BRITISH AMERICAN TOBACCO IN WEST AND CENTRAL AFRICA

BRITISH AMERICAN TOBACCO IN WEST AND CENTRAL AFRICA

Investing in integrative processes

BRITISH AMERICAN TOBACCO IN WEST AND CENTRAL AFRICA

Seamless

REALITY

Primary Manufacturing Department

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Next Generation

Thinking British American Tobacco in West and Central Africa has a strong history of making a positive impact on the industry, and is showing no signs of slowing down its innovative nature Writer: Phoebe Calver | Project Manager: Joshua Mann frica Outlook (AfO): Can you tell us about British American Tobacco (BAT) in West and Central Africa from a historical point of view and how the Company has evolved over the years?

Freddy Messanvi, Legal and External Affairs Director for BAT in West and Central Africa (FM): British American Tobacco has invested over a century in West and Central Africa, with a very strong history of contributing positively to the economies of our host communities in the areas of foreign direct investment, tax contributions and human capital development amongst others.

Some areas of evolution in West and Central Africa include, British American Tobacco Ghana – formerly known as Pioneer Tobacco Company – which was incorporated on 1 November, 1952 as a wholly-owned subsidiary of British American Tobacco Company. We started cigarette production in 1954 at Takoradi using imported leaf. In 1953, we introduced tobacco cultivation on a commercial scale and provided about 80 percent of its major raw materials locally. The main factory in Takoradi was completed in 1959 and in 1988 a green leaf threshing plant was added to the factory. In 1999,

Pioneer Tobacco Company adopted its international identity, and we have since been known as British American Tobacco Ghana.

Before 1987, small volumes of Benson & Hedges were smuggled in from Nigeria to Cameroon. In 1987, in an effort to ensure legitimate business was conducted, BAT concluded a high-profile acquisition of Bastos assets in Cameroon. Over the years, BAT distinguished itself from other competitors through improvements and upgrades of its primary brand offering, Lambert & Butler (L&B), which became the preferred brand of Cameroonian consumers. L&B is currently BAT’s biggest selling brand nationwide.

British American Tobacco has been present in Nigeria since 1912.

The Nigerian Tobacco Company was created in 1951 with a 59 percent shareholding.

BAT Nigeria limited was incorporated on 11 July, 2000 and subsequently merged with the Nigerian Tobacco Company on 6 November, 2000. On 24 September, 2001, the British American Tobacco Nigeria formally signed a Memorandum of Understanding (MoU) with the Federal Government of Nigeria for the investment of $150 million to build a state-of-the-art factory in Ibadan, Oyo State.

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Former President of Nigeria, Chief Olusegun Obasanjo GCFR, Ph.D; Chris McAllister, Managing Director, British American Tobacco in West and Central Africa; Chief (Dr.) Kolawole Jamodu (CFR) holding a picture of the MoU signed with the Nigerian government in 2001

AfO: Talk to us about the core range of products and services catered for by the Company across its divisions?

FM: In 2002, we took a decision to localise the manufacture of our brands whilst continuously improving our product quality and freshness.

Our international brands, which were previously imported, are now produced locally in Nigeria.

Our brands are among our most

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important assets. This is the reason we take care to position them to adult consumers who have made an informed decision to smoke. To meet this requirement, we have a strong broad-based portfolio of international and local brands. Our marketing strategy is built on our understanding of our consumers and delivering the most relevant brands to meet differing preferences while retaining brand loyalty.

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Our brands are among our most important assets. This is the reason we take care to position them to adult consumers who have made an informed decision to smoke

SERVICES:

• Broadly, our areas of expertise include: • Professional cleaning & janitorial services • Professional Specialty Cleaning services Hardfloor Cleaning Carpet & Upholstery Cleaning Post Construction Cleaning Stone Floor Maintenance • Fumigation & pest control • Air conditioning maintenance

CORPORATE OFFICE: 5 Eunice College Close, Off Lanre Awolokun Street, Gbagada Phase 2, Gbagada, Lagos Tel: +234-812 820 8901, +234-812 820 8863 CONTACT PERSON : Mrs Tolu Onalaja draiklinashelpdesk@gmail.com www.draiklinas.com.ng

• Generator maintenance • Electrical maintenance • Waste management and environmental services • Landscaping, horticulture & gardening services • Executive House Keeping service • Professional Tea Service • BTS Site maintenance service • Office equipment and asset management • Strategic Space Planning and Clutter Management

ABUJA OFFICE: 64, Cascurina close Balyesa court, Gaduwa estate Gudu district Abuja Tel: +234 812 820 8913, +234-812 820 8882 PORT HARCOURT: 1, Azikiwe Road beside Government house Port Harcourt, Rivers State +234-812 820 8844

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AfO: Throughout the Company’s evolution, what are some of the successes that have been achieved till date?

FM: In recent years in Nigeria, BAT was awarded Best Industrial Premises Award, 2016 by the Manufacturers’ Association of Nigeria and also the 2018 Lagos Chamber of Commerce & Industry Non-oil Export Award.

AfO: What major improvements have been made to your product range in recent times to ensure the company continues to move forward and reach new customers?

FM: We are continuously carrying out product research and learnings from the emerging consumers’ trends across the markets to drive our product improvement agenda. Our objective is to remain the benchmark in product quality for adult consumers who have made the informed decision to smoke.

We also boast of a robust portfolio

Lagos Chamber of Commerce & Industry Non-Oil Export Award, 2018

STIINOS LIMITED

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tiinos Limited is an indigenous company with an excellent track record in the BTL marketing sector being a preferred choice for multinational organisations, SMEs and public establishments.

Services include but not limited to:

During more than a decade of active operations, Stiinos Limited has differentiated itself as a one-stop shop for all BTL marketing services ranging from brand activation, events management, consumer driven campaigns and trade initiatives. The Company is headquartered in Lagos and we are strategically spread around the country. This emphasises our ability to take on multiple projects within Nigeria irrespective of the geographical location.

• Trade asset placement & positioning

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• Brand activation • Route to market/Channel development & consumer/trade engagement • Shopper experience, conferences & events • Brand visibility enhancement & merchandising

During our three year working relationship with BAT Nigeria as a partner agency, we have managed various projects on different brands such as: Pall Mall, Excel, London King Size, Rothmans and Benson & Hedges. We are proud of this association with BATN and the opportunity to embark on this creative journey.

• Event management Our approach to integrated marketing communications (IMC) ensures that our clients are provided with a marketing mix that is tailored to their specific needs thereby improving the impact of our campaigns which results in improved customer loyalty and decent customer conversion rate. We strive to exceed the expectations of our esteemed clients always and we have testimonies to prove this.

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T 0803 854 6653 | 0909 878 6394 E info@stiinosltd.com

www.stiinosltd.com

We are Stiinos Limited, an independent marketing communications agency.

Open mindedness, collaborative and putting people at the heart of everything we do. We think when the right people, with the right mindset, are brought together, good things happen.

SERVICES

BRAND ACTIVATIONS One-to-one contact marketing Distribution Drive Awareness Generation Key Account Management Sales Activations

EVENT MANAGEMENT Corporate Gatherings (Conferences, Seminars, Customer Forum, Awards) Product Launch/Re Launch

No. 10A, Ogunlowo Street Off Ajao Road, Ikeja. Lagos.

0803 854 6653 0909 878 6394 info@stiinosltd.com www.stiinosltd.com

CONSUMER ENGAGEMENT Consumer promotions Loyalty Rewards Festivity Offers

TRADE ASSET DEPLOYMENT & VISIBILITY ENHANCEMENT Strategy & Deployment of Trade Assets Merchandising Planning Toolkit Planning & Placement

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OAK EXCLUSIVE DESIGNS LTD

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he first means of communication of value between a business and its customers is expressed through branding. With this ideal in mind, Oak Exclusive Design Ltd. (Oak) was established in 1995 with the mission of delivering remarkable first impressions to customers on behalf of organisations through exclusive branding.

Headquartered in Lagos, Nigeria, Oak employs innovative technology and techniques, powered by an abundant pool of trained creatives, to deliver a variety of customisable products such as shirts, pens, openers, crystal plaques, key rings, desk cloths, caps/hats, and iPhone cases. Expressing to customers their value is essential to organisations, Oak aims to assist this process by offering customised corporate gifts such as wine boxes, picnic bags and desk accessories. Oak achieves such a wide range of customised products through tailoring, embroidery, and printing & transfers. These methods ensure consistently high-quality prints irrespective of fabric and desired feel.

Management with Factory Golden Leaf Awards, Best in Environment Health and Safety Awards and other Awards

of brands that address all the known product needs/expectations across the markets.

AfO: What significant industry trends have you been monitoring and subsequently adapting to in recent times to ensure you are keeping ahead of the industry curve?

FM: A key industry trend we are passionate about is the Next Generation Products (NGPs).

It is part of the industry’s tobacco harm reduction drive. At BAT, we are dedicated to the development and commercialisation of alternative tobacco and nicotine products that don’t burn tobacco to deliver nicotine to the user.

Our growing range of potentially reduced-risk products includes our NGPs, such as vapour and tobacco heating products, and our oral tobacco and nicotine products. They are

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Operations Director with Awards

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A key industry trend that we are passionate about is the Next Generation Products (NGPs)

Oak strongly believes in the power of partnerships, and achieves designs meeting the requirements of all clients via an adept conceptualisation and proofing process. Once a definitive sample has been established, production is commenced at an output capacity of 500 shirts a day.

Following this process, Oak has successfully aided organisations such as Nigerian Breweries, British American Tobacco, ExxonMobil, EcoBank, FrieslandCampina, Sevenup Bottling and Lafarge amongst others, actualise their brand vision physically, as corporate items.

Need to make a good, lasting impression? Contact Oak and create your customised promotional & gift Items in bulk.

T +234 803 0838998 | +234 701 0276303 E info@oakexclusive.com sales@oakexclusive.com

www.oakexclusive.com

OUR SERVICES • • • • • • •

Oak Exclusive Designs Ltd Plot 55, Block 3, Fatai Idowu Arobieke Street, Lekki Phase 1

P.M.B 50554 Falomo Ikoyi, Lagos, Nigeria.

Industrial tailoring Computerised embroidery Screen printing Heat transfers Engraving Doming Promotional gifts

+234 803 0838998 +234 701 0276303 info@oakexclusive.com sales@oakexclusive.com

www.oakexclusive.com

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Personal Protective Equipment (PPE) on Tobacco Farm

identified as the future of the tobacco industry and gradually making inroads into the market.

BAT is currently in 16 markets worldwide with its range of NGPs with plans for further expansion. Our plan is to drive and lead this category.

and enhance machine function and employee productivity.

AfO: Similarly, is there a local focus within the Company’s supply chain management strategy?

What is the overall approach to procurement, logistics and AfO: On a more internal note, distribution in terms of operational what significant capital efficiencies and establishing business investments have been made in recent partnerships? months to help facilitate your growth FM: BAT’s Supply Chain strategy in the industry? in West and Central Africa is FM: At the BAT Factory in Ibadan, focused on operational efficiency, we have advanced our technologies cost optimisation and customer by investing in Trigeneration, SMD satisfaction. Specific focus is on automation (Filter shooting), and delivering high quality products to our Track & Trace solution for our export distinguished customers in 15 West countries. We also have purchased African countries including Nigeria, new equipment such as a 2MW backup thereby ensuring quality product generator, air compressors, HAVAC availability at the right cost.

System chillers and upgraded our We focus on capital optimisation facilities through the installation of through inventory reduction and energy saving lighting and creation optimisation across all our raw materials. of ambient temperature in order to We deliver continual improvements make the factory more conducive in the following key areas: Reduced

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141 WORLDWIDE

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41 Worldwide was set up in Nigeria in June, 2005 as part of 141 worldwide global network (a WPP company, the largest communication group in the world).

The Company serves clients in a wide range of industries such as FMCG, media entertainment, automobiles, telecommunications and financial services.

The Company works alongside esteemed clients like British American Tobacco West Africa offering services such as traditional and digital marketing (ATL & BTL), brand building, strategy & positioning, RTM (Route to Market) deployments, shopper marketing, as well as activation & events management.

T +234 909 219 0146, +234 909 219 0147 E LOmoyele@@141worldwide-ng-com

www.141worldwideng.com

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MANTRAC YOUR CATERPILLAR AUTHORIZED DEALER

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RELY ON CATÂŽ POWER WITH OUR WORLD CLASS SUPPORT Mantrac Egypt 30, Lebanon St. El Mohandessen - Cairo Tel.:+20 2 33004000 Call Center: +2 19266 Fax:+20 2 33039648 www.mantracegypt.com

Mantrac Kenya Ltd. Mansour Complex Witu Road, off Lusaka Road P.O Box 30067-00100 Tel: +254 204 995000/1/2/3/4/5 www.mantrackenya.com

Mantrac Tanzania Ltd. Plot no 4A, Nyerere Road, P.O. Box 9262, Dar es Salaam Tel: +255 22 286 0161/2 +255 22 286 4198/9 Fax:+255 22 286 4284 www.mantractanzania.com

Mantrac Uganda Ltd. Plot 17/41, 7th St. Industrial Area P.O. Box 7126, Kampala Tel: +256 414 304 000 +256 312 260526/7/8/9 Fax: +256 414 235 425 www.mantracuganda.com

Mantrac Nigeria Ltd. 2, Billingsway, (Off Secretariat Road) Oregun Industrial Estate, Oregun P.M.B 21480, Ikeja, Lagos Tel: +234 1-2716300 Fax: +234 1-2716300 Ext. 226 www.mantracnigeria.com

Mantrac Ghana Ltd. Ring Road West North Industrial Area P.O. Box 5207, Accra-North Tel: +233-303-213777 Fax: +233-30-2221950 www.mantracghana.com

Unatrac Limited Mantrac Sierra Leone Ltd. (Offshore Office), 6-8 Blackhall Road 188 Bath Road, P.O. Box 127, Freetown Slough, Berkshire. SL1 3GA Tel: +232 30 223317 United Kingdom. www.mantrac-sl.com Phone: +44(0)1753695555 Fax: +44(0)1753695569 www.unatrac.com

Mantrac, the authorized Caterpillar dealer in Egypt, Nigeria, Ghana, Sierra Leone, Kenya, Tanzania and Uganda is more than simply a supplier of Cat engines and generator sets.

We specialize in providing reliable power turnkey solutions, with a successful track record with clients in different sectors including telecommunication, oil and gas and industrial applications.

Through a multicultural team of Caterpillar certified service engineers and a network of 40 branches, with fully equipped service workshops, guaranteed parts availability and supported by nearly 500 well-equipped field service trucks we are able to support Cat equipment customers even in the most remote areas across our dealerships.

WORLDWIDE 141 worldwide is a marketing communication outfit based in Lagos, Nigeria. Set up in June 2005 to offer through the line marketing communication solutions.

3, Remi Fani-Kayode Street, GRA Ikeja, Lagos, Nigeria.

Tel: +234 1 7742051, +234 8890031 | info@141worldwideng.com www.141worldwideng.com

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Quality Assurance Laboratory

clearing lead times by standardizing documentation process; Logistics tenders and Network optimisation; and Minimising exceptional cost through an efficient supply chain.

Moreover, BAT in West and Central Africa believes and runs highly ethical and sustainable supply chain principles that are reflected in our approach to supplier recruitment and management and are emphasised in our relationships with our supply and trade partners.

AfO: To what extent does BAT in West and Central Africa involve itself in corporate social responsibility (CSR) initiatives, and what examples do you have in this area?

FM: BAT Nigeria Foundation was

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Moreover, BAT in West and Central Africa believes and runs highly ethical and sustainable supply chain principles that are reflected in our approach to supplier recruitment...

2018 BATN Farmers Awards

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TRADE REGISTRY: RCCM RB / COT / 15 A 21769

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Lot 1084, District Vodje Kpota, M / AVONONMADEGBE Nestor Cotonou BENIN, Mail: africaconsultingplus@gmail.com Phone: +229 97973660 FAX: 21300945

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Accounting and audit activities Tax consultancy Accounting and tax assistance Survey Debt collection Audits and Training Diagnostics Strategies and Communication Real estate services and all maintenance work Rental General food Tropical products Office - maintenance and computer supplies Sanitation and more.

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Filter Making Department (FMD)

established in 2002 to empower rural Nigeria for a sustainable future. Prior to 2012, we had four mandate areas.

Since 2013, our sole focus has been on developing sustainable agricultural enterprises for smallholder farmers.

Essentially, we fund rural agricultural enterprises to move farmers from subsistence to commercial farming.

We create young agric-preneurs by encouraging a commercial mindset towards agriculture.

AfO: Looking forward, if we are to speak again in three to five years’ time, what would you hope and expect to be able to report back in terms of company development?

Over the years, we have been able to consolidate our initial investments by devoting more to the economies of countries where we operate to ensure socio-economic and environmental development, especially in the agricultural sector. This we hope to continue.

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Launch of the BATN Foundation 2018- 2022 Country Programme

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ainOne, West Africa’s leading connectivity and data centre solutions provider has announced plans to extend its submarine cable network to Côte d’Ivoire and Senegal, to further stimulate broadband penetration and ICT development across the West African region. The Company announced the expansion of its network into Cote D’Ivoire and Senegal in May, 2018 when it received the license to land the cable from Bruno Koné, the Minister for Communication, digital economy and postal services in Cote D’Ivoire allowing it to deploy national and international transmission infrastructure in the country.

The Company’s Chief Executive Officer, Funke Opeke, expressed the Company’s plans to invest in extending its services to the two largest and fastest growing economies in Francophone West Africa i.e. Cote D’Ivoire and Senegal: “The cable will improve the international connectivity options in these countries and will increase competition to the existing cable systems. The addition of a new open-access cable similar to what MainOne has done in Nigeria and Ghana is expected to have an impact on broadband access pricing and quality in these highly dynamic economies.

“By investing in telecoms and data centre infrastructure across the region, we are encouraging the business ecosystem and hope to bring meaningful and much-needed digital transformation solutions to a variety of businesses, to enable them in their quest for improved productivity and efficiency. As demonstrated in our existing markets, we are prepared to collaborate with incumbent

operators, new Internet service providers and government agencies to broaden access and crash wholesale connectivity costs in the region by up to 50 percent.”

A 2017 report by Fraym and Harith General Partners titled ‘Infrastructure as a Disruptor: Leveraging private capital for growth’ identified a strong correlation between growing incomes and internet connectivity and spotlighted how technology adoption is helping sub-Saharan African countries break out of the vicious grip of persistent underdevelopment. The report specifically stressed that income growth in cities with MainOne Internet access available accelerated faster than those without.

MainOne is committed to deepening broadband access via fibre infrastructure and data centres across West Africa. With service delivery in 10 countries including Nigeria, Ghana, Cote D’Ivoire, Burkina Faso, Togo, Cameroun, Benin, Niger, Senegal and Chad, MainOne operates an international submarine cable system and terrestrial fibre networks which guarantee highly reliable connectivity to support the growing demand for internet access and bandwidth-intensive applications across the region. The MainOne Submarine cable was the first privately owned cable in West Africa spanning 7,000 kilometres with a capacity of 4.96 TBPS to connect West Africa to Europe via a landing in Portugal and multiple routes to London, Paris and Amsterdam.

www.mainone.net

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Standards Organisation of Nigeria Quality Management System Certificate

BAT will continue to drive the agenda of the Government to grow the non-oil export sector by ensuring that the Nigerian economy is not only focused on oil export to generate foreign currency but also on the export of non-oil commodities from Nigeria, which provides an alternative to generating foreign currency while demonstrating a consistent improvement to the development of the real sector.

We will continue to abide by all laws of the countries we operate in and will constantly explore safer and new offerings to consumers as our commitment to tobacco harm reduction. Such offerings will make it possible for consumers to have more choices in accessing a range of potentially safer products in West and Central Africa.

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Secondary Manufacturing Department (SMD)

Overall, our ambition in the next five years is to be an exemplary leader in our industry who demonstrates the ability to be responsible despite the peculiarity of our products. This

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would be reflected in our sustained corporate social investments, foreign direct investments, human capital investments, contribution to tax revenue growth, amongst others.

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(Nigeria) Limited 2 Olumegbon Road, off Alfred Rewane Road Ikoyi, Lagos, Nigeria Tel: +234 704 600 2511 www.batnigeria.com

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