TOPICAL FOCUS WOMEN IN BUSINESS
CHARTING FEMALE R E P R E S E N TAT I O N IN FINTECH
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fter entering the realm of brand marketing and advertising 20 years ago, Vivienne Hsu has gone on to pursue a meteoric career trajectory. Working her way up the ranks of finance and FinTech, Hsu’s career has spanned multiple markets, across the US, Canada, and London. Moving on from a consultancy role, Hsu went on to join the FinTech start-up Sokin, as Chief Communications and Marketing Officer. In the traditionally maledominated sector of finance, Hsu is a passionate advocate for improving gender diversity in the industry, with Sokin itself working with a 50-50 gender split. We speak with Hsu to find out more.
North America Outlook (NA): What is your current take on the state of gender diversity within the finance sector? Do you think there is still progress to be made with female representation in this space?
In a sector where just 30 percent of the workforce are female, we explore gender diversity in FinTech with Chief Communications and Marketing Officer at Sokin, Vivienne Hsu Writer: Phoebe Harper
20 | North America Outlook issue 08
Vivienne Hsu (VH): I have been working in the finance and technology industry for more than 10 years now and I can say that I have seen progress when it comes to gender diversity and representation. However, there is still more to be done. Finance, as it is such a traditional industry, has been dominated by Western banking systems, and therefore has generally been very closed, which not only shuts out women, but others in regions who have not been able to easily access parts of the financial sector. This has started to change in the last
