WESTERN CAPE
Western Cape
The Western Cape has always had a magnetic pull, and that appeal has only deepened in recent years. Whether you’re here for adventure, food, culture, or relaxation, the province continues to deliver meaningful, memorable experiences for every kind of traveller
WRITER: JACK SALTER | PROJECT MANAGER: ALFIE WILSON
There’s never a bad time to visit the Western Cape, but 2025 is truly shaping up to be something special. The region’s natural beauty is simply unparalleled, from its dramatic coastlines and towering mountain ranges to the vast winelands and arid, otherworldly landscapes of the Karoo region. It’s a place where you can go from whale watching in the morning to sipping world-class wines by sunset.
Cape Town continues to earn its place on the global stage for its gastronomy. With internationally awarded restaurants, innovative chefs, and a strong focus on sustainability and local ingredients, the Western Cape’s culinary scene is bold, diverse, and deeply rooted in the cultures that shape the province.
The wine tourism experience in the Western Cape also remains one of the most accessible and value-rich in the world. You can enjoy premium tastings, stunning vineyard settings, and chef-led pairings at a fraction of what you’d pay in other global wine destinations.
Beyond the scenic beauty and food, the Western Cape is also a place of profound cultural significance. As the ‘Cradle of Human Culture’, the province offers visitors a chance to connect with deep human stories, from ancient cave art to vibrant, living communities that are keeping traditions alive whilst moving creatively into the future.
Add to that a growing calendar of exciting events and unmatched opportunities for adventure tourism, it’s clear the Western Cape is not just a place to visit – it’s a place to experience.
Whether you’re here for adventure, connection, or inspiration, 2025 is the year the Western Cape has it all.
Reset Your Senses
Erinvale Estate Hotel & Spa is a place to remember, a feeling to return to, and a story that stays with you. Explore the immense natural beauty of the surrounding landscape and interact with a team known for their warmth, passion, and dedication by booking your stay today
Nestled in the heart of the Cape Winelands in Somerset West, South Africa (SA), beneath the majestic Hottentots Holland Mountains, Erinvale Estate Hotel & Spa (Erinvale) is a sanctuary of timeless elegance and heartfelt hospitality.
This boutique hotel offers a harmonious blend of natural splendour and refined luxury. Just a stone’s throw from a premier Gary Player-designed golf course, Erinvale warmly welcomes leisure seekers, wellness explorers, corporate travellers, and anyone looking for meaningful rest, renewal, or elegant spaces for meetings and gatherings. Upon arrival, guests are immediately embraced by an atmosphere of calm, care, and sincere warmth. The team is renowned not only for providing an intuitive-led service and attention to detail but for their genuine hospitality – the kind that leaves a lasting impression.
Many return time and again, not only for the beauty of the estate but because of the meaningful connections formed with the people who make every stay feel personal. Whether through a thoughtful gesture, warm smile, or tailored
experience, the welcome at Erinvale is authentic and deeply memorable.
Whether enjoying clay pigeon shooting, environmental tour adventures, wine tasting, or art jamming for all ages, the boutique retreat and its surroundings offer something for every kind of traveller. The 56 en-suite rooms and suites are thoughtfully designed, merging classic Cape Dutch architecture with contemporary comfort.
For business travellers and event organisers, Erinvale offers a compelling selection of versatile venues and boardrooms equipped with hybrid meeting technology.
From high-level strategy sessions to elegant functions, the estate blends heritage charm with cuttingedge convenience, including virtual conferencing capabilities.
To complete the experience, the Jasmine Terrace offers a nourishing al fresco dining environment.
Guests can enjoy a menu that’s as wholesome as it is flavourful – from raw juices and seasonal salads to gourmet sandwiches, inspired plates, and generous platters. Every dish is crafted to support mindful, balanced living that delights the senses.
STANDOUT ACCOMMODATION
Erinvale stands out for its heartfelt hospitality, sense of place, and remarkable versatility. The team is known for creating a home-awayfrom-home atmosphere and a space where guests can slow down, reconnect with themselves, and enjoy the natural beauty of the Helderberg Winelands.
Distinctly positioned in the foothills of the Hottentots Hollands Mountains, the hotel is surrounded by three of the region’s most iconic wine estates and neighbours one of SA’s most celebrated golf courses.
Whether visiting for leisure, wellness, romance, or business, Erinvale offers an all-encompassing escape tailored to modern travellers.
Dining is an unparalleled highlight, with three venues offering varied yet equally memorable culinary experiences. Guests can enjoy elegant fine dining, relaxed al fresco meals beneath the trees, or vibrant, sociable small-plate dining. Each menu is thoughtfully crafted from local, fresh, seasonal ingredients – a true reflection of the region’s rich culinary heritage.
For those wishing to place wellness at the heart of their stay, a dedicated wing – including the Erinvale Suite –is adjacent to the spa and pool area. Select rooms feature private terraces that open onto indigenous gardens, offering a seamless connection to the surrounding restorative rhythms. Combining natural beauty, elevated comfort, culinary creativity, and heartfelt service, Erinvale offers a stay that lingers in memory - a place of renewal, connection, and quiet luxury.
ONE-OF-A-KIND HOTEL DESIGN
The boutique estate’s aesthetic is a refined blend of heritage and modernity, inspired by its Cape Dutch roots and the region’s natural beauty. Traditional architectural elements – from whitewashed walls and thatched roofs to classic gables – honour its rich past, whilst contemporary design elements add warmth, comfort, and effortless elegance throughout the interiors. Each room is designed to feel like a home – inviting, serene, and layered with character.
From private terraces, guests are
met with picturesque landscapes and panoramic views of the Helderberg Mountains, which act as a gentle reminder of the surrounding calm and beauty.
These views are framed by breathtaking gardens, thoughtfully laid out by acclaimed horticultural designer Alan Dawson, whose landscaping has become part of the estate’s signature charm.
This blend of old and new continues into the newly reimagined spa, where Cape Dutch charm meets contemporary refinement. The interiors, designed by Clinton Savage and thoughtfully curated to echo the natural beauty of the surrounding landscape, feature calming tones, organic textures, and a graceful simplicity that invites a deep sense of serenity and stillness.
Art plays a key role in Erinvale’s identity, with a curated collection displayed across the estate, adding richness, texture, and a sense of cultural connection.
The preservation of heritage, love for design, and celebration of nature come together in a way that is both timeless and deeply personal, creating an atmosphere that is as grounded as it is inspiring.
SUSTAINABILE INITIATIVES FOR THE FUTURE
At Erinvale, sustainability is more than a responsibility – it is a guiding principle and a privilege.
Caring for the environment, community, and future is thoughtfully woven into every aspect of the estate’s operations and guest experience.
It embraces a range of environmentally conscious practices, including water-wise landscaping with indigenous plants, harnessing solar energy, conserving water, and protecting local biodiversity. Energyefficient technologies further support a reduced environmental impact.
The dining venues showcase the region’s richness by sourcing seasonal, local produce and prioritising sustainability and flavour. Beyond environmental stewardship, Erinvale’s commitment extends deeply into the surrounding community. Over 90 percent of the team comes from nearby neighbourhoods, reflecting the estate’s belief in growing together. A standout initiative is the collaboration with the Imibala Trust through the Heart of the Helderberg
Programme – providing mentorship and hands-on hospitality training to local youth and creating tangible opportunity pathways.
In recognition of these ongoing efforts, Erinvale was proudly named Overall Hotel Winner in the 2025 Preferred Hotels & Resorts GIFTTS Awards, an honour celebrating hospitality rooted in heart, purpose, and impact and affirming the estate’s mission to shape a legacy of mindful, meaningful hospitality for generations to come.
With Erinvale’s distinctive blend of heritage, innovation, and heartfelt hospitality, the estate remains committed to shaping a legacy of purposeful travel – ensuring each visit leaves a lasting impression and contributes to something greater.
+27 21 847 1160
hotel@erinvale.co.za
www.erinvale.co.za
Recent developments at Erinvale
A major milestone is the unveiling of the newly reimagined Erinvale Spa, a transformative addition marking a bold new chapter in Erinvale’s evolution as a wellness destination. Purpose-built, the spa is now recognised as one of the first true destination spas in the Helderberg Winelands, setting a new standard for luxury and well-being.
In addition to the spa, Erinvale completed a full refurbishment of its Camphor Venue – now a state-of-the-art events space catering to everything from high-level conferences to elegant weddings and gala dinners. The venue blends contemporary sophistication with timeless charm, offering flexible layout options, modern technology, and abundant natural light for a refined yet inviting experience.
These upgrades form part of a broader revitalisation across the estate, with fresh finishes, thoughtful enhancements, and aesthetic updates. This comprehensive investment in quality, design, and guest comfort played a significant role in Erinvale’s prestigious 5-star grading, reaffirming the estate’s commitment to offering a world-class guest experience.
Together, these developments further elevate Erinvale’s position as a leading destination for wellness, celebration, business, and renewal.
Industry Insights
Wesgro
Wrenelle Stander, CEO of Wesgro, reflects on the recent uptick in tourism in the Western Cape over the past year. From regenerative travel and cultural immersion to adventure, wine, and wellness, Wesgro is building a tourism landscape that is resilient, inclusive, and ready for the future
Outlook Travel (OT): Firstly, how has Wesgro’s vision and mission progressed over the past year?
Wrenelle Stander, CEO (WS): As the official tourism, trade, and investment promotion agency for Cape Town and the Western Cape, Wesgro has a clear mission to drive inclusive and sustainable economic growth, strengthen competitiveness, and create jobs. We are doing this by positioning the province as a globally competitive destination, and we’ve set our sights on doubling tourism by adopts a holistic approach to tourism, deploying multiple tools including destination marketing, research, tourism facilitation, and catalytic projects such as Cruise Cape Town, Cape Town Air Access, and the Convention Bureau.
The Western Cape enjoyed a bumper 2024:
• The province recorded a seven percent increase in international tourist arrivals, reaching 1.4 million visitors with an average length of stay of 12.7 nights.
• The revenue per available room in Cape Town showed an increase of 30.4 percent, outperforming global competitors.
• The number of international two-way passengers going through Cape Town International Airport (CTIA) reached 3.1 million – the highest number the airport has ever seen. Looking ahead, our five-year strategic plan (FY26-30) outlines several exciting goals that will help us to attract between 800,000 and one million international tourists. These include:
• Securing 161 business event bids, with an estimated
economic boost of ZAR4.5 billion.
• Welcoming 250 cruise ship calls to our ports.
• Expanding air connectivity through 10 new routes.
• Launching three high-impact global marketing campaigns.
• Engaging 12,500 international travel trade partners to showcase all the Western Cape has to offer.
India and China are amongst the fastest-growing outbound travel markets globally. Within this context, we have started the process of building new relationships and networks in new markets, including China, India, Brazil, the Association of Southeast Asian Nations (ASEAN), and the Middle East, whilst at the same time continuing our focus on established markets such as the US, UK, Europe, Africa, and South Africa (SA).
In addition, we engaged with the tourism trade on roadshows in India and China using South African tourism platforms; renewed our membership with the Pacific Asia Travel Association (PATA) to network into the Asian tourism industry and with other tourism promotion agencies; and initiated meetings with Trusted Tour Operators (TTOs) and welcomed the first group of Chinese tourists with TTO visas at CTIA.
In addition, we continued to focus on traditional markets, with in-market business engagements and exposure of trade and media to in-destination experiences. 300 travel trade and media were hosted in the province and 1,800 travel trade were engaged in market.
Similarly, the domestic market is important for the Western Cape as it sustains the tourism sector throughout the year. During 2024, domestic trips contributed 45 percent of total spend.
Wesgro has also promoted key visitor experiences to
address regional spread. We partnered with communities on 22 leisure events across the province and in townships; launched four digital visitor experience playbooks and sales tools for the local and international tourism industry; and hosted Western Cape pavilions at three travel trade shows – Africa’s Travel Indaba, World Travel Market (WTM) Africa, and Meetings Africa – winning Platinum in the Large Green Stand category at the latter.
OT: How has the Western Cape continued to position itself as a highly competitive business and leisure travel destination?
WS: The Western Cape has firmly established itself as one of the more competitive business events and leisure travel destinations on the continent – and that position continues to strengthen.
What makes the province so compelling is its dual offering – a world-class business environment set against the backdrop of extraordinary leisure experiences.
Cape Town and the Western Cape boast globally competitive infrastructure, from state-of-the-art convention centres and meeting venues to seamless connectivity, premium accommodation, and reliable transport.
The Cape Town International Convention Centre (CTICC), for example, continues to attract high-profile international conferences and exhibitions, driving knowledge exchange, investment, and global visibility.
Business events are not only an economic driver but also a catalyst for regional spread. Delegates are increasingly extending their stays or returning with family to explore beyond the conference room – venturing into the Cape Winelands, Garden Route, Klein Karoo, Cape Karoo, and the West Coast. This creates a ripple effect of economic benefit across the province, particularly for smaller towns and rural communities.
The strength of our business tourism offering lies in its integration with our leisure value proposition. You can close a deal in the morning and be on a wine tram, hiking trail, or sunset cruise by the afternoon.
It’s this ability to combine productivity with personal reward that sets the Western Cape apart and why we’re seeing consistent interest from international markets.
The Cape Town and Western Cape Convention Bureau, powered by Wesgro, is contributing to this success. It has secured the highest number of bids for business events on the African continent, according to the International Congress and Convention Association (ICCA) Global Ranking Report 2024.
This momentum has continued. In the latest ICCA rankings, Cape Town hosted 58 international association meetings in 2024 – up from 42 in 2023 and 30 in 2022 –representing a 38 percent year-on-year increase.
“OUR FOCUS GOING FORWARDS IS ON DIVERSIFYING BOTH OUR PRODUCT AND OUR MARKETS. WE WANT TRAVELLERS TO DISCOVER MORE OF THE PROVINCE, GOING BEYOND THE ICONIC SPOTS AND ENGAGING WITH THE RICHNESS AND VARIETY OF EXPERIENCES IN LESSER-KNOWN REGIONS”
–
WRENELLE STANDER,
CEO, WESGRO
This growth has lifted Cape Town 15 places in the global rankings to 35th and placed it amongst the top 10 cities globally for average attendance per event, with an impressive 717 delegates per meeting.
The city now stands shoulder to shoulder with global conference hubs such as Dubai, Barcelona, and Melbourne, reinforcing the strategic value of hosting major international meetings.
Between 2013 and 2024, Cape Town hosted an impressive 505 international association meetings, whilst Stellenbosch, due to its academic hub, has emerged as a growing business events destination, hosting 100 meetings during this period.
Other towns, including George, Grabouw, Knysna, and Paarl, each hosted at least one international meeting over the past year, reflecting a broader provincial footprint in the global business events space.
Wesgro will continue to leverage business events taking place in the Western Cape targeted at trade, investment, and tourism promotion opportunities. On the business events side, the agency secured 36 conference bids valued at ZAR750 million during FY25 and undertook six site visits to pitch for new bids reaching well into 2029.
A key focus going forwards will be to increase relationships with academic institutions and create knowledge exchange opportunities that link academia and business.
OT: Since we last spoke, how has the province continued to appeal to various types of travellers looking for specific experiences?
WS: For adventure seekers, the province offers everything from soft, accessible outdoor experiences like kayaking with penguins in Simon’s Town or e-biking through vineyards to more extreme pursuits like shark cage diving, multi-day hikes through mountain passes, and world-class trail running and mountain biking routes.
ON TOP OF THE WORLD WITH TABLE MOUNTAIN CABLEWAY
Could you briefly introduce us to Table Mountain Aerial Cableway?
Among the natural wonders of the world, few can rival the spectacular experience that Table Mountain provides. Since humble beginnings in the 1920s, its unique offering of dramatic scenery and world-class service has seen over 32 million people enjoy the breathtaking vistas when ascending to the top of one of the world’s leading tourist destinations.
Cherished memories, awe-inspiring scenery, and a place in the heart of every visitor – that’s the Table Mountain Cableway experience.
We consistently strive to excel in every area of our operation and are proud of our status as a 5 times winner of Africa’s Leading Tourist Attraction accolade in the World Travel Awards.
Interesting facts about the cable cars:
• The cable car floor rotates giving everyone a 360-degree view on the way up and down.
• The round shape of the cable car offers excellent aerodynamics in Cape Town’s notoriously strong South Easter wind. This enables us to operate in windier weather conditions than our previous cable cars.
• The base of the cable cars has built-in water tanks that can ferry up to 3,000 litres of water to the top of the mountain, providing stability during strong winds and ensuring our visitors have fresh water, especially during the hot and dry summer months.
THE EXPERIENCE AT THE TOP
On reaching the Upper Cable Station, spectacular views are to be had of Cape Town’s city centre, Table Bay, Robben Island, Lion’s Head and Devil’s Peak, the Cape Flats out towards Khayelitsha and Mitchell’s Plain, the Hottentots Holland Mountains, and even across the Table Mountain range towards Cape Point.
Free guided tours are offered on the hour from 9h00 – 15h00, weather permitting.
Download the official Table Mountain Aerial Cableway app: Plan your visit to Table Mountain using our app, which offers helpful features like Explore, Purchase Tickets, Weather Status, and Plan/Things to do!
Download the free Table Mountain Cableway audio tours by installing the Voicemap app, selecting Cape Town and then selecting ‘Lower and Upper Cableway Station Audio Guides’.
In addition to the world-renowned views, 2km of pathways lead visitors to many vantage points to enjoy the views and tranquillity. The Lower and Upper Cable Stations, as well as the pathways, are wheelchair friendly.
Have you got any premium offering available to visitors?
Our premium offering includes Fast Track ticketing and Private Cable Car Hire.
FAST TRACK TICKETING:
Our Fast Track ticket allows visitors who have a tight itinerary quick access to the cable car, bypassing the ticket holder queue. These tickets are linked to timeslots.
PRIVATE CABLE CAR HIRE:
Our Private Cable Car option provides visitors with an opportunity for an exclusive Cableway experience. The Private Cable Car package includes the following:
• Exclusive use of the cable car for a return trip for guests
• A dedicated timeslot is assigned for the private cable car
• Parking for guests
What, for you, differentiates your business from the competition?
Our unique location: Table Mountain is a ‘New 7 Wonder of Nature’. The Cableway is located within a National Park and is part of a World Heritage Site.
Our spectacular views, and our list of venues built around it to offer you an unforgettable experience.
In addition to the leisure experience on offer to visitors, the Cableway offers a variety of function venues perfect for cocktail parties, post-conference drinks, weddings, product launches, end-of-year parties, incentives, sitdown dinners, after-hours events and more. Email us at functions@tablemountain.net to enquire about bookings.
Vote for us
The Twelve Apostles Terrace, our openair function venue, has been nominated as Africa’s Best MICE Event Venue 2025 in the World MICE Awards 2025!
The World MICE Awards serve to celebrate and reward excellence in MICE (Meetings, Incentives, Conference and Exhibitions) tourism. Voting runs until 19 September 2025!
Please take a moment to cast your vote here: https://worldmiceawards.com/award/ africa-best-mice-event-venue/2025
Could you tell us why premium service is important to the business?
Premium service, including efficient operations, safety, knowledgeable staff, and a smooth journey, directly contributes to a memorable and positive customer experience.
This translates to positive word-of-mouth, strong online reviews, and repeat visits, all of which are vital for maintaining its status as a top attraction.
The introduction of Fast Track tickets, for instance, caters specifically to those willing to pay more for convenience, reflecting a premium service offering.
By focusing on quality and efficiency, we create a unique selling proposition that attracts a diverse range of visitors, from luxury travellers to those seeking a hasslefree experience.
We offer a special service to hikers too, especially for those who only have time/ energy to hike one way. Additionally we assist rescue services when hikers are in distress.
EXPAND ON YOUR F&B AND RETAIL OFFERING:
TEN67 EATERY
One of the few truly mountaintop eateries in the world, TEN67 Eatery offers a variety of menu options. Dishes are inspired by South African cuisine.
KLOUD BAR
Located at the Twelve Apostles Terrace, KLOUD Bar allows you to grab a drink while admiring spectacular views.
VIEWS BY DE GRENDEL
Elevate your Table Mountain Cableway
experience by relaxing at VIEWS by De Grendel Wines, which also offers an a la carte menu. This wine lounge has breathtaking panoramic views of Cape Town and provides the perfect location for anyone who needs a unique space to work remotely or meet with colleagues overlooking the city.
TAP BAR
Located at the Lower Cableway Station, TAP Bar is a trendy bar with stunning views of the Cape Town City Bowl. TAP Bar boasts a full range of Newlands Brewery beers but also caters to visitors who enjoy wine, spirits, and other beverages. as well as a locally-inspired menu.
All food served is halaal-friendly.
SHOP AT THE TOP
Our Shop at the Top, located in the old stone building next to TEN67 Eatery, offers a range of products, from local crafts and handmade jewellery to traditional Table Mountain memorabilia, catering to diverse tastes and budgets.
Table Mountain Cableway has a strong commitment to responsible tourism. At present, 97 percent of our retail products are sourced locally, supporting small businesses, artists, and communities. This aligns with our values and contributes to the local economy.
What do the next 12 months look like for the company?
Our goal for the next 12 months is to solidify our position as a world-class attraction by prioritising visitor experience and upholding our commitment to responsible tourism.
One of the Western Cape’s strongest assets is its infrastructure, with excellent roads, well-maintained tourism routes, and a network of welcoming towns and communities. This makes it easy for visitors to go beyond well-trodden paths and discover the unexpected – smallbatch gin distilleries in remote hamlets, farm stalls with cult followings, or art collectives nestled in semi-desert landscapes.
What keeps people coming back, though, is the heart of the place – our service culture and hospitality. The warmth of the people, the professionalism of the sector, and a consistent focus on quality mean travellers feel not just welcomed but truly looked after.
OT: What distinctive features made the Western Cape stand out as an inspiring destination over the past year?
WS: Over the past year, the Western Cape has continued to distinguish itself as a truly inspiring destination, not just for its beauty but the depth and diversity of its natural and urban offerings.
One of the standout moments was the recognition of the province’s unique environmental significance with UNESCO World Heritage Site status awarded to additional Cape Floral Region Protected Areas. This reaffirmed what locals and returning visitors already know – that the Western
Cape is one of the world’s richest and most extraordinary biodiversity hotspots.
The Cape Floral Region is the only floral kingdom found entirely within one country, and it’s the smallest yet most botanically diverse of them all. For nature lovers, this means even a short hike or drive can introduce you to endemic plant species found nowhere else on Earth; it’s like exploring a living, breathing botanical wonderland.
What makes the province even more inspiring is how seamlessly urban life blends into these natural settings. In Cape Town, you can start your day with a sunrise trail on Table Mountain and end it dining at a world-class restaurant with views of the Atlantic Ocean.
It’s this harmony – where a vibrant city pulse exists within arm’s reach of vast, untouched wilderness – that makes the Western Cape so distinctive and compelling for travellers looking for inspiration, escape, and connection all in one place.
OT: As the events capital of SA, can you update us on what visitors can look forward to in the Cape Town calendar?
WS: Cape Town proudly upholds its reputation as SA’s events capital in 2025, offering a vibrant tapestry of experiences that cater to diverse interests and passions.
From high-energy sports competitions and world-class music festivals to cultural celebrations and industryleading expos, the city’s calendar is as dynamic as its landscape.
Sports enthusiasts can look forward to the iconic Sanlam Cape Town Marathon on 18th-19th October, a premier event that attracts runners from around the globe. The Cape Town 10s, scheduled for 31st January to 1st February, combines social sports with live entertainment, creating a festive atmosphere for participants and spectators alike.
Music and culture take centre stage with events like the Jive Cape Town Funny Festival from 2nd-29th June, showcasing top comedic talent, the internationally renowned Rocking The Daisies festival, featuring a diverse lineup of artists, and the Cape Town Carnival, transforming the city streets into a vibrant display of creativity and community spirit. In exciting news, Franschhoek will be hosting the Montreux Jazz Festival from 27th-29th March 2026.
Loeries Creative Week from 29th September to 10th October celebrates excellence in the advertising and brand communication industry, drawing creatives from across the continent.
Cape Town’s event offerings are further enriched by its unique setting, where urban sophistication meets natural beauty. Whether enjoying a concert against the backdrop of Table Mountain or participating in a marathon
“WHAT MAKES THE PROVINCE SO COMPELLING IS ITS DUAL OFFERING – A WORLD-CLASS BUSINESS ENVIRONMENT SET AGAINST THE BACKDROP OF EXTRAORDINARY LEISURE EXPERIENCES”
– WRENELLE STANDER, CEO, WESGRO
along its scenic coastline, the city provides unforgettable experiences that resonate with both locals and visitors.
OT: How has the tourism industry in the Western Cape progressed since we last spoke?
WS: It’s been an exciting year for tourism in the Western Cape, with recent figures from South African Tourism (SAT) painting a picture of steady growth.
In 2024, the province accounted for 15.5 percent of SA’s total international tourist arrivals from overseas and African markets, welcoming 1.4 million visitors - a seven percent increase on the 1.3 million recorded in 2023 (source: SAT).
Of these, more than one million tourists hailed from overseas markets including Asia, Australasia, the Americas, Europe, and the Middle East, whilst the remaining 338,030 visitors came from the rest of Africa. The UK, US, and Germany led the way as top overseas source markets, whilst Zimbabwe, Namibia, and Lesotho remained key contributors within Africa.
When it comes to spending, the Western Cape performed impressively, holding the second-highest share (24.8 percent) of SA’s total foreign direct spend in 2024. The province attracted a remarkable ZAR22.7 billion in foreign direct spend, with ZAR18.8 billion from overseas travellers and ZAR3.9 billion from African markets.
Visitors continued to enjoy longer stays, with total bed nights from overseas and African markets, (excluding SA residents) reaching 17.0 million in 2024 – up five percent year-on-year (source: SAT).
Domestic tourism also enjoyed positive momentum. In 2024, the Western Cape welcomed 3.5 million domestic trips, reflecting a 4.8 percent increase compared to the previous year. Bed nights rose by 4.6 percent, reaching 13 million, with an average stay of 3.8 nights.
The province also secured its position as a top domestic destination, recording the third-largest domestic overnight expenditure in the country at ZAR18.6 billion – a substantial 25.1 percent rise from 2023 (source: SAT).
Adding to these milestones, CTIA celebrated a historic achievement in 2024, welcoming three million two-way international passengers for the first time ever, a 10 percent increase from 2023.
Cape Town’s Cruise Terminal was not to be outshined, as it also recorded a strong season welcoming 24 ship calls in March 2025 alone. In total, 84 ship calls are forecasted for the 2024/25 season, which concludes in June – up from 67
in the previous season.
Overall, these figures underscore a strong and vibrant tourism landscape, one that continues to attract, welcome, and delight travellers from across the globe.
OT: Finally, are you still optimistic about the future of tourism in the Western Cape?
WS: Absolutely – we remain deeply optimistic about the future of tourism in the Western Cape.
What sets this province apart is the strong, collaborative spirit across the entire tourism value chain. From local communities and small businesses to major attractions, government partners, and private sector stakeholders, everyone is pulling in the same direction to grow and strengthen the sector.
A major driver of this momentum is Cape Town Air Access, a catalytic project powered by Wesgro, which
continues to play a crucial role in expanding direct air access to Cape Town and the Western Cape. This doesn’t just open the door for more international visitors – it also makes it easier for regional travellers to explore the province.
At the same time, we’re actively working with national partners to reduce barriers to entry, whether that’s simplifying visa processes or improving connectivity.
Our focus going forwards is on diversifying both our product and our markets. We want travellers to discover more of the province, go beyond the iconic spots, and engage with the richness and variety of experiences in lesser-known regions.
Tel: +27 (0)21 487 8600
hello@wesgro.co.za
www.wesgro.co.za
Robben Island IN FOCUS
LOCATED OFF THE coast of Cape Town in the Western Cape, Robben Island has poignant cultural and historical significance.
Spanning approximately 5.2 square kilometres, this small, windswept island in Table Bay is renowned as the prison where Nelson Mandela, SA’s first democratically elected President, was incarcerated for 18 years during apartheid along with other political prisoners.
Today, Robben Island is a UNESCO World Heritage Site and must-see destination that draws thousands of visitors annually.
The main attraction is Robben Island Museum, which includes the maximum-security prison where Mandela was held – his tiny cell a stark reminder of the sacrifice he made – and guided tours often led by former prisoners that offer poignant, first-hand insights into the island’s sombre past.
Beyond its historical significance, Robben Island is
steeped in natural beauty and home to diverse wildlife, including a thriving colony of African penguins!
From the V&A Waterfront in Cape Town, a ferry ride to the island only takes about 30 minutes, offering stunning views of Table Mountain and the opportunity to spot seals, dolphins, and even whales.
An impactful and inspiring experience, Robben Island blends history, storytelling, and nature in a way few places can match.
WHERE LUXURY MEETS LEGACY
In a world of headlines and hashtags, there’s one story that never loses its power: a journey to Africa.
An African safari is more than a holiday. It’s an awakening. A stirring of the senses. A rare chance to see the world, and your place in it, anew. And for over 20 years, Rhino Africa has guided travellers into Africa’s wild heart, where luxury travel makes a real and lasting difference.
Each tailor-made journey fuels more than just memories. It supports critical conservation efforts, uplifts rural communities, and helps fund education across the continent. At Rhino Africa, sustainability is not a sideline; it’s the very reason they exist.
Founder and CEO David Ryan believes, “Travel should leave more behind than footprints. It must protect Africa’s wildlife and help its people thrive.”
Having planned safaris for over 300,000 high-end guests from every corner of the globe, Rhino Africa’s impact goes far beyond extraordinary journeys. They open doors not just to Africa’s most breathtaking landscapes, but to profound connection, personal transformation, and a travel experience that leaves a lasting legacy for both the traveller and the continent.
So, if you’re hesitating, swayed by the noise, don’t be. Trust the people who live here, who care deeply, and who know Africa best. Trust Rhino Africa.
Because this is no ordinary journey. It’s one that changes everything.
“When you travel with purpose, Africa gives back in ways that stay with you long after the journey ends.”
RECOMMENDS
Eat:
FOR CONTEMPORARY CUISINE…
La Colombe is one of Cape Town’s most well-loved and awarded restaurants, located in the affluent residential suburb of Constantia.
The restaurant offers contemporary fine dining and cuisine that fuses local ingredients with French flair in an upmarket vineyard.
Food is La Colombe’s theatre, and you will certainly enjoy the show.
Sleep:
FOR RESETTING YOUR SENSES
Erinvale Estate Hotel and Spa (Erinvale) is both a luxury retreat and a relaxed home away from home. Surrounded by the majestic Hottentots Holland Mountains and rubbing shoulders with some of the Western Cape’s top wine farms, the hotel invites guests to unwind and reset their senses.
Three suite categories are spread out across the estate’s historic wing, each prioritising the guest experience. The aptly named Erinvale Suite is its flagship offering and the unsurpassable choice whether you’re on an overnight stay, golfing getaway, business trip, or long weekend.
Alternatively, the Courtyard Suite features a contemporary design, whilst the Loft Suite is tailored to the leisure – and business – traveller. Luxury, premium, classic, loft, and dog-friendly rooms are also available.
Erinvale equally has plenty of dining options with three restaurants, including Stefan’s, a signature destination in its own right offering an intimate fine dining experience
A table d’hôte menu brimming with international inspiration and local flavour is prepared by the estate’s expert culinary team. Sample dish after dish as you revel in their imaginative take on regional and seasonal ingredients.
For al fresco lunches under the oaks and romantic dinners under the stars, look no further than Erinvale’s Oak Terrace, or fritter away to the Magnolia Social Dining Lounge with its well-stocked bar, laid-back atmosphere, and friendly service.
The estate’s tranquil wellness spa opened in December 2024, offering a unique blend of holistic and aesthetic treatments to ensure a multi-sensory experience. At the Hair Boutique, meanwhile, a number of salon services such as cutting, colouring, and styling are provided.
Guests also have access to the estate’s 18-hole, Gary Player-designed golf course, renowned throughout the golfing fraternity both locally and abroad.
At first light, a cool mist drifts over the kelp-forested off Dyer Island, where two great oceans breathe close to the southern tip of Africa. Here, beneath a canvas splashed with gull cries and salt, unfolds one of Earth’s grandest wild symphonies: the Marine Big 5. African penguins arrow through jade swells, Cape fur seals cartwheel in the surf, while dolphins, sharks and whales explore corridors older than memory.
Yet the music is faltering. African penguin numbers have crashed by 99%, and scientists warn that—without urgent help—these charismatic sentinels could vanish from the wild by 2035. Their disappearance would silence more than tourist delight; penguins are barometers of ocean health. When they suffer, the whole food web trembles.
Answering the crisis is a team that has collaborated over two decades: Marine Dynamics and the Dyer Island Conservation Trust. Guided by a vision of coastlines where communities, ecosystems and wildlife flourish together, they work beneath three banners: Discover, Protect, Educate.
Discover begins at sea. Every morning, their vessels slip past magnificent African kelp forests, with the crew logging shark activity, photographing dolphin pods and listening for the hollow thunder of a southern right whale’s exhale. Decades of data from these voyages produced the world’s first studies on shark wound-healing abilities. Witnessing marine wildlife daily, marine biologists have produced numerous scientific papers with a significant influence on South African marine conservation policies.
Protect turns knowledge into action. In state-of-the-art wildlife rehabilitation facilities on shore, the African Penguin & Seabird Sanctuary hums with life. The rehabilitation team cares for injured, abandoned or entangled seabirds. Rehabilitated birds plunge, triumphant, into saltwater, making their way back to Dyer Island. The artificial penguin nests deployed among breeding colonies boost breeding success. Protection stretches landward too: fishing-line bins—designed here—stand sentinel along South Africa’s coast,
swallowing tangles that once snared seals and seabirds. Regular beach clean-ups weigh and catalogue each haul, feeding vital data to global pollution studies.
Educate is the heartbeat that keeps the mission human. The youth are the future guardians of our natural resources, and environmental education is a priority. Children from local schools participate in the Dyer Island Environmental Education Project (DEEP) to nurture and inspire future ocean ambassadors. After dark, the Great White House swings open for Marine Evenings, where travellers and townsfolk trade stories beneath charts of migratory whales and constellations of plankton.
Choose to step aboard a Marine Dynamics vessel and you do more than chase adrenaline; your ticket funds vital marine conservation and research projects through the Dyer Island Conservation Trust. You become another voice in the chorus of hope rising from these waves. The next chapter is being written now, and there is a seat for you on deck.
RECOMMENDS
Do:
FOR LUXURY SAFARI TOURS...
An award-winning safari company, Rhino Africa provides tailor-made African safaris and tours.
Guided by an overwhelming love and passion for Africa, the expert consultants at Rhino Africa use their first-hand experience to create personalised itineraries for over 15,000 guests every year.
Cape Town is one of the company’s top destinations, filled with natural wonders and the ideal all-in-one destination to add to your African safari tour. Rhino Africa’s Cape Town itineraries are like the spots on a leopard’s coat – each one is different.
With a number of other destinations to explore, join Rhino Africa for tailor-made itineraries and magical moments.
FOR A TRIP TO THE SUMMIT…
Since 1929, Table Mountain Aerial Cableway has provided visitors with world-class cableway access to the summit of Table Mountain, one of the New7Wonders of Nature.
The magnetism of Cape Town’s biggest icon has a way of drawing people in and compelling them to reach the summit – however, getting to the top was not always the effortless five-minute trip it is today.
Table Mountain Aerial Cableway gives visitors a unique experience and picturesque views when making their way up the mountain. With a late afternoon ticket, you will also likely catch a glimpse of the sun setting over the Mother City.
FOR RAISING THE STAKES…
GrandWest Casino in Cape Town is the biggest gaming complex in the entire Western Cape and part of the largest entertainment destination of its kind in SA. This world-class casino is complete with 2,500+ slot machines and a variety of gaming tables, offering non-stop excitement and entertainment.
FOR AN HISTORIC WINE ESTATE…
Discover the rich history of the Vergenoegd Löw wine estate, where heritage and winemaking artistry converge. It is one of SA’s oldest working farms, with an unbroken tradition of growing and making wines for almost 330 years. Vergenoegd Löw is part of the European Heritage Project and a WWF conservation site.
FOR EXPERT RISK ASSESSMENT SERVICES… Pro Events Security
Landmark Attractions
Table Mountain
At 1,085 metres tall, Table Mountain is hard to miss as it towers majestically above Cape Town. The mountain’s flat-topped peak is reachable by cable car or hiking trails, offering impressive vistas of the city and coastline. This UNESCO World Heritage Site boasts diverse flora and fauna, including rich fynbos vegetation, making it a must-visit for nature lovers and adventurers exploring the Western Cape.
Cango Caves
These ancient limestone caves, formed millions of years ago, are located near the town of Oudtshoorn and feature aweinspiring chambers adorned with dramatic stalactites and stalagmites. With mystical interiors and fascinating formations, the caves are perfect for history buffs, adventure seekers, nature lovers, and families exploring the region’s unique subterranean beauty.
Cape Winelands
The Cape Winelands, nestled in the Western Cape’s lush valleys, are renowned for their worldclass vineyards and historic estates. Places such as Stellenbosch, Franschhoek, and Paarl offer exceptional wine tastings and gourmet dining experiences set against breathtaking mountain backdrops. With over 300 years of winemaking heritage, this region is a haven for wine enthusiasts.
CAPE HERITAGE MEETS CONTEMPORARY LUXURY
Vergenoegd Löw Boutique Hotel & Spa - just 30 minutes from Cape Town
Escape to a five-star sanctuary near Stellenbosch, in the heart of the Cape Winelands, where timeless heritage and modern luxury meet. Nestled among rolling vineyards, Vergenoegd Löw Boutique Hotel & Spa offers a serene farm retreat that blends sophisticated comfort with a deep commitment to sustainability.
Stay in one of the estate’s serene suites or luxury cottages, each designed with understated elegance and privacy in mind. Many feature fireplaces, private hot tubs or heated plunge pools, and expansive windows that showcase sweeping views of the surrounding mountains and vineyards.
Soothe your senses at the tranquil spa, where treatments incorporate natural, locally sourced ingredients, and relax amidst indigenous gardens dotted with bronze sculptures by renowned artists Dylan Lewis and Manuela Holzer.
Award-winning wines, produced using regenerative farming methods, are a highlight for any wine lover. Savour inspired dining at laid-back Geuwels and fine-dining Clara’s Barn, where every dish is a creative tribute to Cape heritage: crafted from fresh, local ingredients and served in both relaxed and refined settings.
Sustainability lies at the heart of the estate, with Indian Runner ducks providing natural pest control, and livestock like Dexter cattle, Dohne Merino sheep, chickens and geese enriching the soil, thereby supporting a living ecosystem that’s as beautiful as it is responsible.
For an unforgettably tranquil Cape Winelands experience, where luxury, nature, and heritage converge, visit Vergenoegd Löw. The estate is within easy access of a wealth of local attractions. It’s just 22km from Cape Town International Airport, under 40km from the V&A Waterfront in Cape Town, and less than 90km from the popular seaside town of Hermanus.
Getting There and Around
CAPE TOWN INTERNATIONAL Airport (CPT) is the primary gateway to the Western Cape, servicing international flights from Europe, Asia, and the Americas, as well as domestic routes from Johannesburg and Durban.
CPT is just a 20-minute drive from the city centre, with taxis, buses, rideshares, and shuttles providing quick transfers from the airport to get you on your way. Cape Town is a very walkable and pedestrian-friendly city, especially in central areas, with the City Bowl particularly popular and well-suited for exploring on foot.
To get around the rest of the Western Cape, car rentals are highly recommended for flexibility and freedom when exploring the region, especially the Garden Route, a scenic coastal corridor extending from the adventure capital of Mossel Bay. Booking your car rental in advance is recommended, and a valid driver’s license is required to drive in the province.
Various modes of public transport are available for tourists visiting the Western Cape, including buses, shuttles, metered taxis, and chartered services.
Cape Town’s reliable, scheduled bus service, MyCiTi, is card-based and covers major attractions like Table Mountain and the V&A Waterfront. The provincial capital’s other main bus network, Golden Arrow, also provides commuter bus services and has been serving the community for over 160 years.
www.outlooktravelmag.com