

What if clothing could remember? What if certain pieces could recall experiences? That feeling you get surfing the evening glass-off after everyone’s paddled in; that moment in nature when you realize the forest has its own language. What if when we wear a piece of clothing, our happiness sinks into the fabric and clings to the fibers forever? At Outerknown, we believe all the details you can’t see are what make our clothes so special. Each deliberate, responsible choice we make at every step of the manufacturing process infuses our clothing with a higher vibration. It’s no surprise that when someone throws on a Blanket Shirt, their day gets a little better. When considering what gift to give yourself or your loved ones this year, this guide was meant to inspire you with beautifully versatile pieces built in the best way possible. So you can feel good wearing them and giving them—two more details worth feeling happy about.
HOLIDAY 2024
11X WORLD CHAMPION
RESPONSIBLE ENTREPRENEUR GLOBAL CITIZEN
“I’m constantly moving from beach to work and from casual to more grown-up and presentable. Comfort is an obvious one for almost everyone, but also the ability to be multifunctional and, maybe most importantly, timeless, and lasting. ”
An inseparable part of our brand’s story, this responsibly built, wear-wherever icon offers that instantly lived-in, vintage-soft feel the second you throw it on. Featuring a design unchanged since the beginning, woven with the softest, lofty 100% organic cotton, using tagua corozo nut buttons foraged from the forest floor.
When we dropped the first retro rainbow style, they flew off the shelves. Ever since, this rainbow has become a signature for our brand across both women’s and men’s. Paying homage to the golden age of board sports with iconic 70s-inspired stripes on a soft, fitted sweater crafted in 78% organic cotton and 22% recycled polyester. We hope our nod to the past brings some levity and good vibes to your journey ahead.
PRO SURFER, OCEAN LOVER, OPTIMISM EMBRACER
“I’ve always had an inner love for life, and I’m thankful I find a deep joy in the simple things. I love seeing the sun rise and set each day. I love watching my plants grow, fade, and come back bigger and better. I love surfing, the ocean, and all its moods.”
“I remember saying to myself, I want to do this for the rest of my life, having no idea that there was even a path to follow. Years later, I ended up meeting the Dogtown Z-Boys who took me under their wings, and the rest is history.”
We’ve been making small updates since we first launched the Journey Jacket in 2016. Our obsession with the classic M-65 field jacket inspired this mid-weight workhorse layer. Built with all the pockets and reliable details like a fold-away hood to have you prepared for the road ahead. With the planet at top of mind, this newest edition is proudly crafted with a durable 100% Regenerative Organic Certified® cotton reverse sateen weave that gets better the harder you wear it on your travels.
You know our Nostalgic Sweater when you see it; it’s worn like a badge of honor. Those vibrant, retro-inspired rainbow stripes on the sleeves and the softest waffle knit fabric–our homage to the golden age of ‘70s board sports, an era we hold close. Crafted from a unique blend of organic cotton and COOLMAX® to wick moisture and keep you cool and comfortable on all your outdoor (and indoor) adventures.
Nostalgic Sweater $178
BODYSURFER
ARTIST
LIFEGUARD FOR LIFE
“I’m just overflowing with gratitude and appreciation for all that the ocean, lifeguarding, and bodysurfing has given me...The older I get, the happier and more appreciative I am for all of this.”
“Tuning out the noise and potential chaos (good and bad), slowing down my movements and being much more intentional about my choices of what I think, ingest, and do throughout the day, tuning in to what slowing down has awakened in my body and mind.”
The original car coat was designed for passengers in open-top vehicles. While the roof problem was soon resolved, the stylish, weather-ready car coat remained a favorite. We added our Earth-first Outerknown spin to create the Sienna Car Coat–a warm, versatile winter essential crafted from luxurious 100% recycled fibers (70% recycled wool, 30% recycled nylon) with a timeless, oversized fit in our three-dimensional shadow plaid.
Fishing nets support livelihoods and nourish communities, but the reality is that this material is often mismanaged and discarded in our oceans. At Outerknown, we’ve partnered with Bureo to collect and recycle these nets and turn them into our puffer jackets. We built a streamlined, cloud-soft winter puffer out of NetPlus® 100% recycled nylon from end-of-life fishing nets, insulated with toasty, responsibly sourced 700-fill recycled down. A true winter essential, offering extraordinary warmth and durability that you can feel good about.
MUSICIAN, ACTOR/MODEL, GOOD TIME CONNOISSEUR
“Staying in the water as the light gives off its last colors of the day, performing on stage, or writing in my shed, these are the moments that allow me to see things clearer; when the inner dialogue quiets to a whisper, and you get a chance to tap into something bigger, leaving the space you inhabit better than when you arrived.”
MUSICIAN, SURFER, MODEL
“Being out in nature sharpens my ability to remain calm and centered. I strive to carry this perspective with me and share it with others through my actions rather than words. It’s a practice of living with light, love, and grace.”
Your ultimate surf trip companion. Crafted for any and all après-surf hangs, this layer is as soft as your favorite towel. Our terry toweling fabric has been an Outerknown signature since the beginning. Cut from a blend of organic cotton and recycled polyester that delivers an extraordinarily plush feel unlike any other.
Wrap yourself up in all the feels. Despite its warmth, this vintage-inspired oversized cardigan has a twisted yarn that exudes nostalgia in a soft, breathable blend of wool, alpaca, and recycled polyamide. A layer of warmth to take you from late-summer bonfires through the moodiness of autumn and winter. The gift that keeps on giving all the feels.
TRAVEL ENTHUSIAST, ARTIST, MODEL
DAN MANN
“I practice breath work and body movement every morning. I never miss a day… been doing this since 2016. The other vital part of every day for me, since I was little, is getting into the ocean or some other form of water preferably a real lake or a river, if not the ocean. If I’m desperate, a pool will do.”
Ideal for craftsmen, shapers, and everyday adventurers alike. Built durable in a heavyweight organic cotton canvas from Italy that gets better with each wash and wear. With all the workwear-inspired detailing to get the job done, these pants are designed to work incredibly hard in our most relaxed straight-leg fit that transitions effortlessly into whatever the day throws at you.
Craftsman Pant $168
From shepherds traversing through windblown pastures to sailors braving dark seas, wool has been the steadfast companion of those enduring the elements for millennia. Somewhere down the line, the industry turned to using plastic-based polyester fleece.
Enter our new Woolaroo Jacket, a super soft natural fleece jacket built from real wool that’s sorted, recycled, spun, and woven in Italy by our responsible partner, Manteco. Breathable, odor-resistant, and quick-drying, the toasty Woolaroo flexes with your every movement, and any fibers that might shed naturally break down.
“I want to catch people off guard with something visually appealing and then give them cognitive whiplash to get them to really think about how our decisions have ripple effects through global supply chains and the environment.”
MURALIST
CREATIVE DIRECTOR
NATURE ENTHUSIAST
“What interests me the most are the textures and the shapes you can pull from everything around you. An abstraction of observation from nature.”
Finally, pants that measure up to all your adventures, projects, and every day hangs 24/7, 365 days a year. Vintage military pants reimagined for the perfect blend of utility and style with an incredible garment wash for a live-in feel that only gets better with wear. Made with Regenerative Organic Certified® cotton.
Westbound Utility Pants $138, Roma Sweater $228
Make your gifts even more personal. Enjoy free custom embroidery with any in-store purchase. Featured
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