OIA Membership Benefits

MEMBERSHIP BENEFITS

Together we are catalysts for meaningful change.

✉ membership@outdoorindustry.org  outdoorindustry.org

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

TABLE OF CONTENTS MEMBERSHIP EXPERIENCE

3

MARKET RESEARCH

5

SUSTAINABILITY

7

GOVERNMENT AFFAIRS

9

INCLUSION

11

MEMBERSHIP BENEFITS

13

MEMBERSHIP DUES

15

MEMBERSHIP E XPERIENCE

THE OUTDOOR INDUSTRY’S MEMBER-LED COLLECTIVE When you join OIA, you become part of our passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting—and growing access to—the benefits of the outdoors for everyone.

DELIVERING SUCCESS FOR OIA MEMBERS

Market Research:

Sustainability:

Government Affairs:

Inclusion:

Exclusive and actionable research covering participation trends, retail sales, market forces, consumer insights, and more.

Industry-leading programs and resources to lead the charge for a sustainable future, across our industry and around the world.

Policy agenda and handbooks that educate on priority pieces of legislation and their implications, as well as advocacy action plans for your business

Access to OIA insights, actions and end to end approaches for addressing DEI including workforce development and expanding outdoor participation for everyone.

NEW: MEMBERS-ONLY PORTAL All members have access to OIA’s 24/7 members-only portal, where you can find our exclusive library of products, services, and opportunities for community connection.

✉ membership@outdoorindustry.org  outdoorindustry.org

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

BUSINESS SERVICES Business Savings

Member Directory

Member Press Room

Career Center

Best-in-class service provider partnerships on goods and services in marketing, sales, sustainability, supply chain, finance, operations, trade shows, and more.

Build your professional network and connect directly with industry peers in our member-exclusive portal.

Maximize your brand’s visibility and reach with easyto-post press releases on OIA’s website. We’ll spread the news far and wide.

Grow your team and discover talent with discounted job postings that are shared with tens of thousands of outdoor industry job seekers.

INDUSTRY LEADERSHIP Education and Events

Advisory Councils

Board of Directors

Impact CoLabs

Timely, relevant, and exclusive workshop-style virtual and in-person education sessions on the outdoor industry’s most pressing issues.

Opportunity to participate in OIA Advisory Councils on recreation policy, sustainability, trade policy, and more.

Opportunity to participate on the OIA Board of Directors to set our businesses and industry up for future success.

Opportunity to participate in pre-competitive Impact Co-Labs to help ensure sustainable innovation and better products.

LEADERSHIP MEMBERS OIA premium members get all the benefits of regular membership, plus:

Research

Government Affairs

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Early access to Annual Participation Trends Report

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1:1 market research tailored to your business needs

1:1 consultation with OIA government affairs team and experts at the federal and state level

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Monthly outdoor retail sales trends data and analysis

•

Special group networking opportunities for direct access on key issues

Sustainability •

1:1 consulting and technical support in our Clean Chemistry and Materials Coalition and Climate Action Corps programs

✉ membership@outdoorindustry.org  outdoorindustry.org

Industry Leadership •

Exclusive and automatic brand promotion in OIA digital products and at virtual and in-person signature events

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

CATALYST FOR INSIGHTS

MARKET RESEARCH To help our members better understand the markets and people they serve, OIA sponsors and originates industry-leading research and gathers expert perspectives on participation trends, market intelligence, and consumer insights. Together we are a force for insight.

CONSUMER INSIGHTS

MARKET INTELLIGENCE

Annual Outdoor Participation Trends Report

Outdoor Retail Sales Trends

In our industry’s comprehensive, go-to “report card,” OIA sources and gleans insights to uncover narratives around who’s doing what, when, and how outdoors.

We’ve partnered with Circana (formerly NPD) to provide you with retail sales trends in chain, e-commerce, and specialty retail channels across outdoor product categories including apparel, footwear, equipment, and accessories.

Member Benefits For the industry at large. OIA delivers key takeaways on our website. Our members get exclusive access to the full report that has insights to help them: •

•

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Better understand consumer behaviors and motivations, define target markets, and stay abreast of trends like increasing diversity, youth participation, outing frequency, core consumer and casual consumer differentials, and gateway segments.

Get information on the size and demographics of the outdoor participant base along with the clear definitions and hard numbers often required by investors, policy makers, and emerging or established business owners.

OIA Leadership members get early access to the full report.

✉ membership@outdoorindustry.org  outdoorindustry.org

Member Benefits •

Gain a comprehensive and exclusive view of outdoor industry retail sales data to help you make informed decisions, adapt quickly to market trends, and drive revenue growth.

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Leverage the industry standard for major retailers and brands. Combined with OIA expertise, get access to a breadth of market insights.

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Access best-in-class data and insights from OIA experts, all while saving tens of thousands of dollars in value.

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OIA Leadership members get monthly access to data and analysis.

* Access is unlimited to Leadership members and additional fees for other membership types.

MARKET INTELLIGENCE State of the Outdoor Market Reports (Quarterly) ach fiscal quarter, OIA members get timely insight into the economic conditions of the market, consumer trends, retail sales, and other information that helps them stay competitive and relevant. Gain insight on topics including consumer awareness and behaviors, market trends and opportunities, market and sales predictions, and holiday season projections.

Research Roundup (Monthly) Stay up to date with the most current market intelligence throughout the year with relevant seasonal insights including analysis of the Bureau of Economic Analysis’ report on the Economic Impact of Outdoor Recreation, spring apparel trends and winter snow sports trends. Research Roundup includes a thorough examination of outdoor consumer segments—a must-have for anyone interested in the intricacies of consumer behavior, attitudes, and perceptions related to outdoor recreation. It’s also key for marketing teams that want an edge in their message targeting.

CONSUMER INSIGHTS Self-Serve Data Dashboard For members-only, OIA provides a self-serve research dashboard on full participation trend data for 40 outdoor activities that is available 24/7/365. Members can create custom queries on single sports and activities or build a bundle of queries across categories.

Ask-an-Expert Research For members who don’t have the dedicated time or resources to conduct and apply targeted market intelligence, we leverage our access to multiple sources of data and market expertise to deliver the specific insights they need, when they need them.

Member Benefits Leadership members get unlimited queries, and Support + members get one custom query per year.

Here are a few examples of the kinds of reports our members have requested:

Segment consumers using specific parameters such as “women hikers living in the Pacific region with income over $100K who participate more than 30 times each year and enjoy target shooting.”

Provide data for the outdoor sock market showing participation trends for hiking, ski, snowboard, and camp, including counts and demographics. Triangulate with consumer perspectives from Civic Science on both sock fabrics and footwear preferences. Describe the competitive landscape for wool fiber socks.

Provide participation trend data for climbing including YoY deltas on count for indoor climbing, traditional ice/ mountaineering, and sport/boulder over ten years. This included demographic trends with a focus on geographic location, frequency of participation, ethnicity and race, and age.

CATALYST FOR GROW TH

SUSTAINABILITY By providing measurement tools, playbooks, and case studies, OIA is helping our members lead the charge for a sustainable future, across our industry and around the world. Together we are a force for sustainable growth.

CLIMATE ACTION CORPS Climate Action Corps (CAC) is an OIA-led program that helps outdoor businesses reduce greenhouse gas (GHG) emissions and go beyond net-zero to become a climatepositive industry by 2030.

REDUCE our greenhouse gas emissions in line with a science-based target

CAC participants are business leaders, climate experts, outdoor enthusiasts, and OIA members who represent $25B in annual sales revenue, over 85 companies, and more than 200 individuals.

REMOVE even more GHG from the atmosphere than we emit ADVOCATE for systemic change

Member Benefits Info and Insights

Solutions and Strategies

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Get 24/7 access to toolkits and roadmaps to help members:

CAC webinars on relevant and timely topics delivered through your exclusive Member Portal

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Getting Started Guidebook and Appendix for measuring supply chain emissions

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Opportunity to be featured in our CAC Annual Report case studies on member company commitments to planning, measuring, and reducing GHG emissions

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Measure & Plan: Build a company-specific plan and measure your Scope 1, 2, and 3 emissions.

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Reduce & Remove: Take immediate action to drive down emissions in line with 2030 science-based targets. Remove >100% remaining emissions by investing in direct projects or offsets, which will ideally be nature-based.

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Advocate & Engage: Participate in climate advocacy actions annually and empower consumer climate action.

✉ membership@outdoorindustry.org  outdoorindustry.org

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

Consultation and Collaboration •

Share climate expertise, create connections, and learn about best practices with other companies on our member-only community engagement platform (Mobilize).

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Support+ members can participate in our Sustainability Advisory Council and Co-Labs

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The pre-competitive spirit of the Co-Labs helps ensure better products, best practices, and innovation for all. Plus, it’s resulted in the development of tools and guidance documents that are used far beyond our own supply chains, establishing the outdoor industry as a leader in responsible business.

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Leadership members can access all the above in addition to 1:1 office hours with experts and OIA consultants.

CLEAN CHEMISTRY AND MATERIALS COALITION New! OIA’s Clean Chemistry and Materials Coalition is a program, consulting service and working group that helps members balance financial and product management risks with new and existing sustainability laws.

CCMC provides members with a scalable action plan for eliminating and replacing harmful chemicals and materials, delivering supply chain transparency, recycling and emission disclosures and more. Designed to support retailers, brands, manufacturers, and distributors in a way that’s unique to their product category and life stage, our goals are to support members as they innovate on sustainability and build consumer trust in their favorite brands.

Member Benefits Applied Insights

Solutions and Strategies

Advocacy and Lobbying

Members get OIA support with understanding:

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Best practices and toolkits for PFAS phase-outs in soft and hard goods, including PFAS found in enamels, metals, hard coating and more.

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Science-informed public comment and advocacy on potential legislation, rulemakings, and public hearings

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Targeted plans for brands, retailers, manufacturers, and suppliers to address key topics, like:

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Legislative tracking tool that gives OIA members real-time information on chemicals and sustainability legislation in all states

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Market and product restrictions by state Complicated compliance timelines so that all members can comply with legislation with minimal impact and reduced risk

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Business model impacts

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Research (including consumer awareness regarding PFAS)

Helpful Info Members are invited to: •

Annual and quarterly webinars

•

In-person events at industry trade shows twice a year

- Inventory management and disposal - Product End-of-Life - Shared manufacturing facilities - Ongoing supply chain management and testing - Consumer messaging and marketing best practices

Consultation and Collaboration •

Toolkits for testing thresholds and alternative materials and roadmaps on how to identify and phase out harmful chemicals, plus access to our in-house technical expert for consultation on custom approaches

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Monthly OIA-led working group on driving existing and future strategies for chemical action

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Access to members-only community engagement platform for sharing technical and legislative expertise, learnings, and best practices.

CATALYST FOR ACTION

GOVERNMENT AFFAIRS On behalf of, and in partnership with, our members, OIA mobilizes advocacy networks at the intersection of equitable access, trade, climate, and conservation. Our goal is to garner incentives and funding at the federal and state levels to create jobs, invest in recreation, save money, expand outdoor access for all, and protect our environment. Together we are a force for collective action.

ALL MEMBER BENEFITS Information and Strategies All OIA members benefit from support and perks like: •

Policy agenda and handbooks that educate on priority pieces of legislation and an advocacy action plan for your business.

•

Direct access to lawmakers and NGOs that are collaborating to expand outdoor access, conservation, climate action, and trade with virtual lobbying opportunities and at our annual flagship Capitol Summit in Washington, D.C. and other events.

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Collaboration and partnership opportunities with local leaders for on-the-ground state advocacy.

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Webinars: timely, relevant, and exclusive OIA virtual education sessions on the outdoor industry’s most pressing issues and programs.

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Opportunity to participate in OIA Advisory Councils on recreation policy, climate action, sustainability, trade policy, and more.

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Opt-in newsletters (by topic / campaigns of interest), including monthly Notes from the Hill for staying informed on government affairs and legislation that directly impacts your business and consumers.

•

Member-only networking, education, and convening opportunities to help members understand and apply approaches to lobbying and advocacy in their growth strategies.

✉ membership@outdoorindustry.org  outdoorindustry.org

LEADERSHIP & SUPPORT + MEMBERS OIA premium members get all the benefits of regular membership, plus: Custom consultation and collaborations •

Direct 1:1 access to our OIA Government Affairs team, which includes policy and legislative experts at the federal and state levels.

•

Special networking opportunities through direct access to lawmakers, industry experts, and stakeholders.

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

POLICY AGENDA OIA’s policy agenda cuts across the intersectional issues of equitable access, trade, conservation, recreation and climate action.

Trade and Industry Growth A stable and balanced federal trade policy is critical to helping outdoor businesses lower costs, create U.S. jobs, and fuel innovation.

Outdoor companies produce some of the most innovative and technical products in the world, many of which face high import tariffs, which stifle innovation and business growth.

OIA leads and educates its members about international trade, and supports the elimination of import tariffs on outdoor products where there is no viable domestic production. We also support policies to help our “Made in USA” members compete in a global economy.

State and Local At the state level, leaders are aligning their economic growth to unprecedented interest in outdoor recreation by creating offices to cultivate economic development opportunities, improve public health benefits, connect people to the outdoors, and invest in their residents. OIA supports the development of these State Offices of Outdoor Recreation (ORECs) with a goal of supporting the creation of 50 bipartisan state offices. We also understand the critical role that small businesses play in the recreation economy and community, and support a network of State Outdoor Business Alliances (SOBAN).

Conservation & Recreation The success of our industry, and the passion of our community, relies on the health and availability of outdoor spaces. OIA takes a bipartisan approach to support legislation that works to conserve U.S. public lands and waterways. We collaborate with public, private, and nonprofit sectors to promote conservation and stewardship of, as well as public access to, land, air, water, and wildlife. Through our work, we honor tribal nations who have stewarded our lands and waters for millennia, and support promote partnerships with tribal members to serve as co-managers of our shared

natural resources. Additionally, we advocate for the creation of new, innovative outdoor recreation opportunities and infrastructure, collaborate with outdoor recreation interests to decrease the nature gap with historically underserved communities, and heed scientists’ recommendations for climate action through smart conservation policies.

Climate Climate change is already causing disruption to outdoor businesses and the communities that rely on outdoor recreation. Not only will solutions provide stability for our industry and the planet, but they’ll also promote diversity, equity, and inclusion.

Outdoor businesses have committed to bold climate action, and we need policies that will help us meet ambitious goals that create a model for other sectors to follow. We provide critical information to assist OIA members in compliance with state climate legislation, and through advocacy and programs like the Climate Action Corps.

Equity We believe a thriving outdoor industry depends on open access for all. Informed by consumer research and our Outdoor Foundation’s Thrive Outside programs, we pursue federal and state policies to break down barriers to the outdoors and ensure more diverse communities to have safe and sustained connections to nature.

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Federal: OIA nd the Outdoor F.U.T.U.R.E. initiative seeks to build momentum for the creation of a national outdoor opportunity fund that will ensure long-term investments in programs and activities to that provide underserved populations with opportunities to explore the great outdoors.

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State: OIA works alongside ORECs to explore further programming and policy interventions to close the nature gap in their jurisdictions (such as reduced fees for parks passes, gear libraries, etc.)

CATALYST FOR INCLUSION

DIVERSITY, EQUITY, AND INCLUSION Through our philanthropic arm, Outdoor Foundation, we’re working to understand, address and break down barriers to expand access to the physical, mental, and emotional benefits of the outdoors for everyone—with a focus on underserved communities and youth.

Safe, close-to-home access to the outdoors and nature is vital to people’s physical, mental, and spiritual wellbeing. However, not everyone has access to nature or outdoor experiences on a regular basis and therefore cannot experience the scientifically proven benefits of time outdoors.

We make multi-year investments in communities that know what they need to harness the benefits of the outdoors for all. As an organization, we’re focused on industry culture, pursuing equitable federal policy and state legislation, and creating a diverse pipeline of talent to be our next product designers, testers, and sustainability champions. As a catalyst, we’re committed to this ongoing, iterative work to ensure the vitality of the outdoor industry.

✉ membership@outdoorindustry.org  outdoorindustry.org

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

TOGETHER WE ARE A FORCE FOR INCLUSION.

OUTDOOR FOUNDATION

Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all.

The Outdoor Foundation’s Thrive Outside Initiative awards multi-year, capacity-building grants to diverse communities to build and strengthen networks that provide children and families with repeat and reinforcing experiences in the outdoors. This community-led initiative is built with trusted local and national partners and is supported by three years of funding.

The number of youth participants in Thrive Outside Communities increased to 40,842 in 2022, up 175% from 2021. Our participant base was 69.5% black, indigenous, and people of color (BIPOC), and our collective impact approach continues to drive community-led systems change.

MEET OUR THRIVE OUTSIDE COMMUNITIES

SEATTLE

MAINE

TWIN CITIES

GRAND RAPIDS DETROIT BOULDER / DENVER CHICAGO PHILADELPHIA W A S H I N G T O N D.C. S T. L O U I S

OKLAHOMA CITY SAN DIEGO

AT L A N TA

We acknowledge that the work of Outdoor Industry Association, Outdoor Foundation and our Thrive Outside Initiative spans across the unceded and ancestral territories of indigenous tribes and First Americans throughout the presentday United States. We seek to honor and pay respect to the history of this land and its people.

✉ membership@outdoorindustry.org  outdoorindustry.org

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

OIA MEMBERSHIP BENEFITS MATRIX

Leadership

Support +

Support

Annual Outdoor Participation Trends Report

Early Access

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1:1 market research tailored to your business needs

Unlimited

1x year

Quarterly State of the Outdoor Market Reports

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Outdoor Retail Sales Trends data and analysis

Monthly

Annual

Annual

Clean Chemistry and Materials Coalition: a program, consulting service, and working group that helps members balance financial and product management risks with new and existing sustainability laws.

1:1 Consulting

Group Consulting

Intro Materials

Climate Action Corps: a program to help your company measure, plan, reduce, and remove your greenhouse gas (GHG) emissions and her the outdoor industry become the first climate positive industry by 2030.

Technical Support

Technical Support

Intro Materials

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RESEARCH

SUSTAINABILITY

Education on topics including preferred materials, supply chain, and circularity

GOVERNMENT AFFAIRS 1:1 consultation with OIA government affairs team (federal)

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1:1 consultation with OIA government affairs team (state)

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Special group networking opportunities for direct access on key issues (as needed)

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Access to lawmakers who collaborate with OIA in expanding local recreation infrastructure, promoting climate justice, and ensuring the availability of close-to-home recreation for all communities

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Opportuntity to engage directly with members of Congress at OIA Capitol Summit event in Washington, D.C.

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State and local level advocacy to support the establishment and success of State Offices of Outdoor Recreation (OREC)

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Guidebook, best-practices, and consulting to support the establishment of Offices of Outdoor Recreation (ORECs)

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Annual Reports on outcomes of Offices of Outdoor Recreation (ORECs)

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Policy toolkits that educate on priority pieces of legislation, what the implications are, as well as an advocacy action plan for your business

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Collaboration and partnership opportunites with local community leaders for on-theground state advocacy

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Monthly Newsletter summarizing the wins for industry that have happened on Capitol Hill and action steps for driving OIA outcomes

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✉ membership@outdoorindustry.org  outdoorindustry.org

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

Leadership

Support +

Support

Outdoor Foundation Thrive Outside Initiative: multi-year capacity building investments in communities and leaders who already know what they need to address equity barriers to spending time outdoors.

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Outdoor Foundation 501 (c)3 arm of OIA - access to thought leaders, community programs, annual report and participation insights supporting policy and equity agenda for the industry.

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Outdoor Foundation National Thrive Outside Day (community-level programs, events and community building)

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24/7 access to OIA’s Member Portal for news, insights, research, toolkits and roadmaps at your finger tips.

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Member-only networking, education, and events (advocacy, lobbying, sustainability, research)

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10% off your Outdoor Retailer booth

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Discounts with over 20 OIA Business Partner products and services to help your company save time and money, including up to 75% off freight and shipping services

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Timely, relevant, and exclusive OIA virtual education sessions and webinars on the outdoor industry's most pressing issues

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Discounted access to job postings on the OIA Career Center that help grow your talent

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Unlimited press releases on the OIA website to expand your company's reach

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INCLUSION

EVENTS AND BUSINESS SERVICES

INDUSTRY LEADERSHIP Exclusive and automatic brand promotion in OIA digital products and at virtual and in-person signature events

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Opportunity to participate in OIA Advisory Councils on recreation policy, climate action, trade policy, and more

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Opportunity to participate on OIA Board of Directors

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✉ membership@outdoorindustry.org  outdoorindustry.org

Member benefits valid as of January 1, 2024.

Member benefits and dues subject to change.

MEMBERSHIP DUES Together we are catalysts for meaningful change

Retailer, Sales Rep

Manufacturer, Supplier, Distributor

Member benefits valid as of January 1, 2024. Member benefits and dues subject to change.

Your Annual Revenue

Leadership

Support +

Support

LESS THAN $1 MILLION

$2,500

$1,750

$1,250

$1 - $2.5 MILLION

$5,000

$3,125

$2,500

$2.5 - $5 MILLION

$7,000

$4,375

$3,500

$5 - $10 MILLION

$9,000

$5,625

$4,500

$10 - $20 MILLION

$14,000

$8,750

$7,000

$20 - $50 MILLION

$20,000

$12,500

$10,000

$50 - $100 MILLION

$30,000

$18,750

$15,000

$100 - $250 MILLION

$40,000

$25,000

$20,000

$250 - $500 MILLION

$60,000

$37,500

$30,000

$500 MILLION - $1 BILLION

$80,000

$50,000

$40,000

$1 BILLION - $2.5 BILLION

$100,000

$62,500

$50,000

$2.5 BILLION - $5 BILLION

$150,000

$93,750

$75,000

MORE THAN $5 BILLION

$200,000

$125,000

$100,000

LESS THAN $1 MILLION

$500

$325

$250

$1 - $2.5 MILLION

$1,000

$750

$500

$2.5 - $5 MILLION

$1,500

$1,000

$750

$5 - $10 MILLION

$2,500

$1,563

$1,250

$10 - $20 MILLION

$3,500

$2,188

$1,750

$20 - $50 MILLION

$8,000

$5,000

$4,000

$50 - $100 MILLION

$12,000

$7,500

$6,000

$100 - $250 MILLION

$16,000

$10,000

$8,000

$250 - $500 MILLION

$24,000

$15,000

$12,000

$500 MILLION - $1 BILLION

$40,000

$25,000

$20,000

$1 BILLION - $2.5 BILLION

$75,000

$46,875

$37,500

$2.5 BILLION - $5 BILLION

$120,000

$75,000

$60,000

MORE THAN $5 BILLION

$200,000

$125,000

$100,000

CONSULTANTS

$5,000

$2,500

MEDIA/PR

$5,000

$2,500

NONPROFIT/GOVT.

$3,000

$1,500

✉ membership@outdoorindustry.org  outdoorindustry.org

*Annual revenue from outdoor products and services

✉ membership@outdoorindustry.org  outdoorindustry.org 📞 303.444.3353

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