OUT FRONT 2017 Media Kit

WELCOME TO WHERE YOU BELONG

2017 MEDIA KIT updated: 1/6/17

SIMON SINEK Author of “Start with Why: How Great Leaders Inspire Everyone to Take Action” >>CLICK HERE TO WATCH

2015 Love Wins Rally

OUR WHY We believe every person and culture can be a worthy and vibrant contribution to the fabric of humanity.

PHOTO: CHARLES BROSHOUS

We are committed to providing the LGBT community and their friends a powerful media platform to educate, celebrate, and activate

2017 MEDIA KIT

WHERE YOU BELONG We’re more than a magazine.

OUT FRONT and

We are the social, print, and digital platform for the LGBT and allied community to connect, explore, express, advocate, and celebrate exactly where they belong: OUT FRONT.

its staff have won more than a dozen regional and national awards and recognitions for our work and

OUT FRONT has built a powerful 360° media network in order to engage our audience through multiple media channels — expanding our reach and frequency, while catering to the media habits of our community.

service to the communty.

2017 MEDIA KIT

WELCOME TO A $1 TRILLION MARKET You read that right.

Gay men and lesbians own more homes and cars, travel more, and have the largest disposable incomes of any niche market.

And it’s the largest niche market: the adult LGBT population is 23M+ and its consumers make up 10% of the U.S. consumer market.

(2016 Bloomberg)

2017 MEDIA KIT

DON’T JUST TAKE OUR WORD FOR IT Get the numbers you deserve.

900B

20%

15%

18-24

Age of readers

55+

32% 33%

25-34

35-54

80B

100K

$1T

$80B

SPENDING MARKET

DENVER IS THE FASTEST GROWING METRO IN THE U.S.

33.3 MEDIAN AGE 60/40 MALE:FEMALE RATIO

ANNUAL SPEND IN TRAVEL

3X

$100K

ANNUAL HOUSEHOLD INCOME

MORE LIKELY TO EAT OUT & GO TO ENTERTAINMENT

COLORADO HAS THE 6TH FASTEST-GROWING ECONOMY + 7TH LARGEST LGBT COMMUNITY IN THE U.S.

87%

SWITCH TO BRANDS WITH A POSITIVE LGBT STANCE

74%

ARE BRAND LOYAL

71%

ARE COLLEGE GRADUATES

2017 MEDIA KIT

84%

ARE CURRENTLY EMPLOYED

64%

URBAN DWELLERS

(Google Analytics 2016, Community Marketing 2013, U.S. Census 2014, Witek Combs Communications 2011, CNN Money 2014, 9news Census Data)

YOUR 360° MEDIA NETWORK Round-the-clock content + exposure.

PRIN T

DIGITA L

new!

24

mobile app + website

semi-monthly print issues each year

coming spring 2017

70K+

readers per month

190+

newstands in + around Colorado

online

75K+ unique page views per month

outbox

52 outbox emails each year

edirectory + ecalendar

S O CIAL

your community resource for small businesses + events

13K+ likes (+8%/wk) 240K post reach (avg. monthly) 4,050+ followers 5,900+ impressions (weekly)

15 website

207% above national average

CTR (click through rate)

OUT FRONT

AVG 13.5% NATIONAL

AVG 6.5%

1,800+ followers

10 78%

returning readers

05

avg. page view

50 seconds

15 outbox

open rate

E V EN T S

126% above

national average

OUT FRONT

AVG 13.5% NATIONAL

PRIDE

SPONSORED

AVG 10.7%

POWER GALA

10

click rate 2.5% (weekly)

(ConstantContact, Google Benchmarks, Display Benchmarks Tool)

2017 MEDIA KIT

PROGRAMS FOR EVERY BRAND Sponsored Content Native content gets more eyes than a traditional advertisement. The perfect marriage of advertising and editorial; sponsored content is for those who want to educate, not just advertise.

Hidden amidst the bookshelves are secrets waiting to be discovered by future revelers.

Custom wallpaper adorns the ceilings, each color a separate piece, painstakingly applied by hand.

P H O T O G R A P H Y B Y PA U L W E D L A K E P H O T O G R A P H Y

M O D E L AS H L E Y H OWA R D

An elaborate solid wood staircase adorns the grand foyer.

Like what you see?

Inquire within.

SPONSORED CONTENT

34

|

M AY 0 6 , 2 0 1 5

|

OUTFRONTONLINE.COM

Generator Real Estate Paul Tamburello & Lexi Steinhauer 303.991.6204 // lexi@thinkgenerator.com

OUTFRONTONLINE.COM

18%

higher purchase intent with sponsored content

|

M AY 0 6 , 2 0 1 5

|

35

25%

more consumers look at in-feed, sponsored content than standard advertising

70%

of individuals want to learn about products through content rather than traditional advertising.

On average, consumers spend

2 1/2

almost minutes with a branded story -- the same amount as editorial content.

(cmo.com/features/articles/2016/6/6/15-mindblowing-stats-about-sponsored-content.html)

2017 MEDIA KIT

PROGRAMS FOR EVERY BRAND eDirectory + eCalendar eDirectory allows you to feature your business to our nearly 1 Million readers. eCalendar — let the community know about your upcoming event.

Listings have all the features you could want — descriptions, photos, maps, video, keywords, hours, + more.

Small Business Packages As a small business, OUT FRONT understands the need to keep costs low and visibility high. marketplace ad

12/24 ads per year

web ad front page visibility one million impressions

2017 MEDIA KIT

PACKAGES FOR EVERY BUDGET Packages will stretch your budget even further — by up to 60%.

BIKINI BRIEFS $ 5 0 0 M O N T H LY B U D G E T

PRETTY IN PINK $ 1 0 0 0 M O N T H LY B U D G E T

B U TC H & SAS SY & * % % B D C I = AN 7 J 9 < : I G R E AT VA L U E

OVER THE RAINBOW ' % % % B D C I = AN 7 J 9 < : I B E T T E R VA L U E

GOIN’ GAGA ' * % % B D C I = AN 7 J 9 < : I B E S T VA L U E PHOTO: JAY DIERS

2017 MEDIA KIT

EVENTS TO TAKE YOUR BRAND FARTHER Put your ideas into motion.

With events ranging from PrideFest to Power Party, and more, this is where you belong. Sponsorship packages range to fit your budget and include promotional advertising, contests, backpacks, step & repeat, parade vehicles, + more.

Your future clients can share their cover picture + your custom advertising message with all their friends.

aids walk colorado aspen gay ski week boulder pridefest colorado aids project red ball colorado springs pride denver comic con denver pridefest human rights campaign gala matthew shepard honors gala northern co pride one colorado ally awards wyoming rendevous + More

2017 MEDIA KIT

2016 Denver PrideFest

$15.5M+ direct economic impact

400,000+ annual guests in attendance

8,500 bags filled with your message

PRIDE & SUMMER GUIDE Broadcast your message in the largest and most popular Pride Guide: nightlife, concerts, events, and must-haves for Pride and beyond.

PHOTO: NIKKI KUSHNER

ASK YOUR MARKETING EXECUTIVE FOR DETAILS

PRIDEFEST Added awareness for your brand.

Join forces with OUT FRONT at Denver PrideFest and other regional pride celebrations.

With sponsorship options ranging from advertisements

to product placement, your business can share in the added exposure of PrideFest without the extra work.

2017 MEDIA KIT

PAST NOTABLE ATTENDEES Senator 2016 Power Gala

Mark Udall Governor John Hickenlooper Mayor Michael Hancock Speaker Mark Ferrandino Senator Pat Steadman Representative Beth McCann Denver Clerk + Recorder Debra Johnson former Boulder County Clerk Clela Rorex

PHOTO: FROM THE HIP

+ MORE

POWER GALA POWERFUL SPONSORSHIPS

Show your support for the cause.

OUT FRONTâ&#x20AC;&#x2122;s annual celebration recognizes members and allies of the LGBT community who

have done powerful and extraordinary work and changed the landscape for the LGBT community.

Take your brand and message further with branding opportunities in promotional advertising, gift bags, event program, step and repeat + more.

ASK YOUR MARKETING EXECUTIVE FOR DETAILS

2017 MEDIA KIT

THE SPREAD Print Distribution + Top Read Cities Arvada Aspen

CHEYENNE

S T E A M B O AT SPRINGS

ESTES PA R K

FORT COLLINS GREELEY LOVELAND

THORNTON

ASPEN

GRAND JUNCTION

Colorado Springs

AURORA

LAKEWOOD ENGLEWOOD

Dallas, TX

HIGHLANDS RANCH

LITTLETON CASTLE ROCK COLORADO SPRINGS F O U N TA I N

MANITOU SPRINGS

Boulder Cheyenne, WY

DENVER

WESTMINSTER A R VA D A GOLDEN

Boston, MA Castle Rock

LONGMONT

BOULDER

Aurora

Denver Des Moines, IA Durango Englewood Estes Park Fort Collins

PUEBLO

Fountain Golden

WA LS E N B U RG

DURANGO

TRINIDAD

Grand Junction Greeley Highlands Ranch Kansas City, MO Lakewood

DISTRIBUTION ZONE

Every county in Colorado has self-reported same-sex couples, except San Juan & Jackson. ( 2010 United States Census)

Littleton Longmont Loveland Manitou Springs Minneapolis, MN

WH ERE O UR RE A D ERS A RE

Moab, UT New York, NY

Top Colorado Cities

Top States

(outside co)

Philadelphia, PA Portland, OR Pueblo

1

Denver

1

California

Salt Lake City, UT San Francisco, CA

San Diego, CA

4

Colorado Springs

2

Texas

7

Centennial

3

New York

8

Boulder

4

Illinois

9

Fort Collins

5

Florida

Seattle, WA Steamboat Springs Thornton Trinidad Walsenburg Washington, DC Westminster

+ MORE 2017 MEDIA KIT

2017 EDITORIAL CALENDAR Like our audience, our award-winning content is wildly diverse and touches on all the important issues that shape our lives. For more than four decades, we’ve been providing our readers a space where they belong.

JA N 04

2016 IN REVIEW

JUL 05

H A P P I N E S S // C I N E M A Q

JA N 18

TA B O O

JUL 19

C O N S E R VAT I V E LG B Ts

FEB 01

D E AT H + D Y I N G

AU G 02

M E N TA L H E A LT H //A S Y L U M S

FEB 15

MEDICAL BREAKTHROUGHS

AU G 16

B EST O F D E N V E R

M A R 01

BISEXUAL

SEP T 06

THE WOMAN’S ISSUE

M A R 15

M EE T T H E N AT IV ES//W E D DI N GS

SEP T 20

HOMELESSNESS

A PR 05

THE MONEY ISSUE

O C T 04

THE POWER ISSUE

A PR 19

CANNABIS ISSUE

O C T 18

H A L LO W E E N // S U P E R N AT U R A L

M AY 03

GOD + SPIRITUALITY

N OV 01

THE TRANS ISSUE

M AY 17

LG BT FO R D U M M I ES

N OV 15

S H O P P I N G + H O L I D AY S

JUN 07

PRIDE + PRIDE GUIDE

D EC 06

S I N G L E S VS ‘ S H I P P E D

JUN 21

P R I D E R E V I E W // C O M I C C O N

D EC 20

THE ELDERS

Please note this is the proposed editorial calendar for 2017. We do not guarantee any story will be published. The calendar is subject to change at editor’s discretion.

common topics include: LGBT NEWS & POLITICS | LOCAL BUSINESS PROFILES | SOCIAL COMMENTARY | LEGAL ISSUES SPORTS | FOOD & RESTAURANTS | FILM, THEATER, & CONCERTS | BARS & NIGHTLIFE | EVENTS ARTS & ATTRACTIONS | LOCAL & NATIONAL TRAVEL | PERSPECTIVES | CELEBRITY INTERVIEWS FAITH & SPIRITUALITY | ADVICE | HEALTH & FITNESS | HOME DESIGN | REAL ESTATE | FINANCES AUTO | BEAUTY | FASHION | CANNABIS | RELATIONSHIPS & SEXUALITY

2017 MEDIA KIT

2017 PRINT SPECS + DEADLINES

F U L L PA G E LIVE AREA:

ISSUE D AT E

MATERIALS FOR AD CREATION

CAMERA READY ARTWORK

JAN 04

12/16

12/22

7 ” W X 9. 5 ” H

2/3

JAN 18

01/03

01/10

TRIM:

4.58”W X

FEB 01

01/17

01/24

9. 5 ” H

FEB 15

01/31

02/07

MAR 01

02/14

02/21

MAR 15

02/28

03/07

APR 05

03/21

03/28

APR 19

04/04

04/11

M AY 0 3

04/18

04/25

M AY 1 7

05/02

05/09

1/3

JUNE 07

05/23

05/30

2.167 ”W X

JUNE 21

06/05

06/12

9. 5 ” H

J U LY 0 5

06/19

06/26

J U LY 1 9

07/04

07/11

AUG 02

07/18

07/25

AUG 16

08/01

08/08

SEPT 06

08/22

08/29

SEPT 20

09/05

09/12

OCT 04

09/19

09/26

8”W X 10.5”H BLEED:

8.25”W X 10.75”H

1/2

1/2

VERTICAL

H O R I Z O N TA L

3.375”W X

7”W X

9. 5 ” H

4.625”H

1 /4

1/6

OCT 18

10/03

10/10

3.375”W X

3.375”W

NOV 01

10/17

10/24

4.625”H

X 3”H

NOV 15

10/31

11/07

DEC 06

11/12

11/28

DEC 20

12/05

12/12

Magazine size: 8” W X 10.5” H Print ads are to be provided as CMYK, high resolution (min 240 ppi) pdf,tiff, or jpeg with all fonts and images embedded.

Note: All listed sizes are the trim/live area for advertising space (premium page lists all areas).

OUT FRONT is not responsible for any advertising that runs with misspellings, errors, or omissions.

MARKETPLACE

OUTBACK

1 UNIT: 2.167”W X 2.263”H 2 UNITS: 2.167”W X 4.878”H

2017 MEDIA KIT

1 UNIT: 1.563”W X 2.1875”H 2 UNITS: 1.563”W X 4.625”H *BAR TAB DIMENSIONS SAME AS OUTBACK 1 UNIT

DIGITAL ADVERTISING A proud part of our 360° media network

M O RE LOVE WEBSIT E LE AD E RB OARD 7 28 x 90 px 2 interchangable spots.

Appears on all pages.

H O ME PAG E SLID ER 1150 x 500 px Appears on home page.

ME D IUM REC TAN G LE 300 x 2 50 px 3 interchangable spots.

Appears on all pages.

O U TB OX AD 300 x 2 50 px 9 interchangeable spots; presenting sponsors go above the fold, featured sponsors are throughout the email. All ads link to a url of your choice.

We offer a text-only option for this ad, with 5 interchangeable spots, the text-only version is up to 140 characters about your event, and the date/location.

HALF PAG E BANNE R 300 x 600 px Appears on all pages.

FACE B O O K P OS T 4: 3 r ati o Need a little extra love for your brand, event, or product? OUT FRONT offers Facebook posts on our page to our thousands of readers.

All posts include a photo and up to 240 characters of text, as well as a link to a url of your choice.

2017 MEDIA KIT

TERMS + CONDITIONS

PHOTO: SOPHY HOLLAND

The details we want you to know for the best success.

We give deep discounts for long-term contracts. Early cancellation will result in a non-discounted rate charge (earned rate).

First and last month are due in advance in order to have the option to cancel early with 30 days written notice.

We require a credit card on file for all advertisers without established credit.

OUT FRONT is a net-14 company, we offer a 14 day grace period.

We begin assessing 1.5% interest per month after 30 days of delinquency.

Graphic design is an added value service at OUT FRONT, you may opt out if you donâ&#x20AC;&#x2122;t require it. However, if you later decide to use the service, we charge $50.00/hour.

2017 MEDIA KIT

O F FI C E phone

web outfrontmagazine.com

303.477.4000

GO AHEAD. JUDGE US BY OUR COVERS. Our advertisers know we have staying power. Now you have the opportunity to reach the same conclusion.

B IL L IN G

A R T/ ED I T O RI A L

billing@outfrontmagazine.com

art@outfrontmagazine.com editorial@outfrontmagazine.com

M A RK E T IN G

& SALES

dustin krier

trevor hoyt

director of sales & marketing

marketing executive

dustin@outfrontmagazine.com

trevor@outfrontmagazine.com

topher la fleur

marketing executive

topher@outfrontmagazine.com

2017 MEDIA KIT