CATALYST FOR INSIGHTS
MARKET RESEARCH To help our members better understand the markets and people they serve, OIA sponsors and originates industry-leading research and gathers expert perspectives on participation trends, market intelligence, and consumer insights. Together we are a force for insight.
CONSUMER INSIGHTS
MARKET INTELLIGENCE
Annual Outdoor Participation Trends Report
Outdoor Retail Sales Trends
In our industry’s comprehensive, go-to “report card,” OIA sources and gleans insights to uncover narratives around who’s doing what, when, and how outdoors.
We’ve partnered with Circana (formerly NPD) to provide you with retail sales trends in chain, e-commerce, and specialty retail channels across outdoor product categories including apparel, footwear, equipment, and accessories.
Member Benefits For the industry at large. OIA delivers key takeaways on our website. Our members get exclusive access to the full report that has insights to help them: •
•
•
Better understand consumer behaviors and motivations, define target markets, and stay abreast of trends like increasing diversity, youth participation, outing frequency, core consumer and casual consumer differentials, and gateway segments. Get information on the size and demographics of the outdoor participant base along with the clear definitions and hard numbers often required by investors, policy makers, and emerging or established business owners. OIA Leadership members get early access to the full report.
✉ membership@outdoorindustry.org outdoorindustry.org
Member Benefits •
Gain a comprehensive and exclusive view of outdoor industry retail sales data to help you make informed decisions, adapt quickly to market trends, and drive revenue growth.
•
Leverage the industry standard for major retailers and brands. Combined with OIA expertise, get access to a breadth of market insights.
•
Access best-in-class data and insights from OIA experts, all while saving tens of thousands of dollars in value.
•
OIA Leadership members get monthly access to data and analysis.
* Access is unlimited to Leadership members and additional fees for other membership types.