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BusinessTravel Guide

ETHIOPIA

www.africaoutlookmag.com

Ruralisation Funds Urbanisation


E T H I O P I A

ETHIOPIA Ethiopia has leveraged its age-old traditions and charm to generate modern-day economic prosperity

he ability to remain current and relevant in an ever-changing world is a challenge that all companies, countries, and even individuals, struggle to achieve. But as one of the oldest hosts of human life on the planet, Ethiopia

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thrives as a visitor destination as a result of its historical aesthetics and charm. Located in the so-called Horn of Africa to the east, it is the most populous landlocked country in the world and the second most populated country on the continent; situated in a -

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literally - scorching cauldron of culture, tradition, religion and - progressively - business. The mountainous terrain and vast landscapes aren’t what you’d ordinarily associate with the notion of urban infrastructure; each of its cities - including the capital, Addis


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African Union Headquarters

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Ababa - sprawled across undulating, picturesque backdrops. However, as an age-old inhabited land trying to turn its hand to modern infrastructural evolution, the overall balance serves up a treat for fortunate travellers. On the tourism side, the appeal comes from the former untouched, natural elements that best typify the country. However, for the growing business travel segment, the organic aesthetics are increasingly becoming an added bonus to the economic opportunities that await. And it’s certainly not as if the country is abandoning its roots in order to promote urbanisation. Rather, Ethiopia is optimising its reputation for agricultural prevalence to bridge the gap between the country and the rest of the world.

FACTS & FIGURES

Languages: Amharic Area: 1.1 million square kilometres Population (2016): 102.4 million GDP (2017): $195.8 billion Currency: Birr (ETB) Time zone: UTC+3 Dialling code: +251 Internet TLD: .et Climate: Tropical monsoon

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Walia Tour and Travel offers a variety of services within the scope of the tours and travel industry in Ethiopia and provides package tours and VIP flights in collaboration with our sister company National Airways. Our intention of starting our tour and travel agency is to make profit from the industry and we will do all that as per the permitted Ethiopian law in order to achieve our business goals, aims and ambitions.

T: +251 116 63 87 78 | C: +251 911 20 17 22 | E: bemnet1993@gmail.com


www.waliatourandtravel.com


E T H I O P I A

The Business End CHIEF AMONG ITS exports remains the produce that Ethiopia is most famous for. As the birthplace of the coffee bean, the country still produces more coffee than any other nation on the continent; a continent that is renowned for its prowess in the sector. Broadening the analysis further, agriculture actually accounts for as much as 85 percent of the entire labour force, and while - inevitably - much of these operations are conducted by SMEs and small-scale farmers, there is a greater economic significance that derives from its success.

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Purely by having such an influential international export, the country’s GDP achieves sustainability which, in turn, has a positive knock-on effect on the wider economy and the overall development of infrastructure outside of the agricultural domain. Especially in more urbanised areas, and Addis Ababa above all, the urban districts that now exist are comparable to any cities you would find in the west or in South Africa, facilitating an ever-expanding swathe of visitors entering the country for business purposes. Natural agriculture and energy

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resources have driven the country’s international appeal so much, in fact, that Ethiopia has had to introduce one of the continent’s most expansive and recognised airlines in order to cement this connection with the rest of the world. Ethiopian Airlines is a familiar presence in London, New York, Paris and any other major economic heavyweight you’d care to think of and, complemented by its equally extensive domestic network, it is the perfect indictment of how far Ethiopia has come on the global stage.


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ETHIODER TOUR AND TRAVEL Ethiopia…the best place to be P.O.Box 102126 E: info@ethioder.com T: +251 116 630363 | F: +25116631373 C: +251 911 218180 |+251 911 913783 www.ethioder.com

Welcome to this different world Imagine an ageless land, interesting and picturesque, abounding with birds and wildlife. Majestic views of mountains and lakes. Gracing these magnificent landscapes are the soul of this country – its friendly people. Spectacular sights and intriguing encounters with unique cultures. Charming village scenes and bustling markets. Fascinating flora and fauna. It’s the adventure of a lifetime – an awe-inspiring, memory-making experience. Discover Ethiopia, Africa, the way it was meant to be seen… in a personalized tour designed around your interests and hosted by Ethioder Tours and Travel.. We give you an experience you’ll treasure a life time. We will take you to “the best place to be”. OUR RANGES OF SERVICES ARE AS FOLLOWS; ≥ Personalized and package designed Tour on Cultural, natural and historical Tours ≥ Birding & fishing safaris ≥ Vacation travel, themed group travel, seminars ≥ Provide assistance and support to professional conferences incentives, corporate events, congresses, customized tours,

≥ Renting of Tourists and Off-road and other kinds of vehicles ≥ Trekking and photographic safaris ≥ Flying safaris ≥ Hotel reservation

Sidama Lodge Exclusive Self Catering Accommodation in Addis Ababa

Despite being located in the heart of the city of Addis Ababa, Sidama Lodge is an island of tranquillity away from the hustle & bustle associated with a capital city. Just down the road is our partner hotel at Atlas Square, the Sidama Inn is a beautful self catering hotel.

Cape Verde Street, Bole Sub City, Addis Ababa Tel: +251 116 1879 46 | Fax: +251 116 1879 60 manager@sidamalodge.net | sidamalodge.net

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HOTEL APARTMENT

Where you are mme

an just a guest!

Bole Medhanialem Road,Bole Sub City Wereda 3 ,P.O.Box 1909 Code 1110 info@reliancehotelapartment.com , gm@reliancehotelapartment.com +251 11 667 20 02/24/40/52/60 , +251 11 896 57 84 or +251 11 823 22 22

www.reliancehotelapartment.com


E T H I O P I A

Out & About WHEN LOOKING AT the country from a business travel perspective, Ethiopian Airlines’ significance shines through even more prominently. While the country does inevitably have appeal as a tourist destination, the majority of visitors entering the country each year do so with tourist landmarks as a bonus in mind, rather than as the primary objective. Instead, business is often the reason for travel in the first place, and the major cities have responded in kind by creating a concerted - albeit authentic - offering across areas of hospitality, cuisine, leisure and transport. For those with plenty of time on their hands, the natural aspects are still the most spectacular feature of Ethiopia however. Its mountains, jungles, rivers, caves and UNESCO World Heritage Sites may be a far cry from the boardroom but are not as far geographically as you might think.

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Addis Ababa itself is situated on the cusp of such natural settings while urbanisation to the north and south are similarly engulfed by pursuits that can quickly take you off the beaten track. In the north, Axum, Lalibela, Bahir Da and Gondar edge you closer to the stunning Simien Mountains, while in the South, Shashemane, Wondo Genet, Awasa, Araba Minch and Jinka are just a stone’s throw from indigenous Ethiopian tribal villages. Once again capitalising on its own make-up, some of Ethiopia’s leading businesses to keep in mind prior to your visit, include tour operators. Air Tour Kenya, FKLM Tours, Habesha Tours & Travel, Grand East Africa Eco Tour, Travel Ethiopia and Elmi Tours are just a select few - and the cream of the crop - on hand to guide you off the streets, and into the wilderness. If a restaurant, bar and five-star accommodation are preferable to a

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barbecue, campfire and tent, then not to worry, there are plenty of those too. Predominantly staying true to its local traditions once again, cuisine embraces a mixture of meat, vegetables and spices and the national dish, Injera, is a must try! Peak city life is saved for the country’s urban accommodation though. As the aforementioned deluge of international visitors continue to grace the country’s shores, a host of market-leading hotel chains are responding with an offering up there with the best in Africa. The Ramada Hotel, Luxury Collection Addis, Reliance Apartment, Zeist Lodge, Abay Minch Lodge and Sidama Lodge give just the briefest glimpse of the diversity that now exists from a hospitality point of view in the country; ensuring that luxury, comfort, leisure, pleasure and business are all embraced within a locally-sensitive setting.


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CONTACT US

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P.O. Box 8186. Addis Ababa Ethiopia Tel: + 251-118-965-612 Fax: + 251-116-630-449 Mob: + 251-911-198-543 | +251-911-251-189 Email: info@dynastyethiopiatours.com bogale@dynastyethiopiatours.com

www.dynastyethiopiatours.com

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FOR RA ONS MA S A D E

“Great Location”

Life is full of surprises, and we’re one of the happy ones. Because no matter why you’ve come to stay with us, we’re here to help you enjoy every minute. There are lots of hotels to choose from, but only Ramada puts our hearts into your stay.

ramadaaddis.com | +251 116 393 939 YOU DO YOUR THING. LEAVE THE REST TO US.® ©2017 Ramada Worldwide, Inc. This property is independently owned by ADM Business Plc. and operated under a management agreement by Wyndham Hotel Group (UK) Limited or one of its Affiliates.


E T H I O P I A

Outlook Recommends “Ethiopia’s excellent network of national parks, UNESCO World Heritage Sites and other tourist attractions can be explored [and] a varied selection of exciting destinations awaits the visitor to Ethiopia.” - Ethiopia Tourism Board

TRANSPORT

TOURS

HOSPITALITY

Ethioder

Sidama Lodge

Dynasty Ethiopia Tours

Ramada Addis

Travel Ethiopia

Sheraton Addis Hotel: The Luxury Collection

Tropic Air Kenya FKLM Tours Ethiopia Habesha Tours & Travel National Airways Ethiopia Encapsulating the “spirit of a rising nation”, National Airways Ethiopia thrives as an industry leader virtue of its commitment to principles of quality, safety and respect. Catering for both passenger and cargo requirements in a country as well linked to the rest of the world as any in Africa, the carrier has proven itself a dynamic aviation facilitator putting its clients and people first. Operating out of the heart of the capital, Addis Ababa’s Bole International Airport, its variety of offerings across both aeroplane and helicopter travel means that all demographics of customer are catered for, in linking Ethiopia to more than 150 destinations worldwide.

Zeist Lodge

Grand East Africa Eco Tour & Car Rent

Elmi Tour Ethiopia

Ethiopian Airlines 16

Reliance Apartment Hotel

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Abay Minch Lodge Hotel


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AFRICA C FUN ADDIS HOTEL, 2, ADDIS ABABA, OROMIA +251-116-530043or +251-930-33-71-33 or +251-930-33-72-33 info@cfunaddishotel.com | www.cfunaddishotel.com

T: +251116675776 | F: +251116675775 marketing@mychoiceethiopiatour.com

Explore Ethiopia, The Land of Origins!

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www.mychoiceethiopiatour.com

Cell: +251941616561/2 +251924304010 / +251929 923132 R#303, 3rd Floor, Dawit Bldg, Gurd Shola, Yeka Sub-City, Addis Ababa, Ethiopia

Bole Medhane Alem Cathedral, Addis Ababa

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PROUD TO BE A AIRLINE

www.ethiopianairlines.com


E T H I O P I A

Outlook Recommends FOOD & DRINK Yod Abyssinia Traditional Food 2000 Habesha Cultural Restaurant

Bahir Zaf

MUSEUMS

RETAIL

Red Terror Martyrs Museum

Salem’s Ethiopia

National Museum of Ethiopia

Merkato Chiromeda Market

Casa Museo di Rimbaud

ART & CULTURE Eros Addis Fusion Restaurant & Lounge

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Asni Gallery Harar National Museum National Theatre Art Gallery

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AFRICA

LALIBELA TRAVEL AND TOURS

• Air Ticket Sales • Car Rental • Standard/Tailor-made Tours • Trekking • Hunting • Safaris and Sightseeing • Hotel Reservation and much more Ras Abebe Aregay Avenue, Bedilu Building Ground Floor Suite #015/01, Addis Ababa, Ethiopia Email: book@lalibelatravelandtours.com Sales: +251 11 553 3799 | +251 11 515 8600 +251 11 515 1747 Fax: +251 11 551 0097 Management +251 11 515 1753 | +251 11 551 4403 www.lalibelatravelandtours.com

ETL Tour and Travel is a company with “interest based tour packages” that our clients find unique and intriguing. It is a company that is “One Stop to Magic“, a stop to the magical place called Ethiopia, a country named “Best Tourist Destination 2015”. ETL’s activities include Tour, Travel and Ticketing, Car Rent, Reservations and Booking services. Due to its “strategic alliance” scheme it has also extended to provide DHL services to its clients, businesses around the area and with a wider business relationship with DHL.

Birhana adra Africa Mall ; 2st floor; in-front of Bola MedhaniAlem Church near Edna Mall. Phone: +251 11 667 0667 Mobile: +251 91 021 7091 Fax: +251 11 667 0180 Email: info@ethiotourline.com

www.ethiotourline.com

Outlook Creative Services Outlook Publishing’s awardwinning in-house team is now utilising its extensive production skills to offer a full and bespoke range of editorial, design and marketing services via its new Outlook Creative Services division.

F O R M O R E I N F O R M AT I O N V I S I T: www.outlookpublishing.com/creative-services

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E T H I O P I A

GRAND EAST AFRICA ECO TOURS is a tour organiser originated in Ethiopia. Our core business is incoming tours (groups, individuals and resorts throughout sightseeing tours, organisation of conferences, workshops) also we want to develop the entire area in Ethiopia and our motivation to cooperate with you. We would like to give you a very memorable and unforgettable Tour of Ethiopia with an affordable Tour package etc. We are the pioneers of customised holidays. We tailor-made your holiday the way you want, when you want, for the price you want!!!! We are the trend setters of Web based travelers!!!! • Flight booking • Organising tours • Car rental • Safari and sightseeing • Bird watching • Hotel reservations • Visa processing • Event planning • Logistics service Grand East Africa Eco Tour & Car Rent LG Bldg (2nd floor), Addis Ababa, Ethiopia T: +251 116 667 118, +251 911 54 59 97 E: info@eastafricaecotour.com

www.eastafricaecotour.com

Hotel Lobelia is a family owned bouuque hotel located 3 minutes from Bole Internaaonal Airport and was built combining its staff 40 years plus experience in the customer service industry.

Our hotel services and ameniies include: • Complimentary full breakfast • Free guestroom Hi-speed Internet • Free Wi-Fi hotspots • Free shuule service to and from the Airport • Free steam & gym services

• 24hr room service • Laundry service • Meeeng halls • Baby cot and rollover bed on request • Parking

Hotel Lobelia Off Cameroon St., Behind (Former) Yugo City Addis Ababa, Ethiopia P.O.Box 120672

T: +251 1667 3850/51/53 C: +251 911 18 24 63, +251 929 92 29 39 E: manager@hotellobeliaaddis.com F: www.facebook.com/hotellobelia

www.hotellobeliaaddis.com

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T: +251 11 661 7777, +251 11 661 8888 F: +251 11 661 3333 E: info@sidrahotel.com

www.sidrahotel.com


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Where you feel you are really at home Abay Minch Lodge ADDIS ABABA T: +251 11 5521575 | +251 11 5531879 F: +251 11 5508913

Bahir Dar T: +251 582 181039 | +251 582 180114 F: +251 582 180811 Mobile :+251 918 353457

reservaaon@abayminchlodge.com

www.abayminchlodge.com

ZEIST LODGE is the first urban lodge in Addis Ababa CITY! Created by Dr. Emebet Demissew an Ethio-Dutch Citizen

T: +251 913 644 316 | +251 941 699 861 | +251 915 536 730 +251 939 509 105 | +251 116 262 639/42 E: belaynehzerihun1@gmail.com | info@zeistlodge.com

www.zeistlodge.com

“A LITTLE PARADISE IN A BIG CITY” comments from the guest’s side.

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E T H I O P I A

Transport Links

AS OF 2016, Ethiopia boasted more than 60 airports around the country, largely thanks to the growth of Ethiopian Airlines. Chief among them though, and highly likely to be your target destination when arriving in the country, is Bole International Airport. Both the airline and the airport are initiatives driven by the Ethiopian Government and as such have proved integral to the overall growth of the country’s tourism and business travel segments; and by proxy, its economy. Bole International Airport then offers connections to each of the 60 regional hubs, as well as to the rest of the world. Specifically in Africa, it is

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continentally significant in connecting to the majority of all capital cities. So much is this the case in fact, that passengers on their way to other East African nations can enjoy a week stopover in Ethiopia at no additional cost; epitomising the centricity and influence of the country and its foremost transport asset. Once in the country, moving from place to place can become a little more complicated, but the country is once again replying accordingly via extensive improvements to its rail and road networks. The likelihood is that the majority of your work will remain in Addis Ababa

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Bole International Airport

anyway, in which case your feet or the intra-bus services will suit just fine. But if your stay truly is a nationwide one, then the country’s railways and aforementioned flight connections are more than apt. Back in Addis Ababa though, should your stay be medium-long-term, then the car may be the best way to go. Buses are comprehensive and cheap but are also slow and often wait until they are full, rather than adhering rigidly to timetables. And with a car, you can always go that extra mile to explore the less urbanised areas too!


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ELMI Ethiopia Tours is one of the leading tour companies, with full understanding of the demands of the Asian, European and American tourists for long-haul destinations across Ethiopia. OUR SERVICES · Bird watching · Business trips · Cultural and nature tours · Educational tours

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Hotel bookings Historical and festival tours Mountain and desert trekking Vehicle rental plus many more....

PO Box 1628 Addis Ababa 1110 Ethiopia T: +251 911 512439 | +251 11 5 547191 E: info@elmitourethiopia.com

www.elmitourethiopia.com

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E T H I O P I A

Landmark Attractions

Lalibela

“I have always questioned God’s existence, but in the northern Ethiopian town of Lalibela, I was presented with fairly substantial evidence. Officially Christian since 330AD, Ethiopia claims to be the oldest Christian country in the world. And despite being ravaged by poverty, faith has remained strong over the centuries; Lalibela’s medieval rock-hewn churches are clear proof of that.” - BBC

Simien Mountains

“The Simien Mountains National Park in Northern Ethiopia is an exotic setting with unique wildlife and breath-taking views on a landscape shaped by nature and traditional agriculture. The natural beauties of this region have always filled visitors from Ethiopia and abroad with awe. The traditional lifestyle of the rural population and their survival in a rather harsh climate... makes for the most striking impressions a visitor will have when trekking in the Park and its surrounding rural area.” - Simien Mountains National Park

Harar

“With 368 alleys squeezed into just one sq km, the old walled city of Harar in eastern Ethiopia is a colourful maze that begs exploration. Its thick, five-metrehigh walls were erected in the 16th century as a defensive response to the neighbouring Christian Ethiopian Empire, but today Muslims and Christians share the city in peace.” - Al Jazeera

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Gondar

“From kings and churches to emperors and castles: another not-to-be-missed stop on Ethiopia’s Historic Route is what has been called the ‘Camelot’ of Africa: Gondar. Nestled in the foothills of the Simien Mountains in north¬western Ethiopia, Gondar... rose to prominence after Ethiopia went through a long period without a fixed capital, [and] emerged in the seventeenth century as the country’s largest settlement.” - EthioVisit.com

Rock-Hewn Churches of Tigray

“While the rock-hewn churches of Lalibela are the most dramatic buildings, the cliff churches of Tigray show the most dramatic landscapes and the longest Christian tradition. Unknown to the world outside, these churches were first described by the British explorer Ivy Pearce as ‘the greatest of the historical-cultural heritages of the Ethiopian people’.” - National Parks Safaris Ethiopia

Danakil Depression

“Bubbling volcanoes light up the night sky, sulphurous mounds of yellow contort into other-worldly shapes, and mirages of camels cross lakes of salt. Lying 100m and more below sea level, the Danakil Depression is about the hottest and most inhospitable place on earth. In fact it’s so surreal that it doesn’t feel like part of earth at all.” - Lonely Planet

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BusinessTravel Guide joe.palliser@outlookpublishing.com

+44 (0)1603 959 676

ryan.gray@outlookpublishing.com

+44 (0)1603 959 672

www.africaoutlookmag.com

Profile for Outlook Publishing

ETHIOPIA BUSINESS TRAVEL GUIDE  

Ethiopia Business Travel Guide - Africa Outlook Issue 57

ETHIOPIA BUSINESS TRAVEL GUIDE  

Ethiopia Business Travel Guide - Africa Outlook Issue 57