The Design Process ...looking inside the box
OUTSIDE-THE-BOX GRAPHICS
POSITION
your offering in the customers hearts + minds.
DEFINE
RESEARCH
your brand through it’s unique value.
your offering + Market.
DECIDE
what to brand.
THE BRANDING PROCESS
your brand with a tagline.
LAUNCH
REALIGN
your brand to address market, public feedback + local culture.
POLISH
MANAGE
your brand by protecting its usage + controlling its use.
your brand online after consent with all stakeholders.
The design process begins with a meeting online or in person - to discuss the specific parameters of the project.
OUTSIDE-THE-BOX GRAPHICS
DECIDE
what to brand.
01 Decide. The initial meeting, the “Discovery” session, is where ideas begin to flow as the designer listens to the client’s story. The client’s own “spark” that ignited the idea to start the business often “sparks” the designer’s creativity through initial impressions. A questionnaire may be presented to further refine the requirements of the project.
RESEARCH your offering + Market.
+ Brainstorm. ❷ Research 02 Research. Mining for gold. With the project parameters With the project parameters understood, understood, concept development begins. research uncovers the language of the Research uncovers theThe specifics the client’s client’s market niche. designerofstarts market niche. The designer forge the to unravel + forge the client’sbegins uniqueto place client’s in theideas market. in the unique market. place Unexpected oftenUnexpected arise ideas thatthispull thingsthat together often the arise from during process pull together parameters to further define the “visual a sudden burst of insight. These ideasvoice” are of the business. Theseout ideas are then further explored + sketched in thumbnail form. explored, developed + roughed out.
POSITION
your offering in the customers hearts + minds.
03 Position. The designer now begins the process of differentiating the business from other key players in the market in order to play a role in the customer’s minds. The uniqueness of the story and offering in the business is fully examined + explored, which is paramount to building a brand statement and visual essence to allow it to stand out in the market.
DEFINE
your brand through it’s unique value.
04 Define. Time is now taken to further define the key unique elements that separate the business in the market. The designer begins drawing out symbols and the use of fonts to create and present a round of logo concepts to the client that visually elaborates the essence of the business through variations of symbol, font and colour.
POLISH
your brand with a name, logo + tagline
05 Polish. Through discussion and client feedback, the logo is further refined. The final touches to symbol, font + colour are decided. During this process, a tagline be be developed to further complement the logo. The project is finalized, approved + signed off by the client. The final work is then provided to the client.
LAUNCH
your brand online after consent with all stakeholders.
06 Launch. With the logo and tagline complete, the work is now ready to take to print + web and is tested in the market. Continuity + consistency with using the brand in a variety of media is paramount to clarifying the brand message. Brand presence is explored through print media such as stationery and web applications.
MANAGE
your brand by protecting its usage + controlling its use.
07 Manage. The designer provides the client the option to build a Brand Guidebook that provides a roadmap for the many applications of the brand, from logo placement on a business card, a vehicle wrap to website applications. This manual provides every aspect of the use of the brand with colour choice, fonts, symbols, etc. in order to provide brand consistency.
REALIGN
your brand to address market conditions + purchase behaviour.
08 Realign. Over time, market trends and conditions change. Purchase behaviours change. Design cultural aesthetics change. A brand realignment can update the look and refresh your brand message, reassuring your market that you are competitively positioned to answer your market’s needs. Updating an old logo can do much to restore the market’s confidence in your brand.
Mandate for Outside-the-Box Graphics
“Reach for the pulse. Go to the heart.”
OUTSIDE-THE-BOX GRAPHICS