WINCUP MANUFACTURING
The First, Best, and Final Straw WinCup is the foodservice manufacturer producing worldfirsts for the industry. We peel back the lid on the innovative company with President and Chief Revenue Officer Michael Winters Writer: Phoebe Harper
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hen the Super Bowl took place in the SoFi Stadium in California earlier this month, all audience members in the 70,240-capacity arena had one choice of drinking straws and stirrers to use - a compostable and biodegradable option to combat plastic pollution at the event. Type ‘drinking straw’ into Wikipedia, and only one branded product appears under the alternative plastics section - phade®. WinCup is the name behind this industrydefining innovation, as the manufacturing company that is bringing a new substrate called PHA (Polyhydroxyalkanoates) under the phade® brand name to the Foodservice world and creating Marine Biodegradable, Home and Industrial Compostable products.
14 | North America Outlook issue 08
