Part of the Yamaha Motor Group, Inha Works has a renowned presence in the Nordic marine market. We talk future investment and keeping business afloat with Vice President of Operations, Tomi Juhola Writer: Phoebe Harper | Project Manager: Ryan Gray
PREMIUM MARINE PERFORMANCE T
he European recreational boating industry is big business. In the wake of the COVID19 pandemic, the industry has proved its resiliency, thanks to the leisure boom for staycations and populations delegating funds to home improvements, boats included. As a result, many boat manufacturers are 46 | EME Outlook issue 47
enjoying unprecedented customer demand and record sales. With a market-leading position across the Nordics and the wider European landscape, Inha Works (Inha) stands as part of the iconic Yamaha Motor Group (Yamaha). Originally acquired by Yamaha in 2016, Inha onboarded the Yamarin
and Cross brands alongside the classic Buster brand in 2017, effectively positioning the company as a strong leader in the Nordic marine market. “We produce aluminium boats, alu-hybrid boats, and full glass fibre boats,” introduces Tomi Juhola, Vice President of Operations.
