people online only connect brands they already know, you might be wrong. When a famous liquor company ran an Instagram campaign to promote its limited edition alcohol, they achieved a five-fold lift in its brand awareness.

2. Humanize your brand: Social media is a significant tool to connect with your potential customers. You have to take care to show the human side of your brand. Learn to embrace your brand values. Let the viewers know how are you looking out for the best interests of your customers and employees? Does your product really work? Social media gives a business the ability to create a real human connection. These are known as Meaningful Relationship Moments. Interact with your followers and tell them who runs it. Also, let them know how your customers are feeling after using your service or product. 3. Increase website traffic: Social media posts and ads are a common occurrence while using any social media platform. Do you know these are key ways that can generate traffic to your website? If you have uploaded any new content on your blog, then you can get instant readers just by sharing the content on social media channels.

4. Partner with influencers 20 to 50 percent of purchasing decisions are influenced by word of mouth. You build brand awareness and credibility and set yourself up for more sales when people talk about your product. You can partner with influencers. These are people who have a large following on social media and can draw the attention to your brand. Max Effect Marketing is a leading Digital Marketing Agency located in Denver, provides top-notch web design, SEO, online reputation management, and many other digital marketing services. Contact Max Effect Marketing for your digital marketing needs!