y ou r
WINTER
2016
WHAT RETAILERS
WANT # weareo u t d o o r
b r a n d
st o r y
What Are You Doing to Elevate Your Brand in Front of Key Industry Buyers?
DISCOVER
Year after year, retailers and media are loud and clear about their reason for coming to Outdoor Retailer: TO DISCOVER NEW PRODUCTS, TRENDS AND BRANDS. Position your product and your brand story at the forefront of the retailer experience at Winter Market. OPPORTUNITIES • Media Preview Event, Wednesday, January 6 • Pre-show Direct Mail and Email Marketing Campaigns • Show Directory + SOURCE at Outdoor Retailer Print Advertising • Navigation Aids · You are Here · Meterboards · Maps • Official Swag • Made in America Showcase • www.outdoorretailer.com
Media Fact:
3,945 Company Mentions in Print as a Result of Winter Market 2015
CONNECT
Aside from discovery, retailers and media want to CONNECT. They want to meet fellow retailers, talk with decision makers from brands, and hear from influential industry leaders. Position your brand to help make these invaluable connections. OPPORTUNITIES • Retailer + Rep Lounge • Press Room • All Mountain Demo, Wednesday, January 6 • Industry Party, Thursday, January 7 • Food + Bev · Forum Refreshments · Social Hours (9 a.m. – 4:30 p.m.) · Happy Hours (4:30 p.m. – 7 p.m.) · Water Stations • Mobile App • Inspiration Awards, Friday, January 8
$600K = Attendees’ Average Estimated Spend as a Result of Winter Market 2015
LEARN
Retailers and media want to know WHAT’S NEXT — Where are their favorite brands headed, who are the emerging leaders, what are the trends they should understand. Providing opportunities for retailers to LEARN sets your brand apart. OPPORTUNITIES • Forums + Demos · New Product Zone · Trend + Design Center · Venture Out · Yoga Wellness Studio • Outdoor University @ Outdoor Retailer • Retailer Tours • Entrance Displays/Signage • Interactive Experiences • Live From OR Video Series • Fashion Show, Thursday, January 7
2016 FASHION SHOW • Exclusive Style Trends • Professionally Styled • Trend Stories
SHOW PHOTOS: CARLO NASISSE/HED HI MEDIA • B/W SKI ACTION PHOTO: JIM HARRIS
Attendee Fact:
CONTACT YOUR ACCOUNT EXECUTIVE TODAY!
ROBERTO’QUINN Account Executive Tel: 949.226.5721 robert.oquinn@emeraldexpo.com
Senior Account Executive Tel: 949.226.5751 paul.dillman@emeraldexpo.com
RYANJOHNSON Publisher & Senior Account Executive Tel: 949.226.5788 ryan.johnson@emeraldexpo.com
Alaska & Hawaii Canada & International
KRISTADILL Sales Director Tel: 949.226.5728 krista.dill@emeraldexpo.com
PAULDILLMAN
DAVENIELSON Account Executive Tel: 949.226.5755 dave.nielson@emeraldexpo.com
31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675 www.outdoorretailer.com
5
DAYS EVERY ADVENTURE
ALL MOUNTAIN DEMO JANUARY 6, 2016 WINTER MARKET TRADESHOW JANUARY 7-10, 2016
THANKS TO OUR 2015 WINTER MARKET SPONSORS