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E M I R AT E S M E TA L L I C I N D U S T R I E S C O M PA N Y ( E M I C )

Capitalising on a gap in the MENA metal packaging market


EMIRATES METALLIC INDUSTRIES COMPANY (EMIC)

Opening New Opportunities

Dedicated to top quality throughout the Company value chain, EMIC is reinvesting in its processes, facilities and people to stay ahead of overseas competitors and emerge stronger than ever Writer: Emily Jarvis | Project Manager: Ben Weaver

EMIC’s board of directors and management team

pproaching capacity at its four facilities across the MENA region, Emirates Metallic Industries Company Ltd (EMIC) is once again poised to reinvest in a new facility and two new production lines via its latest expansion strategy which will be rolled-out over the next few years. Having continuously diversified its range of general and food packaging solutions to stay ahead of growing competition from the Asian continent, the

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Company has now taken the top spot as the leading supplier of 73 mm easy-open ends (EOE) and tuna cans in the UAE and GCC. “Evolving from a small manufacturing unit when we first established ourselves in the region in 1989 – supplying metal cans and pails for the paint and chemical industries – EMIC identified a gap in the local market for sophisticated food packaging and now has a full range of printed metal cans and drums of all shapes and sizes in its product

portfolio which are exported to the MENA and Southeast Asia regions,” explains Ala Alami, the Company’s Sales and Marketing Manager. “Experiencing organic growth over the years, thanks to longstanding and trustworthy relationships with our customers, we have focused our attentions on horizontal expansion to capitalise on upcoming regional growth opportunities; complementing our existing services with value-add inhouse services along the way, such as coil slitting, coil cutting, sheet coating,


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EMIC regularly attends business events to identify upcoming regional growth opportunities

sheet lacquering and printing designs at our facilities.” Through a continuous improvement strategy comprising pillars of safety, quality, manpower development, market awareness and R&D, EMIC is solidifying its existing business with further investment to support its aggressive growth trajectory.

Value proposition

At the centre of EMIC’s product range is the EOE and tuna can, both of which have the properties to hold other

types of food products in the future. Manufacturing a variety of food grade end-sizes – including the popular 99, 83 and 73 diameter cans ends with a range of lids including easy-open lids – the high quality finish of the product helps it stand out from both overseas and local competitors. “Adhering to a philosophy of total quality, our products are made of prime tinplate and other raw materials sourced from Europe, Japan, Korea and China to guarantee the high quality stamp on our products while

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Investing in equipment to support an aggressive growth trajectory

remaining cost-effective for the customer. “We invested in the production of tuna cans to supply regional tuna fillers as we are a much closer neighbour and subsequently a more attractive supplier than the closest competition in Asia. With us in your backyard – and with customs duty exemption on finished goods in the region – choosing EMIC is a no-brainer from a cost perspective,” says Alami. This attractive value proposition

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Industry

certifications EMIC is ISO 22000, ISO 14001, ISO 9001:2008, HACCP and OHSAS 18001 certified

( E M I C )

is further compounded in EMIC’s production figures; manufacturing around 100 million of the 99 and 83 easy-open ends annually, and an impressive 300 million of the 73 easy-open end variety. Sourcing its raw tinplate from well-respected international names in the tinplate manufacturing industry across Europe, the Company is currently one of only two manufacturers in the UAE capable of producing easy-open ends; an intelligent can end solution. “As a two-piece can – and not three piece like most conventional cans – our product requires incredibly sophisticated machinery to make and a team of technical staff to operate. Further, with demand for canned food on the rise thanks to its low cost and long shelf-life, we need to make sure that our facilities can cope with the marked increase in demand and these changes in consumer spending and packaging trends,” highlights Alami. It was with this in mind that EMIC introduced the twist-off cap in a selection of sizes in 2013, primarily used to contain popular condiments such as jam, honey, mayonnaise and tomato paste.


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omat (Jiangyuin Comat Metal Products Co., Ltd), part of the Haida Group, is highly specialised in the manufacture of electrolytic tinplate in China. The Company provides high quality products for customers worldwide with an emphasis on after-sales service where the customer always comes first.

Production process & facilities From the hot rolled steel through to cold rolling, tinning, slitting and oiling, to the coil form and all the processes in between. Whether supplied as a coil or printed sheets, our production process ensures the complete service from start to finish.

Located in the centre of the Yangtze River Delta, we strive for excellence, bringing continual innovation and first-class service to our customers through our customer sales and support teams.

Comat’s manufacturing facilities include: Cold rolling mill, electrolytic tinning line, and a lacquering and printing line. Our investment in leading technology includes a coating and printing service using Fuji and Crabtree equipment.

With a total investment of more than US$300 million, Comat has more than 1,300 employees, of whom 20 percent are engineers and technicians with an annual tinplate production capability of 600,000 metric tonnes. Comat is equipped with five electrolytic tinning lines, together with rolling machines, trimming machines, cutting lines and annealing furnaces.

Constant scientific innovation and environmental responsibility We are continuously focusing on the requirements of the changing market and are dedicated to new technologies, meaning that our commitment to our customers means that together with Comat you can expect the best!

At the helm Bill Chen, General Manager of Comat, has been the driving force behind Comat’s success, having been at the helm for 15 years.

The Company takes very seriously its commitment to the environment, endeavouring to work towards good environmental practices.

Tinplate for all applications Tinplate has an extremely beautiful metallic lustre as well as excellent properties in corrosion resistance, solder ability and welding performance.

Collaboration with our close partner, Emirates Metallic Industries Co (EMIC) We are proud to celebrate our continuing and longstanding working partnership with EMIC, with them having been a great support and assistance in driving us forward to achieve better products and even greater customer satisfaction. Together, we continually make strides forward in raising the standard for tinplate production.

Because of its advantages, it is widely used for making all types of containers including: Decorative cans, paint and aerosol cans, food & beverage cans, crown cork, twist-off caps, electrical equipment components High quality tinplate production & after-sales Operating strictly to ISO9001 and ISO14001 International Quality System standards, Cromat’s sales and customer support team are ready to provide a superb service.

T +86 510 86218301 E info@jycomat.com www.jycomat.com


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Facility expansion

Building on EMIC’s gradual diversification and expansion in recent years, the Company is now preparing to consolidate its two existing facilities in the UAE into one, larger, state-ofthe-art facility. Strategically located in the centre of the Sharjah industrial region, EMIC has now finalised the design of the proposed AED 150 million production facility, due to commence operations in 2018. “In 2012, we acquired a plot of land measuring 1.1 million square feet which will house our expanded plant and also provide plenty of additional space to cater for future growth. The average size of our existing four production facilities is 80,000 square feet; so this will be a big step-up for us,” confirms Alami. “As production must continue throughout the move, we will keep our existing production facilities operational before instigating a gradual move to the new site over the next two years.”

Mr Ala alAlami, Sales and Marketing Manager

Actively refining in-house printing activities

Demand for canned food is on the rise

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2018

EMIC’s new AED 150 million production facility is due to be operational by 2018 Adhering to a philosophy of total quality

While awaiting the green light from local authorities on the new facility, EMIC is refining its in-house printing technologies and other internal processes to bring them in line with the Company’s unwavering commitment to excellence throughout the entire value chain, while also taking into account modern compliance to energy-saving and environmentallyfriendly manufacturing methodologies. “With all of these new projects on the way, we have invested in a new ERP system that is capable of integrating all systems across our operations; which will ultimately streamline internal processes and bolster our reputation for reliability and added-value,” Alami emphasises. He concludes: “In the meantime, we will be pressing-on with two new production lines in 2017, as well as conducting market research in new locations, in order to meet our target to increase Company turnover by 20 percent in five years time.”

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Emirates Metallic Industries Co. Ltd. (EMIC) Third Industrial Street, Industrial Area 6 GECO Signal P.O. Box: 6258 Sharjah, United Arab Emirates www.emic-uae.com

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EMIRATES METALLIC INDUSTRIES COMPANY (EMIC)  

Emirates Metallic Industries Company (EMIC) Business Brochure - Europe and Middle East Outlook Issue 15