Over The Road Media Kit 2017

MEDIA GUIDE 2017

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Over the Road Magazine For 23 years Over the Road magazine has specialized in one specific goal: Helping Carriers Recruit Great Drivers. Our publication attracts Drivers and Owner Operator that are serious about finding employment.

Distribution is the Difference!

Over the Road is distributed in Canadian truck stops coast to coast and it is the only trucking magazine that is distributed at the Flying-J corporate stores all across Canada. It is also the only trucking magazine distributed at select HOST travel plazas along the 401/400 in Ontario.

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Over the Road Magazine Advertising Rates

Closing Dates & Material Deadlines

Net Rates

ISSUE

CLOSING DATE

MATERIAL DEADLINE

Full Page (Per Insertion) . . $1525.00

February 2017

January 16

January 17

3/4 Page (Per Insertion) . . . $1325.00

March 2017

February 10

February 13

April 2017

March 13

March 14

May 2017

April 18

April 19

June 2017

May 12

May 15

July 2017

June 13

June 14

Gross Rates

August 2017

July 13

July 14

September 2017

August 14

August 15

3/4 Page (Per Insertion) . . . $1560.00

October 2017

September 15

September 18

November 2017

October 13

October 16

December 2017

November 14

November 15

January 2018

December 8

December 11

1/2 Page (Per Insertion) . . . $950.00 1/4 Page (Per Insertion) . . . $695.00 1/8 Page (Per Insertion) . . . $385.00 Full Page (Per Insertion) . . $1795.00 1/2 Page (Per Insertion) . . . $1120.00 1/4 Page (Per Insertion) . . . $820.00 1/8 Page (Per Insertion) . . . $455.00

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All prices are subject to applicable taxes

Priority Positions (When available)

GATEFOLD . . . . . . . . . . .plus 30% BACK COVER . . . . . . . . . .plus 20% INSIDE FRONT COVER . . . . plus 15% INSIDE BACK COVER . . . . . plus 15% CENTRE PAGES . . . . . . . . .plus 10%

Regular Editorial Features in OTR Magazine & Online Carrier Profile or President’s Page Speaking from Experience: Ray Haight

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Making Your Miles Count: Robert Scheper Safety Dawg: Chris Harris Women in Trucking: Ellen Voie

PREFERRED POSITION . . . .plus 10%

OTR Online Each month that your ad is placed in Over the Road magazine it is also featured on our website www.overtheroad.ca. A link to the digital version of the magazine is sent out monthly by e-mail to all of our OTR Digital subscribers.

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Last year we launched a new website which gives our advertisers new opportunities to merge different digital advertising strategies, such as social media and relevant tags into one location. This will help drive traffic to your website and further strengthen your hiring/advertising process.

If you would like your advertisement placed online only, the net rate is $350.00/month + tax.

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H8Media

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Over the Road Magazine is pleased to partner with H8Media to offer video production services to the trucking industry. With the continued growth of online and mobile communications, trucking companies are now using online videos to help recruit truck drivers.

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A recruiting video will introduce prospective drivers to your company early in the recruiting process and keep you competitive with other carriers who are using this technology.

It especially targets the younger, socially media savvy demographic and builds an important rapport which will increase your number of applications.

With upwards of 70% of younger drivers and/or their families researching carriers before applying for a driving job, recruiting and corporate videos are more likely to be shared on social media platforms. Recruiting videos will also increase click through rates to your web site. If you have an aging driver population, a recruiting video might be the right initiative to encourage younger demographics to apply.

With the advancements of new technology, it has never been a better time to increase your recruiting success by investing in your social media presence.

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www.H8Media.com

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For more information contact: luke@otrgroup.ca

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Truck Stop Services

YOUR POSTER HERE

YOUR POSTER HERE

YOUR POSTER HERE

Truck Stop Posters

Truck Stop Brochure Racks

Our truck stop poster program helps you to build strong brand awareness and geotarget specific recruiting areas by advertising directly in some of the busiest truck stops across Canada. We have over 200 truck stop poster frames placed in 65 high volume truck stops coast to coast. Each location has anywhere from one to eight frames. Our aluminum framed, 25” x 38” poster frames are strategically placed in driver’s lounges, lobbies and along busy hallways and corridors to maximize visibility. We can design and print the posters for you or use your existing artwork. Posters are placed at the beginning of each month by our distribution team and posters can be changed or updated as needed on a monthly basis. Please inquire for availability.

We also have a network of rotating brochure racks to complement our truck stop poster program. Our 16 slot, free standing, brochure racks are placed in the driver lounges and lobbies of high volume truck stops in Ontario and Alberta. Brochures placed in these racks will provide added exposure to a poster or advertising campaign and will increase the circulation of your message. We can design and print the brochures or use brochures that you already have. A minimum of 1500 brochures will be needed to start this marketing program.

The base price for the Truck Stop Poster program is $150.00/poster per month + tax but there are discounts available based on the number of posters placed and the duration of the contract.

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The base price for the Brochure Program RECRUIT is $250.00/month + tax which includes placement in all of the brochure racks in Ontario and Alberta. Discounts are available for companies also using the Truck Stop Poster program.

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TruckDriver.com

A FULL-SERVICE RECRUITING WEBSITE SINCE 1996

WITH OVER 4 MILLION VISITORS EACH MONTH

LOWEST COST PER LEAD & COST PER HIRE

INFORMATION QUICK & EASY

» Internet recruiting » Measurable ROI

» Fast results with personal services » Real-Time emailed applications

INCREASE EFFICIENCY, SAVE TIME & ENERGY

GET YOUR MESSAGE OUT IN MULTIPLE WAYS

» Select your hiring criteria, then receive only the applications that match therefore, eliminating unqualified applications

» Banner advertising » Bi-weekly newsletters » Email Blasts

AVAILABLE BANNER AD SIZES

NEWSLETTER & E-BLASTS

468 x 60 – $800

120 x 240 – $800

Newsletters – $500

234 x 60 – $650

200 x 200 – $650

WHAT PEOPLE ARE SAYING

Fold Over – $650

120 x 60 – $550

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E-Blasts – $750

TruckDriver.com has the MOST READABLE APPLICATIONS on the Net, making it so much easier for us to decipher who we want to pursue in the hiring process.

– MIKE B. Recruiting Manager

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RECRUITING PACKAGES & PRICING CUSTOM PLAN

LITE

BRONZE

SILVER

GOLD

PLATINUM

None

1-Week*

Unlimited

Unlimited

Unlimited

Job Postings

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5

10

20

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Sub-Account

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Profile Pages

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Banner (200x200 or 120x60)

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$125

$149*

$449

$499

$999

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Searchable Database

MONTHLY FEE

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*1-week = 7 consecutive days

Contact us for all advertising opportunities Phone: 763.444.8998ext.255 Fax: 763.333.0763 sales@truckdriver.com Phone: 1-888-266-3133 Fax: 1-888-314-6667 Debbie@Truckdriver.com RECRUIT 6 | 1-800-416-8712 www.overtheroad.ca

Infinit-i Solutions Infinit-i is a customizable online learning management solution. As a carrier you can easily administer training lessons to your drivers, view their completed scores and identify any areas of improvement that are needed. This also proves due-diligence if an incident or accident occurs. This paperless system will show you how to train your drivers in less time while ensuring the integrity of your training program. > Simple and user friendly for drivers to navigate and for safety personnel to administer > Draw from 750+ ready-to-use training videos or create customized training videos using your own power equipment and personnel > Keep your Drivers updated with changes in regional and national legislation > Create scheduled course curriculum for staff and remedial training for individuals > Provide date and time stamped verification that training was administered should a DOT or MTO audit occur > Streamline cost of administrative tasks such as orientation and administering new polices > Access to FREE monthly webinars discussing the relevant issues in trucking by independent industry experts

“ In 2010, my annual cost per accident was $10,000. I’m down to about $1,600 per accident. I’ve been using Infinit-i for about 3.5 years. Say we have an average of 40 accidents a year. Take 40 accidents at $10,000 and you drop it down to $1,600, that’s a big change to the bottom line.

It’s all about behaviour. If you don’t keep things in front of them (the drivers) and try to change behaviours, you’re not going to see

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improvements.”

Allan Hicks, CDS –2015 ATA Safety Director of the Year Vice President of Safety BR Williams Trucking TRAIN

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PUBLISHER Peter Charboneau peter@otrgroup.ca Ext. 5101

ACCOUNT EXECUTIVE Earle Madden earle@otrgroup.ca Ext. 5102

GENERAL MANAGER Ed Novoa ed@otrgroup.ca Ext. 5103 Cell: 647-227-5966

DIRECTOR OF OPERATIONS & EDITOR-IN-CHIEF Cathryn Charboneau cathryn@otrgroup.ca Ext. 5105

CONTROLLER Estela Nvarrete estela@otrgroup.ca Ext. 5106

GRAPHIC DESIGN Lenny Kuiper LKDesign.ca

ACCOUNT EXECUTIVE & BUSINESS DEVELOPMENT Luke Zentil luke@otrgroup.ca Ext. 5104

ACCOUNT EXECUTIVE RECRUIT JC Arsenault jc@otrgroup.ca Ext. 5102 TRAIN

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PROUD SUPPORTERS OF

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18 Parkglen Dr. Ottawa, Ontario K2G 3G9 EMAIL otr@otrgroup.ca PHONE 1-800-416-8712

Group of Companies

WEB

www.overtheroad.ca

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