3 PPC Strategies That Can Work Like A Charm In 2019 by Owens Becher

3 PPC Strategies That Can Work Like A Charm In 2019

Resolutions of new year’s hold a special place for people, whether it’s losing weight, reading books, spending quality time with family, etc. But as a marketing firm, we, Max Effect Marketing always strive to achieve high engagement for our clients to boost their business. This year too we have taken a resolution to make our clients more visible on search engine through our PPC advertisements. To achieve that, we are trying out these three PPC strategies to make our clients grow and improve. Try out the new channel The internet is getting larger each day, and folks are lending more time on surfing new websites and on social media channels. The first thing you can do in 2019 is to look beyond Google and Bing and innovatively target your audience and leverage some of the strengths these other channels have. Take a look at the list of new channels that you can potentially try out: • • • • • • • •

There are 300 million monthly active users in Quora, but the ad platform is still in the early phase, so many advertisers are still not aware of it. It means you can reach out to the large, highly-targeted audience without competing against the same users you would on Facebook or Instagram. It means lower cost per clicks (CPCs) and longer time frames to test and learn before others catch up. Prepare segment retargeting lists One thing you have to understand is that not all users should be targeted in the same way, but we should often segregate them into one big retargeting audience. This year spend some time and build out new audiences by developing retargeting campaigns by date ranges. It will allow you to treat the 7-day old users with the recency they deserve and leave the 70-day old user alone, depending on their conversion chance. In the end, you should be crafting more meaningful and creative ads for your audiences as well as helping to avoid underperforming segments from your campaigns. Thatâ&#x20AC;&#x2122;s a win-win for everyone.

Automate your account Itâ&#x20AC;&#x2122;s not a secret that the tools in the channels are getting more advanced every year. Let the machines do the repetitive tasks in which theyâ&#x20AC;&#x2122;re good at and get your brain back to focus on high-level strategy work that you are best at. If you are looking to gain more engagement and leads, then we can help you with it. We, Max Effect Marketing have the best strategies for PPC advertising to boost your visibility.