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Kristo’s Glass Inc.

Prepared 08/19/14

Logo & Brand Identity Guidelines

BRAND GUIDE BOOK 2013 by Outside-the-Box Graphics - Laurie Kingdon


Logo & Brand Identity Guidelines

Kristo’s Glass Inc.

Contents

Prepared 08/19/14

1 2 3 4 5

Logo Specifics Typeface in Use Logo for Web Colour Specifications Proper Logo Usage

by Outside-the-Box Graphics - Laurie Kingdon


Logo & Brand Identity Guidelines

Kristo’s Glass Inc.

1 Logo Specifics

Prepared Prepared08/19/14 13/08/14

by by Outside-the-Box Outside-the-Box Graphics Graphics -- Laurie Laurie Kingdon Kingdon


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

Logo Specifics The proportion between the width + height of semi-transparent bar:1:4.

1:4

Bar Transparency: 25%. Bar Bleed: on all Stationery WHITE BACKGROUND The primary housing option will be a leftaligned logo for all print + web design. FOR COLOURED BACKGROUNDS A transparent png will be used as on the website. Prepared 13/08/14

by Outside-the-Box Graphics - Laurie Kingdon


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

Logo Specifics TRUCK SIGNAGE:

34”

Truck Specifications: Colour: White Make + Model: Ford Econoline Logo: 36” width

Prepared 08/19/14

by Outside-the-Box Graphics - Laurie Kingdon


Logo & Brand Identity Guidelines

Kristo’s Glass Inc.

2 Typeface in Use

Prepared Prepared08/19/14 13/08/14

by by Outside-the-Box Outside-the-Box Graphics Graphics -- Laurie Laurie Kingdon Kingdon


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

Typeface in Use KRISTO’S: Helvetica Neue Med 50% Drop Shadow: x: .1 y: .1 Blur: .7 GLASS SERVICES: Helvetica Neue Thin Ext 50 YEARS... Helvetica Neue Reg

Prepared 13/08/14

ABCDEFGHIJK ABCDEFGHIJK ABCDEFGHIJK AaBbCcDdEe by Outside-the-Box Graphics - Laurie Kingdon


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

.5” 2”

Typeface in Use Letterhead Logo Placement: .25” from top + left Content Placement: .5” from left edge .5” from logo Letter Content Placement: 2“ from top edge Footer: .625” from bottom edge ____________________________

Date: [Insert Date] [Recipient] [Title] [Company] [Address 1] [Address 2] [Address 3]

2”

Dear [Recipient]:

.2”

Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim.

1.2”

Aliquam rhoncus volutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed augue eget lacus placerat adipiscing. Ut convallis suscipit nulla. Morbi posuere ullamcorper ligula. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat eget, purus. Sed egestas magna ut erat. Vivamus euismod, odio id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo euismod nulla. Fusce eget diam vulputate massa tempor tempor.

x

1.5”

1.2”

Mr. John Smith

1234 Broadway Avenue Vancouver, BC V6H 1B8

Cras mattis diam. Sed molestie, lectus id bibendum luctus, magna orci luctus quam, et auctor urna diam sit amet ligula. Sed purus dui, suscipit et, malesuada non, consectetuer in, augue. Proin et sapien. Maecenas aliquam, nibh id aliquet tincidunt, ante neque pulvinar mauris, sit amet fermentum nibh augue mollis risus. Mauris porttitor varius mauris. Vivamus in urna et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra felis, in rhoncus arcu lectus non enim. Phasellus odio tortor, mattis ut, mattis elementum, luctus at, orci. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim. Sincerely,

Envelope .2” from top + left side edge Content Placement: 1.5” from top Prepared 08/19/14

In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum luctus, magna orci luctus quam, et auctor urna diam sit amet ligula. Sed purus dui, suscipit et, malesuada non, consectetuer in, augue. Proin et sapien. Maecenas aliquam, nibh id aliquet tincidunt, ante neque pulvinar mauris, sit amet fermentum nibh augue mollis risus. Mauris porttitor varius mauris. Vivamus in urna et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra felis, in rhoncus arcu lectus non enim. Phasellus odio tortor, mattis ut, mattis elementum, luctus at, orci.

[Your Name] [Your Title]

#109 - 950 Powell Street, Vancouver, BC V6A 1H9 Canada | Phone: 604.251.5931 | Fax: 604.251.5901

by Outside-the-Box Graphics - Laurie Kingdon


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

Typeface in Use Business Card Logo: 4” wide | 1“ height from top ____________________________ Name: Font: Helvetica Neue 11pt Font Color: Pantone 179-8 C or 60% Grey Top Placement: .25” from bottom of logo Left Placement: .5” Phone: Font: Helvetica Neue Reg 11pt Font Color: Pantone 179-6 C or 40% Grey Email | Web: Font: Helvetica Neue Reg 9pt Font Color: Pantone 179-6 C or 40% Grey Prepared 13/08/14

KRISTO’S GLASS SERVICES INC. 50 YEARS OF EVOLVING GLASS TRADITION

Tony Kristopaitis 604.251.5931

kristos@telus.net

Pantone 179-8 C

Pantone 179-6 C

by Outside-the-Box Graphics - Laurie Kingdon

C:778.829.3380

www.kristosglass.ca


Logo & Brand Identity Guidelines

Kristo’s Glass Inc.

3 Logo for Web

Prepared Prepared08/19/14 13/08/14

by by Outside-the-Box Outside-the-Box Graphics Graphics -- Laurie Laurie Kingdon Kingdon


Logo & Brand Identity Guidelines

Kristo’s Glass Inc.

Logo for Web KRISTO’S GLASS WEBSITE:O

400 px

Logo: 400px x 136 px Transparent png against black background Favicon: 16px x 11px, unless specified by site theme O 16 px

11px

Prepared 08/19/14

by Outside-the-Box Graphics - Laurie Kingdon


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

Logo for Web KRISTO’S GLASS WEBSITE: Logo: 400 px x 163 px Favicon: 16 px x 11px ____________________________ TAGLINE: 50 YEARS OF EVOLVING GLASS TRADITION WEB CONTENT FONT: Body Copy: Opens Sans Homepage Title Tags: Open Sans Italic 18 pt

Prepared 08/19/14

170 px

50 px

Testimonials

by Outside-the-Box Graphics - Laurie Kingdon


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

4 Colour Specifications

Prepared Prepared08/19/14 13/08/14

by by Outside-the-Box Outside-the-Box Graphics Graphics -- Laurie Laurie Kingdon Kingdon


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

Colour Specifications PRIMARY COLOUR: Logo: K - Gradient

1

GRADIENT:

CMYK: 77 36 36 2

SECONDARY COLOUR: 25% BLACK 3

THIRD COLOUR: - designed to compliment primary colour - used on the website for the Agency Login, Read More and the site Call to Action: Get A Quote

| 100 | 79 | 27 | 12

CMYK: 3 14 77 0

RGB:

44 | 19 139 | 71 122 | 122

CMYK: 70 68 64 74

RGB: 35 31 32

Hex Code: #231f20

RGB: 250 213 87

Hex Code: #fad557

FOURTH COLOUR: - used on the website’s Title Bars on the Homepage Prepared 08/19/14

2

by Outside-the-Box Graphics - Laurie Kingdon

4

CMYK: 85 50 0 0

Hex Code: #1b75bb

RGB: 27 117 187


Kristo’s Glass Inc.

Logo & Brand Identity Guidelines

5 Proper Logo Usage

Prepared Prepared08/19/14 13/08/14

by by Outside-the-Box Outside-the-Box Graphics Graphics -- Laurie Laurie Kingdon Kingdon


Logo & Brand Identity Guidelines

Kristo’s Glass Inc.

Proper Logo Usage Ensure that the abbreviated Inc. is included in the Kristo’s Glass Inc. name. The Kristo’s Glass Inc. tagline must be included in the logo. All jpgs and pngs must be created out of the original logo vector graphic. Logo must not be placed over a multi-coloured ot textured background. Logo must only be placed on a neutral background, such as black or white.

✘ Prepared 08/19/14

✔ by Outside-the-Box Graphics - Laurie Kingdon


Kristo’s Glass Inc.

Prepared 08/19/14

Logo & Brand Identity Guidelines

by Outside-the-Box Graphics - Laurie Kingdon


OUTSIDE-THE-BOX GRAPHICS Laurie Kingdon, Creative Director 778.839.3755 laurie@outsidetheboxgraphics.net | toutsidetheboxgraphics.net

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