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FORD ROMANIA

Driving Romanian industry


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Ford is applying global experiences and expertise on a local level in Romania, via a host of market-leading products and corporate social responsibility initiatives Writer: Matthew Staff | Project Manager: Tom Arnold

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» FTL Transport

» Distribution » Warehousing » Groupages

» Professional washing crates machine

» Service & Recovery


office@international-alexander.ro http://www.international-alexander.ro

» Express Transport

» Air & Sea Transport

» Car Trailers » New Generation Fleet

» 4PL Integrated Services


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he name ‘Ford’ in the world of industry is synonymous with notions of manufacturing excellence, automotive pioneering and product quality. And while these concepts inevitably remain true throughout its Romanian operations, the name ‘Ford’ in this country also brings to mind far more all-encompassing, socially-driven connotations as well. Set up in the Eastern European nation 11 years ago virtue of an acquisition from an American enterprise – subsequently inheriting the former Automobile Craiova plant – the evolution of Ford Romania ever since has been the perfect amalgamation of traditional Ford product successes, and more community and socially-charged initiatives.

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Ford of Romania is one of the most significant employers in the region of Craiova and at the end of the past year, the Company ran the largest recruiting campaign since its inception...

Focusing on the former, the rise of the Company has been unsurprisingly rapid and expansive, kickstarted initially in March, 2008 upon the plant takeover’s completion, and followed up by almost €1.5 billion worth of investments to transform the site into one of the most modern and advanced production facilities across the Group’s global portfolio. “Vehicle production started in 2009 with the light commercial vehicle (LCV), Transit Connect, and continued in 2012 with the launch of the 1.0l EcoBoost engine, Ford’s multi-awarded engine as International Engine of the Year for four years in a row,” the Company adds. “Also, in 2012, Ford started the production of the multiactivity vehicle, B-MAX, the most innovative product in the segment.” Due to market trends and the decline of the MPV segment, Ford


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nternational Alexander is celebrating 15 years of business and constant growth. In 2017 – International Alexander was recognized as being “The most efficient Romanian carrier”, “Transport Company of The year”, “Financial Stability” and “Popularity Prize”. International Alexander achieved overall improvements in business performance and reached an upper stage of business maturity. We have constantly developed new service types by adding to own fleet transports - the freight forwarding services, warehousing, air and sea freight services and value added logistics services. Additionally, International Alexander extended its presence on new markets such as: Sebia, Hungary and Germany. Therefore, the investments are oriented toward the fleet improvement program and the acquisition of new specialized equipment (e.g., car carriers or trailers that can accommodate the multimodal shipments) but also toward the development of new logistics facilities on the lands that were bought in the past years (over 500.000 sqm of land are available in Arad, Timisoara, Bucharest, Sibiu and Sebes – in Romania). In 2017 –we achieved sales revenue of 55 mil EUR and for 2018 we estimate that the sales revenue will rise to 68 mil EUR, based on the performance recorded in the first quarter. “I do not believe that there is a key to success but what I noticed so far is that success lies in the ingredients you put together to achieve your goals and objectives: knowhow accumulated through constant study to gain insights, improved internal and external communication and the development of a unitary system of values and objectives. The founder and the General Manager of the company is Mr. Simion Apreutese. He is the sole shareholder of International Alexander that implemented the proper strategies is order to put together a team of

professionals. He was also able to facilitate a stable and innovative work environment” , declared Loredana Dan – Europe Business Development Manager for International Alexander Holding. security, we were able to gain our customers and partners trust. In essence, the difficult situations combined with outstanding results contributed to our overall success. In this dynamic and highly competitive industry, we also count on the visionary management team that is able to quickly adapt to new challenges and to assume a proactive attitude whenever required. The team at International Alexander is focused on providing our customers the most suitable solutions through process optimization initiatives and value-added services. Since the foundation, the company was focused to get specialized in automotive industry, at the time having strong partnerships with the most important automotive cars producers and suppliers. FORD is one of the strategic partners, defined by trust and professionalism, with projects developed together during the years of collaboration. The constant annual growth of the sales revenue and profitability by double-digit percentage are directly proportional with the investment initiatives and with the increasing market demand. International Alexander is an independent logistics services integrator that managed to occupy a top position in the industry sector. As of now, we have over 900 employees and by the end of this year, we estimate that the number of employees will reach to 1000


Bosch Cluj, Romania intelligent mobility solutions

We create the technology behind the technology

www.bosch.ro Bosch Romania


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ceased manufacturing the BMAX in 2017, before replacing it late last year with the launch of the new EcoSport, Ford’s small SUV. Attracting initial investments of almost €200 million, this most recent unveiling not only added a further string to the Company’s already extensive bow, but reaffirmed the business’s flexibility in meeting customer preferences and keeping ahead of the industry curve; an attribute that has been every bit as successful in Romania as it has in existing international markets. “Ford is one of the top-three selling imported car brands in Romania and has one of the best sales networks with more than 37 showrooms located around the entire country,” the Company continues. “Ford of Romania is one of the most significant employers in the region of Craiova and at the end of the past year, the Company ran the largest recruiting campaign since its inception in

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Romania, hiring more than 1,700 people.” All told, Ford employs more than 4,500 people in the country, working closely with a national supplier network of more than 40 Romanianbased companies. Consequently embedding itself into the local fabric of Romania’s manufacturing domain, the Company is perfectly poised to capitalise on a successful first decade

The Ford vision is to become the world leader in automotive products and services

of doing business in the country.

Returning to Romania

While a physical impression on Romania can only be traced back to 2007 in the Ford history books, the wider relationship between company and country goes back a lot further. As far back as 1928 in fact, the 1903-founded Ford Motor Company familiarised itself with the nation via a friendship between Henry Ford himself and the then Secretary of the Romanian Legation in Washington, Andrei Popovici. “In 1931, Ford opened a sales firm in Romania, and a year later, in 1932, the Romanian Government communicated to the Ford subsidiary in England (which owned the Romanian firm) the availability to open an assembly line in Bucharest,” the Company recalls on its website. “As a result of this invitation, in 1935, Ford acquired land in the Floreasca district of Bucharest, where


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osch Romania is part of the Bosch Group, a leading global supplier of technology and services. The strategic objective of the Bosch Group is to deliver innovations for a connected life. Our products and services are designed to spark enthusiasm, improve quality of life, and help conserve natural resources. We want to deliver top quality and reliability. In short: we want to create technology that is “Invented for life.” In 2013, Bosch set up an Automotive Electronics Plant and an Engineering Center in Cluj, the heart of Transylvania, in order to develop high quality products and innovative solutions for our international customers. The expertise of our associates, the passion for technology, the enthusiastic and young spirit of Cluj and the close collaboration with the local universities are the main drivers for the success of Bosch Cluj. The activity of the Bosch Engineering Centre focuses on areas such as automated driving, electric mobility, connected industry and local innovation. The talented engineers from the centre develop, among others, software solutions and image processing algorithms for realtime detection of objects in different traffic situations, software solutions to ensure a high connectivity for electric vehicles as well as intelligent sensors for the industry and intelligent products. In 2017, the Engineering Centre in Cluj developed a master programme “Advanced Electrical Systems and Structures” within the Technical University of Cluj-Napoca. The master’s degree programme represents an adequate framework for master’s degree specialisation studies in accordance with the

current requirements of power electronics and of electromechanical systems. In Jucu, Cluj county, Bosch operates a production unit for electronic components for the automotive industry since 2013. The plant features also a Training Centre in the Bosch campus opened in 2017, and equipped with modern training rooms and workshops equipped with state-of-the-art tools for the training of high-school students in the dual educational system, but also for the continuous development of Bosch associates. As part of its strong commitment to Romania, Bosch has extended its products portfolio and increased the professional development of their associates to reach the customer demands. In the Automotive Electronics Plant Bosch manufactures electronic control units for eBike powertrain and for driver assistance and safety electronics, which provide safety in traffic and increase driving convenience. In order to increase competitiveness and make production more efficient, Bosch has implemented Industry 4.0 solutions at the automotive electronics plant in Cluj, such as the MES Manufacturing Execution System. The close collaboration of the Engineering Centre and the Automotive Plant in Cluj ensure the power location in Romania, providing top quality of technology and services, Bosch innovation and reliability that will contribute to the worldwide competitiveness and success of Bosch, Invented for life.

T 0040 372 544 100 E contact@ro.bosch.com

www.bosch.ro


Partners, unlimited


VALUE IS CREATED VIA COOPERATION


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Henry Ford has transformed our way of life with practical and affordable cars. Thus, in more than a century of existence, its remarkable achievements have a special contour. During this century, which has experienced prosperity and difficulties, peace and war, Ford Motor Company has grown thanks to a man and his vision. Society always perpetuates the spirit of its founder through a way of thinking that is concerned with a better future sustained by the innovations made in both design, manufacturing and technology.

PHOTO: SNAPMEUP

it built a modern factory, equipped with the first operational line in Eastern Europe, and over 100 workers who could assemble annually 2,500 cars and trucks.” Resultantly contributing to a significant period of industrial upskilling in the region, a plethora of young Romanian artisans were introduced to the world of high-profile automotive engineering for the first time; a social facilitation that has been loyally repaid over the past decade, but that was initially cut short at the time upon the beginning of the Second World War. “It was not until 1966 that the Ford Motor Company tried to return to Romania through its German subsidiary, sending a joint venture proposal to the Romanian government,” the Company picks up. “In the meantime, the Ford plant profile in Romania had been changed to automation, where Automatica was operating.

A 1924-1925 Ford Model T Roadster in Gedee Car Museum, Coimbatore, India

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“Ford Motor Company returned to Romania in 2007, this time not in Bucharest, but in Craiova, buying the majority stake in Automobile Craiova and taking over the Automobile Craiova plant in March, 2008. 74 years after the first Ford manufactured in Romania, in September, 2009, the first Ford Transit Connect came out of the Craiova production line, which was donated to the municipal hospital in Craiova.”

Work, commitment and dedication

Fast-forward 10 years on and the Company marked its decade anniversary at Craiova on 21 March, 2018, and thus celebrated the share purchase agreement for the Romanian facility that was signed back in 2008. Originally committing to an initial investment of more than €675 million to transform the Craiova site into a state-of-the-art facility, this number has almost doubled in reality since then, making the site one of Ford’s most advanced on a global scale. The aforementioned array of products soon began filing their way out of the production facilities and into the hands of an eager customer base. And as demand has evidently grown, so too has Ford’s own infrastructure in the country. The introduction of the new EcoSport in particular led to an additional 1,800 people being employed; highlighting not only the support being received by the Romanian population, but the support that Ford is then giving back in terms of social opportunity. “It took a lot of work, commitment and dedication from all our Craiova Ford team and I’m personally very happy to witness this great achievement of celebrating 10 years here in Craiova,” said John Oldham, former Ford Craiova Plant Director, in acknowledgement of the achievement. “In these 10 years we’ve not only produced great engines and cars, but we’ve massively increased the


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t GEFCO, we always cared about delivering the best solutions and services to our valued customers. Having this goal in mind, in the past two years, the Company searched to redefine itself and to share with each and every one of its partners a new identity based on GEFCO’s philosophy and vision: a trusted partner. Why are we different today? Because we created an innovative new culture called: “Infinite Proximity”. We aim to build longlasting relationships through cooperation, to earn trust and to create more value in the supply chain. This is how we became “Partners, unlimited!”. “Partners” describes the cooperative mindset in which GEFCO builds relationships with its ecosystem based on proximity and shared growths and “unlimited” means that we are continually pushing boundaries in terms of expertise, geographical scope, sustainable growth, creativity and innovation. Our common success story begun more than 15 years ago, when GEFCO started providing Ford inbound and outbound flows management and aftermarket services covering Europe, Russia and South America. In 2012 started the collaboration between Ford Romania and GEFCO Romania with inbound flows management services and continued in 2016 with finished vehicles transport and distribution solutions. To best serve the customer’s needs, a logistic dedicated team was created in Craiova, in the proximity of Ford plant, to take fast actions when needed and to continuously improve our performance. Jérôme Chevrolet, Balkans Area Manager, General Manager for Romania and Bulgaria: “GEFCO Romania is proud to be a trusted

logistics partner in the region for Ford. All our teams are committed to meeting our customers’ need for efficiency and they constantly prove their capabilities in supporting our customers as they grow, while working with them to tackle their long-term growth and profitability challenges.” Last year Ford Romania reaffirmed the trust invested in us by granting GEFCO Romania new distribution flows for transporting the new EcoSport model. We operate Ford finished vehicles transports by train to Western European markets such as Germany, Italy and Benelux. This new project became a reality due to an innovative solution provided by GEFCO Romania ordering in France new tailor-made wagons to match the new EcoSport model dimensions. The number of cars loaded on the platform has been also optimised and the flows of the customer were adapted to its production capacity. Together we are also committed to sustaining the environment, by considering moving the freight, when it is possible, by rail instead of truck, lowering this way the greenhouse gas emissions. By reducing the number of trucks, we will improve the traffic safety and reduce the traffic congestions on the road. Together we grow, we care, we share! We are Partners, unlimited!

T +40 (0) 21 300 88 86 E info.romania@gefco.net www.gefco.ro


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Ford Romania’s management team

number of our employees and we’ve almost doubled at the same time our investment in Romania.” We are a globally Current daily production volumes based on available information within diverse family with local automotive associations - both in an inheritance we are powertrains and vehicles operations proud of, and a family have reached almost 1,300 engines that is passionately and 600 cars, in two shifts, which is dedicated to delivering a record result in the history of this manufacturing site. remarkable products “Craiova is a world-class Ford plant, and services building world-class vehicles and engines. And most important is that people who work here are worldclass too, delivering market-leading Director and President of the Ford of technology products at a high-quality Romania Board of Directors. level; and I would just like to thank each and every one of them for all their Now looking after all logistics and hard work,” Oldham added. transportation-related activities for Ford across the entire continent, the positive exposure directed towards A great team From 1 April, Oldham was appointed Romania’s rise to prominence is as Transportations Manager Europe, indicative of what he and the Company thus vacating his roles as Craiova Plant have achieved over the past 10 years.

Ford’s mission

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Ford EcoSport

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IMAS AUTOMATION SYSTEMS LIMITED IMAS the Automotive experts... IM Automation Systems Limited have been privileged to become involved in Craiova enterprise since 2008 – IMAS is a dynamic and flexible company who have grown organically over 10 years with help from a highly skilled Craiova technical workforce. We are privileged to supply world leading automotive manufacturers established in Craiova with bespoke engineering solutions. We incorporate best-in-class flexibility and cost/value advantages for our customers. IM Automation Systems Limited is based in Essex, England and has worked in UK, Cologne, Valencia, Slovakia and South Africa.

“Craiova has been my home for the past four years and I have been very fortunate to have been working here and have such a great team,” Oldham says. “I’m very proud about our work together including the successful launch of the new EcoSport, and I’m fully convinced that our Romanian plant will continue playing a key role in Ford’s manufacturing footprint, delivering at the same time such outstanding products.” With more than 37 years of experience in various manufacturing roles within Ford of Britain and Ford of Europe, Oldham has been based in Craiova for the past four years, starting in 2014 as Craiova Powertrains Manager; at the time replacing Ian Pearson. Further managerial tweaks geared towards leveraging the improved and scaled-up structure of Ford Romania have seen Pearson now come back to Craiova as the new site Director and President of the Board of Directors; ironically filling the positions vacated by Oldham.

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...I’m fully convinced that our Romanian plant will continue playing a key role in Ford’s manufacturing footprint, delivering at the same time such outstanding products

T +441277 653156 E office@imasautomation.co.uk


2 Laindon Road Billericay Essex CM12 9LD office@imasautomation.co.uk +441277 653156

“Individual Mechanical and Automated Solutions” CRAIOVA SEALER AUTOMATION – COSMETIC FLANGE AND UNDER-HOOD APPLICATION, NEW FOR 2018

COLOGNE PILOT PLANT PRE-TREAT AND PAINTING FACILITY 2017-18

• Craiova paintshop makes it’s initial move into automated sealer application by choosing IMAS as a first tier facility installation partner. With the goal to enhance quality, overcome ergonomic issues and save labour, a turn-key solution was developed to deliver a compact but easily maintainable automatic application cell. • Challenges included preserving the current manual application workstations and therefore delivering a compact cell with minimum footprint but still allowing sufficient access to maintain a safe working area. • Utilisation of one axis with two robots including dedicated application pistol, temperature conditioning, and precise camera based measuring system to deliver an accurate sealer application. • State of the art design using CAD and enhanced robot simulation tools to ensure best in class application quality. • Station Cycle time is 60 seconds in total including transport – measuring and application to at least two discrete areas with guaranteed accuracy and uptime of over 98.7 % • Enhanced modular build techniques using leading edge technology to ensure shortest possible installation time.

• IMAS was awarded the contract to provide a full turnkey painting solution for pilot build vehicles for Ford Motor Company in Cologne. The project has the flexibility to deliver up to 5 units per shift, from the smallest B-Car (Fiesta) up to Largest Van (Jumbo Transit). • Design and build project in a working brownfield site required first rate safety management concept. • Process to include cleaning and pre-treatment via heated spray degrease and phosphate coating with oven and double spray booth concept for paint application. • Major civil works delivered to ensure low level ergonomic processes. • Leading technology Air Exchange systems coupled with local extraction ensure environmental integrity is maintained within the building. • Technical Fire Fighting System to meet enhanced Ford Motor Company requirements • Electrical and process controls • Conveyors, BIW Transport trollies, docking and handling stations • Training, Full Safety Buy Off and all relevant approvals including TUV.

• IMAS developed the first IR wax curing application within Ford Motor Company European operations. • Primarily to reduce VOC’s by using zero emission wax technology. • The challenge was to integrate into the existing application facility. • Uptime 99% • 60 Seconds Cycle time / 60 jobs per hour • Material requirement for adequate curing required 60degs > 60 Seconds • Localised Heat application targeted only application areas to ensure optimum energy saving • Process required an innovative approach due to first high volume application • Solution delivered a footprint consisting of only one fifth of that required by a traditional convection oven and a cost reduction of at least 80% • Solution is provided by arrays of IR Lamps that are automatically indexed towards the specific areas of the car body requiring targeted heat. • For enhanced corrosion prevention the installation includes body tilting station and post process fume extraction. • Project was subject to our enhanced modular built technique which ensured the installation took place with no impact to production • Project duration 24 weeks

• As part of a new vehicle launch there was a requirement to prepare two-tone painted bodies at a volume of 16 JPH on a dedicated work area with 17 state of the work stations • The solution required a complete 1550m2 mezzanine floor to be designed and installed within a running manufacturing facility. • The complexity and mass of the installation required full structural calculations, verified and certified by all relevant local authorities. • As a result of the structural design significant strengthening of the building columns was also delivered. • The design of the steelwork incorporated leading edge technology to allow installation around the existing plant and equipment. • IMAS also designed, manufactured and supplied the body transport system, process decks, services and inspection lighting. • A Turn Key project that included provision of new work deck ventilation system with new AHU • Full under deck fire suppression system completely calculated, designed and installed by IMAS and gained all relevant approvals. • State of the art transport system incorporated dual safety elevators and over 500 meters of belt driven roller bed conveyor and associated body transfers. • IMAS delivered complete control solution including software, HMI installation, commissioning and support through to customer hand-over.

CRAIOVA AUTOMATED ZERO EMISSION WAX CURING PROCESS

CRAIOVA PAINT SHOP 2 TONE PREPARATION MEZZANINE 2017


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FORMEL D

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ormel D is a global service provider of the automotive industry, developing marketleading concepts as well as individual, scalable solutions along the entire automotive value chain – from the development to the production and up to the aftersales service. As part of the wider Group, Formel D Romania was established in 2011 and offers the complete portfolio from product development to after sales services for the automotive industry. The Company partners with Ford Craiova and its suppliers, with its own office in the Quality Centre Building inside the FORD Craiova plant. The onsite services within the engine and assembly vehicle plant include: • Control & rework, including visual parts, engine valves, engine block, engine sensors, covers and wheels • Software Re-Flash: PCM, TCM and GPS modules

Pearson had previously been responsible for the production launch of the multi-awarded 1.0 l EcoBoost engine during his time as Craiova Powertrains Manager. “I’m very excited to be back in Craiova and continue my journey in one of Ford’s most advanced manufacturing facilities,” he notes. “It’s a great privilege for me and I look forward to continue working with our vehicle and powertrain teams offering the best driving experiences to all our customers across Europe.” In addition to these changes, the Company has also recently announced that from 1 September, Jaime Ortiz-Canavate will be appointed as Manager of Powertrain Manufacturing Engineering for Ford of Europe and previously UK-based, Josephine Payne will fill Ortiz-Canavate’s previous role as Plant Manager for the Craiova engine plant.

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“Payne brings a wide breadth of experience to this role from her previous positions in Europe and the US in both powertrains operations and in powertrains manufacturing engineering,” the Company elaborated.

Corporate social responsibility

Such managerial changes and enhancements may seem like part and parcel of a Company as renowned and vast as Ford, but it alludes to a much more significant achievement in terms of the success that each individual has been able to generate in Romania. As previously proved, this largely revolves around the products that continue to leave Craiova’s plants but also, as is the case throughout Ford’s global presence, it is down to the Company’s involvement in local community enrichment and via a substantial corporate social responsibility programme.

• Stop Ship Campaign: DV5 Engine software update, Craiova Plant & Italy compounds • 2017 launch support of the Eco Sport model, with 132 personnel involved including quality inspectors, drivers, mechanics and electrical personnel. • Resident engineering: TRW, ITW, EATON, PASS, FLEXTRONICS, CSA, Sharp and Harman

Formel D Romania SRL | Member of the Formel D Group Str. Soseaua Alba Iulia, nr. 14, Et. 1, (Salzburg Center) RO-550018, Sibiu Romania T +40 351 466 381 M +40 733 680 601 F +40 351 466 383 E gheorghe.barbu@formeld.com info@formeld.com

www.formeld.com


THE DRIVING FORCE. Formel D is the driving force in the Automotive Service Industry. We are the worldwide service provider that supports automotive manufacturers and suppliers in assuring the quality of their products and processes throughout the entire value chain. For critical processes associated with project start-ups, we provide resources and solutions as quickly as possible to rectify deficiencies in vehicles, components and processes. With team spirit, professionalism and passion we develop individual, scalable solutions and market-leading concepts. With these attributes we help our customers get vehicles and components ready for the market and make sure that service processes are implemented and optimized. With consistent quality the world over.

Formel D Romania SRL | Member of the Formel D Group Str. Soseaua Alba Iulia, nr. 14, Et. 1, (Salzburg Center) RO-550018, Sibiu Romania T: +40 351 466 381 | M: +40 733 680 601 | F: +40 351 466 383 E: gheorghe.barbu@formeld.com | info@formeld.com

www.formeld.com


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Working very closely with central and local institutions, CSR has been a key method for Ford to ingratiate itself into the local makeup of Romania, encompassing not just internal employment opportunities and network building, but also external influences on areas of health, education, safety and equality. “Improving lives of its community members has always been at the core of Ford’s actions in the region of Oltenia and throughout the years, Ford has been investing more than €500,000 in various community activities, focusing on those strategic priorities,” the Company affirms. “All investments made in Romania as part of the corporate social responsibility programmes are made through the Ford Motor Company Fund, the philanthropic arm of the Company, in partnership with various local NGOs.” Ford Fund was introduced to its Romanian operations in 2014 and was driven initially by the notion of safety

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“Conscious corporations understand that environmental and social aspects are aspects of the business. They realised that, ultimately, they can thrive only to the extent that the world they live in. This has always been our conviction of Ford. For us, the positive contribution to community life is a source of pride and a major factor in the success of our company. We aim to play an even more important role by participating in solving many of the discouraging problems faced by society. “ - Bill Ford, Chairman of the Board of Directors and Executive Director, Ford Motor Company 2001 to 2006

and its Ford Driving Skills for Life (DSFL) initiative. The Company adds: “Observing the great impact of the Ford DSFL programme, Ford decided to go one step further and to shape a dedicated programme for younger people, targeting the right age group who do not possess a driving license (16-18

years old) and started to run a project in Romanian high schools as a way to reduce accident numbers on Romanian roads. “Other important projects implemented by Ford in the region of Craiova would actually be linked to health. Here, the Company has been actively involved with the support


• Lear Corporation

It’s not just a seat. It’s your personal docking station. With our combined expertise in Seating, Software and Connectivity, Lear is leading the way in developing intelligent, integrated vehicle solutions that do more than meet the expectations of today’s consumer. They drive them!

W W W. L E A R . C O M


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COBRA GROUP

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obra Group is a Spanish company with its headquarters located in Madrid. With more than 60 years of experience, the Group first appeared on the international stage in 1978 and is present in more than 200 branches in Spain and 20+ permanent locations worldwide, with a team of qualified personnel totalling nearly 20,000 strong. Moncobra, a subsidiary of Cobra Group, is a contracting company specialising in installation and assembly works. In partnership with Ford Motor Company since their formation more than three decades ago, and in Romania since 2011, the Company participates and supports in all important current and developed projects, including the Ford B-MAX project, all engine shop projects and the new EcoSport project, finalised at the beginning of 2018.

of the local NGOs in sponsoring the Craiova County Hospital with vital medical equipment needed in the neonatology department, but also in paediatric surgery and cardiology. “Also, teams of volunteers from Ford Romania, together with doctors from Craiova hospitals, have been running for years a row of free community health campaigns such as “Listen to your Heart” which provides free cardiovascular screening campaigns within the poor communities in the Craiova countryside.” More than 1,500 have benefitted from free cardiology checks so far, demonstrating the influence that Ford can have on a country far beyond the realms of industrial capability.

Tomorrow’s Ford engineers

Regarding the pillar of education, Ford works closely with authorities at local level, across all grades of schooling and university to enhance

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The Company has also participated and executed several localised Craiova projects from construction works to electrical and mechanical projects.

Since 2015, the Company has also supported annual scholarships for students... and is also running internship programmes within the vehicles and engines plant in Craiova, so that today’s students have a real chance of becoming tomorrow’s Ford engineers

T +40 372 938 728 E moncobra.csi@grupocobra.com

www.Moncobra.ro


T: +40 372 938 728 | F: +40 372 252 836 E: moncobra.csi@grupocobra.com www.Moncobra.ro


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ROCHLING AUTOMOTIVE

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öchling Automotive, with more than 5,000 employees, is your partner for integrated system solutions in the areas of aerodynamics, powertrain and new mobility. With 42 locations on four continents, we are positioned globally. Our engineers, located in four engineering centres globally, are working with almost all vehicle manufacturers solving the challenges of the automotive industry to reduce emissions, weight and fuel consumption. We connect and combine competences to provide full service at the highest quality, locally and globally, for our customers, true to our motto “Boost your efficiency”. T +49 6241 844-0 E info@roechling-automotive.de

Motivating tomorrow’s Ford engineers

www.roechling.com

the opportunities available to Craiova and Odobleja’s students. Investments in their hundreds of thousands of euros, equipping institutions with the most modern technologies and equipment, aligns itself to Ford’s own vision of modern progression, while also encouraging students to consider manufacturing as a possible career path. “Ford Fund concentrates around the globe on encouraging young people to take an interest in science, technology, maths and engineering, and the €100,000 investment made in the Mechatronics Laboratory at the Odobleja High School is a perfect example of this,” the Company explains. “Ford Fund is thus focused on helping young people gain the necessary up-to-date skills to ensure a bright future. “Since 2015, the Company has also supported annual scholarships for students at the Craiova University and also the Odobleja Mechatronics

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Centre, and is also running internship programmes within the vehicles and engines plant in Craiova, so that today’s students have a real chance of becoming tomorrow’s Ford engineers.” Bringing Ford’s two areas of concentration back full circle has been an April, 2018 initiative which has seen three EcoSports donated to the Faculty of Mechanics, INCESA Research Institute and to Stefan Odobleja High School in Craiova to be used as teaching materials by pupils. Included are two Titanium models and a Trend model, vehicles equipped with the multi-award-winning EcoBoost 1.0 litre engine produced in the Craiova factory. It has already become a tradition for Ford Romania to donate cars and engines to the community in Craiova so that future engineers can gain a better knowledge of new available technologies, of latest generation vehicles, and of engines made by Ford.

INDUSTRIAS ALEGRE

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ndustrias Alegre, a 100 percent Valencian family-owned plastic injection Company has thrived since 1953 as a mould workshop that embraces high levels of engineering skills. Serving customers across Europe, Mexico, Brazil and India, its role in supplying the automotive sector in particular has contributed to its prominent market standing; and few customers have played a bigger role in this development than Ford. Working together since 1976, Industrias Alegre’s capabilities have gone on to evolve thanks to ground-breaking solutions such as the HybridBox and are now being targeted towards areas of advanced technologies, sector diversification and globalisation.

T +34 961 220 200

www.ialegre.com


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enjoy efficiency

AERODYNAMICS

POWERTRAIN

www.roechling.com

NEW MOBILITY

interior trim global full service supplier

Congratulations Ford Romania !! INDUSTRIAS ALEGRE S.A. Pista de Silla Km.9 46470 ALBAL Valencia SPAIN

T 961 220 200

www.ialegre.com

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DUMAGAS For 20 years Dumagas has intelligently connected businesses across Europe. A reorganisation and restructuring process took place in 2014 and together with support received from the shareholders and the expertise and motivation of its team allowed the Company to grow as an integrator of international transport solutions in Romania and Eastern European markets. For the local Romanian domestic market, the Company offers a wide range of food logistics services and controlled temperature transport through its 100 double temp trailers fleet, central low temp warehouse in Craiova and cross-docking locations in Bucharest, Brasov, Cluj and Timisoara. Working in conjunction with local education institutions

T 0040 251 339 431 E transport@dumagas.ro

www.dumagas.ro

The partnership with INCESA and the University of Craiova has already been in place for a number of years, a period in which several important projects for the development of the future specialists of the Romanian automotive industry have been carried out. Furthermore, since 2016, Ford has offered as many as 10 scholarships a year to students of the University of Craiova. This has since been compounded by the aforementioned investments contributed towards the development of Stefan Odobleja High School. “The donation made today shows once more Ford’s strong commitment to the community in Craiova, understanding both the opportunities which the future may bring to the young generation of pupils and students in Romania and the current funding challenges within the Romanian education system,” declared Ian Pearson, Plant Manager of Ford Craiova during the announcement.

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Ford B-max

A balanced work environment

Ian Pearson, Plant Manager of Ford Craiova

Ford’s investment in Romania and for Romania therefore goes beyond vehicle and engine manufacturing and instead encapsulates all that is necessary to become a locally successful enterprise. And naturally, such values and philosophies are etched within the confines of Ford’s factories as well, as demonstratedby the zero work incidents achieved on site.


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Your partner for shipping merchandise anywhere around Europe transport@dumagas.ro www.dumagas.ro

Outlook Creative Services Outlook Publishing’s awardwinning in-house team is now utilising its extensive production skills to offer a full and bespoke range of editorial, design and marketing services via its new Outlook Creative Services division.

F O R M O R E I N F O R M AT I O N V I S I T: www.outlookpublishing.com/creative-services

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ATLAS COPCO ROMANIA Extensive industry experience For all your applications, you can rely on our tailored air solutions, that are now used by all the industry leaders: electric compressors for air and gas (oil-free and oil-injected), piston and centrifugal compressors, blowers, vacuum pumps, air and gas treatment, nitrogen and oxygen generators, as well as auxiliary services: service and rental. All our products meet your industry standards and regulations.

Highly efficient We provide you with compressors and air treatment solutions offering peace of mind. From concept to installation: we make the most efficient solution work for you.

Silicone free solutions for automated car paint lines Highest quality standards apply for compressed air used in spray paint applications. We develop solutions with all major players in the industry to avoid paint defects and optimise efficiency.

Lower cost for high quality instrument air

Additionally, “in a world of men and robots, women are highly appreciated within Ford of Romania” as further evidence of the Company’s commitment to equality and upliftment in the workplace. “There are lots of key roles within the Company where women are in charge, not only of the non-production activities such as HR and finance, but also of the production side of the job,” the Company continues. “This all ensures a very balanced work environment for all members of the teams among the plant and the Company will continue encouraging young female students at the University to take technical classes and to apply in engineering, mechatronics or other similar sciences in the future.”

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Future success

These more personable elements then translate into manufacturing and business success, and Ford Romania’s current production pace is at its highest ever level, reaching as many as 600 vehicles and 1,300 engines each day; virtue of the highly skilled artisans and state-of-the-art equipment that exist within the Company’s facilities. “One of the main challenges of Ford’s activity in Romania is infrastructure though, and in this regard, Ford is in constant dialogue with the Romanian Government, namely surrounding projects which are important and support not only the present, but also the future success of the plant, given expected increasing volumes,” the Company

Because we can deliver compressors with matching air treatment solutions, we can reduce your operating cost. Our air treatment equipment is designed specifically to operate most efficiently with our compressors, optimally using their waste heat and avoiding air losses for regeneration.

Atlas Copco România SRL 135, Bucureşti-Ploieşti, 013686, Bucharest T +40 21 352 36 23 E office.ro@atlascopco.com www.facebook.com/atlascopcoromania

www.atlascopco.ro


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COMPLETE AUTOMOTIVE COMPRESSOR SOLUTIONS The highest energy efficient solutions according to most stringent regulations.

WE MOVE YOUR BUSINESS With a consolidated experience in the transport sector and its large fleet, Arcese offers reliable transports services for all industrial sectors thanks to a flexible & multimodal European network.

arcese.com

Intelligent solutions for electrical installations and automation SERVICES: • EXECUTION OF ELECTRICAL WORKS • DESIGN AND ENGINEERING • MANUFACTURE ELECTRIC BOARDS • MATERIAL AND EQUIPMENT SUPPLY

www.elprest.ro

CONTACT T: + 40251/ 412503; + 40251/417496; + 40372 733 185 F: + 40251/417496; + 40372 877 033 Administrative Department - elp@elprest.ro Technical Department - proiectare@elprest.ro Sales Department - vanzari@elprest.ro Purchase Department - aprovizionare@elprest.ro FORD Department - ford@elprest.ro

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YAZAKI

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ith local manufacturing in Ploiesti and Caracal and an on-site warehousing & sequencing centre, YAZAKI guarantees optimal logistics solutions and support for its customer Ford in Craiova. The cooperation between Ford Romania and YAZAKI started in November, 2011 with the Ford B-Max. Since then, the productive collaboration has been characterised by a professional outlook, a close working joint approach and mutual trust. A seamless and smooth plant start-up in 2011/2012, trouble-free model changes and stable delivery processes surpassed all customer expectations. The Company is looking forward to future projects as a build-to-print and full-service supplier for Ford Romania!

Fuelled by a passion to create great vehicles

T 0049 221 597990 E info@yazaki-europe.com

www.yazaki-europe.com

says. “In order to address this topic further, the Company has also hosted dedicated workshops in Craiova, with the participation of various, relevant Romanian authorities, including the Prime Minister and Minister of Transportation, but also other key investors within the automotive industry in Romania. “Ford’s plans are to continue addressing this key important topic so as to reach a benefit for other key companies, but mostly for Romanians.” And this is where the Company’s differentiator, and ambitions lie. Ford is one of the world’s most revered and appealing employers and business operators, yet it applies this international acclaim to a local setting. And just like every other presence point of Ford’s, Romania has benefitted greatly. Despite only manufacturing in the country for the past 10 years, the legacy goes back almost a century and the foundations have been laid for

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Ford Motor Company was built on the belief that freedom of movement drives human progress... it drives our commitment to become the world’s most trusted mobility company...

Steven Armstrong and Klaus Iohannis

even more concerted growth in the years to come. “Ford Motor Company was built on the belief that freedom of movement drives human progress,” the Company concludes. “It’s a belief that has always fuelled our passion to create great cars and trucks. And today, it drives our commitment to become the world’s most trusted mobility company, designing smart vehicles for a smart world that help people move more safely, confidently and freely.”


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• Yazaki Systems Technologies GmbH

PAST – PRESENT – FUTURE – YAZAKI CONNECTS

As a loyal and reliable partner of FORD Romania, we would like to say thank you for the long-term trust and excellent co-operation. YAZAKI is a market leader in automotive wiring harness systems and supplies for all major OEM’s with innovation solutions. More than 285,000 committed and highly motivated employees work in 46 countries to contribute to YAZAKI’s global success. YAZAKI connects its customers to the future – worldwide. YAZAKI EUROPE LIMITED

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Henry Ford (1863-1947) Street 29, 200745, Craiova, Dolj County, Romania

www.ford.ro

www.outlookpublishing.com

FORD ROMANIA  

FORD Romania Business Brochure - Europe & Middle East Outlook Issue 24

FORD ROMANIA  

FORD Romania Business Brochure - Europe & Middle East Outlook Issue 24